
#0024 Jason Mays
Coach Jason Mays is a mental performance coach, speaker, founder of Cognitecture, LLC, and host of Win! The Coach Mays Show. After nearly three decades coaching basketball - including a national championship, multiple Final Four appearances, a 33-0 season, and Kentucky Coach of the Year honors - he now helps athletes, coaches, teams, and leaders build the mental architecture required to execute under pressure. Coach Mays turns confidence, composure, discipline, self-talk, and culture from inspirational ideas into repeatable daily systems. His message is direct: toughness is not silence, standards cannot depend on mood, and progress is built through the commitments we keep.









