The Artificial Intelligence Show

Hosted by Paul Roetzer and Mike Kaput

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233

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Aug 2026

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The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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August 25, 20261 hr 27 min

#233: OpenAI Pauses Some AI Training, Anthropic Controversy, New State Opposition to Data Centers & AI Job Loss Among Young Workers

OpenAI paused reinforcement learning on its most advanced models over cybersecurity concerns, saying its next model may cross a critical capability threshold. Paul's read: the labs aren't removing dangerous behaviors, they're suppressing them and suppressed behaviors can come back. Also this week: a very public argument over Anthropic's direction as it heads toward a possible $2 trillion IPO, Pennsylvania's crackdown on data centers, Nvidia's Ohio AI factory play, new Pew data on young Americans souring on AI, and humanoid robots in Beijing breaking records set by Usain Bolt. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:44 — OpenAI Pauses Some Frontier AI Training Due to Cybersecurity Concerns 00:19:25 — Debate Over Anthropic Intensifies Ahead of IPO 00:33:43 — Pennsylvania Leads Increasing State Opposition to Data Centers 00:48:19 — Jensen's AI Factory Manifesto 00:54:15 — AI Job Loss Hits Young Adults 00:58:53 — Andrew Yang Pushes for Direct Payments to Americans, Paid for by AI 01:01:39 — OpenAI and Anthropic Rethink Data Retention 01:04:48 — Chinese Robots Break Human World Records 01:09:57 — AI Use Case Spotlight 01:18:45 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

August 18, 20261 hr 23 min

#232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then move through AI's environmental reckoning, OpenAI's very public friction with the White House, Anthropic's march toward a record IPO, Grok 4.6's return to the frontier, and an AI agent that hacked a gym website while trying to book a class. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:04 — Claude Will Now Start Marking AI-Generated Content 00:22:41 — AI's Environmental Reckoning 00:35:58 — Drama from the White House Over OpenAI Hire 00:45:25 — Anthropic's Hidden Advisor 00:50:04 — Sanders Threatens an AI Pause 00:55:30 — xAI Releases Grok 4.6 00:58:30 — More on Google's AI Leadership Reshuffle 01:02:54 — Revisiting the Responsible AI Manifesto 01:08:09 — AI Agent Hacks a Gym Website 01:12:10 — AI Use Case Spotlight 01:19:14 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

August 13, 202635 min

#231: How Zapier Is Building an AI Marketing Brain

Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to building with it. In this AI Transformations episode, Slagen tells Mike Kaput how Zapier moved from AI adoption to AI-native work: three tiers of builders, an AI-powered "marketing brain," the "lossless marketing" idea behind it, and why working in public mattered more than any single tool. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:50 — Who Dan Slagen is and why Zapier's marketing story matters 00:06:12 — The February “code red”: what changed and why Dan called it 00:10:53 — How the team actually adopted AI 00:12:05 — Building Zapier's AI-powered marketing brain and “lossless marketing” 00:15:52 — Bringing in agentic expertise and charting the steps 00:21:25 — The behavioral side: how people interact with the machines 00:23:25 — How the average marketer connects to the central brain 00:26:31 — Impacts and benefits 00:30:30 — Where it got harder or messier than expected 00:32:11 — Dan's advice for leaders who are behind This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

August 11, 20261 hr 33 min

#230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story may be OpenAI’s detailed account of agents that hacked Hugging Face, communicated across test runs, shared stolen credentials, and operated undetected for weeks. Paul and Mike break it all down, then cover the White House’s new framework for reviewing frontier models, OpenAI’s delayed Astra release, its public fight with Apple, Meta’s open approach to superintelligence, AI-driven layoffs, Gavin Baker’s AI market predictions, the collapse of the Situational Awareness fund, and more. Full links and timestamps below. Access the show notes and show links here:https://podcast.smarterx.ai/shownotes/230 Fill out this week’s AI Pulse Survey here:https://smarterx.ai/pulse Timestamps: 00:00:00 — Intro 00:04:52 — Google’s AI Leadership Shakeup 00:24:15 — OpenAI’s Agent Hack Debrief 00:51:03 — White House AI Framework 00:57:10 — OpenAI’s Astra Model Delayed 01:02:51 — OpenAI Says Apple Is Getting It Wrong 01:05:35 — Meta Goes Open on Superintelligence 01:10:30 — AI Leads Layoffs for Fifth Straight Month 01:14:19 — AI Market Predictions from Gavin Baker 01:19:01 — Situational Awareness Fund Implodes 01:21:27 — AI Use Case Spotlight 01:28:19 — AI Product and Funding Updates Want to receive our videos faster? SUBSCRIBE to our channel! This week’s episode is brought to you by MAICON and AI Academy by SmarterX. MAICON is the AI conference for marketing and business leaders, happening October 13–15 in Cleveland. Three days of keynotes, sessions, workshops, and conversations designed for leaders actively figuring out how to adopt, operationalize, and scale AI across their organizations. Visit https://MAICON.ai and use code POD100 to save $100. AI Academy by SmarterX offers on-demand courses, series, and professional certificates designed to help individuals and organizations build AI literacy and accelerate adoption. Explore the latest courses at https://academy.smarterx.ai and use code POD100 for $100 off any individual plan. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

August 6, 202651 min

#229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course. Paul Roetzer and Mike Kaput count down the top 10 AI trends of the quarter: AI jobs whiplash, the pillars of business transformation, Apple v. OpenAI, GPT-5.6 and ChatGPT Work, agents transforming work, Fable 5, soft nationalization, the Hugging Face breach, and the battle over open weights. This episode was recorded live on July 31, 2026. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:02:54 — The Pope's AI Encyclical and Popular Backlash Against AI 00:07:01 — AI Jobs Whiplash 00:11:44 — The Pillars of Business AI Transformation 00:16:21 — OpenAI vs. Apple 00:19:10 — GPT-5.6 and ChatGPT Work 00:24:36 — How Agents Are Transforming Work 00:29:47 — Fable 5 00:34:11 — US Government Intervention in AI 00:37:53 — OpenAI Models Escape and Hack Hugging Face 00:42:29 — The Battle Over Open Weights This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

August 4, 20261 hr 35 min

#228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

Both OpenAI and Anthropic disclosed this week that AI agents escaped their safety tests and reached real organizations, and one model flagged its own action as wrong before carrying it out. Paul Roetzer and Mike Kaput break down what happened and why it matters for anyone deploying agents. Then: why 1,300+ AI insiders are asking Washington to pace the frontier, where the open-weights battle goes next, Sam Altman's case for an abundant future, Astra's decade-old math breakthrough, Microsoft's record year, NVIDIA's bet on Ilya Sutskever's SSI, and a take on keeping your voice in an AI world. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:18 — AI Agent Cyberattacks Get Worse 00:21:28 — AI Insiders Ask Washington to Pace AI 00:36:06 — The Battle Over Open Weights Continues 00:53:36 — Sam Altman on AI's Abundant Future 00:59:42 — OpenAI's Astra Model 01:03:44 — Microsoft Posts Record Fiscal Year 01:11:38 — Nvidia Bets on Ilya Sutskever's SSI 01:15:04 — How AI Is Enabling the Human Experience 01:21:01 — AI Use Case Spotlight 01:29:02 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

July 30, 202636 min

#227: How Good Karma Brands Got Serious About AI and Made It Stick

Good Karma Brands gave every teammate ChatGPT Enterprise on Labor Day. Less than a year later, 65% of the company uses AI daily. In the first episode of our AI Transformations series, presented by Google Cloud, Senior Director of Innovation Ty Bauschek tells Mike Kaput how they did it: the pilot, the training cadence, and the automations already saving teammates 10 to 15 hours a week. It's a candid look at what real, fast, company-wide AI adoption takes: top-down urgency, a culture that rewards experimentation, and a new innovation team turning three-hour tasks into ten-minute ones. Show Notes: Access the show notes and show links here Timestamps: 00:01:00 — Introducing the AI Transformations Series 00:04:11 — Meet Ty Bauschek and Good Karma Brands 00:06:22 — Why AI became an urgent, top-down priority 00:08:23 — The rollout: a 50-person pilot and seven Tuesdays 00:10:17 — The tools: ChatGPT Enterprise, Claude, Codex 00:11:34 — How adoption evolved  00:13:43 — Use-case spotlight 00:18:09 — Driving real adoption, not shallow use 00:20:13 — Hitting 65% daily usage: training & the newsletter 00:22:42 — Building an innovation department & the "Cam" breakthrough 00:25:52 — How the innovation specialist role works day to day 00:29:33 — Deciding where to focus & freeing up partner time 00:32:41 — What's next & Ty's advice for other companies This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

