The 30 Minute CMO

Hosted by Gosha Khuchua

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May 2024

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Podcast by Gosha Khuchua

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May 15, 202442 min

66 - Choosing Marketing Vendors

How should marketers approach vendor selection? This is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial. On this pod, Gosha and Alex share their experience and discuss best practices for selecting and vetting potential vendor partners. Hosted by Gosha Khuchua and Alex McNamara. Follow us on IG @30MinuteCMO

April 10, 20241 hr 8 min

65 - The Job Market Episode

What's going on with the job market in advertising, marketing and tech? Seemingly everyone has either been affected or knows people who have been laid off in the past couple of years. With so many people out in the market, it feels like landing a great gig is nearly impossible. But is this true? How should we be thinking about our CVs, our skills and our networks? When does it make sense to use LinkedIn and when is working with a good recruiter the right option? And speaking of recruiters, are they really all ghosting us? On this episode, we pose these and other burning questions to Mandana Mellano, founder of Peony Recruitment, an LA firm specializing in the field of marketing. Mandana is a former agency exec who founded her firm to advise clients on the best strategies to identify talent and candidates on how to best market themselves in a competitive environment. She has a good feel for how companies are recalibrating their hiring methodologies in the age of AI, an uneven economy and multiple work models and what it takes for candidates to stand out from the pack. Hosted by Gosha Khuchua and Alex McNamara Follow us on IG @30MinuteCMO

November 7, 202351 min

64 - Making Brand and Performance Work Together

Marketers often worry that performance marketing and its focus on short-term sales is overshadowing their brand-focused investments. At the core of this dilemma is confusion about how to properly set up brand the right brand measurement framework to evaluate the impact of activity in market. On today's episode, Gosha and Alex parse through an HBR story that focuses on this issue and provide our commentary on how the authors' suggestions can be applied within marketing organizations. Subscribe to 30 Minutes CMO on your favorite podcasting app and follow us on Instagram @30MinuteCMO

October 18, 202350 min

63 - Loyalty: the secret marketing superhero

Loyalty is an oft-neglected superhero of marketing, capable of driving consumers to make irrational economic decisions for the sake of freebies and perks. On this show, we dissect our obsession with loyalty and talk about what differentiates successful programs from those that we tend to forget. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30minuteCMO.com and follow us on IG @30MinuteCMO

July 24, 202334 min

62 - The fallacy of growth marketing

The last decade has seen growth marketing ascend to the top of many brands' marketing agenda. For many startups, growth marketing is the only kind of marketing they believe and invest in. And yet, this approach is incredibly short-sighted and ignores fundamental marketing truths. On this episode, we discuss this fallacy and why brand or awareness marketing needs to reclaim the top spot. Hosted by Gosha Khuchua and Alex McNamara. Visit us: www.30minuteCMO.com or follow us on Instagram @30MinuteCMO

June 20, 20231 hr 22 min

61 - The secret power of Out of Home advertising

Out of Home is undergoing a kind of a renaissance but is still seen as a small component of brands' marketing plans. What is the secret power of modern day OOH? How should marketers think about the medium? And is this the last channel that can truly reach most consumers with great advertising without being skipped or ignored? We invited Craig Barber, SVP of Out of Home for Dentsu to discuss this topic. Hosted by Gosha Khuchua and Alex McNamara. For accompanying show notes and visuals, visit us at www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO

May 23, 202352 min

60 - How is AI changing marketing with Omar Tawakol

How are marketers harnessing the power of AI to move the boundaries of what's possible? What do we have to look forward to and is there anything to fear? And who is going to emerge as the champion of this new, brave era of marketing? We invited the CEO of Rembrand, Omar Tawakol, to share his thoughts on these topics and to give us a sneak peak into the work that his company, Rembrand, is doing to revolutionize the creator economy. Hosted by Gosha Khuchua and Alex McNamara Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO

March 21, 20231 hr 20 min

59 - F1 & Drive to Survive: a new formula for sports marketing

It's hard to underestimate the impact of the hit show Drive to Survive on the fortunes of Formula 1. It has been brought in millions of new fans, opened up the US to the sport and created new superstars out of drivers, team principals and owners alike. On this episode, Gosha Khuchua and Alex McNamara invite an old friend of the show, Colin Landforce (see Episode 20) to share their views and experiences with the show and the sport. Follow us on Instagram @30MinuteCMO and visit us at www.30minuteCMO.com

March 11, 202314 min

58 - SVB crisis: tips for marketers

Silicon Valley Bank (SVB) has collapsed and gone into administration. Hundreds of startups find themselves thrown into a full blown crisis, with access to their own working capital in jeopardy. During this time, it's crucial for these brands to keep their customers front and center while they navigate this situation. Alex McNamara and Gosha Khuchua offer a few tips for how to communicate with customers, as well as marketing platform partners and suppliers. Follow us on Instagram @30MinuteCMO or visit our website at www.30minutecmo.com

December 6, 20221 hr 3 min

57 - The Crazy World of Luxury Watch Brands

There are few markets that are as irrational and as driven by perception, branding, ego and ambition as the world of luxury watches. What makes people go crazy for certain Rolexes and Omegas? How do brands manage to differentiate themselves in a time when their products can often feel like relics of a bygone era? And what fuels the insane secondary market where some time pieces can fetch hundreds of thousands of dollars, simply because they are from a certain era? To help us figure all of this out, we invited a long time friend and listener, and a luxury watch aficionado, Daniel Ross to our show. We hope that you enjoy this episode and our new format. Please follow us on Instagram @30MinuteCMO and visit our website at www.30minuteCMO.com. Hosted by Gosha Khuchua and Alex McNamara