Success With Jewelry

Hosted by Laryssa Wirstiuk and Liz Kantner

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Episodes

182

Latest episode

Jun 2026

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EN-US

About the show

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

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60 recent

June 15, 2026Episode 17723 min

177 - Laryssa and Liz on Turning Website Visitors Into Email Subscribers

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #177! We talk about email marketing a lot on this podcast, but today Laryssa and Liz are covering specifically how your website should be actively working to grow your list — because a consistent email strategy doesn't help much if your site isn't set up to capture the people who are already visiting. In today's episode, Laryssa and Liz cover: The etiquette of email pop-ups: when they should appear, how often, and for whom What makes a pop-up actually work — from tried-and-true to trendy (scratch-offs, spin-the-wheels, and more) Why discounts aren't always the right incentive, especially for fine jewelry What a lead magnet is and how to think about creating one that fits your brand Why a welcome email is non-negotiable (and a cautionary pillow story to prove it) Writing pop-up and signup copy that actually sounds like you In the bonus segment for Insiders only, Laryssa and Liz share a full list of lead magnet ideas that work for jewelry brands, plus pop-up timing and placement strategies. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

June 8, 2026Episode 17624 min

176 - Laryssa and Liz on Website Analytics: The Numbers That Actually Matter for Jewelry Brands

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #176! Consider this part four of our website series - because apparently we had more to say. This week Laryssa and Liz are tackling website analytics in the most approachable way possible: not the intimidating, data-heavy version, but the practical one that helps you understand what's working, what isn't, and what to do about it. In today's episode, Laryssa and Liz cover: Where to actually look at your website data (and why Google Analytics is worth setting up now even if you don't need it yet) Vanity metrics versus the numbers that actually matter - and why followers and likes aren't telling you what you think they are How to read your traffic patterns and what big peaks and dips are trying to tell you Bounce rate, time on site, and conversion rate explained in plain language What a healthy conversion rate actually looks like for a jewelry brand (spoiler: it's lower than you'd expect) Why digital advertising has become so expensive - and what's working instead How often you should actually be checking your numbers In the bonus segment for Insiders only, Laryssa and Liz share the specific metrics they look at when auditing a jewelry website, plus the questions you should be asking your data every single month. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

June 1, 2026Episode 17523 min

175 - Laryssa and Liz on Your About Page, Website Navigation, and SEO Basics

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website. In today's episode, Laryssa and Liz cover: Why your about page is selling your brand even if it doesn't have a buy button — and what makes one truly great The shipping page details that give customers the confidence to complete a purchase Why your custom design page probably needs a serious upgrade How to think about navigation so it's actually working for you, not against you The role of your footer (and why it's not just an afterthought) High-level SEO basics that still matter — and what's changed with AI search In the bonus segment for Insiders only, Laryssa and Liz share an SEO basics checklist for jewelry brands and their top tool recommendations for monitoring and improving your website performance. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

May 25, 2026Episode 17426 min

174 - Laryssa and Liz on What Your Product Pages Need to Actually Convert

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #174! This is part two of our three-part series on website best practices for jewelry brands. Last week we tackled the homepage - this week Laryssa and Liz are going deeper into the pages that actually drive sales: your product pages and collection pages. For most jewelry brands these are the most visited pages on the site, yet they're often the most neglected. In today's episode, Laryssa and Liz cover: Why your product page deserves as much attention as your homepage - maybe more What information needs to be on every product page (and how to present it without overwhelming shoppers) The product photography mistakes that are costing you sales How to write product descriptions that balance storytelling, technical detail and searchability What to do with sold-out one-of-a-kind listings How to tell if a product page is underperforming - and what to do about it Their honest take on AI product images (spoiler: don't) In the bonus segment for Insiders only, Laryssa and Liz share a product page audit checklist, real examples of product pages that get it right, and a few quick fixes you can make this week. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

May 11, 2026Episode 17325 min

173 - Laryssa and Liz on Website Best Practices for Jewelry Brands: How to Audit Your Homepage and Make a Strong First Impression

