The Aaron Novello Podcast

Hosted by Aaron Novello

Business Entrepreneurship

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Episodes

618

Latest episode

Aug 2026

Language

EN-US

About the show

Welcome to the Aaron Novello Podcast!Are you looking to master the art of real estate sales?Do you want to level up your business and lifestyle?You are in the right place!Aaron and his guests share winning real estate sales strategies and techniques and show you how to win the inner game that leads to financial freedom.Get ready.Here is your host, top producing real estate agent and coach to some of the top agents in the U.S. and internationally, Aaron Novello.

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60 recent

August 27, 202647 min

Novation Real Estate For Beginners: $7K Became $72K Deal

You already know your commission check is capped at 3%, right? novation real estate for beginners changes that math completely, and the numbers on this exact deal will make you rethink every listing you've ever walked away from. Here's the truth nobody says out loud in this business: you can do the exact same showings, the exact same negotiations, the exact same stress on a house, and still leave a massive chunk of money on the table just because you didn't know one word. That word is novation, and this episode breaks down a real deal where a $7,000 commission check turned into a $72,000 payday on the same property. This isn't theoretical. This is novation real estate explained with the actual numbers from an actual closing, so you can see exactly where the extra money came from and why most agents never even ask the seller the one question that unlocks it. Inside this episode you'll get: ✅ The real breakdown of how a $7K check became $72K on one single-family listing ✅ Why chasing the highest offer is the wrong goal, and what to ask for instead ✅ How novation real estate business structures actually work when you're the listing agent ✅ What it looks like when a real estate agent working with investors stops leaving money behind ✅ The mindset shift most agents need before they'll even consider real estate investing vs real estate agent thinking ✅ Why this fits naturally if you're already curious about wholesaling real estate for beginners but never saw how agents fit into it A lot of us real estate agents are scared to even talk about investing, like it's not "our lane." It is. If you're tired of doing 3% work for 3% pay on deals that could pay you ten times that, this is the episode that shows you the exact number to ask for and why.

August 24, 20266 min

The Exact Script I Use to Qualify Senior Sellers

Seniors selling their homes love to talk about moving, but 9 out of 10 never actually list. If you're taking their word for it, you're setting yourself up to get ghosted. I built this episode around the exact conversation that keeps agents stuck: an elderly couple tells you they want to sell, you nod along, and three weeks later they still haven't called the movers. That's the reality behind why seniors selling their homes talk about moving far longer than they act on it, and most agents don't have a listing appointment questions and answers system built for this seller. ✅ The exact seller scripts real estate agent teams use to separate real sellers from the ones who just want company on a Tuesday afternoon ✅ A drill I call the question game, showing you how to ask questions real estate agent training never taught, without sounding pushy or rude ✅ How to get past health, family, and money without ever sounding like you're interrogating someone's grandmother ✅ Why generic real estate objection handling for beginners advice falls flat here, and what actually works on reluctant, indecisive sellers This isn't theory. These are the same real estate objection handling techniques I use on real estate objection handling cold calls every single week, adapted specifically for a seller who says they're ready but hasn't moved an inch. Most real estate objection handling content treats every seller the same way a real estate buyer objection handling conversation gets treated, when this demographic needs a different approach. Think of this as a real estate objection handling course packed into one sit-down conversation, minus the fluff. Practice the question game before your next call. It works on cold calls, it works on listing appointments, and it works on the seller who's been "thinking about it" for six months.

August 23, 20266 min

How to Get More Listings as a Realtor (Not Buyers)

You already work full days and still wonder how to get more listings as a realtor without burning out. What if the real problem was never your work ethic, but which half of the business you were building? In this episode I break down the shift that took me from grinding buyer deals to building a listing-based business that runs without me doing everything myself. If you've been trying to figure out how to get more listings by yourself and hitting a ceiling, this is why. ✅ Why listings, not buyers, are the real lever for scaling past 20-40 deals a year ✅ The real estate listing process most agents get backwards, and the one structural fix that changes everything ✅ How a real estate virtual assistant working for a fraction of what you'd pay locally can take tasks off your plate starting today ✅ The truth behind listing agent vs buyer's agent economics, and why one side keeps you working harder for less ✅ Practical real estate agent productivity tips that have nothing to do with waking up earlier or hustling more ✅ What actually happens at a real estate listing appointment when you show up prepared with the right systems behind you ✅ The exact steps for a real estate agent listing process upgrade you can implement this week, no big budget required This isn't motivational fluff. It's the same mechanism I used to build a real, working system, backed by real numbers, not vague advice. Whether you're wondering how to become a real estate agent who actually controls their time, or you've been in the business for years and still feel stuck doing it all yourself, this breaks down exactly how to get more listings as a realtor without adding a single hour to your week.

August 20, 20261 hr 10 min

41 Years Married: Husband And Wife Real Estate Team Building

You keep hearing that husband and wife real estate team building is the dream. Nobody warns you it can almost end the marriage instead. This is the real story behind Team Us, the husband and wife real estate team business my wife and I built, and the two years we spent losing $140,000 a month while pretending everything was fine. I'm handing you the actual framework we used to survive it, the seven equities, the wheel of life, and the crunchy conversation neither of us wanted to have. If you're balancing marriage and businesses right now and feel like the business is winning while the relationship is quietly losing, this one's for you. I walk through what almost broke us, what real husband and wife real estate team communication looks like when the money gets tight, and why waiting for the bonfire moment to talk is the most expensive mistake you can make. This is a husband and wife real estate team explained from the inside, from someone who almost let pride and temptation wreck two decades of marriage before we rebuilt Team Us on purpose. That's what real husband and wife real estate team building looks like when it's tested by real money and real pressure. You'll walk away with: ✅ The seven equities framework that protects the marriage as the real asset ✅ How power couple in business communication actually works under pressure ✅ What a crunchy conversation is and why avoiding it nearly cost us everything ✅ Real, non-round numbers from our own collapse and comeback ✅ marriage advice for entrepreneurs and business beyond hustle culture ✅ A straight answer to how to work with your spouse in business without losing either If you're building a husband and wife real estate team of your own, this is the honest version nobody else tells you.

August 19, 20267 min

Real Estate Cold Calling Script: The Zillow Doubt Bomb

You know your probate script for realtors cold until a seller throws out a Zillow number and the whole call falls apart in your hands. That's exactly what happened to one of my agents on a live call, so I stepped in and fixed it in real time. I built this probate script for realtors after watching too many agents get steamrolled by one line: "Zillow already told me what my house is worth." If you don't have an exact, provable answer for that objection, the call is over before it really started. In this breakdown I take a real probate roleplay real estate call and correct the exact moment the agent freezes. You'll watch where he lost control, hear the seller's Zillow objection word for word, and get the fix that turns a $60,000 estimate gap into a real conversation. This isn't theory. It's a real estate cold calling script built from actual numbers, not guesses about what a seller might say. Here's what you'll walk away with: ✅ The exact rebuttal for when a seller quotes a Zillow number that's off by tens of thousands ✅ A real estate objection handling framework you can run on probate, expired, or any value objection ✅ How to correct a real estate live roleplay without the seller feeling handled ✅ The updated probate leads script 2026 I'm running with my own team right now ✅ Why treating every set of expired listing objections the same way is costing you listings ✅ A repeatable process for how to prospect probate leads without sounding scripted If you actually want to get better at real estate roleplay, watching someone freeze and get corrected teaches you more than any polished demo call ever will. Save this one. Then go run it on your next call.

August 17, 20266 min

Why Your Real Estate Value Chain Caps You at 20 Deals

Most agents never get a real estate value chain explained to them, so when production stalls at the same number year after year, they just assume the fix is more hustle. It isn't. If you're closing deals but can't break past 20 a year while other agents in your market are doing 100, the problem isn't effort. It's how your day is actually built. This episode breaks down the exact structure Aaron and Jose use to explain why most agents plateau, and what actually changes when you rebuild your business around the right activities instead of the busiest ones. ✅ Why most real estate agent income producing activities get buried under $20 to $30 an hour tasks like admin, showings, and email triage ✅ The real estate agent delegation tips top producers use to protect the handful of things worth $500 to $1,000 an hour ✅ The real numbers behind real estate listing agent vs buyer agent math, and why one side of that equation carries the business ✅ How to actually get better at how to close more listing appointments using a repeatable listing agent role play script, not charisma or luck ✅ The full mental map for how to do 100 deals in real estate, built on real estate agent systems and processes instead of raw grinding ✅ A practical real estate agent blueprint for 100 deals you can use to see exactly where your week is leaking time Once you see your own real estate value chain explained next to someone producing five times what you are, the plateau stops feeling like a mystery and starts looking like a math problem you can actually solve. No fluff, no hustle-porn, just the mechanism.

August 16, 20267 min

The Motivation Test Every Expired Listing Call Needs

Most agents don't actually know how to call expired listings without sounding like every other agent who already got hung up on today. That fear of getting compared to "the last guy" and coming up short is exactly why your expired list keeps collecting dust instead of turning into signed appointments. In this episode I walk through a real, live cold calling expired listings script so you can hear exactly how the conversation sounds when it actually works, not just read about it in theory. ✅ You'll hear the exact expired listing cold call script I use to open the call without putting the seller on the defensive ✅ A real real estate roleplay breakdown showing how to handle the moment a seller says "the last agent did everything right" ✅ The specific expired listing motivation questions that separate a seller who's truly ready to sell from one who's just venting ✅ How to work through common expired listing objections without getting pushy or apologetic ✅ Why asking why didn't my house sell the right way uncovers the real reason behind the expired sign, not just the excuse the seller gives you first This isn't another generic real estate scripts 2026 rundown you've already heard a hundred times. It's a working framework pulled from a real conversation, so if you've been wondering how to get expired listings to list with you without sounding like a telemarketer, this breaks it down piece by piece. If you're building your pipeline this year and want a repeatable way to work expired leads, this how to call expired listings approach is one you can put to use on your very next call.

August 15, 20269 min

Talent vs Character: The Self-Audit Leaders Skip

Your talent built the platform. But talent vs character leadership decides if that platform survives the night everything almost fell apart. I watched a guy hit $80,000 a month on his team, look completely unstoppable from the outside, and lose almost all of it in one night because his character never caught up to his brand. This is not a hypothetical leadership lesson. It's a real story with real names, real dollar amounts, and a real warning for anyone leading a team, a brokerage, or a business right now while quietly wondering if the same gap exists in them. Here's what this episode actually covers: ✅ Why talent vs character leadership is the audit most successful leaders skip until it's too late to fix it ✅ The full story behind the $80K collapse, and why public success private mess is more common in this industry than anyone admits ✅ A real breakdown of leadership character traits every broker or team leader should be honestly scoring themselves on ✅ How leadership under constraint exposes who you really are when the pressure hits and nobody is watching ✅ The biblical leadership qualities from 1 Timothy 3 that apply just as hard to business leaders as they do to pastors ✅ A practical leadership assessment test you can run on yourself this week, no vague inspiration, just a scorecard ✅ Why real estate broker leadership carries a specific version of this risk when public production can mask private collapse ✅ The uncomfortable question of whether does your character exceed your brand or if your brand is quietly ahead of who you actually are ✅ Straight talk for anyone building through faith based leadership training who wants substance instead of a Sunday platitude ✅ Why this belongs on the agenda at your next leadership retreat, not as a filler topic but as the main conversation If you've ever felt like your success outgrew your character and you haven't said that out loud to anyone, this one's for you.

August 13, 202649 min

StoryBrand for Real Estate Agents: Stop Being the Hero

Still posting and still invisible? Here's the real marketing vs advertising for realtors truth, and it's the reason agents either notice you or scroll right past you. For years I confused the two. I thought if I just posted more listings, more personal wins, more "look at me" content, agents would eventually reach out. They didn't. Then I found the framework that changed everything, and it's the same reason I went from a brand new agent to $13K in my first year and now get 15 to 25 unsolicited agent contacts a year without sending a single cold DM. In this breakdown I'm walking through: ✅ Why most of your content accidentally makes you the hero instead of the guide, and why agents can feel it instantly ✅ Permission marketing explained the way Seth Godin actually meant it, not the watered down version most agents teach each other ✅ The exact content strategy for real estate agents that took me to a Top 36 company ranking without gimmicks ✅ How real estate lead generation with content actually works once you stop chasing and start earning attention ✅ Donald Miller StoryBrand explained in plain agent language, no marketing degree required ✅ The full EXP realty attraction strategy behind why agents find me instead of me finding them ✅ Exactly how to recruit real estate agents with content without sending another cold message ✅ Why StoryBrand for real estate agents works even if you've never read the book If you're trying to figure out how to grow a real estate youtube channel or any platform without begging for attention, this framework is what fixed it for me. It's the exact marketing vs advertising for realtors shift that changed how agents see me, and it will change how they see you too.

August 9, 20265 min

Real Estate CMA Script 2026: Stops Seller Pushback

You followed the real estate cma script 2026 agents are using word for word, and the seller still pushed back on price like you'd said nothing at all. That's not a wording problem. That's a frame problem, and almost nobody teaches the difference. Most real estate listing appointment script training focuses on what to say, not on the invisible frame that decides whether sellers actually listen to you or start negotiating with you the second the CMA hits the table. In this breakdown I get into why memorizing the right words isn't enough, and what actually separates the agents whose sellers nod along from the agents whose sellers fight every number on the page. ✅ Why your cma presentation script can be delivered perfectly and still invite objections ✅ The real difference between real estate scripts that actually work and scripts that just sound good in practice ✅ A look at cma objection handling that has nothing to do with rebuttals or clever comebacks ✅ How to present a cma to sellers without putting yourself in a defensive position from the first sentence ✅ Why so many agents wonder why sellers reject your cma and blame the market instead of the frame ✅ How to price a listing without pushback by shifting your position before you ever open your mouth ✅ Why patience in real estate sales beats any shortcut, and why rushing this part of the business keeps costing you leverage This isn't a script rewrite. It's a shift in how you show up in the room, and once you see it, you'll notice it in every listing appointment you've ever lost on price. If you've been searching for a real estate cma script 2026 that actually holds up under pressure, the script was never the missing piece. The frame was. Watch the full breakdown and see exactly where your presentation has been quietly inviting the resistance you're trying to avoid.