Technically Minded

Hosted by Credera

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Dec 2024

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About the show

Technically Minded brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organisations today. If you enjoyed the conversation and had a follow on question or a more specific query please feel free to get in touch with us by leaving a short voice message in response to the podcast with your details and we'll make sure to get back to you. Alternatively, you can contact us via our website www.credera.com

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52 recent

December 3, 202448 min

Flipping the script: How big pharma can reinvent themselves in the digital age

Due to a variety of reasons, most pharma companies have only scratched the surface when it comes to digital transformation. What actions can pharma technology and marketing leaders take to drive to true marketing transformation, and why should they do so? In this episode of Technically Minded, we're discussing the evolving landscape of digital transformation in the pharmaceutical industry with experts Kevin King and Katrin Zimmermann. We explore the critical role of marketing in pharma, the cultural dynamics that influence innovation, and the importance of leveraging data to enhance patient and provider interactions. The conversation highlights the challenges and opportunities that pharmaceutical companies face in a rapidly changing digital ecosystem, emphasizing the need for a strategic approach to data and technology. Learn more about the podcast, or reach out to us to start a conversation.

October 8, 202445 min

Conversion optimization: Getting more from what you have

Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have. In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their current technology investments, media spending, and overall budgets. We explore the importance of data-driven decision-making, the common pitfalls organizations face in analyzing conversion rates, and share practical advice for marketing leaders on fostering a culture of continuous testing and insights-driven decision-making.

June 18, 202450 min

Getting SaaS security right

The transition from traditional software models to software as a service (SaaS) has revolutionized business agility and scalability. The global market for SaaS in 2023 was $273 B, and it's only expected to increase. While SaaS tools provide an incredible service for modern organizations, they can also be an incredible security risk, if not vetted, established, and maintained correctly. For a number of reasons that we unpack on this episode, SaaS solutions have become a top target of cyber attacks. Two Credera experts, Zach Vinduska, Chief Information Security Officer, and Dustin Talk, Principal Architect, define what actually is SaaS, share the top security issues related to SaaS, and provide suggestions for business leaders to address these security issues and navigate the risk-reward balance of SaaS solutions.

May 30, 202443 min

Assessing your organization's DE&I maturity

Credera has experienced immense growth in the DE&I space in the past decade. Through this journey, we've developed a maturity model to measure and scale our DE&I initiatives. DE&I drives employee engagement and better business outcomes, so being able to assess and measure your DE&I growth is vital. On this podcast, we're sharing Credera's history towards DE&I maturity, what's unique to Credera's DE&I maturity model, and how we've used this model to help clients and ourselves along the DE&I journey. Show outline: 00:00 – Introductions 3:30 – Credera's DE&I journey and growth 13:30 – How to address leadership questions about the value or risk of DE&I investments 17:10 – Quantifying DE&I outcomes through Credera's DE&I maturity model 20:00 – The evolution of Credera's DE&I maturity model 24:25 – Leveraging the DE&I model for clients 35:10 – Honesty in our DE&I journey 39:50 – Leaving DE&I leaders with one piece of advice

April 23, 202450 min

The energy transition: How decentralization, digitalization, and decarbonization are impacting energy consumption

In our present energy environment, we're witnessing a significant shift from conventional fossil fuels to renewable sources—changes significantly driven by data. Even though green technology has been around for some time, it's only recently reached cost equilibrium. Furthermore, with digital connectivity, we're now able to adjust to changing weather conditions impacting supply and demand in real-time. So, the question becomes: how can forward-thinking energy organizations leverage these advancements? How can they embrace the opportunities ushered in by the '3 D's—decentralization, decarbonization, and digitalization—and apply these at scale? With the appropriate tools and technology accessible, we believe these transformations offer more than challenges; they bring significant opportunities for innovation and growth. Hear three Credera energy experts (Benjamin Gilbert, Managing Director based in London, Aaron Grotzinger, Partner based in Houston, and Mike Duffy, Principal Architect based in Houston) discuss this topic in greater depth. Show outline: Intro 3:30 – What does “the energy transition” actually mean? 7:10 – The 3D’s (decentralization, digitalization, and decarbonation) impact on supply and demand of energy 14:20 - Technological advancements that will positively impact the supply side of the energy sector 18:15 – How is demand for energy evolving 24:10 – Balancing demand with cost reduction and customer satisfaction elements 33:15 – Activities to encourage consumer adoption of new trends in the UK 42:20 – Key questions technology leaders should consider when assessing readiness and progress through the energy transition

March 12, 202447 min

Shadows of influence: Exploring the impact of Shadow Boards on corporate direction

At the beginning of 2022, Credera established a Shadow Board in the UK–an initiative sponsored by Credera’s Global Consulting CEO, Chris Dean. The primary objective of the Shadow Board is to provide insight, feedback, and ideas to senior decision-makers in the business to drive a better future for all at Credera. In this episode, Shadow Board members Brenda Bernard and Anu Bose sit down with Chris Dean and Helen Kilvington–two of Credera’s UK Board members. The group delve into why the decision was made to set up a Shadow Board, the impact it has on Credera’s culture, and how other organizations who are considering forming a Shadow Board can get started. *Note: Since the recording of this episode, Chris Dean's title changed to Credera’s Global Consulting CEO.

February 20, 202441 min

The Enablement Office: Redefining program management for the agile era

As organizations are making the shift towards agile ways of working, more traditional program management methods have gradually lost their shine. How can organizations enable modern program management practices and how has this evolved over time? In this episode of our Technically Minded podcast, host Emily Crawford is joined by Nigel Hughes and Sam Squires–two of the innovative minds behind Credera’s newly coined ‘Enablement Office’. The trio explore the evolution of program management in the past decade, how we can shift the perception of program management offices from enforcers to enablers, and discuss some of the key indicators that clients should look for when determining the necessity of program management support for their projects.

January 30, 202443 min

Cybersecurity in the age of Generative AI

As advances in AI propels us into the future, the cybersecurity risks and opportunities associated with Generative AI demand our attention. In this episode of Credera’s Technically Minded podcast, we dissect the challenges organizations encounter as they integrate artificial intelligence into their operations and explore how companies should approach generative AI in relation to improving core cybersecurity practices.

August 30, 202339 min

Inclusive intelligence: How AI is reshaping DEI paradigms

In this episode of our Technically Minded podcast, we explore both the potential pitfalls and groundbreaking opportunities that AI introduces to DEI efforts. From dismantling hidden biases in algorithms, to reimagining inclusive leadership in a digitized world, we discuss how organizations can truly harness the power of AI to cultivate an environment where every individual's unique voice is not only heard but celebrated.

August 17, 202343 min

Generative horizons: How generative AI is transforming marketing

In this episode of our Technically Minded podcast, our group of MarTech experts take a deep dive into the impact of AI on the marketing function, examining how it will affect our strategies and interactions both now and in the future.