Failure is Knowledge Podcast Hosted by Terryl Humphrey

Hosted by Terryl C. Humphrey

BusinessInterviews guests

Episodes

Language

About the show

Welcome to the Failure Is Knowledge Podcast. We help leaders gain more exposure through podcasting by focusing on three powerful pillars: Turn failure into knowledge → Transform setbacks into lessons that build credibility, trust, and authority. Share your story → Communicate your journey with clarity and confidence to connect with the right audience. Increase exposure → Use podcasting as a relationship-driven tool to grow visibility and attract the right customers. Terryl Humphrey, a Marine Corps veteran, author, and host of the Failure Is Knowledge Podcast, has recorded over 894 episodes and now teaches leaders how to use their voice as an exposure and authority-building tool. Our mission is simple: help leaders stop struggling to be seen and start gaining consistent exposure by using their story as their greatest advantage. 📧 Inquiries: terryl@failureisknowledge.com Your story deserves to be heard. Your voice deserves exposure.

Listen to episodes

60 recent

27 min

Why Starting a Business Is So Challenging | with Terryl Humphrey | Ep # 450

How do you identify the problem your business solves? For me, figuring that out took years of trying different things, asking questions, learning business, talking to mentors, and paying attention to what people actually came to me for. In this episode, I talk about why business can be so challenging when you're trying to figure everything out at the same time. -Sales. -Marketing. -Finance. -Legal. -Operations. -Team development. -Your own development. There are a lot of moving pieces. I started my first business with a car wash. I bought 100 business cards and started telling people what I was doing before I completely knew what I was doing. That forced me to actually go try. Over time, I tried advertising, social media management, videography, photography, and podcasting. Eventually something started becoming clearer. People kept reaching out to me about podcasting. After producing more than 893 podcast episodes and helping 37 entrepreneurs launch their podcasts, I started recognizing the problem Failure Is Knowledge actually solves. There are business owners who want to launch a podcast but procrastinate because they don't know what equipment to use, how to record, what to say, how to edit, or how to publish. That helped me understand my market differently. In this episode, I talk about: • Why there is always another challenge in business • Why you have to give yourself time to learn • How taking action teaches you what research cannot • How I started my first car wash business One of the biggest things I'm learning is that having knowledge is not enough. You have to apply it. If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us. We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast. Schedule your FREE 15 Minute Podcast Strategy Call https://calendly.com/fik-/strategy And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist to help you get started. Get the FREE Podcast Launch Checklist https://www.failureisknowledge.com/podchecklist

18 min

You Recorded Your First Podcast. Now What? | with Terryl Humphrey | Ep #449

You recorded your first podcast. Now what? In this episode, I break down what happens after you record your first podcast and how to take the video and audio sitting on your camera, SD card, phone, or computer and turn it into something people can actually watch, listen to, discover, and learn from. After producing over 893 podcast episodes, one thing I’ve learned is that a lot happens after you turn the cameras off. In this episode, I talk about: • Making sure your recording actually saved • Organizing your audio and video files • What you should actually edit • Why your podcast does not have to sound perfect Recording your first podcast is not the finish line. It is really the beginning of the process. If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us. We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast. Schedule Your FREE 15 Minute Podcast Strategy Call https://calendly.com/fik-/strategy And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started. Get the FREE Podcast Launch Checklist https://www.failureisknowledge.com/podchecklist

38 min

The Biggest Lessons I Learned From Podcasting | with Terryl Humphrey | Ep #448

If you're wondering what you can learn from starting a podcast, there is more to podcasting than recording episodes and talking into a camera. In this episode of the Failure Is Knowledge Podcast, I share three of the biggest lessons podcasting has taught me: establish a goal, get educated, and give yourself grace. When I started podcasting while serving in the Marine Corps, I didn't have everything figured out. I started with my phone and a small tripod. The tripod wasn't even tall enough, so I put three books underneath it. But I had a goal. Over time, I realized podcasting was helping me work toward something bigger. In this episode, I talk about: • Why you need a goal before worrying about everything else • Why podcasting is more than talking to a camera • Why education doesn't always mean going back to college This episode is for entrepreneurs and business owners who are thinking about starting a podcast but feel like they still have too much to figure out. You don't have to know everything when you start. You have to be willing to learn. If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us. We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast. You can schedule your FREE 15 Minute Podcast Strategy Call using the link below. https://calendly.com/fik-/strategy And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started. https://www.failureisknowledge.com/podchecklist

