Why NY Angels Invested in Measure Studio-AI Driven Social Analytics Platform
Social media has given marketers more reach than ever, but is any of it is working? Today on The Angel Nest, David sits down with Thomas Kramer, co-founder of Measure Studio, and Dan Zitting, the New York Angels member who led the investment and sits on Measure Studio’s board, to dig into why the analytics tools marketers have been using aren’t actually answering the question that matters most. Measure Studio’s clients include some of the biggest names in digital media, and the problems they’re solving go well beyond building a better dashboard. Thomas walks through why the native tools on every major social platform leave serious marketers flying blind, how AI changes the equation when you feed it the right data, and what it looks like when a company stops optimizing for likes and starts optimizing for revenue. Dan brings the investor’s perspective on what made Measure Studio stand out in a crowded marketing tech landscape, what it’s actually like to sit on the board of a company you backed, and why he thinks more than half the return on being a New York Angel has nothing to do with money. The episode also features a check-in with New York Angels board chair Cindy Cook, who reports on a banner year for the group and shares where she’s focused as NYA heads into 2027. Learn more about Measure Studio at measure.studio and about how you can join or apply for funding by the New York Angels at newyorkangels.com . Reach us with comments, questions, or story ideas at theangelnest.com/contact .





