That Will Nevr Work Podcast

Hosted by Maurice D. Chism, Sr. | Entrepreneur & Business Strategist

Business Entrepreneurship EducationInterviews guests

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590

Latest episode

Aug 2026

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About the show

The Podcast That Solves What's Keeping You From Your Next Move. Welcome to That Will Nevr Work—the podcast that solves the everyday challenges standing between where you are and where you know you're capable of going. Every episode tackles the questions people ask themselves every day: How do I make the right decision? How do I turn an idea into something real? How do I recover from failure? How do I grow my career, business, or influence without losing who I am? Hosted by Maurice Chism—award-winning podcaster, business strategist, and certified master coach—each conversation uncovers practical solutions from entrepreneurs, leaders, creators, and everyday people who refused to let someone else's opinion define their future. They were told, "That will nevr work." They proved otherwise, and they share what actually worked. Whether you're building a business, advancing your career, launching a project, changing direction, or simply deciding what's next, you'll leave every episode with practical ideas you can apply immediately. The conversation continues inside the WYN Inner Circle, Maurice's community where listeners move beyond inspiration and begin implementing what they've learned alongside others who are committed to meaningful progress.If you're looking for more than motivation—if you're looking for answers, practical strategies, and proof that your next chapter is possible—you've found your podcast. Because sometimes the words "That Will Nevr Work" become the beginning of the story worth telling. Listen weekly. Join the Inner Circle. And keep moving forward. Because sometimes… the thing they said would never work is exactly what the world needs. 👉 Join the WYN Inner Circle at The WYN Inner Circle Want me to also draft a shorter version for podcast directories with strict character limits, or a social caption version to promote both the show and the community together?

Listen to episodes

60 recent

August 21, 202625 min

The Voice Is Lying to You with Dr. Albert Bramante S7|G37

Why do so many wildly talented people talk themselves out of their own dreams? In this episode of That Will Nevr Work, Maurice sits down with Dr. Albert Bramante — talent agent, psychology professor, certified hypnotist, and author of Rise Above the Script — to confront one of the most quietly destructive forces in any creative life: imposter syndrome. Drawing on 20+ years representing performers on Broadway, film, and TV — plus his own battle with self-doubt and the fear that nearly stopped him from publishing his book — Albert reveals where the inner critic comes from, how self-sabotage hides in plain sight, and the practical tools (including reframing, hypnosis, and NLP) that help artists and high achievers finally step into the spotlight they've earned. If you've ever felt like a fraud despite your success, this conversation is your permission slip to rise. 🔗 Learn more about Dr. Albert Bramante: Website: https://albertbramante.com/ LinkedIn: https://www.linkedin.com/in/albertbramante/ 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 20, 2026Episode 3711 min

When Strategy Meets Purpose

Are you living your life on autopilot without realizing it? Maurice discusses the danger of confusing movement with progress and explains why you need to pause, reflect, and re-engage with your true purpose. In This Episode: 00:00 Introduction and The Pace of Life 02:05 Avoiding Autopilot in Life 06:16 Pause, Reflect, and Re-engage Key Takeaways: Identify when life started happening to you instead of with you. Differentiate between staying busy and making genuine progress. Recognize the signs that you are operating on autopilot in your career or home life. Practice intentional living by pausing to assess your current direction. Re-engage with your environment to align your actions with your core purpose. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 19, 202629 min

Serve First, Sell Never with Billy Sammons S7|G36

What if the reason marketing feels so exhausting is that you've been doing the cold version everyone told you was normal? In this episode of That Will Nevr Work, Maurice sits down with Billy Sammons, founder of Live Local Warm Marketing and a strategist with 15+ years in the game, to unpack the power of warm marketing — the relationship-driven, community-first approach that turns your best connections into your best clients. Billy breaks down why cold leads are draining your energy and your wallet, how to generate referrals on purpose instead of by luck, and why marketing that "feels good" isn't soft — it's the smartest growth strategy small businesses have. If you've ever avoided marketing because it felt fake, pushy, or cringe, this conversation will hand you a better way. 🔗 Learn more about Billy: Website: https://www.livelocalwarmmarketing.com/ LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/ 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 18, 2026Episode 3811 min

You Were Living on Autopilot

Discover how to bridge the gap between your strategy and personal purpose. Maurice Chisholm explains why professional progress feels empty without alignment and how to ensure your daily plans support the person you are becoming. In This Episode: 00:00:00 Strategy Meets Purpose 00:01:29 Defining Alignment and Decision Making 00:05:31 Overcoming Friction and Finding Momentum 00:09:15 Sustainable Success and Final Reflections Key Takeaways: Evaluate your goals by asking if they fit your mission, vision, and values. Reduce internal conflict and burnout by aligning your actions with your core purpose. Simplify your decision-making process by filtering opportunities through a personal purpose lens. Shift from chasing mere success to creating intentional, sustainable momentum. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 14, 202637 min

