ThatContentNerd Podcast

Hosted by Karleigh Lynne

Business Marketing

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Latest episode

Apr 2025

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About the show

This is the place for business owners who want to use social media and content to market their business. We'll be talking about all things content, marketing psychology, and best practices. Let's dive in!

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60 recent

April 28, 202525 min

How to Streamline Your Business (Without Burning Out)

Feeling overwhelmed by your business? You're not alone — but it doesn't have to stay that way. In today’s episode, I’m walking you through 5 simple steps to streamline your workflows , save serious time , and ditch the chaos for good. If you’re ready to stop spinning your wheels and actually move forward, this one’s for you. Why you can’t scale chaos (and how to fix it) How to identify what’s really slowing you down The biggest mistake new business owners make when building systems How to choose the right tools (without wasting hours) The simple action plan you can start today Your Clarity Blueprint: thatcontentnerd.com/YCB ClickUp (my project management tool): clickup.com/?fp_ref=karleigh42 Flodesk (email marketing — 50% off first year): flodesk.com/c/6H7Y2M Instagram: instagram.com/that.content.nerd Website: thatcontentnerd.com

April 23, 202524 min

Making Sales Simple: Fix Your Process

Feeling like your offer isn’t working? Before you create something new, let’s simplify your path to sales. In this episode, I’m breaking down the real reason your product might not be converting—and no, it’s probably not the product itself. We’re talking about sales clarity, follow-up confidence, messaging shifts, and how to map a funnel that actually works (without making your audience feel like they’re stuck in a maze). If you're ready to sell with integrity, serve your people better, and stop abandoning offers that were almost working… this one’s for you. What You’ll Learn: Why clarity—not a new offer—is often the missing link How to simplify your customer journey so people can actually buy The truth about following up (and why it's not annoying) How to focus on outcomes instead of features in your messaging What to fix in your sales funnel if you’re not converting Links + Resources Mentioned: ➡️ Your Clarity Blueprint – My bite-sized mini course to help you get clear on your offer, audience, and sales strategy. It’s self-paced, super actionable, and designed to help you move fast. ➡️ Marketing Nerds Facebook Group – Come hang out and get plugged into a community that gets it. ➡️ DM me on Instagram @that.content.nerd – Got questions about this episode? Want me to peek at your funnel? Let’s talk. Rate + Review: If this episode helped you, share it with a biz friend and leave a quick review. It helps more people find the show and grow a business that actually works for them long-term.

April 3, 202519 min

Why Your Content Strategy Isn’t Working (and How to Fix It)

You’re posting, showing up, doing the “right” things—and still not seeing results. In this episode, we’re breaking down exactly why your content strategy isn’t landing and what you can do to fix it fast. If you’re tired of posting without sales, this one’s for you. 💡 Your Clarity Blueprint: thatcontentnerd.com/ycb 📦 Free Biz Bundle: thatcontentnerd.com/bizbundle 📱 Follow on Instagram: instagram.com/that.content.nerd

April 2, 202523 min

Rebuilding My Strategy from Scratch

I was posting, creating, and showing up—but not making a single sale. In this episode, I’m breaking down what wasn’t working in my content strategy, how I got off track, and the exact shifts I’m making to rebuild momentum in a way that’s simple, strategic, and actually aligned. If your content hasn’t been converting lately, this one’s for you. Grab Your Clarity Blueprint: thatcontentnerd.com/ycb Snag the free Biz Bundle: thatcontentnerd.com/bizbundle Follow me on Instagram: instagram.com/that.content.nerd

March 25, 202516 min

Your Marketing is Keeping You Stuck

Your marketing isn’t just selling your offers—it’s shaping them. In this episode, I’m walking you through the real reason some of my offers didn’t sell, why Foundations wasn’t landing the way I hoped, and how that led to creating Your Clarity Blueprint . We’ll cover how to evaluate your offers, what your messaging might be missing, and how to fix it so your dream clients actually take action. Links mentioned: Your Clarity Blueprint: thatcontentnerd.com/ycb Foundations: thatcontentnerd.com/foundations Free Biz Bundle: thatcontentnerd.com/bizbundle Marketing Nerds Facebook Group: facebook.com/groups/marketingnerds Listen in, then send me a DM @that.content.nerd and let me know your biggest takeaway.

March 20, 202521 min

Answering Your Questions: Facebook's new Live Video Policy and more!

