Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.
In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.
Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America.
You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.
We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.
Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource.
Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.
Your adventure begins now!
Last Episode Date: 4 September 2024
Total Episodes: 18
To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to r...
Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster.I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, an...
Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American...
This week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market.What we...
I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA.We have switched places!I moved from the USA to France.They moved from Europe to the USA.So we always have a lot of things in common.This week, I have the great pleasure o...
In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was...
Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things ...
In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importa...
In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate ...
Franziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.I was also particularly interested in how she went from being a physicist t...
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