TAC Monday Mastermind

Hosted by the Agent Collective

Business Management

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Episodes

191

Latest episode

Oct 2026

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October 20, 202643 min

TACMM - October 19 2026

The meeting was a Monday Mastermind session for the Agent Collective, hosted by Jesse, focused on sharing real estate wins and discussing the use of AI in the business. Several agents shared recent successes, including capturing interested buyers, closing deals, and receiving referrals. Yitzchak and Lani demonstrated how they used Claude AI to create robust, data-driven market reports and CMAs for their clients, which helped them stand out and control the narrative with sellers. Jesse explained the concept of MCPs as connectors that allow AI to integrate with eXp platforms like the hub, MyEXP, and CRMs to automate workflows and pull production data. The group also had a discussion about overcoming rejection, with Lani and Brian offering advice on maintaining perspective and continuing lead generation. Jesse welcomed several new agents to the collective and mentioned that he would set up a separate session to help others with the technical setup of AI connectors.

October 20, 202644 min

TACMM - October 12 2026

The Monday Mastermind meeting focused on sharing real estate wins and takeaways from the recent eXpCon 2026 conference in Salt Lake City. Participants including Bradley, Nicole, Steve, Debbie, and others shared their recent business successes, with wins ranging from successful property sales and offers to new listings and referrals. The group discussed key takeaways from eXpCon, particularly emphasizing the importance of social media marketing, YouTube content creation, and AI tools like Claude and Descript for real estate business growth. Jesse introduced three new eXp tools: Shogo (an internal showings app), MCP connectors for integrating AI with eXp systems, and the new eXp Ready program which provides up to $50,000 in seller financing for home improvements similar to Compass's Notable program. The conversation ended with a discussion about pricing strategy for a listing that had been on the market for three weeks in a competitive market with 51 days average days on market.

October 8, 202643 min

TACMM - October 5 2026

This was a Monday Mastermind meeting where real estate agents shared market updates and challenges, with many regular participants attending EXPCon in Salt Lake City. The meeting began with agents sharing real estate wins, including Stacie achieving Icon status four years ahead of schedule and Penny successfully closing two deals with another two scheduled for the following week. The main discussion centered around handling complex cash purchase situations, where Betty sought advice about a condo sale where the buyer's funds were coming from distant relatives rather than the buyer directly. The group also addressed challenges with HOA-related properties, including a townhome listing with a lawsuit and special assessments that made it difficult to sell, particularly in the current high-interest rate environment. Agents shared various communication strategies with clients, including using video messages, emails with follow-up phone calls, and Zoom calls for reviewing multiple offers, with Betty emphasizing the value of recorded sessions to document decisions and maintain client relationships. The conversation ended with discussions about finding and hiring transaction coordinators, with Stacie recommending her TC who handles end-to-end processes including offer writing and client communication.

October 8, 202642 min

TACMM - September 28 2026

The Agent Collective Monday Mastermind meeting focused on sharing real estate business wins and discussing strategies for maintaining client relationships during challenging market conditions. Participants including Allison, Armand, Peter, Lonnie, Rick, and others shared successful tactics for staying connected with past clients through personal touches, handwritten letters, client appreciation events, and social media monitoring. The discussion addressed how to handle the current market slowdown where listings are sitting longer and buyers are hesitating, with participants sharing specific tactics like offering rate buy-downs, increased buyer agent commissions, and having weekly communication with clients to manage expectations. The meeting also welcomed four new members and announced upcoming events including a scripting class and FastCap program, while highlighting the importance of relationship-building in real estate business development.

October 8, 202643 min

TACMM - September 21 2026

The Agent Collective mastermind meeting featured real estate agents sharing their recent business wins and discussing strategies for generating leads and selling listings in the current market. Lani detailed her successful Seahawks scavenger bingo game, which generated eight inbound referrals and increased her social media presence. Deborah shared how she secured a new listing by engaging with a client through community Facebook groups. The group discussed various marketing tactics, including the use of lender credits, social media ads, and open houses. Alyson mentioned an upcoming class about assumable loans. The conversation also covered CRM systems, with Armand and others discussing the pros and cons of Bold Trail and Lofty. Jesse facilitated the discussion, encouraging the sharing of creative ideas and strategies to navigate the challenging market.

