The Goodbye Poor Hello Rich Show

Hosted by Goodbye Poor Hello Rich - Des Hamilton

Business Entrepreneurship Education

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108

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Jun 2026

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About the show

Welcome to The Goodbye Poor Hello Rich Show, the definitive podcast for aspiring and experienced e-commerce entrepreneurs. Hosted by Des Hamilton (the GoodbyePoorHelloRich guy), an e-commerce newbie taking the industry by the boot straps, this podcast uncovers the reality of building and scaling an online business. Each episode offers an in-depth exploration of critical e-commerce topics, from product sourcing and prep, dealing with suppliers, navigating the Amazon ecosystem, mastering marketing strategies and working towards multiple income streams growing from the Amazon model in to a wider e-commerce empire. Our podcast goes beyond the surface, providing practical advice, invaluable insights, and real-life experiences from successful entrepreneurs. Alongside this, we share expertly-curated tips and strategies that can transform your e-commerce venture. Join us at The Goodbye Poor Hello Rich Show to propel your e-commerce journey. We're more than just a podcast; we're a community of entrepreneurs, experts, and innovators driving the future of e-commerce.

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June 3, 2026Episode 827 min

S5 Ep8: Why I Run Live Events (And It's Got Nothing to Do With Money)

This week I'm pausing the Jason interview. Part two is coming, and it's worth the wait. But right now, with Social Commerce Live in Manchester two days away, I needed to record this one.This episode is the full story of how we got here. From the first Amazon seller event I ever walked into, where complete strangers came up to me and thanked me for changing their lives and I didn't know where to put myself, all the way through Brighton, Manchester, Leeds, and now this. Four events. Four completely different versions of me standing on that stage. Four completely different businesses behind me each time.I talk about why I started doing these events in the first place, why I will never do them to make money, and why public speaking is the single best thing you can do for your business if you are brave enough to try it. I talk about the woman I saw crying after Brighton, the six figure deal that got done before the doors even opened, the biggest Amazon seller in the country turning up at one of my events and knowing exactly who I was, and what all of that taught me about visibility, community, and why hiding behind a screen is quietly killing your opportunities.And I talk about what TikTok calling themselves a roadshow partner for this one actually means, and why I think this Manchester event is going to be the best one yet.One conversation can change everything. I sat down with Chris Grimes in Leeds and here we are.Social Commerce LIVE in Manchester: https://des-hamilton.co.uk/social-commerce-live-manchester/Sponsored by SellerAMP SAS Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/

May 27, 2026Episode 741 min

S5 Ep7: Jason Hoy Pt.1 - Two Guys, Two Continents, One Journey: Catching Up With Amazon Private Label Seller

He's Canadian. I'm a Brit in the south of England. We both started on Amazon at roughly the same time, with the same background and the same chip on our shoulder, and somehow found each other through TikTok without either of us knowing who made the first move.Then our paths went in completely different directions. And we haven't really talked in nearly two years.So we pressed record on a catch up, and this is what came out.In part one, Jason and I get into the money mindset shift that neither of us saw coming, the point where it stops being a scarce resource and starts feeling like a tool. We talk about why Amazon is actually easier now than when we both started, regardless of what every doom-scrolling guru is telling you. We get into the difference between the garage programmes and the real ones, why Amazon private label is not complicated but does have 27 steps, and what happens when one of Jason's 24 year old team members picks up Claude Code and vibe codes an AI listing tool from scratch that is now making $8k a month.We also get into what entrepreneurial actually means for people like us who spent decades convinced they were not that type of person.This one is for the Amazon sellers, the people thinking about it, and anyone that has ever told themselves they got into the game too late.Vanguard FBA services:https://www.vanguardfba.com/Purple Fig AI listing creation: Sign up through the link and you automatically get enrolled in the VIP programme, getting an extra 10% tokens on your subscription every month, plus 25 free tokens on sign up to test all the tools before you spend a penny.LaunchFast Amazon product research tool: Use code VANGUARD (all caps) for a 3 day free trial, no commitment.Legacy X FBA programme, AI Prompt Bundle, Amazon storefront management and consulting: All links in the show notes.Social Commerce LIVE in Manchester: https://des-hamilton.co.uk/social-commerce-live-manchester/Sponsored by SellerAMP SAS Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/

May 20, 2026Episode 634 min

S5 Ep6: The Advice Every TikTok Creator Needs to Hear: Embarrassing Dad Pt 2

A few tiles came off the roof in a gust of wind. That does not mean the building is falling down. Put the tiles back on and sort yourself out.That is Matt in a nutshell.In this episode we get into the side of Matt that most people on TikTok never see. The coaching. The community. The months he spent helping creators behind the scenes inside Katie's community before anyone even knew he was there. The star creator sessions where he pulls apart the top 20 performing videos of the month and the lesson that keeps coming up every single time, confidence, reliability, and leaving the stumbles in.We also get into what it actually takes to keep going when the numbers drop, why a bad live is never a reason to stop doing lives, and why the creators who are doing seven or eight grand GMV a day and calling a three grand day a failure need a serious word with themselves.Then we talk about what is coming next for Matt, including a trip to China the day after Manchester, all expenses paid, to speak at an exhibition with 211,000 people in attendance. The lad from the council estate who could not talk for six weeks after his stroke. Going to China on TikTok's bill.Come on.Social Commerce LIVE in Manchester: https://des-hamilton.co.uk/social-commerce-live-manchester/Sponsored by SellerAMP SAS Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/

May 15, 2026Episode 524 min

S5 Ep5: BONUS - What's Actually Happening at Social Commerce Live Manchester (With Chris Grimes)

Bonus episode. Friday drop. No apologies.Chris Grimes and I sat down to pull back the curtain on exactly what we have built for Social Commerce Live in Manchester on the 5th of June, and honestly, the more we talked the more I realised this thing has taken on a life of its own.We have got Spectrum bringing Russell Hobbs, George Foreman and Remington, all three brands in the room with samples. We have got Wilko, who launched on TikTok Shop and are doing numbers that would make your eyes water. We have got a live studio next door where you can watch a professional brand live in action, the kind of setup that rivals what Outlandish put on in California. We have got a creator panel with Matt, Gus, Joe, Kelly Jones who took Whatnot from zero to 400,000 pounds since November, and Leighton, an actual OG QVC presenter who has more tricks up his sleeve than most people on TikTok will ever know.But this episode is about more than the agenda. Chris and I get into why the creator and brand relationship has become so toxic, why that narrative is mostly coming from one side, and what actually happens when you get the right creator, the right brand and the right agency in the same room together.We also talk cross platform, what it really means, why TikTok is still the engine but should not be the whole car, and why every affiliate sitting in the TikTok bubble right now is leaving serious money on the table.Tickets are still available but not for long. Link below.Social Commerce LIVE in Manchester: https://des-hamilton.co.uk/social-commerce-live-manchester/Sponsored by SellerAMP SAS Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/

May 13, 2026Episode 437 min

S5 Ep4: From Medical Dismissal to TikTok Millions: The Embarrassing Dad Story (Part 1)

He was a national operations manager for a pharmaceutical company. Away Monday to Friday. Missing his daughter grow up. A career that was going places.Then he had a mini stroke. And just like that, it was over.For six weeks he could barely speak. His short term memory has never fully come back. His wife Stacey runs his calendar, his diary, his life. And yet in less than two years, Matt Scoons, better known as Embarrassing Dad, has become one of the most recognised creators on TikTok in the UK.£450,000 in GMV in six weeks on garden furniture. Selling out 120 dash cams in 15 minutes because someone crashed into a car in the background of his live. Nearly £2m in GMV in nine months last year. A trip to China, all expenses paid by TikTok, the day after he speaks at Social Commerce Live in Manchester.In part one of this conversation, we go right back to the beginning. Who Matt was before any of this. Why a comment from his daughter turned into a TikTok channel. And how a working class lad from a council estate ended up making so much money he worried the police were going to knock on his door.This is one of the best stories I have heard since getting into this space. And I have heard a few.Part two next week.Social Commerce LIVE in Manchester:https://des-hamilton.co.uk/social-commerce-live-manchester/Sponsored by SellerAMP SAS Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/

