Episodes
136
Latest episode
Jun 2026
Language
EN-US
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
In this episode, Casey Benedict and Danielle Wiley discuss the nuances of influencer marketing, the importance of early strategic involvement, and how brands and agencies can optimize their collaborations for better results. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict explore the evolution of influencer marketing, its strategic importance, and the frustrations with recent industry narratives that overlook decades of experience. They discuss how influencer marketing has shifted from a niche within PR to a standalone, vital component of brand strategy, emphasizing the need for nuance, expertise, and respect for the history of the field. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode explores the complexities of influencer pricing, negotiation strategies, transparency, and the role of agencies in managing influencer relationships. Danielle Wiley and Casey Benedict share insights from their experience, discussing how to navigate costs, transparency, and trust in influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode explores the evolving landscape of influencer marketing, focusing on the trend of brands trying to get free content from influencers through schemes like gifting and gamification. It critically examines the implications for influencers, brands, and the industry at large, emphasizing the importance of fair compensation and authentic community building. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode revisits the evolving landscape of influencer management, exploring the complexities of working with managers, brokers, and creators. It offers insights into communication best practices, managing relationships, and navigating industry shifts to optimize campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode explores the evolving landscape of influencer marketing, focusing on measurement, accountability, and the industry's readiness for new standards. Danielle Wiley and Casey Benedict share insights on how to effectively measure success, the importance of qualitative data, and the future of influencer marketing in a data-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
This conversation explores the current state of AI in content moderation, influencer marketing, and data analysis, highlighting the gaps, challenges, and potential for AI to streamline processes while emphasizing the importance of human oversight. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict explore the misconceptions and terminology in influencer marketing, focusing on the problematic use of 'casting' and its implications. They discuss industry nuances, the shift from influencer to creator, and the importance of authentic content creation. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this engaging conversation, Danielle Wiley and Jon Crowley explore the implications of AI-generated videos and avatars in marketing and influencer culture. They discuss the potential for disruption, ethical concerns, and the future of content creation in a world increasingly driven by AI technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
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