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The Art Coaching Club Podcast

The Art Coaching Club Podcast

Hosted by The Art Coaching Club, Bleav

EntrepreneurshipArtsEducationInterviews guests
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Episodes

248

Latest episode

Jun 2026

Language

EN-US

About the show

Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .

Listen to episodes

60 recent
June 12, 20261 hr 6 min

FFF: Katie Brown on Finding Her Voice, Ditching Comparison, and Building a Career Worth Having

Katie Brown grew up in a small town, pursued art in college despite every practical concern, and then spent years taking detours through anxiety and real estate before she found her way back to painting for good. In this conversation, Hayley sits down with the Greenville, South Carolina-based artist to talk about what it actually took to build a thriving creative career. Katie shares how she developed a style that is distinctly hers, how she built a social media presence that opened real doors, and how she landed gallery representation with Well and Wonder, Shane Gallery, and Gregory Irby Gallery. But the more honest part of the conversation is about what happens before all of that. The comparison spiral. The detours. The slow work of staying consistent when nothing feels certain yet. Katie is generous with the hard parts and it makes everything else she's built feel real. If you're in the middle of figuring it out, this one is for you. Follow Katie at @katiebrown_art and find her work at katiebrownart.com Friday Rewind: revisiting one of our favorite conversations from the archive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

June 5, 202629 min

Fan Favorite Fridays: How Maddie Grace Grew from 40K to 160K Followers and Made Art Her Full-Time Career

What does it actually look like to take your art business seriously on social media? Maddie Grace Maierhofer knows. In this episode, Hayley sits down with the Savannah-based artist whose joyful, colorful work and daily posting habit transformed her creative career in under a year. Maddie went from 40K to over 160K Instagram followers, built consistent monthly sales, and landed a collaboration with SMEG USA along the way. They talk about what posting one reel a day actually did for her business, how she balances commissions and creative energy without burning out, what she does when shows don't go as planned, and how she navigated her first brand partnership. Honest, practical, and full of the kind of specifics you can actually use. If you've been trying to find your rhythm online, this one is worth your Monday morning commute. Follow Maddie at @maddiegraceart Friday Rewind: revisiting one of our favorite conversations from the archive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 29, 202636 min

Fan Favorite Fridays: Finding Your Style, Selling Out, and Treating Your Art Like a Real Business (with Kirsten Williams)

This Friday Rewind is one of your all-time favorites — and for good reason. In this episode, I sit down with artist Kirsten Williams to talk about what really happens between starting out and selling out collections. We cover finding your style (and why it takes longer than you think), building a sustainable art practice, and learning how to treat your creative work like a real business — without losing the joy of making. Kirsten shares her journey from a 15-year career in marketing to becoming a full-time artist, how years of experimentation led to a breakthrough series, and the behind-the-scenes shifts that helped her work sell out — from email lists and launches to mindset and patience. If you’ve ever felt behind, stuck, or unsure if you’re “doing it right,” this conversation is a powerful reminder that consistency, confidence, and timing matter more than overnight success. Whether you’re discovering this episode for the first time or pressing play again, it’s one worth revisiting. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 22, 202633 min

Fan Favorite Fridays: Meredith Kinney on Building a Distinctive Style Across Art, Design & Pattern

Welcome to Fan Favorite Fridays — a replay series where I reshare the most-loved episodes from The Art Coaching Club podcast, especially for newer listeners or longtime fans who want a meaningful re-listen. This week’s rerun features Meredith Kinney, and it’s one you really loved when it first aired. In this conversation, Meredith shares her journey from a long career in graphic design and branded environments to building a fine art practice rooted in botanicals, pattern, and visual storytelling. We talk about how her background in large-scale design informs her work today — and how she’s thoughtfully expanding her art beyond the canvas into wallpaper, pattern, and product collaborations. In this episode, we cover: How Meredith blended graphic design, fine art, and mixed media into a cohesive style The creative experimentation that led her to her current body of work Marketing art without feeling “salesy” Using Instagram and email in a way that feels authentic and sustainable Thinking long-term about art as both a practice and a brand If you’re an artist navigating the space between fine art, design, and creative entrepreneurship — or thinking about how your work could live in more than one format — this episode is especially worth revisiting. Whether this is your first listen or your second (or third), Fan Favorite Fridays is a reminder that some conversations only get better with time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 15, 202647 min

Fan Favorite Fridays: Julia Hetzel on Finding Your Niche, Selling Out, and Trusting Your Work

Welcome to Fan Favorite Fridays — a new replay series where I’m resurfacing the most-loved episodes from The Art Coaching Club podcast. With over 200 episodes in the archive, so many of you are discovering the show for the first time, while longtime listeners are often asking, “What was that episode about…?” This series is my way of cherry-picking the conversations that are truly worth revisiting. Today’s replay is the most-listened episode of all time. In this conversation, I sit down with artist Julia Hetzel, who shares how she went from returning to painting after years away to selling out collections, growing a loyal audience, and becoming known for a highly recognizable style — all in a relatively short amount of time. We talk about: Finding (and trusting) a clear artistic niche How Julia used her interior design background to think strategically about her work Why professional photos changed everything for her business Balancing creativity, motherhood, and momentum The mindset shift that helped her grow without burning out Whether you’re brand new to the podcast or you’ve been here since the early days, this episode hits differently when you listen again — especially if you’re in a season of refining your style, your strategy, or your confidence as an artist. Think of Fan Favorite Fridays as a guided rewind: the conversations that still matter, still teach, and still resonate — sometimes even more than they did the first time around. Enjoy the replay. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 8, 202618 min

Copycats, Cowboys, and the Conversation We're Not Having

Posting this off-schedule because the conversation got too loud to ignore. An emergency drop on copycats in the art world — both flavors of it. The viral DIY-the-painting-yourself video that's been making the rounds, and the bigger, quieter problem of artists copying other artists. I get into how I've navigated this with my coaching clients and gallery artists, the Pinterest misunderstanding that keeps people from marketing their work, why building your business on someone else's style will quietly tank your reputation, and the patience piece nobody wants to hear about. Plus what's coming back in August (yes, including this podcast), the Club waitlist, and a finance workshop on May 21st for growing your business off your own work. Read the Substack  Join The Club Waitlist Sign up For the Money Playbook Workshop Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

March 10, 20267 min

A Strategic Pause: Working Smarter, Avoiding Burnout, and What’s Next

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

March 3, 202630 min

Social Media for Artists with Neve Creative Studio: Why Your Instagram Isn’t Selling (And What To Fix)

Are you posting consistently on Instagram but still not making art sales? In this episode of The Art Coaching Club Podcast, I sit down with Neve of Neve Creative Studio — a social media strategist and art marketing expert who helps artists and creative brands scale their visibility and boost sales. We unpack what’s actually working right now on Instagram for artists — and what might quietly be costing you growth and collectors. Inside this conversation, we cover: • Why you may only be attracting other artists (not buyers)• The difference between aesthetic content and content that converts• How to sell emotional value before you sell your artwork• Why the algorithm isn’t your biggest problem• How to use virality as the top of your funnel — not the whole strategy• The role of personal branding in selling art• Why “30 days of content in 30 minutes” doesn’t work for creatives• How to position your art brand to support higher prices If you want to build a stronger art brand, grow your audience with intention, and turn followers into collectors — this episode is your wake-up call. Instagram: https://www.instagram.com/neve.creativestudio/?hl=en Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

February 24, 202646 min

Behind the Scenes of Modern Content Creation with Emerson Harmon of The Harmon Edit

In this episode, I’m joined by Emerson Harmon, founder of The Harmon Edit, to talk about what content creation actually looks like behind the scenes—and why it’s become such a powerful tool for artists and creative business owners. We dive into how Emerson built her business capturing iPhone video content for wedding planners, interior designers, and creatives, why “content creation” is not the same thing as influencing, and how storytelling—not trends—is what truly drives engagement and sales. We also talk about: Why your everyday work is interesting (even if it doesn’t feel like it) How to capture better video without overthinking or burning out The difference between polished content and relatable content—and why you need both How showing your face builds trust, memorability, and momentum When it makes sense to DIY content vs. bring in help Pricing, boundaries, and evolving your business as demand grows If you’ve ever felt stuck trying to “show up online,” unsure how to translate your creative work into compelling content, or overwhelmed by video altogether, this conversation will completely reframe how you think about marketing. You’ll walk away with practical mindset shifts, simple content strategies, and a clearer understanding of how storytelling—not perfection—moves your business forward. https://www.theharmonedit.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

February 17, 202631 min

Working With Interior Designers, Finding Your Style, and Building a Sustainable Art Career with Lindsay Von Art

In this episode, I’m joined by Atlanta-based abstract artist Lindsay Von Art, who shares her journey from the advertising world to becoming a full-time artist—and how consistency, relationship-building, and trusting her instincts shaped her career. We talk about finding your voice while putting yourself out there, working successfully with interior designers, and why showing your work in real spaces can completely change how collectors connect with it. Lindsay also shares how Instagram fits into her business today, her thoughts on Pinterest and other platforms, and why she’s expanding into functional art through custom painted lampshades. This episode is full of practical insight for artists looking to grow thoughtfully, diversify their income, and build a sustainable art career that evolves with them. https://www.lindsayvonart.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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