Episodes
145
Latest episode
Aug 2026
Language
EN-US
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
In this episode, Danielle Wiley and Tracie Nall explore the complexities of political influencer disclosures, the gaps in regulatory enforcement, and the impact on public trust. They discuss recent articles, platform rules, and the importance of transparency in political advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict dissect common misconceptions and oversimplified strategies in influencer marketing, emphasizing the importance of tailored approaches over one-size-fits-all solutions. They explore topics like affiliate marketing, negotiation tactics, and the realities behind briefs and brand-influencer relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices
Danielle Wiley of Sway Group and Stephen Brown of FUSE Create discuss the strategic acquisition of Sway Group by Fuse Create, sharing the origin story, the importance of independence, and the future of influencer marketing and agency growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode explores the complexities of influencer marketing pricing, negotiation strategies, and industry standards. Danielle Wiley of Sway Group and Casey Benedict share insights on how to navigate the emotional and practical aspects of influencer negotiations, emphasizing transparency, collaboration, and strategic planning. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley of Sway Group and Casey Benedict explore the rise of nano influencers, the realities of influencer marketing, and the misconceptions surrounding small-scale creator programs. They debunk myths, discuss scalability, and share insights on effective influencer strategies. Learn more about your ad choices. Visit megaphone.fm/adchoices
Danielle Wiley and Casey Benedict explore the current state of LinkedIn, influencer marketing, and industry dynamics, sharing insights on platform algorithms, content strategies, and industry evolution. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the shift from transactional to transformational relationships. They discuss how brands can build deeper, more meaningful partnerships with creators to enhance brand loyalty and effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, focusing on the importance of fit versus follower count, pricing strategies, and the value of agency expertise in creating effective campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict discuss the latest research on influencer marketing, emphasizing the importance of brand fit, creative quality, and strategic planning to maximize brand memory lift and campaign effectiveness. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Danielle Wiley and Casey Benedict delve into the latest trends and debates from the Cannes conference, exploring authenticity, vanity metrics, influencer discovery, and the evolving landscape of influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices
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