Talk Copy to Me | Content + Copywriting Podcast

Hosted by Erin Ollila

Business Marketing

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Episodes

197

Latest episode

Oct 2026

Language

EN-US

About the show

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode. This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly. Learn more and access show notes at erinollila.com/podcast/

Listen to episodes

60 recent

October 29, 2026Episode 19537 min

Your Website Copy Is Written. Now Here’s How to Edit It

Your website is live, and you’ve read it so many times that you can’t really see it anymore. So you fix a headline here, swap a sentence there, and get back to work. But editing whatever you happen to notice isn’t a strategic edit. It’s a patch, and a patch only catches the thing your brain landed on first. In this episode, I’m sharing the eight editing passes I use when I review a client’s website—or even my own copy. I'll share a few tools you can use today, and tell you where self review gets tricky (so you know when to call in a pro). ______________________________________________ EPISODE 195. Read the show notes and view the full transcript here: COMING SOON! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with E rin or just book a strategy sessio n to get started • Visit Erin's website to learn more about her business, services, and products

October 22, 2026Episode 19435 min

From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience

You know your business inside and out. You could explain what you do over coffee in about thirty seconds. And then you sit down to write it on your website and it comes out flat, too boastful, or somehow both. If you’ve tried tutorials, templates, or even AI and ended up with copy that felt like nothing, you’re not doing it wrong. Writing about yourself is just really hard. Last week I told you about Site Edit, my new done-for-you website editing and writing offer. This week, I've invited my very first Site Edit client to come on the show and tell you about her experience. So let me introduce you to Kristin O’Loughlin, a brand and website designer from New York. In this episode, Krist and I talk about why she hired a copywriter when she was already mostly happy with her words, how much of yourself belongs on the page (especially as a solo business owner), and what she’d tell you to do before you hire me for a Site Edit for your business. If your copy is almost working but not quite, this episode is for you. ______________________________________________ EPISODE 194. Read the show notes and view the full transcript here : https://erinollila.com/kristin-oloughlin-site-edit-experience/ ______________________________________________ Get to know our guest, Kristin O'Loughlin Kristin O’Loughlin is an independent website and brand designer based in Rochester, New York. After nearly 20 years in advertising and marketing, she now brings that same experience to entrepreneurs and small businesses—building brands and websites that strategically and beautifully express their company's purpose, vision, and values. Learn more about Krisitin and her work in websites and branding via her website . Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with E rin or just book a strategy sessio n to get started • Visit Erin's website to learn more about her business, services, and products

October 13, 2026Episode 19324 min

Your Website Doesn't Need a Rewrite. It Needs an Edit

Have you ever shared your website with a lead and tacked on a little apology at the same time? Something like: "Ignore the services page, I haven't updated it in a while." I'll be honest and admit that I've done it, and I see far too many business owners and creatives doing this every single day on social media. Most of the time, the site behind that disclaimer isn't truly a disaster. The website might have (most of) the right information and maybe even the copy has the right voice, but the issue is that the website isn't doing the selling for them yet. That's why I created The Site Edit—a done-for-you service where I edit, reorganize, and rewrite the website copy you already have in about a week. In this episode, I'm sharing why I built it (you can thank my podcast listeners and past leads for that), who it's a great fit for, and what happens from kickoff call to finished copy. _____________________________________________ EPISODE 193. Read the show notes and view the full transcript here : https://erinollila.com/introducing-site-edit-website-copy-editing-service/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy sessio n to get started right away • Visit my website to learn more about my business, services, and products

August 15, 2026Episode 19223 min

10 Takeaways From 10 Years of Running My Business Full Time

Ten years ago, I quit my last traditional job and jumped into full-time self-employment with almost no safety net. Earlier this month, that moment officially became a decade of doing just that: running this business as a solopreneur. I could've made this episode a highlight reel, but instead I spent the first two weeks of this month figuring out what was actually worth sharing with you. In this episode, I'm walking through 10 takeaways from a decade of running my business: what I've learned about pricing, strategy, consistency, redefining success, and the perfectionism that's slowed me down more times than I'd like to admit. Some of these are lessons I learned once. Others I'm still relearning. All of them got me where I am today. And for that, I am grateful _____________________________________________ EPISODE 192. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy sessio n to get started right away • Visit my website to learn more about my business, services, and products

July 28, 2026Episode 19148 min

How to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)

Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're finally ready to hire someone. But here's the thing—if you skip the prep work, you're setting yourself (and whoever you hire) up for a project that's unclear on scope, potentially not very strategic, and basically...a site you'll want to redo again in a year. Today I'm talking with Carolyn Leasure, a website redesign expert, about what actually needs to happen before you bring in a designer or a copywriter. We get into the five foundational things every business owner needs to nail down first, why "what do I want my site to look like" is the wrong starting question, and how the prep you do now saves you money, time, and a whole lot of back-and-forth later. ______________________________________________ EPISODE 191. Read the show notes and view the full transcript here : https://erinollila.com/how-to-prepare-for-a-website-update-carolyn-leasure/ ______________________________________________ Get to know our guest expert, Carolyn Leasure Carolyn Leasure, Website Redesign Expert, turns frustrating starter sites into sexy systems that work better for everyone. At Maypop Creative Studio, she creates beautiful, seamless sites that do the heavy lifting. Because she believes that your brand, design + tech should work for you – not the other way around. Carolyn calls the mountain town of Charlottesville, VA home. When not constructing website automations or copy-driven design for clients, she can be found playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube alongside her husband and two kids. Click here to join Get Your Site Together , Carolyn's free 5-day website challenge that starts on August 3, 2026. Learn more about Carolyn's DWY program, Website Wayfinder . The next cohort starts in August 2026! Learn more about Carolyn and Maypop Creative on her website Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about working with E rin or just book a strategy sessio n to get started • Visit Erin's website to learn more about her business, services, and products