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #173! This is part one of a three-part series on website best practices for jewelry brands. Laryssa and Liz start with the big picture - your homepage - and what it actually needs to do to turn browsers into buyers. In today's episode, Laryssa and Liz cover: Why your website matters more than ever in 2026 and why the DIY approach only gets you so far How to audit your own homepage with fresh eyes (hint: look outside the industry too) What your homepage needs to do in the first few seconds - and the most common mistakes that send visitors away Why your homepage should be dynamic, not set-and-forget The case for always having a visible, working email signup on your site Key metrics to check so you know if your homepage is actually working In the bonus segment for Insiders only, Laryssa and Liz share a homepage audit checklist you can use this week, real examples of jewelry brand homepages that get it right, and the one thing you can do on your homepage right now to make an immediate improvement. Insiders also get access to our homepage audit checklist. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

May 4, 202627 min

172 - Liz Interviews Lauren Jennings of Palm Sunday on Building a Newsletter Your Readers Actually Look Forward To

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #172! Liz chats with Lauren Jennings, the designer behind Palm Sunday, a fine jewelry brand rooted in responsible production and timeless design, based in St. Petersburg, Florida. Lauren draws inspiration from her coastal surroundings and travels throughout Italy and the Mediterranean, and brings a background in fashion design to everything she creates. In today's episode, Liz and Lauren dig into Lauren's weekly newsletter, the Palm Sunday Times - how she built it, why she started it, and how it's become one of the most meaningful parts of running her business. They cover: Why Lauren made the decision to move her audience off social media and into her inbox How her fashion background shaped the look, feel and voice of her newsletter The simple content template she uses every week so she's never starting from scratch How she balances storytelling, behind the scenes content and selling without feeling pushy Why a small email list is more powerful than you think Tips for growing your list that actually feel right for a luxury brand In the bonus segment for Insiders only, Lauren shares how she manages all of this content without doubling her workload, her unexpected love for Threads, and why she thinks there is still a huge white space opportunity for jewelry designers in the newsletter space. Learn more about Palm Sunday: https://www.palm-sunday.com/Follow on Instagram: https://www.instagram.com/palm__sunday Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

April 27, 2026Episode 17130 min

171 - Laryssa and Liz Talk Brand Voice: Does Your Marketing Copy Actually Sound Like You?

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #171! Laryssa and Liz dig into one of the most common struggles they see with jewelry brands — writing copy that actually sounds like you. Whether it's your website, emails or Instagram captions, the words you use are a huge part of your brand, and when they feel off, customers notice. In today's episode, Laryssa and Liz cover: Why finding your brand voice is harder than it sounds The most common copy mistakes jewelry brands make (and how to avoid them) Whether to write as "I" or "we" — and why it matters more than you think How to use content pillars so you're never staring at a blank page again Why you're probably not salesy enough (yes, really) How to know when your copy is actually working In the bonus segment for Insiders only, Laryssa and Liz share real brand copy examples and a simple exercise to help you find and document your brand voice. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

April 20, 2026Episode 17034 min

170 - Liz Interviews Kelsey Lim of Abel Objects on Pricing, Substack, and Building Community

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #170! Liz chats with Kelsey Lim, the founder and designer behind Abel Objects, a fine jewelry brand created with future generations in mind, guided by timeless design and responsible production. Kelsey spent years as a graphic designer and art director before going all in on Abel in 2023. In today's episode, Liz and Kelsey discuss the realities of pricing as a solo jewelry maker, the power of transparency in building customer trust, using Substack as a business tool, and the magic of collaborative pop-up events. In the bonus segment for Insiders only, Kelsey shares her tips for tracking overhead costs and navigating price increases as gold prices continue to climb. Learn more about Abel Objects: https://abelobjects.com/ Follow them on Instagram: https://www.instagram.com/abelobjects/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

