EP081 - Brand, ABM & Social Proof in B2B SaaS
In this episode, I spoke with Adithya , first GTM hires at Everstage, where he helped build the marketing function from the ground up as the company scaled from its early days to a Series B SaaS business.We explored why brand matters more than ever in an AI-first world, how Everstage approached community building, thought leadership, ABM, events, podcasts, and social proof, and why trust is becoming the most important currency in B2B marketing.We discussed:• Transitioning from RevOps to Marketing• Why great brands reduce buyer risk• Building trust through communities and thought leadership• How Everstage grew its newsletter and content engine• The role of social proof in B2B buying decisions• ABM lessons after years of experimentation• Why podcasts became a key GTM channel• AI's impact on content, trust, and marketing distribution• Why "verifiably human" content may become more valuable than ever• The future of brand building in B2B SaaSKey TakeawaysBrand is not your product positioning; it's the story buyers associate with your company.Social proof often matters more than feature differentiation.ABM takes years to mature, not months.In an AI-saturated world, authentic human interactions become a competitive advantage.The best marketing channels often compound slowly before producing outsized results.
