Failure is Knowledge Podcast Hosted by Terryl Humphrey

Hosted by Terryl C. Humphrey

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About the show

Welcome to the Failure Is Knowledge Podcast. We help leaders gain more exposure through podcasting by focusing on three powerful pillars: Turn failure into knowledge → Transform setbacks into lessons that build credibility, trust, and authority. Share your story → Communicate your journey with clarity and confidence to connect with the right audience. Increase exposure → Use podcasting as a relationship-driven tool to grow visibility and attract the right customers. Terryl Humphrey, a Marine Corps veteran, author, and host of the Failure Is Knowledge Podcast, has recorded over 894 episodes and now teaches leaders how to use their voice as an exposure and authority-building tool. Our mission is simple: help leaders stop struggling to be seen and start gaining consistent exposure by using their story as their greatest advantage. 📧 Inquiries: terryl@failureisknowledge.com Your story deserves to be heard. Your voice deserves exposure.

Listen to episodes

60 recent

25 min

Why I Changed My Business Offer | with Terryl Humphrey | Ep #476

I'm testing a new video production offer at a Sunday market in St. Pete, Florida. In this behind-the-scenes episode of Failure Is Knowledge, I share what happens when I change my approach from offering free podcast recordings to free video recordings. The goal is simple: get five people to experience a live video recording and have two people purchase. But there's something I'm learning. Getting people's attention is one thing. Getting them comfortable enough to sit down and record is another. Throughout the day, I'm setting up equipment, dealing with windy conditions, testing different ways to explain the offer, and thinking about how to improve the experience. I also explain why Failure Is Knowledge is expanding into video production for business events, conferences, speaking engagements, panels, and event testimonials. Podcast production is still part of what we do, but it is no longer the only service. If you're a business owner testing new offers or interested in video production, follow along as I document the process. **Failure Is Knowledge** We help businesses record, edit, and upload videos from their events, presentations, speaking engagements, and podcasts. For more information or to schedule a strategy call: Terryl@failureisknowledge.com Subscribe to follow the journey. #FailureIsKnowledge

34 min

Why Your Podcast is Different? | with Terryl Humphrey | Ep #475

What makes your podcast different from everybody else's? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares why your skills, experience, personality, and consistency can help your podcast stand out. After producing over 893 podcast episodes and helping entrepreneurs launch their podcasts, Terryl explains what he's learned about building trust, identifying your audience, and showing up even when you don't have everything figured out. He shares experiences from the Marine Corps, business events, conversations with entrepreneurs, and building Failure Is Knowledge. This conversation covers three important lessons: your skills pay the bills, give your podcast time, and show up. If you're a real estate investor, business owner, or aspiring podcaster trying to understand how to make your podcast different, this episode is for you. Subscribe for more conversations about podcasting, business, and turning failure into knowledge. #FailureIsKnowledge

30 min

3 Things Your Podcast Business Needs | with Terryl Humphrey | Ep #474

What is the business of podcasting, and how can business owners use their podcasts to build trust, connect with customers, and market their businesses? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned about building a business around podcasting. After producing over 893 podcast episodes, Terryl explains why podcasting is more than recording conversations. He shares his experiences with creating business processes, learning from mistakes, simplifying customer offers, and following up with potential customers. You'll learn three important things: 1. Why your podcast needs a clear goal and plan. 2. Why having one next step matters. 3. How consistent follow up helps you build relationships with customers. Terryl also shares updates from his 90 Day Challenge to help 100 business owners launch their podcasts and explains how Failure Is Knowledge helps entrepreneurs record, edit, and upload their content. If you're a business owner who wants to launch a podcast or understand how podcasting connects to business, this conversation is for you. **Want to learn how to launch your podcast?** Join our FREE 90 minute podcast webinar using the link below. https://www.failureisknowledge.com/podcastwebinar Subscribe for more conversations about podcasting, entrepreneurship, and lessons learned through building a business. Don't be afraid to fail, because failure is knowledge. #FailureIsKnowledge

31 min

How to Podcast without a Studio | with Terryl Humphrey | Ep #473

Do you want to launch your podcast but don't have a studio? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares how business owners can record and produce their podcasts without having a dedicated recording studio. After leaving the Marine Corps, Terryl began recording content in his one-bedroom apartment in Little Rock, Arkansas. Over the years, he continued recording in libraries, hotels, and other locations while learning how to build a consistent podcast. In this episode, we discuss three important lessons: Use what you have, including your equipment, skills, and available recording spaces. Follow a schedule that allows you to record and publish consistently. Make adjustments based on what you learn and the conversations you have with customers. Terryl also shares how podcasting can help business owners build trust, connect with others, and communicate the problems their businesses solve. If you've been putting off launching your podcast because you don't have a studio, this conversation is for you. Want help launching your podcast? Join our FREE 90 minute podcast webinar to learn the fundamentals of recording, editing, and uploading your podcast. https://www.failureisknowledge.com/podcastwebinar Subscribe for more conversations about podcasting, business, and turning setbacks into success. Don't be afraid to fail, because failure is knowledge. #FailureIsKnowledge

18 min

Nobody Was Coming to My Podcast Booth | with Terryl Humphrey | Ep #472

Do you need expensive equipment to launch your podcast? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey takes you behind the scenes of a live vendor event in Wesley Chapel, Florida, while sharing what he has learned about podcasting, patience, and connecting with people. During the event, Terryl sets up his podcast equipment, records behind-the-scenes content, works through uploading videos, and waits for people to visit the booth. He also shares how he originally launched his podcast using a phone, a tripod, and books to position his camera. You'll hear why expensive equipment isn't necessary to begin, how podcasting helps people build trust through conversations, and why being patient matters when connecting with potential customers. If you're a business owner or someone who has been thinking about launching a podcast, this episode gives you a look at what it takes to get out there, have conversations, and use what you already have. **Connect with Failure Is Knowledge Corp.** Email: Terryl@failureisknowledge.com Learn more about our podcast services, schedule a strategy call, or join our online training. Subscribe for more conversations, behind-the-scenes experiences, and lessons about launching your podcast. #FailureIsKnowledge

32 min

Why Podcasting Matters for Business Owners | with Terryl Humphrey | Ep # 471

Why podcasting? If you're a business owner wondering whether launching a podcast can help you market your business, build trust, and connect with customers, this episode is for you. In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned from producing over 893 podcast episodes and building a business around helping entrepreneurs launch their podcasts. Terryl explains why podcasting is a content multiplier, how recording one conversation can help you reach more people, and why trust matters when you're trying to grow a business. He also shares his experiences with real estate wholesaling, learning to follow up with potential customers, attending local events, and understanding why patience and consistency matter. You'll learn why podcasting is more than having a conversation, how it can help people understand your expertise, and why you don't need to have everything figured out before taking action. **Connect with Failure Is Knowledge** We help business owners launch their podcasts by bringing the equipment to them to record, edit, and upload their content. Sign up for our free 90-minute podcast training: https://www.failureisknowledge.com/podcastwebinar Email: Terryl@failureisknowledge.com Subscribe for more conversations about business, podcasting, and turning setbacks into success. Don't be afraid to fail, because failure is knowledge. #FailureIsKnowledge

32 min

The Real Benefits of Podcasting | with Terryl Humphrey | Ep # 470

What are the real benefits of podcasting for business owners? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after producing over 893 podcast episodes and discovering that podcasting is more than just recording conversations. Terryl explains how podcasting can help you grow your reach, build trust, create opportunities, and develop a business strategy. He also shares his own experience of interviewing people without having a clear business model, trying different ways to generate revenue, and learning why having a podcast strategy matters. If you're a business owner who wants to launch a podcast or understand how podcasting can benefit your business, this conversation is for you. Want help launching your podcast? Sign up for our free 90-minute podcast training using the link below. https://www.failureisknowledge.com/podcastwebinar Subscribe for more conversations about podcasting, business, and turning setbacks into success. #FailureIsKnowledge

35 min

Why Your Podcast Isn't Getting Customers | with Terryl Humphrey | Ep #469

Are you a business owner who launched a podcast but isn't seeing the audience growth, customers, or results you expected? In this episode of the Failure is Knowledge Podcast, Terryl Humphrey explains why giving your podcast time is important and shares what he has learned from producing more than 893 podcast episodes over the last half a decade. Terryl discusses three areas that helped him understand podcasting and business differently: learning the basics, understanding the business behind those basics, and creating a plan. He shares how he first recorded with a short tripod and three books, what he learned through the Action Zone and Spartan incubator programs, and how challenges with webinars, offers, and scheduling helped him identify what needed improvement. This conversation is for business owners who want to use podcasting to market themselves, connect with people, build trust, and develop a consistent process. If your podcast isn't growing as quickly as you expected, this episode will help you think differently about the time you're investing. **Learn more about launching your podcast:** Join our FREE podcast webinar training to learn the basics of recording, editing, and uploading your podcast. https://www.failureisknowledge.com/podcastwebinar Subscribe for more conversations about podcasting, entrepreneurship, and turning setbacks into success. Contact: Terryl@failureisknowledge.com #FailureIsKnowledge

10 min

What Rain Taught Me About Business | with Terryl Humphrey | Ep #468

Being prepared for the unexpected is part of running a business. But what happens when you have everything ready and things still don't go as planned? In this episode of the Failure is Knowledge Podcast, Terryl Humphrey shares a behind-the-scenes experience while preparing for an outdoor event with his podcast equipment. With rain affecting his plans, Terryl reflects on something he's learning about business: being consistent isn't enough if you're not positioning yourself in front of the right customers. He discusses attending vendor marketplaces, participating in business events, connecting with entrepreneurs and real estate investors, and learning how to make strategic adjustments while growing Failure Is Knowledge Corp. This episode covers business preparation, consistency, customer targeting, networking, podcast marketing, and learning when to change your approach. If you're a business owner who is consistently putting in the work but still trying to figure out how to reach your ideal customers, this conversation is for you. **Learn how to record, edit, and upload your podcast.** Sign up for our FREE 90-minute podcast training: https://www.failureisknowledge.com/podcastwebinar Subscribe for more conversations about podcasting, business, and turning setbacks into success. #failureisknowledge

6 min

We Made No Sales. Here's What I Learned | with Terryl Humphrey | Ep #467

What happens when you attend two vendor events and don't make any sales? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after attending two vendor events with his wife in Wesley Chapel and St. Petersburg, Florida. He talks about the challenges of getting people's attention, why asking "How are you doing?" wasn't creating meaningful conversations, and how changing his approach helped him connect with business owners. He also shares why making sales isn't the only way to measure progress. Sometimes the conversations, exposure, and lessons you gain can help you improve your business. If you're a business owner who attends networking events, vendor markets, or business conferences, this episode shares a practical lesson about marketing, building trust, and learning from experience. Want help launching your podcast? Join our FREE podcast webinar to learn the basics of recording, editing, and uploading your podcast. https://www.failureisknowledge.com/podcastwebinar Subscribe for more episodes of Failure Is Knowledge. Don't be afraid to fail, because failure is knowledge. #FailureIsKnowledge