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That Makes Cents: A consumer podcast

Consumers are using their dollars to effect the change they want to see in the world. They’re buying into better by choosing brands that align with their values. This podcast features industry leaders with insights to help you gain a deeper understanding of consumers and shape the future of the industry.

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Last Episode Date: 13 September 2024

Total Episodes: 44

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How automotive subscriptions are boosting equity in mobility and driving connectivity
13 September 2024
How automotive subscriptions are boosting equity in mobility and driving connectivity

Consumers have become more willing to give up traditional car ownership as they continue to feel the pinch of expensive monthly car payments. What else is driving investment in this area? And what do we expect the future of car subscriptions to look like? Matt Murphy, COO of Avva, and Rodolfo Dominguez, Deloitte’s auto tech practice leader, join us to explore this shift in vehicle ownership and how auto companies can elevate the customer experience.

25 min
Harnessing the Power of Data: Transforming Customer Experience with CVS Health
25 March 2024
Harnessing the Power of Data: Transforming Customer Experience with CVS Health

Consumers aren’t just comparing you to other companies in your industry anymore. They’re stacking you up against any great experience they’ve ever had. So how can companies tap into data to better understand their customers and curate a better experience? Tune in to this episode of That Makes Cents to hear more.

25 min
Holiday spending and consumer shopping trends
19 December 2023
Holiday spending and consumer shopping trends

2023 Holiday spending trends: Tune in to our podcast to hear what, where, and how consumers are filling their carts this season.

12 min
Electric Car Trends and the Future of Automobiles
7 December 2023
Electric Car Trends and the Future of Automobiles

Tune in to this episode of That Makes Cents as we discuss how sustainability, convenience, and affordability could shape the future of the automotive industry—and how subscriptions will pave the way toward a completely different car ownership model.

25 min
Future of Consumer series: Looking ahead at grocery experience for the changing consumer
3 November 2023
Future of Consumer series: Looking ahead at grocery experience for the changing consumer

Like today’s consumer, the grocery industry is increasingly diverse and complex. In a spinoff of our miniseries on the future of the consumer industry, we explore the future of grocery retail and how exponential tech such as AI and Gen AI could play a key role in increasing grocery personalization. Kirk Ball, EVP and CIO at Giant Eagle joins Daniel Edsall, Deloitte’s grocery sector leader and host Bobby Stephens to discuss how grocery retailers can deliver unique customer experiences at every touchpoint, whether in-store or online.   For more info. on the Future of the Grocery Retail industry, visit: https://www2.deloitte.com/us/en/insights/industry/retail-distribution/future-of-grocery-retail.html

27 min
Future of Consumer series: The move from mass to micro
26 September 2023
Future of Consumer series: The move from mass to micro

As today’s consumers become more diverse in terms of their wants and needs, we’re seeing a more demand-driven market that’s empowering consumers. What do brands need to know about this shift in consumer behavior? And how will data, AI and Gen AI play a larger role as we move from mass to micro? Learn more in this episode of That Makes Cents, featuring a guest speaker from Google Cloud.

33 min
Future of Consumer series: The rise of capability-as-a-service
19 June 2023
Future of Consumer series: The rise of capability-as-a-service

In this third installment of our miniseries on the future of the consumer industry, we’re taking a closer look at how the emergence and growth of capability-as-a-service are causing a major convergence and reconfiguration in the consumer industry. Milen Mahadevan, president of 84.51, Kroger's very own capability as a service, and Kasey Lobaugh, chief futurist for Deloitte's consumer industry, join us to dive into the evolution of the consumer industry, the lower barriers to entry for consumer companies today, and the role they can play in the larger consumer ecosystem. As a bonus, hear what these industry leaders have to say on the evolution of generative AI in the next few years. For more info. on the Future of the Consumer industry, visit: https://www2.deloitte.com/us/en/pages/consumer-business/articles/future-of-consumer-industry.html

20 min
Future of Consumer series: The disruption of digital
24 May 2023
Future of Consumer series: The disruption of digital

From streaming platforms to health and fitness apps that personalize to their users, consumers today have access to a wide array of digital offerings. And, with the increasing adoption of AI, cloud convergence, and other technologies, digital goods and services are witnessing exponential growth. How should companies capitalize on this rising trend? Tune in to this episode as Jen Brace, chief futurist, at Ford Motor Company, and Alisa Locricchio, senior manager with Deloitte Consulting, discuss the opportunities that lie ahead for consumer companies. For more info. on the Future of the Consumer industry, visit: https://www2.deloitte.com/us/en/pages/consumer-business/articles/future-of-consumer-industry.html

23 min
Future of Consumer series: Six forces reshaping the consumer industry
19 April 2023
Future of Consumer series: Six forces reshaping the consumer industry

As stated in Deloitte’s Future of Consumer study, “Change is a staple of humanity, and nowhere is the velocity of change more evident than in the consumer industry.” How should consumer companies perceive this change? What should consumer industry executives consider beyond their shareholder value while addressing this change? In this episode, Anthony Waelter, Deloitte’s US Consumer Industry leader, and Alisa Locricchio, senior manager with Deloitte Consulting, provide a preview into the six forces to understand the next decade of change including the implications of exponential tech, changing consumer, and more.

19 min
The rise of digital marketplaces ft. Macy’s, Inc.
22 March 2023
The rise of digital marketplaces ft. Macy’s, Inc.

Digital marketplaces help retailers meet their customers where they are by improving visibility, expanding assortment, reinforcing the omnichannel experience, and diversifying the supplier base to keep up with changing trends. This integration also allows retailers to extend visibility to brands that otherwise may not have garnered a similar platform in a short time span. In this episode, we speak with Matt Baer, chief customer and digital officer for Macy’s, Inc., and Oliver Siodmak, Global Marketplace Service Offering lead at Deloitte Digital, about Macy’s impactful digital marketplace integration in just under nine months.  

25 min
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