September 24, 202645 min

TACMM - September 14 2026

The mastermind session, hosted by Armand in place of Jesse, featured real estate agents from across North America sharing their recent business wins and discussing market trends. Participants reported successful closings, new listings, and effective lead generation strategies such as open houses and Google service ads. A significant discussion focused on the impact of data centers on property values and public health, with concerns raised about their placement in residential areas. The group also discussed the increasing prevalence of sewer line inspections in various markets, sharing experiences and recommendations for handling potential issues. New member Dr. Madison Ackridge was welcomed to eXp, and the conversation touched on local market conditions and the importance of community advocacy.

September 2, 202643 min

TACMM - August 31 2026

The mastermind meeting, hosted by Lynea, focused on sharing recent business wins and discussing strategies for selling inventory and working with buyers in the current real estate market. Participants shared their successes, such as capturing new leads, closing deals, and achieving milestones like Icon Agent status. The group discussed challenges like high inventory levels, price-sensitive buyers, and hesitant sellers. Lynea presented a strategy using a seller wraparound mortgage to increase visibility for a listing. The conversation also covered techniques for managing indecisive buyers, such as setting clear expectations and using data from FHFA to educate clients. Additionally, the topic of agent attraction was discussed, with Steve detailing his approach to recruiting new agents to eXp. The conversation ended with a plug for attending eXpCon and other networking events to grow business connections.

September 2, 202644 min

TACMM - August 24 2026

The Agent Collective Monday Mastermind meeting featured real estate agents sharing their recent wins and discussing creative marketing strategies. Rima organized a neighborhood open house tour with other agents, using Canva and Google My Maps for marketing materials. Lynn hosted a successful community yard sale event that generated leads and positive community engagement. Steve reported an increase in open house traffic and a listing going under contract after taking it over from another agent. The group discussed the effectiveness of group open houses, community events, and consistent social media content, like Nicole's "DocTalk" series and Steve's YouTube channel, to build presence and attract clients. Jesse facilitated the discussion and encouraged agents to share their experiences and learn from each other's initiatives.

August 25, 202643 min

TACMM - August 17 2026

The mastermind meeting focused on sharing recent real estate wins and discussing strategies for managing listings in a challenging market. Members shared successes such as new listings, closed deals, and effective use of open houses and digital marketing. Jesse led the discussion, encouraging agents to share their experiences and challenges, particularly around keeping sellers informed and satisfied when properties linger on the market. The group discussed creative approaches like targeted digital ads, weekly detailed seller reports, and leveraging industry partners for feedback. There was also a conversation about using AI tools like Claude to analyze multiple offers and compile marketing data. Betty sought advice on handling a problematic listing with an investor client, and the group advised addressing issues directly and considering the client's integrity. The conversation ended with a preview of an upcoming session on pricing strategies and a reminder of the collaborative nature of the group.

August 17, 202643 min

TACMM - August 10 2026

The Agent Collective Monday Mastermind meeting featured real estate agents sharing recent business wins and discussing strategies that are working in the current market. Members reported successful open houses, new listings, and closed deals, with several highlighting the effectiveness of agent-to-agent referrals. The group discussed various methods for generating and receiving referrals, including leveraging the eXp Hub, participating in mastermind calls, and using Google Local Service Ads. Ed detailed his system for converting inbound leads into signed listing agreements and then referring them out for a share of the commission. The conversation also touched on the importance of building relationships with other agents and the value of pre-listing packages. Bart sought advice on listing a winery property, receiving suggestions on marketing strategies and connecting with eXp's commercial and land divisions. The conversation ended with a welcome to new Agent Collective members and a brief mention of upcoming events.