May 7, 2026Episode 335 min

S5 Ep3: She Sold Her Car and Quit Her Job - Vicki Morgan Pt 2

She had a year's wage saved up. She was ten grand short. So she sold her car, topped it up, and handed in her notice.That is the kind of person Vicki Morgan is.In part two of this conversation, we get into the part of Vicki's story that I think is going to land hardest. We talk about what it actually feels like to go full time as a TikTok creator, the grind of three videos a day for six months before anything clicked, the treadmill lives that built her a community of people who came back every single day just to get their steps in and have a chat, the shark vacuum cleaner that made her mate Pete a grand in one night, and why she is still driving her mum and dad's old Citroen and absolutely loves it.But more than any of that, this episode is about mindset. Vicki figured something out that most people never do. She stopped worrying about the platform, stopped chasing the algorithm, and just kept being herself. And the more chilled out she got, the more stuff came her way.She also gave some of the most honest advice I have heard on this show about what it actually takes to make the leap. Life is too short to be miserable. Just give it a real go.Social Commerce LIVE in Manchester:https://des-hamilton.co.uk/social-commerce-live-manchester/Sponsored by SellerAMP SASSeller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/

April 29, 2026Episode 233 min

S5 Ep2: From Social Worker to Full-Time TikTok Creator: The Vicki Morgan Story (Part One)

She spent 15 years in social work. Two degrees. Psychosis units. Adults in crisis. A job she signed up for out of genuine care, that over time took chunks out of her that she is never getting back.Then she saw a bloke in a charity shop scanning books on TikTok. And everything changed.In this episode I sit down with Vicki Morgan, one of the most respected creators in the AffiliNation community and someone who has been on this journey with me almost from the very beginning. We go back to where it all started, from used books and ScoutIQ green lights in charity shops, through to online arbitrage, Jellycat at Christmas, and eventually making the leap into TikTok shop full time.But more than the money stuff, this is a conversation about what happens when you finally stop being the person your job has turned you into and start being the person you actually are. Vicki's mum said it best. She just seems happy all the time now.Part one of two. And trust me, part two is worth the wait.Links mentioned: Seller Amp: http://selleramp.com/hellorich Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials: Instagram: https://www.instagram.com/des_hamilton_ TikTok: https://www.tiktok.com/@des_hamilton YouTube: https://www.youtube.com/@des_hamilton Substack: https://open.substack.com/pub/deshamiltonJoin AffiliNation: https://affilination.co.uk/ Next Live Event Sign Up: https://forms.gle/Ak638G5oCeiTCupE8

April 22, 2026Episode 120 min

S5 Ep1: We're Back (And the Story Just Got Bigger)

It's been a full calendar year. 52 episodes, a curtain call, three failed attempts at something new, and one conversation over drinks in London that changed everything.I'm back.In this comeback episode, I pull back the curtain on the last 12 months: how Luke Colwell and I built AffiliNation from a TikTok Shop community into an award-winning agency recognised by TikTok themselves, how we navigated a hand grenade moment that forced a full business restructure, and why, when most agencies are falling apart, we are still standing and growing.But this episode is not really about the business. It is about what "rich" actually means when you finally have it. Time. School runs. A garden. A kid in swimming lessons on a Tuesday afternoon. And the realisation that the story does not end when the challenge is won. It just moves into a harder, more interesting chapter.I also get into why I walked away from the podcast in the first place, why three attempts to replace it all fell flat, and what two friends said to me over drinks that finally made me press record again.If you are someone building something from nothing, trying to get your time back, or wondering whether it is too late to switch lanes, this one is for you.The show is back. Every Wednesday. And it is only going to get bigger.Links mentioned:Seller Amp: http://selleramp.com/hellorichUse code:HELLORICH_SAS for 50% discount on month 1orHELLORICH_SAS_ANNUAL for 5% discount on year 1Follow me on the socials:Instagram - https://www.instagram.com/des_hamilton_Tiktok - https://www.tiktok.com/@des_hamiltonYouTube - https://www.youtube.com/@des_hamiltonSubstack - https://open.substack.com/pub/deshamiltonJoin AffiliNationhttps://affilination.co.uk/Next Live Event Sign Uphttps://forms.gle/Ak638G5oCeiTCupE8

