Success With Jewelry Insiders

Hosted by Laryssa Wirstiuk and Liz Kantner

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Episodes

127

Latest episode

Mar 2025

Language

EN-US

About the show

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Listen to episodes

60 recent

March 24, 2025Episode 12348 min

123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She's successfully grown her business over the years, and in this episode, she's sharing insights on how she did it—plus valuable advice for emerging jewelry brands looking to find their footing. Here's one piece of advice she'd like you all to know: "Think about what sparked joy in your heart when you decided to start a business making and designing jewelry, and let that be the motivation that continues to inspire you moving forward." Plus, for Insiders only, Cindy will reveal her top tips for emerging designers! Where to Find Cindy: Website: https://cindyliebel.com/Instagram: https://www.instagram.com/cindyliebeljewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

March 17, 2025Episode 12253 min

122 - Liz Interviews Hannah Cole, Professional Artist and Tax Expert (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax. She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of Liz's tax questions. Plus, for Insiders only, Hannah's diving into her top tips for making tax season stress free. Where to Find Hannah: Sunlight Tax Website: https://www.sunlighttax.com/Course: https://courses.sunlighttax.com/file-your-boi-report-new-rule-for-llcs Podcast: https://www.sunlighttax.com/podcast Instagram: https://www.instagram.com/sunlighttax/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

March 10, 2025Episode 12138 min

121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We'll share our insights on finding the right balance and making the most of your budget. Plus, for Insiders only we'll dive into the most effective strategies we've seen brands use successfully. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

March 3, 2025Episode 12042 min

120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like You (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we're diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters! And for you, Insider… We get a little nostalgic (and maybe a little emotional) about Jamie Joseph retiring—and someone may or may not have a $2,700 ring sitting in their cart. Plus, we dive into brands with strong imagery—who's doing it well, why consistency matters, and whether polished or off-the-cuff content resonates more. Join us in the bonus episode for all the fun extras! ✨ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

February 24, 2025Episode 11953 min

119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we're joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. Over the years, she's transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs. We'll dive into the power of content and collaboration in the jewelry industry, how Danielle built a strong online presence, and her best tips for selling jewelry online. Whether you're looking to grow your audience, boost your sales, or refine your storytelling, you won't want to miss this conversation! In the bonus content, Danielle and Liz recap the NYC jewelry trade shows that took place in early February. They share key takeaways, emerging trends, and what stood out at this season's events. Where to Find Danielle: Gem Gossip: https://gemgossip.com/Gem Gossip Instagram: https://www.instagram.com/gemgossip/ Shop Gem Gossip Instagram: https://www.instagram.com/shopgemgossip/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

February 17, 2025Episode 11835 min

118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing Now (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can't rely solely on social media, it's time to build sustainable ways to connect with your audience—and email is one of the best tools for that. They cover how to grow your list, craft engaging content, and optimize your emails for sales. Plus, in the bonus content, they're sharing some of our favorite brands to receive emails from and breaking down what makes their content so compelling. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

February 10, 2025Episode 11749 min

117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem Mining (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She's the founder of @anzagems and a co-founding collaborator of @moyogems. Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values. In the bonus content, we'll explore this topic further and talk about sharing your story authentically. Learn more about Monica: https://www.anzagems.com/https://www.instagram.com/idazzle To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

February 3, 2025Episode 11648 min

116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone Expert (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we're joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 years, dealing in rare and beautiful gems. In our conversation, we'll explore how to build confidence when purchasing gemstones, drawing on Elise's extensive experience and insights. In our bonus segment, Elise dives into the crucial topic of identifying red flags when vetting a gem dealer—knowledge every jewelry professional should have. Learn more about Elise: Mejia Jewelry: https://www.mejiajewelry.com/Mejia Jewelry Instagram: https://www.instagram.com/mejiajewelry/ Space 85: https://www.space85.com/Space 85 Instagram: https://www.instagram.com/space85jewelry Henieli International: http://www.henieli.com/ Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

January 27, 2025Episode 11553 min

115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show Tips (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we're thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we'll explore the critical role education plays in supporting emerging brands in the jewelry industry and highlight exciting opportunities for designers to seize. In our bonus segment, Morgan will share her invaluable tips for navigating trade shows like a pro. NY NOW Luxury Lifestyle: https://nynow.com/luxurylifestyle/ Follow Morgan on Instagram: https://www.instagram.com/mackmamamiller Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

January 20, 2025Episode 11444 min

114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025 (MEMBERS ONLY)

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don't think you should put all your efforts into Instagram, it's still an important piece of a comprehensive marketing strategy. We'll share what's working on Instagram right now and how you can use it to grow your business and connect with your customers. In our bonus segment, we'll discuss which brands are doing it right and why. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!