July 28, 20261 hr 44 min

#226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body

An AI agent slipped its sandbox and hacked a real company for days before anyone noticed and that single incident reframes everything else this week. Paul Roetzer and Mike Kaput connect it to Kimi K3's arrival at the frontier, the "Open Weights and American AI Leadership" letter, and the regulation fight taking shape in Washington. They break down open weight vs. open source in plain terms, explain why Anthropic is standing alone, and run rapid fire on Alphabet's Q2, the data center backlash, the jobs debate, and Claude Opus 5. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:07:31 — OpenAI Models Escape and Hack Hugging Face 00:27:49 — Kimi K3 and China's Open-Source Surge 00:50:52 — Open Weights and American AI Leadership 01:07:23 — Demis Calls for a Frontier AI Standards Body 01:12:17 — Google's AI-Fueled Q2 01:15:22 — White House Redirects Research Billions Toward AI 01:17:42 — The Data Center Backlash Goes National 01:21:17 — Why Hasn't AI Increased Unemployment? 01:27:15 — Which AI Tools Should You Use? 01:32:06 — AI Use Case Spotlight 01:36:01 — AI Product and Funding Updates This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types. For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

July 14, 20261 hr 33 min

#225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI

OpenAI shipped GPT-5.6, ChatGPT Work, and GPT-Live this week, and the real story is the move from chat to computer-use agents. Paul and Mike break down what changed, then get into enterprise AI agents and the "reverse information paradox," the AI 2040 report, Apple's trade-secret suit against OpenAI, Illinois's new AI safety law, the AI Safety Index, a cheating scandal at Brown, and foreign influence around data centers. AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:45 — GPT-5.6, ChatGPT Work, and GPT-Live (Plus GPT-6 Rumors) 00:31:30 — Advice on AI Agents in the Enterprise 00:46:39 — AI 2040 00:59:17 — Apple Sues OpenAI for Trade Secret Theft 01:06:14 — Illinois Signs Nation-Leading AI Safety Law 01:09:59 — AI Safety Index: Nobody Gets an A 01:13:11 — The AI Cheating Scandal at Brown 01:17:44 — China and Russia Stoke US Public Opinion on Data Centers 01:20:57 — AI Use Case Spotlight 01:26:19 — AI Product and Funding Updates This week’s episode is brought to you by SiteImprove. AI search is changing what it means to be discoverable. Siteimprove is the Agentic Content Intelligence Platform marketing teams use to track, optimize, and prove performance across both traditional and AI-driven search. From AEO visibility to content quality, Siteimprove helps you stay ahead of the shift.  Start with a free AEO check at siteimprove.com/aipod. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

July 7, 20261 hr 26 min

#224: Fable 5 Is Back, Palantir CEO’s Explosive Interview, the Pillars of Business AI Transformation & OpenAI Offers 5% of Company to US Government

Are enterprises blindly surrendering their competitive edge to frontier AI labs? In Episode 224, hosts Paul Roetzer and Mike Kaput dissect the urgent power shift between AI developers, regulators, and the businesses that rely on them. We unpack the return of Claude Fable 5, Palantir CEO Alex Karp’s fiery warning on data ownership, and a new 8-pillar framework to safeguard your company's AI transformation. Finally, we cover OpenAI's massive new government pitch, Meta's internal struggles, and the harsh realities of AI's impact on the job market. Show Notes: Access the show notes and show links here AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here. Timestamps: 00:00:00 — Intro 00:05:44 — US Government Lifts Export Controls on Fable 00:21:32 — Palantir CEO on AI Sovereignty 00:37:32 — The Pillars of Business AI Transformation 00:51:48 — OpenAI Offers the US Government a 5% Stake 00:56:03 — OpenAI’s Inference Breakthrough 01:00:03 — AI Jobs Data Whiplash 01:09:35 — Meta's AI Reality Check 01:13:10 — AI Use Case Spotlight 01:23:02 — AI Product and Funding Updates This week’s episode is brought to you by SiteImprove. AI search is changing what it means to be discoverable. Siteimprove is the Agentic Content Intelligence Platform marketing teams use to track, optimize, and prove performance across both traditional and AI-driven search. From AEO visibility to content quality, Siteimprove helps you stay ahead of the shift. Start with a free AEO check at siteimprove.com/aipod. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy