The AI Marketer's Playbook

Hosted by Audrey Chia

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Latest episode

Jun 2026

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About the show

The AI Marketer's Playbook is an actionable podcast focusing on AI and marketing. Each episode covers AI strategies, tools, and trends that are changing marketing. Listen to interviews with industry experts, analyze case studies, and get practical tips. This podcast is for anyone looking to leverage AI in marketing to improve results. Tune in to stay updated on AI marketing.

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60 recent

June 11, 2026Episode 7140 min

71 | How Rachel Woods Uses AI Playbooks to Scale Operations

Rachel Woods believes the biggest AI skill isn't coding, it's systems thinking. In this episode, she joins Audrey Chia to explain how businesses can transform everyday workflows into AI-powered playbooks that scale execution across teams. Rachel shares her framework for identifying AI opportunities, training employees to work alongside AI, and creating repeatable processes that can run across tools like Claude, ChatGPT, and Copilot. She also demonstrates a project-planning playbook that helped her team execute more projects with greater consistency and efficiency. From AI adoption and workplace change to practical implementation strategies, this episode offers a clear blueprint for leaders looking to build AI-first operations.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

May 28, 2026Episode 7043 min

70 | How Kinsey Soderberg Uses AI Without Losing Authenticity

In this episode of The AI Marketer’s Playbook, Audrey Chia sits down with Kinsey Soderberg, founder of Authentic AI, to explore how entrepreneurs can use AI without sacrificing their voice, creativity, or authenticity. Kinsey shares her journey from branding and content creation into the world of AI systems, automation, and scalable AI-powered offers. The conversation dives into using Claude and ChatGPT for workflows, how to think about AI skills versus automations, and why founders should focus on revenue-generating systems instead of vanity metrics. Kinsey also breaks down her innovative “AI-powered playbook” framework - personalized AI-generated deliverables that can automate lead generation, client onboarding, and digital offers at scale. Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

May 8, 2026Episode 6939 min

69 | Cam Trew on Building Kleo to $1M ARR

What does it take to leave a dream engineering job and build two AI startups? In this episode, Cam Trew joins Audrey Chia to share the mindset shifts, systems, and strategies behind building Kleo and Mentions. Cam breaks down how Kleo leveraged waitlists, scarcity, and community-driven distribution to hit $1M ARR in five months. He also reveals what’s currently working on LinkedIn, how to create stronger hooks, why contrarian ideas outperform generic content, and how AI can streamline content creation without losing authenticity. Whether you’re a founder, marketer, or creator, this episode is packed with actionable lessons on AI, audience growth, and startup execution.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

April 30, 2026Episode 6835 min

68 | Ryan Doser on Smarter AI Marketing Strategies

AI can generate endless content, but does that create real results? Ryan Doser joins Audrey Chia to explain why quality, trust, and original thinking matter more than ever in modern marketing. Drawing from his experience running an AI-first marketing agency and YouTube channel, Ryan shares how SEO-driven YouTube content fuels his growth, how Claude Code powers his workflows, and why personal brands outperform faceless automation strategies. The conversation also explores how marketers can stay competitive as AI reshapes entry-level roles and workflows. Listen in for practical guidance on using AI to solve real business problems, not just follow trends.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

April 23, 2026Episode 6738 min

67 | Lin Tar Kuan and Eric Tse on AI Career Skills

How do professionals stay relevant in an AI-driven workplace? In this episode of The AI Marketers Playbook, host Audrey Chia speaks with Eric Tse, Chief Product Officer at JobsTaylor, and Lin Tar Kuan, clarity strategist and transformational advisor. Together, they explore how human intelligence complements artificial intelligence and why clarity, curiosity and ownership are essential skills in today’s evolving workforce. The conversation covers real-world challenges companies face adopting AI, how individuals can become intentional AI users, and why leaders must align values before implementing new tools. Tune in to learn how organizations and professionals can confidently navigate AI transformation without losing the human edge. Learn more about Human Intelligence in the Age of AI here: https://www.sginnovate.com/event/human-intelligence-age-ai Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

April 16, 2026Episode 6640 min

66 | Alex Vacca on Scaling GTM With AI Agents

Outbound is changing fast and volume alone no longer works.In this episode of AI Marketers Playbook, host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies.Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to list building, campaign creation and personalization. He also shares practical examples of high-performing triggers like hiring signals, champion tracking and LinkedIn engagement data.The conversation explores how agencies are shifting from “done-for-you” services toward building internal GTM systems clients can keep, and why distribution and personal brand now matter more than ever.If you’re running outbound in 2026, this episode will reshape how you think about relevance, automation and pipeline generation.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

March 26, 2026Episode 6546 min

65 | Tim Moylan on Building With Claude Cowork

Most companies know they should use AI—but don’t know where to start.In this episode, Audrey Chia welcomes Tim Moylan, tech leader and founder of Use Case, to break down how organizations can move from curiosity to implementation. Tim shares his “ignite phase” discovery approach for identifying high-ROI AI opportunities and explains how tools like Claude Cowork and OpenClaw enable teams to build internal systems, automate content pipelines, and deploy multi-agent workflows.The conversation also explores AI safety considerations, personalization through context-driven prompting, and why learning by building beats endless tutorials.If you want practical strategies to integrate AI into your marketing and operations, this episode delivers actionable insights you can apply immediately.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

February 26, 2026Episode 6441 min

64 | MJ Jaindl on AI-Powered LinkedIn Content That Sounds Human

What does “authentic” look like when AI writes your drafts? In this episode, Audrey Chia sits down with MJ Jaindl, Stanley’s general manager and a fast-growing LinkedIn creator, to talk about building a personal brand in an AI-generated era. MJ shares the commitment that changed everything, posting every weekday for a year—and how momentum compounds once you understand your voice and the platform. He introduces Stanley, a LinkedIn-native AI coach that analyzes your posts, recommends content pillars, and creates content that matches your voice using your own history and results. You’ll hear why social proof and emotion matter more than ever, what formats are performing today, and how employee-generated content helped Stanley drive growth and hiring. Practical tips included: start small, stay consistent, and use AI for drafting, then add your story.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

February 19, 2026Episode 6341 min

63 | Mahdi Shariff: No-Code AI Automation for Marketing Teams

What does it take to move from “AI experiments” to real operational impact? Audrey Chia welcomes Mahdi Shariff, co-founder of Humble AI, to break down a practical path: start simple, embed AI where teams already work, and empower internal champions to lead adoption. Mahdi introduces Humble’s mission—helping people build their own AI assistants in ways that match how they think and work, with a strong emphasis on neurodiversity. They discuss common blockers like tool sprawl, siloed usage, and fear of job displacement—plus a reframing: use AI to stop resolving problems and start solving them systemically. Mahdi shares concrete workflows: searchable knowledge assistants for content, structured formatting into Notion/Airtable, and a slick LinkedIn-to-CRM capture flow for personal and account-based marketing. The conversation closes on the future: inclusive, community-driven “user-generated software.”Join my weekly Newsletter: https://lp.closewithcopy.co/welcome

February 12, 2026Episode 6241 min

62 | Sam Browne on Building Personal Brands and Businesses with AI

What does it take to grow from zero to 100K LinkedIn followers organically? In this episode, Audrey Chia talks with Sam Browne, creator, entrepreneur, and coach, about the mix of mindset, experimentation, and creative skills that helped him go from bar gigs to building a portfolio of successful online businesses. They also dive into AI’s role in positioning, branding, and content ideation, and why clarity beats complexity when growing your online presence. Perfect for founders ready to level up.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome