TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Hosted by Technology Business Research, Inc.

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Jun 2026

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About the show

Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

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June 12, 2026Episode 1534 min

AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models

In this episode of TBR Talks, TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring AI impact in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision-making. They pair highlight often-overlooked benefits of AI, including improved employee productivity, enhanced workplace safety, and greater work-life balance through automation and agentic technologies. This episode also previews TBR’s new AI Disruption Index reports. Click here to learn more about the full AI Portfolio. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Allan on LinkedInConnect with Stephanie on LinkedInTBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

June 5, 2026Episode 1428 min

The AI Impact: Measuring Productivity, Profitability & Business Model Change

In this episode of “TBR Talks,” TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem and introduces the latest in qualitative and quantitative benchmarking and analysis, TBR’s Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin. Click here to learn more about HIRI.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedInConnect with Boz on LinkedInConnect with Chris on LinkedInTBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

May 29, 2026Episode 1318 min

The Future of Consulting Services: AI, Fixed Pricing and Managed Services

In this episode of “TBR Talks,” TBR Senior Analyst Kelly Lesiczka joins host Patrick Heffernan to discuss TBR’s latest research on the consulting and systems integration market forecast. Kelly shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.This episode also highlights one of TBR’s newest research reports, the Consulting & Systems Integration Market Forecast. Click here to download a preview of the report.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Kelly on LinkedIn ⁠⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

May 22, 2026Episode 1227 min

IT Services Market Forecast: The Levers to Pull to Accelerate Growth

In this episode of “TBR Talks,” Senior Analyst Elitsa Bakalova and Research Analyst Jill Cookinham, both part of TBR’s Professional Services team, join host Patrick Heffernan for an in-depth discussion on the IT services market through 2030. The conversation touches on the major push for sovereignty in Europe; the new AI-related opportunities being seen in IT services and manufacturing, automotive, supply chain and through automation; and the four levers companies can leverage to accelerate growth in the next two to three years.This episode also highlights one of TBR’s newest research reports, the IT Services Market Forecast. Click here to download a preview of the report. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠Learn more about TBR at ⁠⁠⁠https://tbri.com/⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠Connect with Elitsa on LinkedIn⁠Connect with Jill on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

May 15, 2026Episode 1138 min

Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing

In this episode of “TBR Talks,” Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, joins host Patrick Heffernan and TBR Senior Analyst Stephanie Long for a discussion on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships.Additionally, Patrick [Corcoran] shares insights into the merging of GlobalLogic and Hitachi Digital Services. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick C on LinkedIn ⁠Connect with Stephanie on LinkedIn⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

May 8, 2026Episode 1057 min

AI and the Workforce: Why Augmentation Is Winning Over Automation

In this episode of “TBR Talks,” Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Rob on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

May 1, 2026Episode 945 min

The Playbook for AI Reinvention

In this episode of “TBR Talks,” Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in successful AI adoption and explains what makes TWG AI’s approach to using AI different from those of peers.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedInConnect with Milan on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

April 24, 2026Episode 835 min

Federal IT: AI Adoption, Defense Spending and Projections for the Next 5 Years

In this episode of “TBR Talks,” host Patrick Heffernan is joined by TBR’s federal IT services experts, Senior Analyst John Caucis and Senior Analyst James Wichert, to discuss the current state of federal IT services and their projections for the next five years. The pair shares their thoughts on how the adoption and application of AI will impact federal IT companies overall and, subsequently, government spending, and whether a strong presence in the defense sector will become critical to the performance of IT services companies in the civilian sector. This episode also highlights one of TBR’s newest research reports, the Federal IT Services Market Forecast. Click here to download a preview of the report.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠Connect with John on LinkedIn ⁠⁠Connect with James on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

April 17, 2026Episode 735 min

The Framework for Successful AI Adoption Within Enterprise

In this episode of "TBR Talks," Patrick Heffernan is joined by Alan Flower, Global Head, AI Labs at HCLTech, to explore why AI represents a true inflection point on par with the internet, cloud and smartphones. Alan shares frontline insights from hundreds of enterprise AI engagements, explaining how organizations are moving beyond experimentation to large-scale deployment focused on productivity, simplification and growth — not just cost-cutting. The conversation also examines the evolving role of talent, partnerships and innovation, and why the AI era is creating unprecedented opportunity for both enterprises and the next generation of builders.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Alan on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy

April 10, 2026Episode 648 min

Why AI is Fundamentally Reshaping Enterprise Operations

In this episode of "TBR Talks," Sid Nair, Cloud Growth Lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov for a discussion on why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — while also exploring how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. The conversation also examines the future of alliances, evolving commercial models, and how ecosystem-driven partnerships will redefine value creation in the AI era. Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Boz on LinkedIn Connect with Sid on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy