This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each week.
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April 2, 2024Episode 1551 hr 7 min
#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy
In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy.
Dasera
David Mundy on LinkedIn
Full transcript on MKG Marketing
March 27, 2024Episode 1541 hr 4 min
#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies.
Close Mode
Dan Sanchez on LinkedIn
Full transcript on MKG Marketing
March 21, 2024Episode 1531 hr 1 min
#153: The Art of Connection: Evan Patterson Insights into Effective Marketing
In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world.
Inclusive Agile
Evan Patterson on LinkedIn
Full transcript on MKG Marketing
February 12, 202455 min
#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow
In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at Stack Overflow. Together, they discuss the evolving landscape of marketing, the impact of AI on go-to-market teams, and the importance of building trust and transparency within a team. Join us for an engaging conversation filled with valuable career insights and marketing wisdom from seasoned industry professionals.
Stack Overflow
Eric Martin on LinkedIn
Full transcript on MKG Marketing
February 6, 202451 min
#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing.
With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers.
Synsaber
Miad Moussawi on LinkedIn
Full transcript on MKG Marketing
January 30, 202449 min
#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points
In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics.
Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and digital marketing approaches, such as webinars, email marketing, and direct mail.
Kirkham IronTech
Kindsey Haynes on LinkedIn
Full transcript at MKG Marketing
January 26, 20241 hr 0 min
#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled
In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies.
They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers.
Wildcatecho
Elizabeth Hague on LinkedIn
Full transcript at MKG Marketing
January 21, 2024Episode 451 hr 1 min
#148: The Holy Grail of Web Design and Development with Adam Aragon
Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly.
Illumio
Adam Aragon on LinkedIn
Full transcript at MKG Marketing
November 13, 20231 hr 21 min
#147: BRIDGER – The Bridge from Prospect to Purchase
Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world.
Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also delves into his live-streaming shows, "The Early" and "The Hotness Unleasher," and how they have connected and impacted the LinkedIn community.
Kerry and Trevor also tackle the evolving marketing and sales landscape, discussing the responsibility for revenue generation and the need for collective accountability. So please sit back, grab a cup of tea, and join us for this insightful conversation with Trevor van Woerden on Tea Time with Tech Marketers!
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3 pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers, and even us... marketers.
November 9, 20231 hr 1 min
#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed
Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measurement and utilizing advanced tools.
Tune in as they discuss the challenges of running a business, influencers' role, and thought leaders' power in today's marketing landscape. Don't miss out on this fascinating conversation filled with practical tips and inspiring stories from a true marketing leader. Let's get brewing with Tea Time with Tech Marketers!
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Tea Time with Tech Marketing Leaders is a Livecast on LinkedIn and YouTube almost every Thursday around 3pm ET.
Kerry Guard, CEO and Co-Founder of MKG Marketing, interviews B2B marketers who work for complex tech brands and market to tough audiences who generally don't like marketing – CISOs, Developers and even us... marketers.
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