The Abigail Peugh Podcast

Hosted by Abigail Peugh

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Aug 2026

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About the show

Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products. You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there. We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

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60 recent

September 8, 202648 min

How Trial Reels Took Her From 600 to 15K Followers + Daily Sales

Kelsey Johnson started her Instagram account a little over a year ago, and for the first six months? Not a whole lot happened. Then something finally clicked. Since then, she’s grown to over 15,000 followers, sold her first digital product almost 1,600 times, and built an 85-day daily sales streak. And the best part? She didn’t do it by trying to become known for everything. Inside this episode, we cover: • What finally changed after six months of struggling to grow • The super niche product Kelsey almost didn’t create and what happened when she finally did • Why getting MORE specific helped her grow faster • The three things she focuses on that she believes are behind her daily sales • What she’s doing now that she has an audience who knows and trusts her If you’re in the stage where you’re posting, trying all the things, and wondering when something is finally going to click, you need this episode!! Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Kelsey’s Grow with Trial Reels Guide Connect with Kelsey: Instagram: @kelsey.marie.johnson Connect with me: Instagram: @abigailpeugh

September 1, 20261 hr 0 min

What’s Actually Working for Daily Sales On Instagram w/ Jordan Dooley

Jordan Dooley has been creating content since the Valencia filter days of Instagram 😂 and more than a decade later, she’s STILL building an audience, making sales, and figuring out how to evolve just like social media. Jordan is a three-time bestselling author, longtime content creator, and mom of three under three. She’s also made some form of digital product or affiliate sale every single day for YEARS. And what I loved about this episode is that Jordan has experienced basically every era of making money online. She’s sold $20 digital products, built memberships, worked with brands, made affiliate income, written books, grown multiple social media accounts, and completely changed the way she creates content as her life has changed. Inside this episode, we cover: • Why Jordan thinks Instagram has officially become “Interest-gram” and what that means for creators trying to grow right now • The major shift she made to her content after more than a DECADE online and why it’s actually making her life easier • How she’s making money from multiple income streams without trying to sell 47 different things at once • The content system Jordan uses so she can post consistently without constantly creating everything from scratch If you’ve ever wondered whether you need to choose between digital products, affiliate income, brand partnerships, or building a personal brand, this conversation is SO good. We also get into what building a business actually looks like with three kids under three, why Jordan intentionally stepped away from things that used to be a huge part of her business, and her philosophy of finding the lowest input with the highest output in this season of life. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Connect with Jordan: Instagram: @jordanleedooley & @thestorytutorials Connect with me: Instagram: @abigailpeugh

August 25, 202649 min

107,462 followers From One Reel And No Zero Dollar Days Since 2024

Amy was a stay-at-home mom with four kids within THREE years when a pile of towels falling out of her linen closet basically sent her over the edge. 😂 And that moment eventually became the beginning of the business she has today. Amy started Genius Mom Hacks because she wanted an identity outside of motherhood AND wanted to help other overwhelmed moms create homes that actually made their lives easier. She started with a blog, eventually found digital products, and has spent the last few years building a business that is such a good example of what can happen when you stop chasing the next thing and just KEEP GOING. In this episode, we’re talking about how Amy turned a simple idea into a digital product business making sales every single day, the content strategies she still uses years later, and why she believes consistency has mattered way more than trying to make every single post perform perfectly. Inside this episode, we cover: • The moment Amy realized something in her life HAD to change and how it eventually became the foundation of her entire business • Why Amy waited an entire YEAR before creating her next product and why that might have actually helped her grow faster • The content strategy behind one reel that completely changed the future of her account • How Amy creates multiple pieces of content a day without spending her entire life on Instagram • The revenue stream she added to her digital products that I think WAY more creators should be using If you’ve been overcomplicating digital products, constantly wondering if you need to create something new, or letting a low-view post convince you that what you’re doing isn’t working, you NEED to listen to this conversation. Resources mentioned: Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Amy’s viral reel mentioned in the episode Connect with Amy: Instagram: @geniusmomhacks Connect with me: Instagram: @abigailpeugh

August 18, 202657 min

Mom of 4 Went From Civil Engineer to Full Time Creator

Steph Fisher is a former civil engineer, mom of four, and now full-time content creator. And her story is basically proof that it is NOT too late to reinvent yourself or start from scratch on Instagram. A little over a year ago, Steph decided she was done spending hours watching other people build the lives they wanted and decided to start creating instead. But this wasn’t her first attempt. She actually tried multiple times before and nothing really stuck. This time, she decided she was going ALL IN for an entire year. And let’s just say... things started happening a whole lot faster than she expected. In this episode, we’re talking about what finally made this time different, the unexpected moment that completely changed the trajectory of her account, how losing her job pushed her into being an entrepreneur, and what happened when she launched her very first digital product. In this episode, we cover: • What Steph did differently after trying and failing to make content creation stick multiple times before • The reel she almost DIDN’T post that ended up changing everything • How an unexpected career change gave Steph the push to bet on herself • What happened when she finally turned the questions sitting in her DMs into something she could sell • The mindset shift Steph believes made the biggest difference between another failed attempt and completely changing her family’s life If you’ve been sitting there thinking you missed your chance, Instagram is too saturated, you don’t have enough time, or you’ve already tried and it didn’t work... LISTEN TO THIS ONE. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Steph’s viral morning routine reel Connect with Steph: Instagram: @stephfi___ Connect with me: Instagram: @abigailpeugh

