The Art of Marketing

Hosted by Staehle Media

Business Marketing

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Episodes

Latest episode

Sep 2024

Language

EN-US

About the show

Marketing tips and tricks for B2B companies that will help you build an audience and transform your business. Join host Evan Staehle, Owner & Director of Marketing at Staehle Media, as he shares valuable and actionable tips to up your marketing game.

Listen to episodes

11 recent

September 16, 2024Episode 26 min

Optimize Your Content for the 97%

Only 3-5% of B2B buyers are actually ready to buy. So, what about the other 95-97%? In this episode, learn why you should optimize your content for the demographic that's not quite ready to buy your services. Get more marketing tips. Join our newsletter, The Art of Marketing! ⁠⁠⁠⁠staehlemedia.substacks.com⁠⁠⁠⁠ Links Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get more B2B marketing tips on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ready to get real results with your content marketing? Contact us at hello@staehlemedia.com

September 3, 2024Episode 110 min

Podcast Update & The Future of Content Marketing

In this episode, Evan gives a quick update on the podcast (like the new name!) and why we're changing things around here. Spoiler alert--it's got to do with the future of content marketing. Get more marketing tips. Join our newsletter, The Art of Marketing! ⁠⁠⁠staehlemedia.substacks.com⁠⁠⁠ Links Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get more B2B marketing tips on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ready to get real results with your content marketing? Contact us at hello@staehlemedia.com

April 23, 2024Episode 98 min

Audio or Video Podcast - Which One Should You Choose?

Should you go with an audio only podcast, or a video podcast for your business? In this video, learn the pros and cons of both so you can make an informed decisions before you start recording. Get more video marketing tips. Join our newsletter, The Art of Video Marketing! ⁠⁠staehlemedia.substacks.com⁠⁠ Links Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠⁠ Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

April 9, 2024Episode 88 min

How to Increase Website Conversions By Up to 86% With Video

You can use video marketing on your website to increase conversions by up to 86%! Learn the types of videos you'll need and a few additional tips to make it happen. Get more video marketing tips. Join our newsletter, The Art of Video Marketing! ⁠staehlemedia.substacks.com⁠ Links Learn more at ⁠⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠⁠ Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

March 26, 2024Episode 74 min

3 ChatGPT Hacks for Powerful Video Marketing

Did you know you could use ChatGPT to help you with your video marketing? In this episode, learn 3 ways you could be using it to streamline your production process and save TONS of time. Get more video marketing tips. Join our newsletter, The Art of Video Marketing! staehlemedia.substacks.com Links Learn more at ⁠⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠⁠ Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

March 19, 2024Episode 69 min

How to Grow Your Business With the 8 Elements of Storytelling

Grow your B2B business with this 8 step video marketing framework. Learn to speak your audience's language and get better results with your videos. Spoiler alert--you're already familiar with this framework. Links Learn more at ⁠⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠⁠ Get more B2B video marketing tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

March 12, 2024Episode 58 min

6 Steps to Creating an Effective Video Marketing Strategy

Don't just "wing it" with your video marketing. You need an actual strategy if you want results with your video efforts. In this episode, you'll learn the 6 steps to creating a video marketing strategy that actually works. Links Learn more at ⁠⁠⁠⁠StaehleMedia.com⁠⁠⁠⁠ Get more B2B video marketing tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠ Follow Evan on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

March 5, 2024Episode 43 min

Your Prospects' Questions Make the Best Video Content

This 1 tip for getting ideas for new YouTube videos will result in videos that get better views. Here's a hint--it involves your B2B customers and audience. Links Learn more at ⁠⁠⁠StaehleMedia.com⁠⁠⁠ Get more B2B video marketing tips on our ⁠⁠⁠YouTube channel⁠⁠⁠ Follow Evan on ⁠⁠⁠LinkedIn⁠⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

February 27, 2024Episode 33 min

4 Benefits of Having a YouTube Channel for Your B2B Business

Should you have YouTube channel for your B2B business? Is it even worth it? The answer is...YES! There's lots of benefits to having an active channel, and in this episode, we'll break down 4 that you need to be aware of. Links Learn more at ⁠⁠StaehleMedia.com⁠⁠ Get more B2B video marketing tips on our ⁠⁠YouTube channel⁠⁠ Follow Evan on ⁠⁠LinkedIn⁠⁠ Ready to become an unforgettable B2B brand with video? Contact us at hello@staehlemedia.com

February 14, 2024Episode 23 min

5 Reasons Why Your Brand Needs to Be On YouTube

Do you know what the best place to be for brands right now is? YouTube. With such a huge user base, your ideal customers are hanging out here. In this episode, you'll learn why you should be focusing on YouTube as part of your B2B video marketing strategy. Links Learn more at ⁠StaehleMedia.com⁠ Get more B2B video marketing tips on our ⁠YouTube channel⁠ Follow Evan on ⁠LinkedIn⁠ Ready to become an unforgettable B2B brand with video? Book a FREE ⁠Discovery Call⁠ today to get started.