40 min

How to Stay Consistent With Your Podcast | with Terryl Humphrey | Ep # 447

If you’re trying to figure out how to stay consistent with your podcast, start by recognizing the small wins. In this episode of the Failure Is Knowledge Podcast, I share what producing 893 podcast episodes taught me about showing up, learning from failure, and continuing to improve even when the results take time. I also break down why you have to put yourself out there, document what is not working, and keep working toward your wins. Every episode is an opportunity to learn, improve, and build trust. If you’re ready to launch your podcast, schedule your FREE 15 Minute Podcast Strategy Call: https://calendly.com/fik-/strategy Not ready for a call yet? Get the FREE Podcast Launch Checklist: https://www.failureisknowledge.com/podchecklist Don’t be afraid to fail because Failure Is Knowledge.

39 min

How Can a Podcast Help Your Business? | with Terryl Humphrey | Ep # 446

If you’re wondering how a podcast can help your business, it can give you a platform to build trust, start relationships, create valuable content, and give people a way to learn more about you. In this episode of the Failure Is Knowledge Podcast, I talk about why I believe your podcast is more valuable than you may realize. Over the last half a decade, we’ve produced over 893 podcast episodes while helping 30 entrepreneurs launch their podcast in a short span of time. One of the biggest things I’ve learned is that podcasting is not just about recording content. Your podcast gives people space to share their story. It gives you an opportunity to listen. It gives you an opportunity to learn. And it gives you a way to start relationships with people you may not have connected with otherwise. In this episode, I break down three things: Why you should lead with value Why you have to develop your platform Why you have to put time into your podcast I also share how podcasting has helped me connect with entrepreneurs, executives, CEOs, athletes, business owners, and other leaders over the years. Your podcast can become a way for people to research you, listen to you, understand what you do, and learn more about your business. The media you create today can also continue introducing you to people later. That is why I said during this episode: “Media never dies.” If you’re a business owner thinking about starting a podcast, do not only look at the podcast as another piece of content you have to create. Think about the platform you are building. Think about the relationships you can establish. Think about the trust you can build. And think about the value you can create. If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us. We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast. You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description. https://calendly.com/fik-/strategy And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started. https://www.failureisknowledge.com/podchecklist Don’t be afraid to fail because Failure Is Knowledge.

44 min

Why Your Podcast Needs a Customer Journey | with Terryl Humphrey | Ep #445

If you are trying to figure out how to use a podcast to build trust, one of the biggest things to understand is that podcasting is not only about recording content. You also have to think about the experience you are creating for the people you want to reach. In this episode of the Failure Is Knowledge Podcast, I talk about why your customer’s journey is so important and how I started applying this to our own podcast production process. I break down three things: How to create your customer’s path Why you should go through your own process How to identify what makes you different I also share what happened when we tested our live podcast experience at a vendor event. Before the event, I practiced the process. I put the equipment up. I took it down. I timed myself. I looked at what the customer would see. I kept asking what was working, what was not working, and what could be improved. Then we tested it with real people. Seven entrepreneurs experienced the podcast activation and five paid. That experience helped me understand that the focus could not only be on what we wanted to sell. The focus had to be on the customer. Podcasting can also help people learn about you before they ever have a conversation with you. They can hear your story, understand your business, and start building trust with you. If you are a business owner thinking about using podcasting to become more visible, build trust, and share your story, this episode will help you think differently about the experience you are creating. If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us. We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast. You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description. https://calendly.com/fik-/strategy And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started. https://www.failureisknowledge.com/podchecklist

