Each month Jill Fecher and Maggie Humphrey of Cypress North, a full-service digital agency, talks about what’s helping our agency grow, how we work with our clients, things that bring us joy and challenges we face.
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31 recent
January 4, 202434 min
Tips for setting achievable professional goals in 2024
Tips for setting achievable professional goals in 2024
On this month’s episode of the Agency Scoop, Jill and Maggie discuss holiday gift giving and how consumer shopping trends are changing as a result of inflation and supply chain issues. In the pull back the curtain segment, they talk through recent wins, streamlining processes, and the importance of transparency and outlining what’s needed before making informed decisions.In the episode’s main scoop Maggie and Jill dig into goal setting moving into 2024. When it comes to both marketing goals and personal goals, they recommend setting clear intentions so that you are able to set yourself up for success. For the latest updates on what’s going on within the agency, follow us on Instagram, Twitter, and TikTok @theagencyscoop!
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Intro - 00:00
Consumer shopping trends with inflation on the rise - 3:04
Behind the Curtain - 8:27
Main Scoop - 13:16
Don't be that Girl - 30:26
December 4, 202346 min
Making the most out of in person professional engagements
In this month’s episode of Agency Scoop, Jill is dishing out the inside scoop of her BrightonSEO trip. She takes you on a journey through her conference experiences, providing valuable insights into what to do and what to avoid, ensuring that your next business trip is nothing short of successful. From practical tips to personal anecdotes, Jill's insight can be helpful for anyone seeking to make the most out of professional engagements. For real-time updates and the freshest insights, be sure to connect with us on Instagram and stay in the loop with the latest scoop.
October 25, 202346 min
Hiring an Agency 101
Hiring an Agency 101
This month on Agency Scoop, are celebrity-generated AI bots taking over Hollywood? Jill and Maggie share their takes on the topic. It's Budget Season baby! Jill shares best practices for preparing proposals for potential and current clients. This includes cost estimation, resource allocation, and the importance of a well-structured budget for both the agency's and client's success. Jill and Maggie also discuss identifying and addressing client red flags to help agencies avoid potential pitfalls and provide strategies for navigating challenging client interactions. Finally, they wrap up the episode sharing a client horror story from deep in the Reddit archives, in everyone's favorite segment "Don't Be That Girl." Like and subscribe, and follow us on Instagram @agencyscoop for more!
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Intro - 00:00
Celebs are getting AI alternate personas - 4:22
Behind the Curtain - 8:21
Hiring at the Agency 101 - 10:20
How to make AGENCY Proposal stages more efficient - 30:12
Don’t be that girl (agency horror stories) - 40:30
October 5, 202343 min
Generational Differences In the Workplace
This month, Jill and Maggie cover the dynamics of various generations in the workplace. They tackle common misconceptions about Baby Boomers, Millennials, and Gen Z, drawing from their personal experiences. They also explore effective strategies to bridge the generational gap and foster team cohesion. Amidst the insightful discussion, they share some laughs and provide their own hot takes on high-profile celebrity PR relationships, such as Taylor Swift and Travis Kelce, and more. So, grab your coffee and tune in as they give you the scoop!
August 28, 202346 min
How it Began: Starting an Agency with Greg Finn and Matt Mombrea of Cypress North
How it Began: Starting an Agency with Greg Finn and Matt Mombrea of Cypress North
July 19, 202327 min
Unlimited PTO and Workcations | Paradise or Pitfall?
Unlimited PTO and Workcations | Paradise or Pitfall?
June 20, 202340 min
A Practical Guide for Managing Stress, Burn-Out, and Rust-Out, in Agency Life
A Practical Guide for Managing Stress, Burn-Out, and Rust-Out, in Agency Life
#managingstress #agencylife
Managing work-life balance while working for a digital marketing agency can be challenging, considering the fast-paced and demanding nature of the industry. However, with effective strategies and prioritization, you can create a healthy balance between your personal and professional life. In this episode of the Agency Scoop Jill and Maggie go over some tips to help you manage stress, burn-out, and rust-out when working for a digital marketing agency.
May 1, 202332 min
Agencies are Eliminating their College Requirements in 2023
Agencies are Eliminating their College Requirements in 2023
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Contact - jfecher@cypressnorth.com
In recent years, there has been a trend among some digital marketing agencies to eliminate their college degree requirements for certain positions. The reasons for this shift vary, but some of the main factors include the desire to diversify their candidate pool, the recognition that college degrees may not necessarily correlate with job performance, and the need to fill positions in a rapidly growing industry.
One of the main arguments against college degree requirements is that they can create a barrier for individuals who may not have had the opportunity to attend college, but who possess the skills and experience needed to succeed in a digital marketing role. By removing this requirement, agencies are able to expand their candidate pool and consider a wider range of applicants.
Additionally, some digital marketing agencies have recognized that a college degree may not necessarily indicate job readiness or success. In the field of digital marketing, skills such as creativity, problem-solving, and adaptability are often more important than a specific degree or academic background. By focusing on skills and experience rather than formal education, agencies may be able to find better candidates who can hit the ground running and quickly contribute to the success of the agency.
Finally, the rapidly evolving nature of the digital marketing industry means that there is a high demand for talent, and traditional hiring practices may not be able to keep up with this demand. By removing college degree requirements, agencies can more quickly fill open positions and keep up with the fast-paced nature of the industry.
It's worth noting that while some digital marketing agencies are eliminating their college degree requirements, this is not the case across the board. Many agencies still require a college degree for certain roles, and there are certainly benefits to having a formal education in marketing or a related field. However, the trend towards eliminating these requirements does highlight a growing recognition of the importance of skills and experience in the digital marketing industry.
April 4, 202334 min
Reimagining the Agency Account Team Structure
The state of the economy is changing drastically with some sources saying that we could be heading into a recession. What does this mean for companies and their marketing budgets? We discuss the age-old topic, “hiring in house vs hiring an agency” and welcome a special guest, Cypress North’s Jess Budde to discuss our new client structure and how this structure has increased our productivity and client relationships.
March 1, 202329 min
Chat GPT and Quiet Quitting
The big talk from the technology space these past few weeks has been artificial technology and more specifically Chat GPT. We tried it out on this month's episode to see how it works.
We also tackle the topic of "Quiet Quitting" that has been all over the media lately. Is someone on your team quiet quitting or just setting boundaries? Find out what we think about it and how we are addressing it at the agency.
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