Episode 55: Doug Berg - Unleashing the Power of Data with Match2
A broken candidate experience is costing healthcare employers talent long before they see it in their vacancy reports, and Doug Berg thinks the fix starts with how we use data. In this episode of TA in the Trenches, RogueHire COO and Co-Founder Matt sits down with talent tech pioneer and Match2 founder, Doug Berg, along with RogueHire’s Digital and Recruiting Innovator, Ryan Affolter, to unpack what it really takes to move from reactive, triage-style hiring to a proactive, always-on talent intelligence model. The conversation digs into why today’s apply-and-goodbye workflows, especially in systems like Workday, create a fragmented, consumer-grade-in-reverse journey for candidates, and how “candidate EHR” style profiles, continuous engagement, and predictive “Fitbit-like” market signals can turn a static career site into a scalable sourcing engine. You’ll hear how Doug’s decades of building recruitment tech categories inform a new approach to talent communities, why “apply” should never be the only button on your career site, and what a truly data-connected culture looks like when TA, marketing, and leadership are working from the same source of truth. For healthcare HR and talent acquisition leaders trying to heal the candidate experience while filling critical roles faster, this episode offers a practical playbook for using data, automation, and smarter engagement to waste fewer applicants, reduce friction, and keep high-intent candidates in your orbit instead of losing them to the black hole of legacy systems.