August 11, 202641 min

10K Followers in 52 Days After Getting Laid Off

If you think it’s too late to start from scratch and grow an audience that actually buys from you in 2026, this episode is going to change your mind. Laura Gordon started a brand new Instagram account in February after being laid off from her job. After trying multiple niches, starting over more than once, and creating digital products that never sold, she decided to give it another shot and go ALL IN. And this time? Things went very differently. In this episode, Laura is breaking down what she actually did to grow from zero to over 10,000 followers in just 52 days AND build a 44-day daily digital product sales streak along the way. And spoiler alert, it wasn’t because she had one lucky viral reel. Inside this episode, we cover: • What Laura did differently THIS time after multiple niches and digital products that didn't work • The strategy behind going from a brand new account to 10K followers in just 52 days • The surprisingly simple thing Laura did before creating her digital product that completely changed the outcome • What’s actually driving Laura’s sales right now (and it might not be the content you think 👀) • The small business decision that helped Laura realize this could actually replace the job she lost This episode is such a good reminder that you do NOT need a massive audience, years of experience, or the perfect niche figured out before you start. Sometimes you just have to test things, pay attention to what’s working, and be willing to go ALL IN when you find the thing that clicks. Resources mentioned: 30-Day Free Stan Trial HERE Rich Girl Community Connect with Laura: Instagram: @lauralizgordon Connect with me: Instagram: @abigailpeugh

August 5, 202615 min

Welcome Back, B*tches

After an unexpected year away from the podcast, ya girl is finally back. 🫶🏼 I honestly thought I'd be gone for a few weeks... maybe a month. Instead, life had other plans. In this episode, I'm sharing where I've been, what life has looked like after having my son six weeks early, and how becoming a mom of two completely shifted my priorities, my business, and honestly... me. I'm also sharing a big announcement about the future of this podcast, what you can expect from Season 2, and the one thing that allowed my business to keep making sales every single day while I was in the hospital and deep in the postpartum trenches. Inside this episode, I cover: • The unexpected reason I disappeared for an entire year • A big announcement about the future of this podcast • The one business decision that completely changed my postpartum experience • The "yes" that almost didn't happen and why it means so much to me • Why changing your mind might be one of the smartest business decisions you ever make If you've been in a season where life looks different than you expected, your priorities have shifted, or you're wondering if it's okay to pivot... this episode is for you. Resources mentioned: 30-Day Free Stan Trial HERE ! Join Rich Girl Community HERE ! Connect with me: Instagram: @abigailpeugh

August 5, 202515 min

68. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products (FBF)

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone. In this episode, we cover: How lonely being an entrepreneur can be and how important community is The frustration of chargebacks and how to handle each situation Ways to cope and learn from hurtful comments & harsh feedback from clients or students Running out of content ideas and how to find your creativity again Self-sabotage and ways to keep going despite it Resources & Links: Terms and Conditions mentioned in the episode Follow on Instagram @abigailpeugh Make sure to hit subscribe/follow so you never miss an episode!

July 29, 202515 min

67. My First $35 Digital Product Sale and How it Changed Everything (FBF)

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey. In this episode, we cover: The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video) How I turned my audience's burning questions into a must-have digital product The nail-biting countdown to my first sale Why that initial $35 felt like winning the lottery and how it literally rewired my brain Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged) How digital products let me be a present mom and manage my health without sacrificing my goals

July 22, 202547 min

66. Using Sales Psychology To Make More Sales w/ Natasha Zoryk (FBF)

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business! In this episode, we cover: The power of buyer psychology The 4 different buyer types Instagram post ideas to sell to each buyer type Connect with Natasha: Follow on Instagram @natasha.zoryk & @weareazura Connect with Abigail: Follow on Instagram @abigailpeugh Make sure to hit subscribe/follow so you never miss an episode!

July 8, 202557 min

65. Using your Cycle to Make More Money w/ Hormone Health Coach Emily (FBF)

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling! On this episode, we cover: The four phases in your cycle What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money Weird and random facts about your cycle Hormone-friendly snacks and mocktail ideas 5 daily tips to balance your hormones for busy entrepreneurs Connect with Emily: Follow on Instagram @littleraeofhealth Ultimate Hormone Balance Masterclass [FREE] The Balanced Babe Blueprint Course 28 Cycle Syncing App Flo App Connect with Abigail: Follow on Instagram @abigailpeugh Join Rich Girl Community HERE