In today's episode, we dive into some recent changes on Facebook and discuss how you can adapt and use them to your advantage in growing your business. Plus, I’m answering some great questions from the Marketing Nerds Facebook group! In This Episode You’ll Learn: The Impact of Facebook's New Video Rules : How Facebook’s new storage policy (videos only stay for 30 days) can actually be a win for business owners by creating built-in urgency. Engagement Tips for Building Your Audience : How to increase engagement in your DMs, and the power of starting conversations. Learn why it’s crucial to give before you get in the DMs. Creating Valuable Freebies : How to make freebies that address objections, provide quick wins, and ultimately help you get your audience to take action and buy from you. Resources Mentioned: Free Ticket to the Q2 Buildout: thatcontentnerd.com/buildout Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd Instagram: https://www.instagram.com/that.content.nerd/

March 17, 202523 min

Getting Clear on my Ideal Client

One of the biggest reasons my sales tanked? I was talking to the wrong people—or at least, talking to them the wrong way. In today’s episode, I’m pulling back the curtain and showing you exactly how I’m fixing this in real time inside my own business. If you’re showing up, posting, selling… and still not seeing results? It’s probably not just an algorithm issue—it’s a messaging issue. Your content, your offers, your energy might not be landing with the right people. Here’s what I’m diving into: How I realized I wasn’t speaking to the people I’m called to serve The exact questions I asked myself to redefine my ideal client The messaging shifts I’m making so my content speaks directly to the people who are ready to invest How YOU can audit and adjust your messaging to actually convert This isn’t about posting more. It’s about making sure what you post actually connects. Resources mentioned in this episode: Grab my free Biz Bundle (includes my messaging guide): https://thatcontentnerd.com/bizbundle Ready to clarify your business direction? Get my step-by-step mini course, Your Clarity Blueprint : https://thatcontentnerd.com/ycb/ Follow me on Instagram: instagram.com/that.content.nerd

March 5, 202516 min

Reset Your Business TODAY

Feeling stuck in your business? Struggling to take action? In this episode, I'm walking you through my 90-Minute Business Reset Checklist —a step-by-step system to help you cut through the noise, eliminate distractions, and create a clear action plan in just 90 minutes . This is NOT for those looking for quick hacks, but for business owners ready to do the work and see real results . What You’ll Learn: ✅ Why most entrepreneurs stay stuck (and how to break free) ✅ How to complete a full business reset in 90 minutes—without overthinking ✅ The 4 steps to simplify your strategy and get real momentum ✅ Why cutting clutter and fixing your focus is the key to growth ✅ How to create a 7-day action plan that moves the needle Resources & Links: 📌 Grab the Free 90-Minute Business Reset Checklist → thatcontentnerd.com/90min 📌 Join the Marketing Nerds Facebook Group for accountability and support → facebook.com/groups/thatcontentnerd 🎧 Listen now and start taking action in your business today!

February 21, 202512 min

Jesus, The Storm and Your Business - Weekly Business Devotional

Building a business as a Jesus-following entrepreneur isn’t always smooth sailing. Sometimes, it feels like you’re battling a storm in the dark, questioning if you’re even on the right path. But here’s the truth—obedience to God doesn’t mean it’ll be easy, but it does mean He’s in control. Resources Mentioned: 📌 Foundations Waitlist (for business devotionals & coaching) – thatcontentnerd.com/foundations 📌 Your Clarity Blueprint – thatcontentnerd.com/ycb 📌 90-Minute Business Reset Checklist – thatcontentnerd.com/90min Let’s Connect: 💻 Website: thatcontentnerd.com 📲 Instagram: instagram.com/that.content.nerd

February 17, 202541 min

Rebuilding my Business: Raw and Real

For months, I felt like I was just throwing things at the wall, hoping something would finally stick. I thought I was failing. I thought I was starting over. But here’s what I realized—I’m not starting over. I’m rebuilding. And if you’ve been stuck feeling like your business isn’t working the way you want it to, this episode is for you. In today’s episode, I’m breaking down: ➡️ The mindset shift that took me from “I’m failing” to “I’m rebuilding” ➡️ How I realized I wasn’t following my own advice (and what I’m doing about it) ➡️ Why just throwing out your strategy and starting over is not the answer ➡️ The real reasons businesses struggle (and what to do instead) ➡️ My exact action plan for rebuilding my business—what’s changing and why If you’ve ever thought, Why isn’t this working?! or What am I missing? , then buckle up—this episode is going to hit home. Resources Mentioned: 📌 Your Clarity Blueprint – thatcontentnerd.com/ycb 📌 Foundations – thatcontentnerd.com/foundations 📌 90-Day Business Checklist – thatcontentnerd.com/90min Let’s Connect: 💻 Website: thatcontentnerd.com 📲 Instagram: instagram.com/that.content.nerd Listen now and then tell me—what’s one thing you’re committing to in your business today? Drop it in the comments or DM me!