
Tell your team the bad news w. Mark Rheinlander
Mark Rheinlander founded Carbon280, a Perth company that built a new way to store hydrogen. It raised around $16 million, with Woodside among its backers, and built a pilot plant in Kwinana. Then the investment tide went out of hydrogen. Mark talks with Gabe and Kane Leersen about licensing a technology, negotiating royalties in the open, and the decision every CEO hopes never to make. His biggest lesson is to keep telling your team the truth, because they'll work it out anyway. Key topics Why 90% of the work is still ahead once something is invented Negotiating royalties with a model both sides can see Doing everything right and still losing Being open with your team when the business is in trouble How AI speeds up the hamster wheel, and where to draw the line Connect with Mark Hydrilyte Technologies