Your Reign Is Now with Kimberly Spencer S7|G35

You have real value to offer. You have a story worth telling. So why are you still invisible? The answer isn't in your content strategy. It's in your story — and Kimberly Spencer is here to help you rewrite it. In this episode of That Will Nevr Work, host Maurice sits down with Kimberly Spencer — founder of Crown Yourself®, CEO of Communication Queens, TEDx speaker, subconscious success strategist, and #1 Amazon bestselling author of Make Every Podcast Want You. Kimberly built four multi-six-figure businesses over 17 years, reaches 150,000 listeners across 46 countries through her podcast, gave a TEDx talk in Australia during a pandemic, and now helps entrepreneurs transform the one thing that is actually blocking their visibility: the subconscious story they've been telling themselves about whether they're worthy of being seen. Her philosophy is both practical and profound: you don't have a visibility strategy problem. You have a subconscious story problem. And no marketing tactic will outperform a belief that says you're not enough to be seen. What you'll get from this video: ✅ Why visibility struggles are an inside job — the subconscious story underneath every avoidance behavior ✅ The "not enough" belief that drives high achievers to accomplish everything and still feel hidden ✅ Kimberly's transformation story — from carrying others' limitations to sovereign, visible leadership ✅ Why podcast guesting is the highest-leverage and most underused visibility platform in entrepreneurship ✅ What makes an entrepreneur radically interesting — and what makes them profoundly forgettable ✅ The difference between waiting to be ready and choosing "my reign is now" ✅ How Crown Yourself® and Communication Queens together address inner transformation and outer visibility Whether you're an entrepreneur who keeps delaying your visibility until you're "more ready," a creator whose voice deserves a bigger stage, or a leader who is tired of building in private and ready to build in public — this conversation will give you the framework, the permission, and the fire to start showing up as the sovereign you were born to be. 🔔 Subscribe for weekly conversations with builders and visionaries who chose bold over buried. 👍 Like if this episode helped you identify the story that's been keeping you invisible. 💬 Comment: What is the one visibility action you've been delaying — that you're committing to take this week? 🌐 Crown Yourself: https://www.crownyourself.com 🔗 Kimberly on LinkedIn: https://www.linkedin.com/in/kimberlyspencer-crownyourself/ That Will Nevr Work — For the dreamers who decide to build anyway. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 13, 2026Episode 3611 min

I’m Fine

Do you often mask your true feelings by saying “I’m fine”? Maurice discusses the dangers of falling into robotic routines and explains why honesty, rather than silence, is the true source of professional and personal strength. In This Episode: 00:00:00 The Dishonesty of Being Fine 00:06:26 Finding Purpose Through Challenges Key Takeaways: Recognize the signs of living on autopilot to regain your genuine self. Practice radical honesty to build respect and connection with colleagues. Challenge your daily routine by finding small ways to add value and human connection. Embrace vulnerability as a pathway to purpose rather than a sign of weaknes 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 12, 202624 min

The Boring Business Is the Brilliant Business with Jon Ostenson S7|G34

What if the fastest path to scale isn't wider — it's more focused? What if the businesses most people overlook are the ones most quietly building generational wealth? In this episode of That Will Nevr Work, Maurice sits down with Jon Ostenson — founder and CEO of FranBridge Consulting, top 1% franchise consultant in the United States, 2x Inc. 5000 company builder, Forbes contributor, and author of the bestselling Non-Food Franchising. Jon spent fifteen years building an elite corporate career — from international consulting at Accenture, to Vice President of Sales at Carter's managing over $350 million annually, to President of ShelfGenie's 200-location national franchise system — before making the focused, deliberate bet that changed everything: building the country's defining practice in non-food franchise consulting at a time when 80% of the market was talking about food. Today, FranBridge has guided thousands of entrepreneurs toward franchise investments in over 600 high-growth, cash-flowing brands across home services, senior care, property services, pet care, health and wellness, and dozens more — with over 90% of clients investing in an industry that was never on their radar when they arrived. In this conversation, Jon and Maurice dig into: Why niching down is the most powerful path to scaling up The corporate exit story — what fifteen years inside the machine built and what it couldn't Why non-food franchising is the most underestimated wealth-building asset class available The semi-absentee model — building income without building another job The discipline of strategic "no" and why saying less yes is what most businesses need most The lightbulb moment — why the best opportunity almost never looks like what you expected Building toward generational wealth through focused, intentional business ownership This one is for every entrepreneur who is spreading too thin, every corporate professional who wants to own something without losing everything, and every dreamer who has been told the obvious path is the best one. 🌐 Website: https://franbridgeconsulting.com 🔗 LinkedIn: https://www.linkedin.com/in/jonostenson/ Subscribe, leave a review, and share this with the entrepreneur in your life who is still trying to do everything — and getting average results everywhere. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 11, 2026Episode 3511 min

