The Agency Leadership Podcast with Gini Dietrich and Chip Griffin

Hosted by The Agency Leadership Podcast with Gini Dietrich and Chip Griffin

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About the show

Gini Dietrich and Chip Griffin explore the highs and lows and ins and outs of running an agency.

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60 recent

September 28, 202620 min

ALP 316: Agency owners need to manage AI like employees

AI has evolved enough now that one-shotting entire deliverables is tempting, and many people online claim to be doing just that. In this episode, Chip and Gini discuss why that’s a bad idea, and how you can train your AI tool to give you less slop-like content. Chip is fed up with receiving one too... Continue Reading → The post ALP 316: Agency owners need to manage AI like employees appeared first on FIR Podcast Network .

September 13, 202621 min

ALP 315: The top two traits for new agency hires

In this episode, Chip and Gini make the case that curiosity and problem-solving are the two traits that separate great hires from mediocre ones, and neither one can be taught from scratch. Continue Reading → The post ALP 315: The top two traits for new agency hires appeared first on FIR Podcast Network .

August 31, 202621 min

ALP 314: Agency owners need to get their hands dirty with AI

In this episode, Chip and Gini explain why owners who step back from AI are making a mistake. Continue Reading → The post ALP 314: Agency owners need to get their hands dirty with AI appeared first on FIR Podcast Network .

August 17, 202618 min

ALP 313: The audience has (and always will) matter most for PR and marketing leaders

In this episode, Chip and Gini dig into what's stayed constant across their combined decades in PR and marketing. Continue Reading → The post ALP 313: The audience has (and always will) matter most for PR and marketing leaders appeared first on FIR Podcast Network .

August 10, 202623 min

ALP 312: Managing “Shadow AI” at your agency

In this episode, Chip and Gini walk through the risks of your team using Shadow AI and how to respond without overreacting. Continue Reading → The post ALP 312: Managing “Shadow AI” at your agency appeared first on FIR Podcast Network .

June 29, 202619 min

ALP 311: How can agency owners hold themselves accountable?

In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency. Continue Reading → The post ALP 311: How can agency owners hold themselves accountable? appeared first on FIR Podcast Network .

June 22, 202616 min

ALP 310: In the age of AI, people skills matter more than ever

In this episode, Chip and Gini make the case that the bar for genuine human interaction has dropped so low, clearing it will make you stand out. Continue Reading → The post ALP 310: In the age of AI, people skills matter more than ever appeared first on FIR Podcast Network .

June 15, 202618 min

ALP 309: Is your agency easy to work with?

In this episode, Chip and Gini ask if you were on the receiving end of your own agency’s processes, would you be happy? Continue Reading → The post ALP 309: Is your agency easy to work with? appeared first on FIR Podcast Network .

June 8, 202621 min

ALP 308: Using AI to extend your agency’s PESO Model expertise

In this episode, Chip and Gini discuss how AI is allowing agencies to increase their PESO Model capabilities. Continue Reading → The post ALP 308: Using AI to extend your agency’s PESO Model expertise appeared first on FIR Podcast Network .

June 1, 202624 min

ALP 307: What to do when a client “fires” your agency

In this episode, Chip and Gini cover the practical and emotional side of client departures, from the moment you get the news to the lessons you take away. Continue Reading → The post ALP 307: What to do when a client “fires” your agency appeared first on FIR Podcast Network .

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