April 10, 2025Episode 2026 min

S4 Ep20: The Last One: How a Podcast Changed My Life

In the final episode of Goodbye Poor Hello Rich, I sit down (in the kitchen, washing machine on, kids on iPads) to reflect on the incredible journey this podcast has taken me on. From humble beginnings with £200 and a set of wired headphones to topping charts, interviewing seven-figure sellers, and launching a new show—this has been the vehicle that changed my life. Whether you're a long-time listener or new to the community, this episode is packed with lessons, laughs, and a bit of love. Let’s take a moment to appreciate just how far we’ve come. Key Highlights: How I started the podcast with nothing but an iPhone and an idea Why production value and consistency matter more than fancy gear From guests like Jamie, Tara, Luke, and Natalie to millionaires reaching out to me The power of podcasting for personal branding and building your network Why I’m stepping away from this show—and what’s coming next with The Untold Podcast From the bottom of my heart, thank you for being on this journey with me. This podcast took me from a man with a dream to someone sitting across from millionaires, running a TikTok agency, and finding a stage to speak my truth. Your support made all of that possible. So, this isn’t goodbye forever—just goodbye for now. Come join me over on The Untold Podcast, or even better, come see me live at a Road Show. You're not alone in this. And if I can do it, so can you. Come and say hi to The Untold Podcast - https://www.youtube.com/@theuntoldpodcast.officialAnd come to the next Roadshow in Manchester!Get tickets here!Links Mentioned: Seller Amp: http://selleramp.com/hellorich We are proud to be Sponsored by SellerAMP SAS Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1 Des’s Links https://linktr.ee/Goodbyepoorhellorich

April 3, 2025Episode 1941 min

S4 Ep19: The Final Interview: Ron Reid’s Rise, Real Talk & TikTok Triumph

In the penultimate episode of Goodbye Poor Hello Rich, I sit down with one of the biggest success stories from TikTok shop – Ron Reid. From 5am starts to building his personal brand alongside a full-time job, Ron’s journey is one of sacrifice, consistency and serious growth. If you’ve ever doubted yourself or questioned what’s possible, this is the episode you need to hear.Key Highlights: Why this is the final interview on the show and what’s next for me How Ron balances a demanding job with building a TikTok income stream The mental shift from imposter syndrome to full confidence Hard truths about affiliate marketing, trolls, and the TikTok algorithm Building multiple income streams, personal branding, and learning to rest Ron Reid – Mentor, TikTok Shop affiliate, and one of the most consistent and respected voices in our community. Ron shows up every single day – not just for his own growth, but to lift others along the way. Whether it's early morning lives, community calls, or private mentorship, Ron embodies the values we built this agency on. This episode is packed with insight, inspiration and one of the realest convos we’ve had. If you’re building a side hustle, questioning your path, or need proof that the work pays off – this is it. Hit subscribe, leave a review, and go give The Untold podcast a listen – it’s where I’m headed next.Links Mentioned: Seller Amp: http://selleramp.com/hellorich We are proud to be Sponsored by SellerAMP SAS Use code: HELLORICH_SAS for 50% discount on month 1 or HELLORICH_SAS_ANNUAL for 5% discount on year 1