Borrowed Dreams and Hand-Me-Down Goals

We often inherit dreams from family, teachers, or society without realizing they don’t belong to us. Maurice shares personal stories of chasing empty validation and offers a way to reclaim your own authentic purpose. Chapter Summary: 00:00:00 The Dangers of External Validation 00:08:00 Living Your Authentic Dream Featured Quotes: “Not every dream you’re chasing is actually yours; some were inherited, some were imposed, some may have even been expected.” — Maurice “Comparison at times can create a counterfeit purpose.” — Maurice “You are allowed to want what you want. And that’s without apology.” — Maurice Behind the Story:Maurice reflects on a lifetime of seeking applause, from childhood report cards to professional milestones. By examining his own history of external reliance, he provides a roadmap for listeners to distinguish their genuine desires from imposed expectations. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 7, 202628 min

Never Say Can't with Lacey Cadieux-McLean S7|G33

What if the most underestimated productivity decision you make every day happens before you ever open your laptop — and it's happening in your closet? In this episode of That Will Nevr Work, Maurice sits down with Lacey Cadieux-McLean — founder and CEO of Rhubaia Ventures Inc., former 15-year IT project manager, published young adult author, natural fitness competitor, mother, and fashion-tech disruptor who launched one of Canada's most innovative women's fashion companies at age 41. Rhubaia combines non-toxic, sustainably crafted professional apparel — made from natural cotton, bamboo, banana leaf, and eco-friendly silk — with an AI-powered virtual closet app designed to solve one of the most quietly expensive problems in a busy person's day: decision fatigue, starting the moment you get dressed. Lacey's personal philosophy — "never say can't" — has carried her through every significant pivot in a life that defies any single category. And her founding conviction is both deeply personal and broadly applicable: what you wear affects how you feel, how you perform, and how you show up — and most of us have never been invited to take that seriously enough to do something about it. In this conversation, Lacey and Maurice explore: The real cost of decision fatigue — and why it's starting before your first meeting The psychology of enclothed cognition and how what you wear changes who you become Lacey's transformation story: 15-year IT veteran to fashion-tech founder at 41 What most people don't know about what's actually in their clothes — and why it matters How Rhubaia's AI closet solves the "I have nothing to wear" paradox Sustainable fashion as values alignment, not just a trend The "never say can't" philosophy and what becomes possible when you stop treating limitation as fact This one is for every entrepreneur who gets dressed every morning without thinking about it — and what that's been costing them. 🌐 Website: https://rhubaia.com 📸 Instagram: https://www.instagram.com/rhubaia Subscribe, leave a review, and share this with the entrepreneur in your life who is ready to rethink how they start every day. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

August 5, 202633 min

Stop Apologizing for Being the Leader with Kim Miller-Hershon S7|G32

What if the most expensive thing you're doing in your business right now is softening your leadership to make sure everyone around you is comfortable with it? In this episode of That Will Nevr Work, Maurice sits down with Kim Miller-Hershon — executive coach, founder of Kim Miller-Hershon Coaching and Consulting, known widely as "The Queen of Productivity," and a nearly two-decade veteran of empowering high-achieving leaders across startups and Fortune 500 companies. With a double major in communication and economics from UC Santa Barbara and a double master's in public administration and nonprofit management, Kim combines academic rigour with deep personal experience: much of her inspiration for helping others overcome obstacles comes from overcoming her own. Kim's work lives at the intersection of three things most leadership development programs treat as separate: communication, confidence, and the willingness to lead without apology. Her conviction is as clear as it is confronting — you can be brilliant, credentialed, experienced, and deeply caring, and still be accidentally undermining your own authority every day with the way you communicate, the things you delegate (or don't), and the "yeses" you keep giving when the business needs your "no." In this conversation, Kim and Maurice explore: What apologetic leadership looks and sounds like — and what it's costing you The difference between delegating and delegating well — the art and the science Kim's personal transformation story and what it built in her as a coach The three decisions that break the bottleneck pattern and expand your leadership ceiling Why communication is not one skill among many — it's the language through which all other leadership is expressed How imposter syndrome and overthinking trap even the most accomplished leaders What it actually means to create more leaders instead of more followers This one is for every leader who is good at their work and secretly exhausted by the weight of doing it in a way that requires everyone else's approval. 🌐 Website: https://kimmillerhershon.com 🔗 LinkedIn: https://www.linkedin.com/in/kmillerhershon/ Subscribe, leave a review, and share this with every leader in your life who is due for permission to stop apologizing. 🚀 Stop Doubting. Start Moving. Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift