
What Are We Amplifying?
What Are We Amplifying? Note: read the article version of this podcast at DonnKing.com/108Art . I use tools to externalize parts of my brain. That sounds more dramatic than it is. A grocery list does it. So does an address book, a mind map, a voice memo, or a conversation with a friend. They let me move something outside my head so I can remember it, examine it, rearrange it, or think about it differently. Artificial intelligence can do that, too. These days, that raises all sorts of questions about creativity, writing, and what remains distinctly human when machines can do things we once thought belonged exclusively to us. In this episode, I’m less interested in deciding whether AI is inherently good or bad than in asking a question I find much more useful: What are we amplifying? The Big Takeaway Human beings have always extended themselves through tools. The important question isn’t simply whether we use them. It’s what we’re using them to extend. Do we become more human, or less? A tool can amplify creativity, judgment, curiosity, and clear thinking. It can also amplify carelessness, dishonesty, and bad judgment. Yes, the technology matters (and that’s not yet another AI-ism; it’s just true). But the human using it remains the one essential element in the outcome. In This Episode * Why Plato’s ancient concern about writing and memory sounds surprisingly familiar today. * How grocery lists, mind maps, notebooks, and conversations externalize parts of our thinking. * Why I think AI may work more like an amplifier than a replacement for human creativity. * What the current anxiety about AI in publishing means for the choices I’m making as a writer. * Why I care more about the value of a finished book than the particular tools used to create it. * What Friedrich Nietzsche’s 1882 experiment with an early typewriter can teach us about how our tools shape our thinking. * Why supposedly “AI-ish” writing habits such as antithesis and em dashes aren’t exactly new inventions. * The questions I think matter more than simply asking whether a particular technology is good or bad. A Few Practical Questions When I’m deciding whether any tool belongs in my work or life, these are the questions I want to ask: * Does this help me think more deeply? * Does it help me communicate more clearly? * Does it help me create something worth creating? * Does it help me treat other people with greater dignity and respect? * Does it help me become more fully the person I actually want to be? Those questions apply whether the tool is a notebook, an iPhone, a calculator, a mind map, or artificial intelligence. Quote to Ponder “We’ve always extended ourselves through our tools. We don’t need to stop doing that. We just need to make sure that what we’re extending is worth amplifying.” Resources and People Mentioned * Plato’s Phaedrus — the ancient dialogue containing Socrates’ account of concerns that writing would weaken memory * Joanna Penn — writer and publishing entrepreneur who encourages creatives to “double down on being human” in the age of AI * Marshall McLuhan — communication theorist associated with the phrase “the medium is the message.” The original book’s title is actually a little different: The Medium Is the Massage . This is a rare instance where an ebook would absolutely not communicate the author’s intent. You can get the print book directly from the publisher . You might also want to read Marshall McLuhan Explained . * Friedrich Nietzsche — philosopher who began using the Malling-Hansen Writing Ball in 1882 when problems with his eyesight made handwriting difficult * My books — which might support you in your own creative journey. I write books that mentor from the shadows, blending storytelling, humor, and humanity to help readers grow, serve others well, and stay human in a complicated world. The point isn’t that every use of every tool is good. Tools can be used carelessly, dishonestly, destructively, or lazily. But we’ve been extending our minds through tools for thousands of years. The question I want to keep asking is what we’re choosing to amplify. If you get value from the show, consider supporting us in one of the following ways. You can make a one-time contribution or sign up for regular support through Buy Me a Coffee . You can also subscribe on Substack for free OR upgrade to a paid subscription. Your support helps me continue helping you and others, and thank you in advance! All subscribers now receive the following: * The “Big Takeaway” * A bulleted summary of the episode * Practical tips from the episode * A quote to ponder * Prefer text? We turn each podcast into an article . 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