Thank You for Understanding (TYFU)

Hosted by TYFU

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Aug 2026

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About the show

Thank You for Understanding (TYFU) is a podcast hosted by Beth and Marilla featuring candid conversations about the challenges and joys of running a small business. In that order.

Listen to episodes

60 recent

September 4, 2026Episode 6258 min

Ep 62 | Screw Personal Growth

August 20, 2026Episode 611 hr 18 min

Ep 61 | Big Meat Market in the Sky

What happens when a small local business, beloved in it's community, suddenly changes hands? On this episode, John Edson from Bostrom Farms Butchershop House and Smoke House returns to TYFU to talk about customer responses and staff experiences when new owners take over an established business.

August 6, 2026Episode 601 hr 4 min

Ep 60 | Let it Rip

Do you turn left, or do you turn right? In this episode, Beth and Marilla talk about how their stores are laid out and why. We'll probably hear more about this in the future as they start laying out a store together! Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

July 23, 2026Episode 5955 min

Ep 59 | Tandem Bicycle of Plate Spinning

Two heads are better than one, right? Partnerships are common in business and there are lots of kinds of partners. Some might offer capital, a crucial skill set, industry knowledge, or emotional support. But, different visions and personalities can make thing go south in a hurry. In this episode, Beth and Marilla talk about the pros and cons of partnerships and agree that two heads are usually NOT better than one. Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

July 9, 2026Episode 581 hr 0 min

Ep 58 | Kuntry Kitchen

Sign, sign, everywhere a sign! We use signs around our businesses for customers and employees. Some are our own tags and shelf talkers. Some are for community events. Some we have to hang up because various governments say so. In this episode, Beth and Marilla talk about all kinds of business signage and whether it conveys what we intend. Sometimes signs say more than we think! Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

June 25, 2026Episode 5748 min

Ep 57 | Not One's Cup of Tea

Season 4 has arrived! We'll be recording in an exciting new location from time to time and welcoming two adorable, if preverbal members to the team. But first, Beth and Marilla ponder not being everybody's cup of tea AND drop some big news for Kelly and you! Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

June 2, 20261 hr 39 min

Anniversary Special | FLX Flow

We are about ready to begin production on Season 4 of TYFU, but we couldn't let our THREE YEAR anniversary go by without acknowledging the milestone. Beth is on vacation, so it's up to Marilla to break to break the news to our producer that they have visiting other podcasts on the side. Too Bad for Kelly Walker. In January, Beth and Marilla traveled to Trumansburg to guest on the excellent FLX Flow podcast, which features interesting guests from all around the Finger Lakes. You can follow the link for that episode and all of their wonderful episodes. Thanks to FLX Flow for permission to share the interview with Beth and Marilla in celebration of our anniversary. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

December 22, 2025Episode 5657 min

Ep 56 | Cindy Lou WHO? | Xmas

Surprise! In the midst of the busiest season in retail, Beth and Marilla return to the Red Room Studio for a bonus holiday podcast. There's a little Today in Retail, some reflection on the season, and a whole lot of TYFU. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

November 6, 2025Episode 551 hr 13 min

Ep 55 | Tougher if There Wasn't Any | Gratitude

The end of our third season is here. As we look back on our 55th (!!!) episode of TYFU, we're feeling one emotion stronger than others. Gratitude. This week, Beth and Marilla reflect on the things they are grateful for as they head into the choas of the holiday season in retail, but not before Marilla shares an epic Today in Retail. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .

October 23, 2025Episode 541 hr 11 min

Ep 54 | Now You're Nicer | Branding

We've talked a lot about branding over the years. Marilla created one brand and then, unexpectedly, another. Beth's been thinking a lot about branding lately. This week, Kyle Knobel (who incidentally creates all of TYFU's great graphics) joins Beth and Marilla for a talk about what we mean by "brand" and how small details make a big difference. Would anybody like a New Coke? Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com . Follow us on Instagram @tyfupod . Like us on Facebook .