April 13, 2026Episode 16919 min

169 - Laryssa and Liz on Marketing Your Jewelry for Mother's Day

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #169, we're diving into one of the biggest jewelry holidays of the year: Mother's Day. If you've ever thought "Mother's Day isn't really right for my brand" — this episode is for you. Because the brands that win at Mother's Day aren't the ones doing the most. They're the ones who plan ahead, lean into the emotion behind the purchase, and show up consistently across channels. In this episode, we break down how to approach your Mother's Day marketing from messaging and timing to product selection and multi-channel strategy — in a way that actually feels like you. Because you don't have to do it like Kay Jewelers. You just have to do it in a way that connects. 💎 In this episode, you'll learn: Why Mother's Day is a major sales opportunity — even if you've never leaned into it before How to approach the holiday in your own voice, without copying what big brands do Why self-purchasers are a huge (and often overlooked) audience for Mother's Day marketing The emotional power of jewelry as a gift — and how to tap into that authentically When to start promoting and why planting early seeds matters more than a big launch Why you need to say it more than once (try 4–6 touchpoints minimum) How to use shipping deadlines as a marketing tool, not just logistical info Which products to feature — and how past sales data can guide your decisions Why a multi-channel approach (email, website, social) is essential for holiday marketing We also talk about a key mindset shift: 👉 Hallmark holidays exist for a reason — they give your business a predictable, emotionally resonant moment to merchandise and connect with customers. Use them. Mother's Day marketing doesn't have to feel generic or pushy. When you lead with meaning and tell your real story, you give gift-givers something they can carry into the moment of giving — and that's what makes jewelry unforgettable. 🔒 Insider Bonus – What You'll Hear When You Join In the insiders-only continuation, we get more candid about the realities of holiday marketing — and what actually moves the needle. We dig into: Why generic marketing advice falls flat — and why knowing your audience is everything The honest conversation around "silver bullet" moments (Gigi Hadid, Target placement, and what's really going on behind the scenes) Why going through a holiday season as an observer first can be one of the best things you do for your brand How to take notes on campaigns that resonate — and ones that don't — to sharpen your own voice Laryssa's practical tip for getting your Mother's Day marketing moving today How many emails is too many? (Spoiler: probably fewer than you think) Why weekly emails aren't enough during a promotional runway — and how to think about frequency without fear 👉 Love this teaser? Unlock the full insider episode on Patreon for deeper strategy and real-world application. Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.

April 6, 2026Episode 16822 min

168 - Laryssa and Liz on Hiring a Virtual Assistant for Your Jewelry Business

Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #168, we're tackling a topic that comes up constantly: hiring a virtual assistant. When you're running a jewelry business on your own, it's easy to hit a wall where you're spending all your time on repetitive tasks instead of the work that actually grows your brand. But hiring can feel intimidating — especially if you've never done it before. In this episode, we break down what a virtual assistant actually is, how to figure out what to delegate, and how to set the relationship up for success from the start. Because hiring help doesn't have to mean hiring an employee. It just means getting the right support in the right place — so you can focus on the things that move your business forward. 💎 In this episode, you'll learn: What a virtual assistant actually is — and why it's a smart first hire for small jewelry businesses Why having a clearly defined scope of work matters more than finding a "do everything" person The difference between hiring through a VA agency vs. a platform like Upwork (and the tradeoffs of each) What qualities to look for when screening candidates — even from an initial conversation Why writing a real job description matters, even for a freelancer or VA How to set realistic expectations around training and onboarding (it won't be turnkey) Why the first task you delegate should be the one eating up the most time or pulling you away from revenue-generating work What tools — like a project management system — can make working with a VA significantly easier We also talk about a key mindset shift: 👉 If you're disappointed by the work, look at yourself first — because hiring is a collaborative effort. Bringing on a VA isn't about removing yourself from the business overnight. It's a first step toward building the kind of support that lets you grow intentionally. 🔒 Insider Bonus – What You'll Hear When You Join In the insiders-only continuation, we get much more specific about what delegation actually looks like in practice — and the honest challenges that come with it. We break down: Laryssa's VA success story — how two VAs became long-term contractors she's worked with for over two years Specific tasks jewelry businesses can delegate (social scheduling, sales outreach, product descriptions, line sheet updates, photo organization, email building, and more) The difference between hiring a VA and hiring an agency — and when each makes sense Why organized asset folders are one of the most overlooked things that make delegation possible We also talk candidly about: The control issues that come with letting go of tasks (Liz gets real about this) How your business evolving can change what you need from a hire — and why that's normal Basic labor laws every small business owner should know before hiring Why trial periods and quarterly check-ins protect both you and the person you hire The one thing you can do this week to start preparing: document your most repeatable processes Why hiring for personality — not just skill — makes remote work actually enjoyable 👉 Love this teaser? Unlock the full insider episode on Patreon for deeper strategy and real-world application. Liz Kantner helps independent jewelry artists find their voice and grow through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency specializing in email marketing for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck. Learn more at joyjoya.com.