Sustainable Futures

Hosted by Kantar

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Nov 2026

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About the show

Sustainable Futures is the latest podcast from Kantar, the world's leading marketing data and analytics company. In this podcast the leaders of Kantar address the biggest issue of our age: sustainability.Each episode will feature a frank discussion with an expert designed to help you understand how marketing can engage consumer behaviour in driving the changes targeted to our planet's needs.We'll assess how brands and businesses need to adopt a more strategic approach towards sustainability at a time when many consumers are looking to big businesses to play their part in delivering a fairer, cleaner and more biodiverse environment. Catch up with all episodes and get more info at https:// www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

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60 recent

November 3, 202633 min

Reimagining Plan A: How M&S Continues to Evolve its Integrated Sustainability Strategy

What does it take to keep a sustainability strategy relevant after nearly two decades? In this episode, Jonathan Hall is joined by Karina O'Gorman, Head of ESG at M&S, to explore the evolution of the retailer's pioneering Plan A programme. They discuss the launch of Plan A 2030, why simplicity and employee engagement are critical for driving change, and how M&S is embedding sustainability into decision-making across the business. From circular fashion and regenerative agriculture to community impact, this conversation offers practical lessons on turning sustainability ambitions into action. Hosted on Acast. See acast.com/privacy for more information.

October 6, 202653 min

The Business Case for Belonging: How ERGs Drive Talent, Innovation and Resilience

Employee Resource Groups are often viewed as culture initiatives, but what if they're actually one of an organisation's most powerful drivers of talent development, innovation and business resilience? In this episode, host Leigh Kelly Andrews, Global Inclusion & Diversity Lead at Kantar, speaks with Tim Macavoy from Radius Networks about insights from the 2026 Global ERG Impact Report, the largest study of its kind. Together, they explore how organisations are evolving ERGs from employee communities into strategic business assets that strengthen leadership pipelines, improve employee wellbeing, accelerate innovation and help businesses navigate change. From tackling volunteer burnout and redefining executive sponsorship to leveraging employee insights to shape products, services and customer experiences, this conversation reveals why investing in people may be one of the most important sustainability decisions an organisation can make. Hosted on Acast. See acast.com/privacy for more information.

September 17, 202631 min

Brands Are Doing the Work. Why Aren't They Talking About It?

Why do so many brands invest in sustainability but struggle to communicate it? In this episode of Sustainable Futures, Jonathan Hall speaks with Maddy Cooper, Founder and CEO of Flourish, about the gap between sustainability action and marketing execution. Maddy shares her journey from marketing agency leader to climate entrepreneur, the challenges of building a business as a female founder, and how Flourish is helping brands navigate legal complexity, overcome greenhushing, and turn sustainability credentials into credible brand growth. Hosted on Acast. See acast.com/privacy for more information.

July 23, 202636 min

What If Mental Health Support Was Available When You Needed It?

What if mental health support was available the moment you needed it? Professor Jessica Schleider is challenging long-held assumptions about how care should be delivered, pioneering evidence-based single-session interventions designed to reach people quickly, affordably and at scale. In this episode, she joins Valeria Piaggio to discuss the future of mental health, why so many people are falling through the cracks, and how innovation can help build a more equitable system. Hosted on Acast. See acast.com/privacy for more information.

July 9, 202628 min

Designing AI for People, Not Just Profit

As AI rapidly reshapes marketing and consumer experiences, how can brands innovate without compromising trust? In this episode of Sustainable Futures, Valeria Piaggio and Jonathan Hall explore the growing importance of responsible AI, drawing on initiatives such as the Inclusive AI Playbook developed through the Unstereotype Alliance and industry efforts to create more inclusive advertising. They discuss the risks of bias, the importance of ethical and environmentally responsible AI, and why marketers must think about what AI can do for people, not just efficiency or profit. The conversation also examines how leading organisations are approaching responsible marketing and why the brands best positioned for growth will be those that treat intelligence as both an opportunity and a responsibility, with people at the heart of every decision. Hosted on Acast. See acast.com/privacy for more information.

June 11, 202631 min

The Alchemy of Bringing People Together

Sustainability doesn’t scale through perfection. It scales through participation. In this episode of the Sustainable Futures Podcast Jonathan Hall speaks with Lucy Cleland, co-founder of Country and Townhouse and Future Icons, to share how influence, culture and storytelling can drive change from within. From building platforms that spotlight progress to shifting the narrative beyond fear and guilt, they explore how sustainability can be made visible, desirable and part of everyday decision-making. Hosted on Acast. See acast.com/privacy for more information.

May 28, 202632 min

Circularity as a Growth Strategy, Not a Cost

Circularity is key to sustainability in business -financial as well as environmental. So, what does it take to turn ambition into action? In this episode, Catherine David, CEO of WRAP, joins Jonathan Hall to share how businesses can accelerate circular living across systems, supply chains and everyday behaviours. From tackling food waste to redesigning business models, they discuss scaling what works and making circularity a driver of growth. Hosted on Acast. See acast.com/privacy for more information.

May 14, 202629 min

The Leadership Shift Behind Sustainable Transformation

In this episode of Sustainable Futures, Jonathan Hall is joined by David Williams, Founder and CEO of Impact International, to explore what it really takes to turn sustainability ambition into action. Drawing on over 45 years of experience, David reflects on his journey building a business focused on unlocking human potential, and why behaviour change sits at the heart of sustainable transformation. From the limitations of traditional, profit-first models to the untapped opportunity within organisations, he shares why many businesses struggle to act despite having the right intentions. Hosted on Acast. See acast.com/privacy for more information.

April 30, 202632 min

Advertising, Climate and the Information Integrity Crisis

In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm. They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinformation is now a board‑level issue, as well as the opportunity for advertising to drive the net zero transition. Hosted on Acast. See acast.com/privacy for more information.

April 20, 202631 min

Product Identity and the Future of Circular Value

What if every product had an identity that lived far beyond the point of sale? In this episode, Jonathan Hall is joined by Natasha Franck, Founder and CEO of EON, to explore how digital product identities are reshaping commerce, circularity and value creation. Natasha explains how treating products as assets, not disposable goods, enables resale, repair, recycling and entirely new business models, while helping brands capture product lifetime value for the first time. They discuss digital product passports, EU regulation, the role of GS1 standards, and why identity is the missing link in making the circular economy work at scale. Hosted on Acast. See acast.com/privacy for more information.