July 21, 2026Episode 19016 min

What Happened After I Rethought My Business

You know that feeling when you finally get clarity on something you've been struggling with or ruminating on for a long time? It feels amazing for about five minutes. And then you realize clarity doesn't actually end the hard part. It just starts a new one: figuring out what comes next—specifically what changes, what stays, and what gets cut. This week, I'm working through what my rethought business actually looks like in practice (listen to episode 189 first if you want to hear the origin story!). This episode picks up where last week left off, digging into my done-for-you services and my DIY products. I'm covering a what's getting an overhaul, what I'm ready to let go of, and how just a simple reframe changes my offers. I'm also briefly talking about where AI fits into all of this (though I think there's a longer episode coming out on this topic!), and why the thing my clients are really paying for was never the words on the page. _____________________________________________ EPISODE 190. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy sessio n to get started right away • Visit my website to learn more about my business, services, and products

June 30, 2026Episode 18927 min

When Rewriting Your Website Turns Into Rethinking Your Whole Business

At some point in your business, you hit a moment where the project you thought you were doing turns out to be something much, much bigger. For me, that moment happened this year. I committed to doing a website rewrite after not touching my own website for years. What it actually turned into was analyzing and tearing apart almost 10 years of offers, sitting with some pretty vulnerable business questions, and figuring out what I actually want the next chapter of my business to look like. Today I'm sharing all of it on Talk Copy to Me: Why the podcast went quiet for a bit, what an offer audit really looks like when you're doing it for yourself, and two new ways to work with me this summer if your website is the project you've been putting off. _____________________________________________ EPISODE 189. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my intensive options or just book a strategy sessio n to get started right away • Visit my website to learn more about my business, services, and products

April 16, 2026Episode 18820 min

Can AI Write My Website?

Can I let AI write my website copy? There's a really good chance that you've thought that. Heck, maybe you already tried to let AI write your website copy...but something felt off. It might have ended up being professional enough, but at the same time if felt very "meh". Or maybe you're AI-hesitant and worrying that everyone else is using it and you're falling behind. But yet, you're just not sure your comfortable letting AI help you with creative output—especially for something as important as your website. Either way, this episode is for you. I'll discuss why so many service provider websites are starting to sound uncannily similar, what AI actually cannot do no matter how good the prompt is, and where it can genuinely help you in the copywriting process. This isn't an anti-AI rant. It's a pro-specificity argument, and I truly believe you can decide whether to invite AI in and determine how much you'll use it. _____________________________________________ YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________ EPISODE 188. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n to get started right away • Visit Erin's website to learn more about her business, services, and products

April 3, 2026Episode 18728 min

Before You Decide: Here's Exactly What Happens In Rewrite Your Site

Most program sales pages give you a topic list. This episode gives you something more useful: what it actually feels like to be inside Rewrite Your Site, my group copywriting program, from the moment you join to the moment your site goes live. I'm walking through every phase—the pre-work, the week-by-week curriculum, the support structure, the bonuses, and the outcomes that don't fit neatly on a sales page (but might be the most valuable part of all). If you've been on the fence, this is the episode I want you to hear before you decide. Doors to Rewrite Your Site are open now and close end of day on April 9th. _____________________________________________ YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________ EPISODE 187. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n to get started right away • Visit Erin's website to learn more about her business, services, and products

April 1, 2026Episode 18629 min

An Honest Review of the First Round of Rewrite Your Site

A course built around writing the copy for your small business website seems like it has one goal: to produce a website in the end. What nobody tells you is that it also produces a reckoning of sorts— about your offers, your messaging, your whole business. And this realization is just one thing I noticed about running Rewrite Your Site for the first time. In this episode of Talk Copy to Me, I'm reviewing what happened during the January cohort, specifically what worked, what I'm changing, and what caught me by surprise. Because the doors to round two open TOMORROW, and you deserve the real story of what happens in the program before you decide if it's right for you. Listen in, and let me know what you think. _____________________________________________ YOU CAN STILL JOIN REWRITE YOUR SITE! Interested in improving your website before the summer kicks off? (Think about how cool it would be sitting by the pool and getting new leads that found you via search and need your offer!) Learn more about Rewrite Your Site and listen to the recent episodes to see if it's a good fit for you and your business! https://erinollila.com/rewrite-your-site/ _____________________________________________ EPISODE 186. Read the show notes and view the full transcript here: Coming soon! ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy sessio n to get started right away • Visit Erin's website to learn more about her business, services, and products