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The American Market Alchemist

Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.

In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.

Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. 

You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.

We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.

Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. 

Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.

Your adventure begins now!


Last Episode Date: 15 May 2024

Total Episodes: 8

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15 May 2024
Mastering the 1:1 Business Pitch: Why Less is More

Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024Details and sign-up at

11 min
8 May 2024
The 2 Types of Pitch that Every Entrepreneur Needs

ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to...

14 min
1 May 2024
My story: From Mississippi to Grenoble + doing business in the US when you're French

I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It&ap...

35 min
24 April 2024
Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing

Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. I'm excited about this interview because it's a chance to highlight the great things coming out of...

34 min
17 April 2024
Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"

I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA . In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make. ...

39 min
10 April 2024
The US Prospection Problem You Didn't Know You Had

Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work. However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entreprene...

10 min
3 April 2024
LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs

**Get your free report on the 2024 State of Selling to US Clients: entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To a...

17 min
26 March 2024
NEW! The American Market Alchemist Podcast

I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing ...

2 min
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