Episodes
206
Latest episode
Jul 2025
Language
EN
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists
If you rated low in KNOW: https://renlopaofficial.myflodesk.com/localfollowersIf you rated low in LIKE:https://renlopaofficial.myflodesk.com/vyi8hffbdrIf you rated low in TRUST:https://renlopaofficial.myflodesk.com/5-day-challenge
LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH
Other courses you might like:[$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele [$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place[$27] Modern Consultation for a Color-Crazed Clientele00:00 My Weird Formula for Focus and Consistency02:14 My $5,000/month Plateau03:04 Psychological Principle: The Overconfidence Effect04:24 Example of Overconfidence Effect06:06 Get CLARITY Around the Activities that Actually Grow your Business07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways)07:40 Affirmations08:51 We PRIORITIZE the PRIORITIES12:53 Remember your Why13:17 Alex Hormozi Quotes
Listen next: https://youtu.be/QhxHkTWEfJEGrab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you00:00 Common phrases that are losing you money behind thechair00:51 PHRASE 1 that is losing you money behind the chair01:23 Fear/discomfort around rebooking01:53 PHRASE 2 that is losing you money behind the chair02:03 Fear/discomfort around silence02:24 PHRASE 3 that is losing you money behind the chair02:28 Fear/discomfort around someone thinking we’re beinggreedy03:02 Instead of selling we sell ourselves short03:27 Hair stylists are servant hearts who live to helpothers feel beautiful03:49 Psychology behind why we default to these phrases05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product09:03 Many hair stylists aren’t even using the products theysell at home10:31 Our clients mirror our energy and enthusiasm11:36 We assume people buy things for the same reasons as wedo12:53 The majority of consumers are not practical withhaircare products and services14:41 We mind our clients wallet for them and decide whatthey “should” spend17:03 The truth about giving people options – it’s kind andit’s what they’re paying for
Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c300:00 How to attract the RIGHT client?!00:13 The “RIGHT” client alignment00:38 The “WRONG” client cycle00:40 Discount chasers, one-timers and asking for servicesyou hate01:26 DISCLAIMER: At times, the wrong client is right for us02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is03:48 My “RIGHT” clients – Shelly and Sheila06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client)06:39 Six feet, six pack and making six-figures08:58 How to get your “RIGHT” clients attention12:27 Give yourself permission to repel some clientsIf you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Buy the Book! Successful Hairstylists https://a.co/d/azCbqAF
00:00 Unpopular hair truths no one talks about but everyoneneeds to hear00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong.03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer)04:02 The three phases of hair growth05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life.06:46 Hairstylists walk our clients through each phase oflife07:03 Unpopular hair truth #5 Hair is deeply emotional.08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo10:20 The issue with online product quizzes and AIrecommendations (most women don’t know what hair they have)11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home.13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort.15:11 Unpopular hair truth #9 You don’t have to follow societalbeauty “rules”DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair
Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A00:00 Become the Go-To Stylist in Your City00:59 What People Say About You When You’re Not in the Room01:33 3 Ways to Build a 5-Star Reputation01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS)03:40 Understanding the Energy You Bring to the Room03:55 Law of Percentages04:35 Start with Your Why04:44 3: Walk the Walk05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With05:31 EASY Content Ideas
Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-salesWatch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA00:00 Lazy Stylists Guide to Marketing00:23 How to Understand Your Marketing Funnel00:52 Do you feel like you don’t have enough time to get allof your marketing done?01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business01:50 Step 1: Your NOTIFICATIONS vs You02:28 The schedule I recommend to have time to grow yourbusiness03:12 Building a business is BORING, you have to do itanyway03:34 Step 2: Your TIME vs You04:01 What it REALLY takes to build a successful business04:26 What NOT to do when you have cancellations, no-showsand reschedules?04:53 Answer this one question for perspective05:53 Step 3: Your FOCUS vs You06:05 7 ways to increase sales in your business every singleday06:44 Let THESE time-wasters go, immediately
FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa09474000:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients00:19 FREE GIFT! 10-Step Instagram Audit download00:41 Importance of Your Instagram BIO01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs03:53 IG BIO Research and Data from LATER05:36 3 Steps for Your Perfect Instagram BIO05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person08:45 Approach 2: Results/Promise Instagram BIO10:49 How to A/B Test Your Instagram BIO11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers
Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f00:00 The 2 Minute Undertone Method00:56 This will make your Consultation EASIER not Harder 01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair05:37 The 2 Minute Method to Find Your Clients Undertones05:54 The Wrist Method to Find Undertones07:06 The Quick Eye Visual to Find Undertones07:36 The Burn/Tan Test to Find Undertones08:09 The Jewelry Test to Find Undertones 09:57 Gold/PurpleTest to Find Undertones on Darker Skin10:39 How to Match Colors to Skin Undertones12:09 Visual Examples of Warm/Cool Red Tones12:51 Visual Examples of Warm/Cool Blonde Tones13:51 Visual Examples of Warm/Cool Brunette Tones14:36 Visual Examples of Vivid Hair Color Tones15:33 Side by Side of me Warm v Cool16:55 How to Talk to Your Clients About Colors That willWork Best for Them18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/
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