Thank You for Understanding (TYFU)

Hosted by TYFU

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Jun 2026

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About the show

Thank You for Understanding (TYFU) is a podcast hosted by Beth and Marilla featuring candid conversations about the challenges and joys of running a small business. In that order.

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59 recent

June 2, 20261 hr 39 min

Anniversary Special | FLX Flow

We are about ready to begin production on Season 4 of TYFU, but we couldn't let our THREE YEAR anniversary go by without acknowledging the milestone. Beth is on vacation, so it's up to Marilla to break to break the news to our producer that they have visiting other podcasts on the side. Too Bad for Kelly Walker. In January, Beth and Marilla traveled to Trumansburg to guest on the excellent FLX Flow podcast, which features interesting guests from all around the Finger Lakes. You can follow the link for that episode and all of their wonderful episodes. Thanks to FLX Flow for permission to share the interview with Beth and Marilla in celebration of our anniversary. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

December 22, 2025Episode 5657 min

Ep 56 | Cindy Lou WHO? | Xmas

Surprise! In the midst of the busiest season in retail, Beth and Marilla return to the Red Room Studio for a bonus holiday podcast. There's a little Today in Retail, some reflection on the season, and a whole lot of TYFU. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

November 6, 2025Episode 551 hr 13 min

Ep 55 | Tougher if There Wasn't Any | Gratitude

The end of our third season is here. As we look back on our 55th (!!!) episode of TYFU, we're feeling one emotion stronger than others. Gratitude. This week, Beth and Marilla reflect on the things they are grateful for as they head into the choas of the holiday season in retail, but not before Marilla shares an epic Today in Retail. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

October 23, 2025Episode 541 hr 11 min

Ep 54 | Now You're Nicer | Branding

We've talked a lot about branding over the years. Marilla created one brand and then, unexpectedly, another. Beth's been thinking a lot about branding lately. This week, Kyle Knobel (who incidentally creates all of TYFU's great graphics) joins Beth and Marilla for a talk about what we mean by "brand" and how small details make a big difference. Would anybody like a New Coke? Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

October 9, 2025Episode 5353 min

Ep 53 | Just a Toad in a Box | Isolation

Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

September 25, 2025Episode 521 hr 13 min

Ep 52 | Getting Richer by the Second | Debt

Some business owners are fearful of taking on debt. Others take a more "devil-may-care" approach to borrowing money. In this episode, Michael Scaglione of Finger Lakes Federal Credit Union talks to Beth and Marilla about good debt vs bad, how to know the difference, and how to use debt as a tool for growing small businesses rather than as a life raft for rescuing them. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

September 11, 2025Episode 511 hr 6 min

Ep 51 | CDRTFFIN/C | Personalities

We all agree that it takes a certain type of person to succeed in small business, but do we all agree on what type of person that is? This week, Beth and Marilla consider the essential personality characteristics shared by different kinds of micro business owners. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

August 28, 2025Episode 501 hr 10 min

Ep 50 | Polishing Your Weapons | Competition

We are encouraged by how many listeners contact us to say TYFU makes them feel less alone as a small business owner. We are all in this together and want each and every one of us to succeed. Well, except for that one place down the street. We're going to bury that place! This week Beth and Marilla talk about their experiences with competition, healthy and...otherwise. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

August 14, 2025Episode 491 hr 20 min

Ep 49 | The OGs | Succession

We've talked about knowing when it's time to walk away from a business. Handing that business off to somebody else, particularly family, is a whole different matter. This week, Sarah Eighmey from one of our favorite wineries, Anthony Road, joins Beth and Marilla to talk about passing a business from generation to generation. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.

July 31, 2025Episode 481 hr 15 min

Ep 48 | Rode Hard & Put Away Wet | Burnout

What happens when you feel like your small business is taking more than it's giving? How do you deal with employee burnout, customer burnout, or your own sense of overwhelm? In this episode, Beth and Marilla discuss how to handle those inevitable moments when you feel like giving up. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at tyfupod.com. Follow us on Instagram @tyfupod. Like us on Facebook.