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The American Market Alchemist

Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.

In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.

Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. 

You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.

We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.

Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. 

Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.

Your adventure begins now!

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Last Episode Date: 2 October 2024

Total Episodes: 20

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2 October 2024
The #1 Mistake You’re Making With US Clients

Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch. In other words, this stuff can make a huge difference in the success of your efforts. So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market.------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

17 min
18 September 2024
Stop underselling yourself: How to pitch US clients with confidence

Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch. In other words, this stuff can make a huge difference in the success of your efforts. So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market.------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

16 min
4 September 2024
American Ideal Client Persona (ICP)

To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business outcomes, so it is essential to strike a balance between directness and politeness. Defining your American ideal client persona is the foundation for success in the US market.------🇺🇸💰Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market.👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. Support the show------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

11 min
21 August 2024
How to Attract American Clients to Your European Business

Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster.I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year.📣📣📣Join me on August 28 for an intimate interactive workshop, where I'll take you through these steps and how you can apply them to your own business. It's free, but spots are limited to keep the event small! Grab your spot at https://us06web.zoom.us/meeting/register/tZAscuChrTMqEtdTu17pHVf764r6z4A67FCa -------------------------------------------🇺🇸💰Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market.👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2VisaSupport the Show.------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

11 min
14 August 2024
I want to know...

Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business. And I need your help, because I can’t read your mind (Elon Musk hasn't made that possible... yet ;-)If you want me to help you get American clients for your business, can you take a few minutes to complete this survey? It’ll help me understand: where you get information about building your businessthe questions / challenges you face in getting American clientswhat content I can create to address your specific questions or problems (so we can solve them asap!)  ---------------------P.S. Join me for an intimate chat on the 5 steps you need to attract American clients! I’m hosting this free virtual event on August 28, but I want to keep it small so I can answer your questions. Save your spot now by clicking here. ------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

5 min
6 August 2024
Do eco-friendly products work in the USA? Interview with Guillaume Linossier, founder of Saola Shoes

This week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado.  Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market.What we talk about in this episode:Eco-friendly business success: Guillaume's passion for sustainable manufacturing and wildlife preservation can make your business more attractive to American clients.Regional differences: Discover how the perception of eco-friendly products varies across the US, with surprising markets like Texas.Customer service: Learn why excellent customer service is crucial for gaining and retaining American clients.Adapt your approach: Guillaume discusses how to tailor your communication and branding strategies for the US market.Product differentiation: Understand the importance of standing out in a crowded market and maintaining a local presence.Communication as a foreign business: When you should and shouldn't emphasize your French (or other) nationality as a marketing argument.Commitment to the US market: Hear about the need for a strong commitment to succeed in the US, including dealing with communication challenges and high costs.This conversation is packed with insights for EU entrepreneurs looking to expand their business and attract American clients. ----------------------------------------------News & Announcements:Enrollment in September! If you need to be more confident doing business in English, join the waitlist for my English Conversation Club today. We open enrollments again in September. Last time (in May), we welcomed a record number of new members!Free consulting chat: August 28 (not Aug. 12!) on How to Become a Transatlantic Entrepreneur. I made a mistake in last week’s email, and I apologize! This session will be on Aug. 28, at 7am EST / 1pm CEST. You can register here to participate! I’m running the Paris Olympics Marathon Pour Tous this Saturday!  Super excited to participate in this once-in-a-lifetime event! Wish me luck, and if you’re in Paris, come watch the event live, it’ll be awesome! The departure is at 10pm… and then we run until 3am! ------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

28 min
16 July 2024
Working in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To Think

I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA.We have switched places!I moved from the USA to France.They moved from Europe to the USA.So we always have a lot of things in common.This week, I have the great pleasure of interviewing Maartje Bakker.If you don't know Maartje, you should follow her on LinkedIn NOW.She is an inspiration and a role model for personal branding on Linkedin.Maartje is a career coach from the Netherlands. She moved to South Carolina a few years ago.So of course I wanted to interview her about the work culture differences (Netherlands VS. USA), her perception of Americans at work, and how she adapted to her new culture.We also talk about how she got out of the tech industry to become a career coach for women.And balancing your authentic European identity with the expectations of American customers.If you sell services and work with American clients (or you aspire to), you'll want to listen to this interview. ------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

46 min
10 July 2024
My Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!]

In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients.   A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keywordswork organization, business growth, clients, goals, ideal repeatable weekTakeawaysSummer is a good time to re-evaluate and redesign your work organization.Feeling overwhelmed and unsatisfied with your progress is a sign that you need to make changes.Designing an ideal repeatable week can help prioritize important but not urgent tasks.Setting limits and boundaries for yourself is crucial for achieving big goals.Link to the document: TEMPLATE : My Ideal Repeatable Week------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

17 min
3 July 2024
AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker

Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/Connect with Thibault at https://www.linkedin.com/in/tbrioland/If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on: - Reasons you might want to target the US- How to be more visible in the US market- What networks you can leverage in the US, to accelerate your growthIf you’re looking to get more American clients for your business, you’ll get insights on: - How personalized prospecting with AI can get you more clients faster- How AI helps you easily segment your audience, to convert clients better- Why all of that builds higher trust & engagement with your target marketKeywordspersonalized prospecting, AI, sales performance, US market, technology, door-to-door sales, product-led sales motion, influencers, US market, revenue generation, sales cycle, French entrepreneurs, networks, advice, mistakes, French networks, investors, product-led motion, marketing strategies, office opening, fundraising round, budgetTakeaways- Humanlinker focuses on personalized prospecting with AI to enable sales performance.- They targeted the US market due to its maturity in big data and AI.- They used a product-led sales motion and worked with influencers to gain visibility in the US market.- Challenges included market size, targeting the right customer profiles, high cost of acquisition, and identifying the right influencers. Investing in testing and learning is crucial to generate revenue in the US market.- French entrepreneurs can benefit from the advice and networks of experienced French entrepreneurs already established in the US.Interacting with people who have already made the journey can help avoid repeating mistakes.- Opening an office in the US and closing a fundraising round are part of Human Linker's future plans for expansion.------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

44 min
26 June 2024
LinkedIn for Lead Generation, with James Donovan of Nine Two Media

In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepreneur in the US. TakeawaysOptimizing LinkedIn profiles is crucial for showcasing authority and generating interest.Quality over quantity is essential in outreach, with a focus on personalized, targeted messages.Speed to lead is critical in appointment setting, and qualification questions help save time and resources.Building credibility through social proof, testimonials, and market penetration pricing is effective for foreign entrepreneurs entering the US market.Understanding communication styles, accent perception, and efficient appointment setting are key considerations for successful lead generation.KeywordsLinkedIn lead generation, foreign entrepreneurs, US market, communication styles, accent perception, appointment setting, credibility building------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa

30 min
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