35 min

Follow Up Is More Important Than I Thought | with Terryl Humphrey | Ep #449

How do you follow up with podcast leads without feeling like you are bothering people? One of the biggest things I am learning is that the conversation has to continue. Someone showing interest in your podcast, registering for your training, or having one conversation with you does not mean the relationship is finished. In this episode of the Failure Is Knowledge Podcast, I share what finally made follow up make sense to me. I recently had four entrepreneurs register for my Launch Your Podcast in Less Than 90 Minutes training. When the training started, none of them showed up. Instead of assuming they were no longer interested, I started calling and texting them. Two of the four responded. That taught me something. The conversation can continue. In this episode, I talk about: • Why one conversation is not enough • Why follow up matters in business • How communication helps build trust After producing 893 podcast episodes, I am recognizing that podcasting is not only about creating content. It can help you start conversations and build relationships, but those relationships still have to be maintained. If you are an established business owner trying to use podcasting to build trust, this episode will help you understand why the work does not stop after the first conversation. If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us. We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast. Schedule your FREE 15 Minute Podcast Strategy Call here: https://calendly.com/fik-/strategy And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started. https://www.failureisknowledge.com/podchecklist

46 min

What It Takes to Launch a Podcast | with Terryl Humphrey | Ep #444

Have you ever wondered what actually goes into launching a podcast? In this episode of the Failure Is Knowledge Podcast, I'm bringing you behind the scenes while I set up my cameras, microphones, lights, and teleprompter to record a new video for the Failure Is Knowledge website. I'm also sharing why I've continued changing our messaging, what producing more than 893 podcast episodes has taught me, and why I believe business owners should start their podcast with what they have. Launching a podcast can feel like a lot. You have to think about the equipment, recording, editing, publishing, content, and staying consistent. But you don't have to figure out everything before you start. When I started, my tripod wasn't even tall enough. I had to put three books underneath it just to get the camera where I needed it. Over time, I upgraded my equipment and continued learning. That's one of the biggest lessons from this episode: Start with what you have. Podcasting gives you an opportunity to share your expertise, tell your stories, market your business, build trust, and connect with people in different ways. If you're a business owner who has been thinking about launching your podcast, schedule a free 15 minute strategy call with Failure Is Knowledge. We'll learn where you are, what's been stopping you from getting started, and see how we may be able to help you launch your podcast. 👉 Schedule your free 15 minute strategy call https://calendly.com/fik-/strategy

36 min

Your Podcast can be More | with Terryl Humphrey | Ep #443

Can your podcast become more than just content? In today's episode of the Failure Is Knowledge Podcast, I talk about how podcasting can become the first step in how you market yourself, communicate what you do, build trust, and meet your customers where they are. After producing 893 podcast episodes and helping entrepreneurs launch their podcasts, I started to understand that having a podcast is only part of the process. Your podcast can help people learn who you are, what you do, who you help, and the problem you solve. But you also have to put yourself in places where potential customers can find you. In this episode, I discuss: -Why you have to meet your customers where they are -Why consistency helps you stay top of mind -How podcasting prepares you to communicate Podcasting helped me become more comfortable communicating. That communication helped me speak in front of audiences, attend events, connect with business owners, and continue learning how to market what we do. Whether you're thinking about launching a podcast or already have one, the bigger question is what you're building from it. 🎙️ Ready to launch your podcast? If you've been thinking about launching your podcast but you're unsure how to get started, schedule a free 15 minute strategy call. We handle the recording, editing, and production so you can focus on communicating your message. 📅 Schedule your free 15 minute strategy call: https://calendly.com/fik-/strategy Don't be afraid to fail, because Failure Is Knowledge.

54 min

He Spent $2,000 and Only 5 People Came | with Terryl Humphrey | Ep #442

Ronald Sepulveda II spent close to $2,000 promoting his first public speaking event. Only five people showed up. Instead of only looking at the event as a failure, Ron eventually described it differently: “I spent $2,000 for experience.” In this episode of the Failure Is Knowledge Podcast, Ron shares how mistakes, observation, trial and error, and years of studying people helped him build Absolution Coaching LLC. We talk about: -Spending close to $2,000 on a speaking event -Leaving his job on February 15, 2016 -Learning how to work for himself -Learning sales and marketing -and More One of Ron's biggest lessons is that failure only becomes the end when you stop learning from it. Ron is the founder of Absolution Coaching LLC and works as a high-end life coach for executives and high-performing individuals. Learn more about Ron at AbsolutionCoaching.com or search Ronald Sepulveda II on LinkedIn.