The Art of Franchise Marketing

Hosted by Netsertive

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Episodes

136

Latest episode

Jun 2026

Language

EN-US

About the show

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

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60 recent

June 16, 202635 min

Building Human-Centered Franchise Systems with Mark Van Wye

In this episode, Mark Van Wye, CEO of Zoom Room, shares how technology, AI, and data-driven marketing are transforming the franchise industry. From creating “socialization as a service” in the pet space to simplifying operations for franchisees, Mark breaks down how innovative systems and human-centered design can drive growth, consistency, and customer loyalty.The conversation explores leveraging AI for smarter business decisions, building a unified brand culture across franchise locations, and understanding consumer behavior in an increasingly emotional and experience-driven market. Whether you’re a franchise operator, entrepreneur, or marketer, this episode offers valuable insights into scaling a modern, tech-enabled business while keeping the customer experience at the center.

June 1, 202645 min

The Future of Franchise Development and AI with Patti Rother

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Patti Rother, founder and CEO of Root+Rise to explore how AI is reshaping franchise development, marketing, and operational growth.Patti shares how modern franchise brands can build AI-native systems that improve efficiency, accelerate decision-making, and create scalable growth engines for both founder-led and private equity-backed organizations. From franchise sales automation and marketing workflows to AI-powered analytics and lead response strategies, this conversation breaks down what forward-thinking brands are doing right now to stay competitive.The episode also dives into the evolving franchise buyer journey, the importance of aligning operations with marketing promises, and why “speed to lead” is becoming one of the biggest differentiators in franchise development success.

May 26, 202635 min

Building Confidence & Community Through Youth Fitness with Christina Collins

In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active.Christina breaks down how she built a mobile youth fitness franchise through grassroots marketing, authentic relationship-building, and a deep understanding of behavior change psychology. From realtor partnerships and community engagement strategies to leveraging AI tools for customer insights and operational growth, this conversation is packed with actionable lessons for founders, franchisors, and marketers alike.She also shares why “relationships beat algorithms,” the importance of mastering unit-level economics before scaling, and how creating confidence in kids became the heart of the NeverStopMoving365 brand.

May 19, 202633 min

Building a Modern Wellness Brand with Chelsea Penne from Main Squeeze Juice Co.

In this episode, Chelsea Penne, Senior Marketing Manager at Main Squeeze Juice Co., shares insights into brand marketing, leveraging research and data, and innovative strategies in the health and wellness food industry. Discover how they integrate technology, local marketing, and product innovation to stay ahead in a competitive market.

May 7, 202636 min

Local Marketing Secrets, Economic Shifts, and What's Actually Working with Gordon Borrell

What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local advertising.Gordon shares research showing that since 2020, markets have 20% more businesses competing for the same customers, with nearly 80% of marketing budgets now going to digital channels like search and streaming video. But bigger budgets aren’t always delivering better results, leading many franchisees back to grassroots strategies that build real brand awareness.They also discuss AI’s growing role in marketing, with Gordon warning that AI tools can give biased or inaccurate recommendations. His advice: use AI as a helpful assistant, not a trusted expert.

April 28, 202638 min

What It Really Takes to Lead Multi-Brand Franchise Marketing with Chad Palmer

In this episode, Chad Palmer, CMO of United Franchise Group, breaks down what it takes to scale and modernize franchise brands in today’s fast-moving digital landscape. From managing a diverse portfolio of franchise concepts to leveraging AI-driven marketing strategies, Chad shares how innovation and agility are reshaping the industry.We explore how United Franchise Group approaches brand strategy, website optimization, and data integration to drive smarter decision-making and sustainable growth. Chad also dives into the role of private equity, the challenges of brand rebranding, and why speed often beats perfection in marketing execution.

April 23, 202636 min

Scaling Smarter: Franchise Growth, Community, and Data with Tony Zaccario

In this episode, Tony Zaccario, President and CEO of Stretch Zone, breaks down what it takes to scale a franchise brand the right way. From growing to over 400 locations with zero closures to building a strategy rooted in community engagement and clinical research, Tony shares the frameworks behind sustainable success. Learn how data-driven marketing, local connection, and brand storytelling can work together to drive growth, build trust, and create a lasting impact in the health and wellness space.

April 13, 202629 min

Rethinking Franchise Marketing: Organic Growth, AI, and Operational Excellence with Faith Gavelek

In this episode, Faith Gavelek, President of Drama Kids International, shares how she transformed franchise performance by shifting from traditional paid advertising to a more effective, organic growth strategy. By focusing on community-driven marketing, search visibility, and authentic brand storytelling, she built a high-performing franchise model that delivers both strong enrollment and sustainable profitability. Her approach challenges conventional marketing spend and offers a smarter, more strategic path to growth.Faith also breaks down the operational systems behind that success, including the development of clear, repeatable playbooks that empower franchise owners to scale with confidence. From leveraging AI to enhance marketing efficiency to maintaining brand consistency in an evolving digital landscape, she provides actionable insights for franchise leaders looking to streamline operations, improve lead quality, and drive long-term results.

April 6, 202633 min

What It Takes to Scale Local Marketing Across Hundreds of Franchise Locations with Luke Hancock

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team has evolved its local marketing approach in the post COVID environment by moving away from siloed tactics and building a fully integrated strategy that aligns corporate efforts with franchisees. He outlines how they strengthened their presence on Google through Business Profile optimization and improved citation management, while also developing a custom suite of AI-powered GPT tools designed specifically for franchise owners.The discussion highlights why high-quality content remains essential for strong SEO performance and examines how AI is reshaping the search landscape, making diversification more important than ever. Luke also shares how effective data integration can transform insights into meaningful action. He offers an honest perspective on key lessons learned, including resource allocation, franchisee training, and the critical role of clear documentation in scaling marketing efforts efficiently without overwhelming teams.

March 30, 202637 min

How to Scale a Service Business into a National Franchise Brand with Ryan Parsons

Ryan Parsons, CEO of Evive Brands and co-founder of Brothers That Just Do Gutters, shares how he helped transform a local service business into a scalable, multi-brand franchise platform. This episode breaks down the key drivers behind that growth, including building strong operational systems, creating marketing that consistently generates leads, and developing the infrastructure needed to support franchisees across multiple markets. Ryan also dives into the importance of branding, simplifying operations, and establishing clear, repeatable processes that allow service businesses to expand successfully. A practical look at what it takes to grow from a single location to a national franchise brand—without overcomplicating the path to scale.