Before You Hire a Facebook Ads Agency, Read This First
Most Facebook Ads don’t fail because of targeting.
They fail because your system can’t convert the attention.
If you’ve:
run ads before and got no results
generated leads but no sales
felt like you were “just burning money”
You’re not alone.
And more importantly…you’re not the problem.
THE REAL REASON YOUR FACEBOOK ADS AREN’T WORKING
Most people think Facebook Ads are about:
targeting
creatives
budget
That’s what most agencies optimise.
But here’s what actually determines whether your ads work:
👉 How many conversion touchpoints your prospect experiences before they decide to buy
If someone clicks your ad once…lands on one page…and then disappears…
You don’t have an ads problem.
You have a conversion system problem.
WHY MOST FACEBOOK ADS AGENCIES FAIL
Let’s be honest.
Most agencies will:
launch your ads
test creatives
tweak audiences
send you reports
But they don’t fix the thing that actually drives revenue:
👉 buyer readiness
They assume:
“If we send more traffic, conversions will happen”
But that’s not how people buy anymore.
Today’s buyer needs:
multiple exposures
different angles
repeated trust signals
time to process
If your system doesn’t support that…
More traffic just means more wasted spend.
WHAT WE DO DIFFERENTLY
We don’t start with ads.
We start with your conversion system.
Specifically:👉 how your prospects move from “interested” → “ready to buy”
Using what I call a:
Multi-Touchpoint Conversion System
Instead of relying on:
one funnel
one webinar
one message
We engineer multiple touchpoints across:
different angles (mistakes, myths, objections, results)
different formats (video, posts, checklists, emails, etc.)
short time windows
So your prospect doesn’t just “see” your offer…
They understand why it’s the right decision.
WHAT THIS MEANS FOR YOU
When this is set up properly, you get:
Higher conversion rates (without increasing ad spend)
Shorter sales cycles
More “ready buyers” instead of cold leads
Better performance from the traffic you already have
In simple terms:
👉 You make more money from the same audience
HOW WE WORK TOGETHER
No generic “Bronze / Silver / Gold” packages.
Everything is built around fixing what’s actually broken.
OPTION 1: CONVERSION LEAK DIAGNOSTIC + 30-DAY FIX PLAN
Best if:
you’ve run ads before
something isn’t converting
you don’t know where the problem is
We:
identify where you’re losing buyers
map your missing touchpoints
give you a clear 30-day plan to fix it
OPTION 2: THE AD SPRINT (21 DAYS)
Best if:
you want fast traction
you need leads + buyer readiness
you don’t want a complex funnel
We:
launch a focused ad campaign
build supporting touchpoints
turn cold traffic into “ready buyers”
OPTION 3: FULL SYSTEM BUILD + SCALE
Best if:
you want this handled end-to-end
you’re ready to scale
you want consistent results
We:
build your full conversion system
manage your ads
optimise for revenue (not vanity metrics)
BEFORE YOU SPEND ANOTHER €1 ON ADS…
Ask yourself:
Are people seeing my offer more than once?
Do they actually understand why it’s right for them?
Am I building trust before asking for the sale?
If the answer is no…
That’s your bottleneck.
START HERE
If you want to know what’s actually holding your ads back:
👉 Find Your Biggest Conversion Leak (Free)
or
👉 Get Your 30-Day Fix Plan
FINAL THOUGHT
Facebook Ads still work.
But not in isolation.
The people getting results today aren’t just running ads…
They’re building systems that turn attention into decisions.
If you fix that, everything else gets easier.
April 8, 202623 min
How to Target Business Owners on Facebook Without Wasting Ad Spend
Let’s clear something up.
Most people think targeting business owners on Facebook is the hard part.
It’s not.
The hard part is getting them to actually care once you find them.
If you’ve:
boosted posts and got nothing
run ads that didn’t convert
struggled to get attention from the right people
You’re not alone.
And more importantly…
👉 you’re probably focusing on the wrong thing.
Why Targeting Alone Won’t Fix Your Results
Facebook gives you a ridiculous amount of targeting options:
job titles
interests
behaviours
lookalike audiences
So naturally, most people assume:
“If I just find the right audience, everything will work.”
But here’s what actually happens:
You find your audience…you run ads…they click…
…and then nothing.
No leads. No sales. No momentum.
That’s not a targeting problem.
👉 That’s a conversion problem.
Where Most People Go Wrong
Here’s the typical approach:
Find an audience
Create one ad
Send them to one page
Hope they convert
That used to work.
It doesn’t anymore.
Today’s buyers need:
multiple touchpoints
repeated exposure
different angles
time to trust you
If you skip that…
Even “perfect targeting” won’t save you.
Yes, You Still Need to Target Properly
Let’s get practical.
Here are the main ways to target business owners on Facebook:
Interest and Behaviour Targeting
You can target people based on:
entrepreneurship
small business owners
digital marketing
specific tools or platforms
You can also narrow by:
job titles
industries
behaviours
This is where most people start.
Custom Audiences (Underused)
This is where things get more interesting.
You can target people who:
watched your videos
visited your website
engaged with your content
These people already know you.
👉 This is where conversions start to improve.
Lookalike Audiences
Once you have data, you can ask Facebook to find:
👉 people similar to your best leads or buyers
This is powerful.
But only if your original data is good.
The Strategy That Actually Works
Here’s the part most people miss.
Step 1: Get Attention (Cold Audience)
Use:
short videos
simple posts
problem-focused content
Goal:👉 stop the scroll
Step 2: Build Familiarity (Warm Audience)
Retarget people who engaged.
Show them:
different angles
different messages
different formats
Goal:👉 help them understand your solution
Step 3: Ask for Action
Now introduce:
a lead magnet
a webinar
a diagnostic
Goal:👉 turn attention into leads
This Is the Part Most People Miss
You don’t need:
better targeting
more ads
bigger budgets
You need:
👉 more conversion touchpoints per prospect
That’s the difference between:
random leads
and ready buyers
Before You Run Your Next Campaign
Ask yourself:
Are people seeing my message more than once?
Am I showing them different angles?
Am I building trust before asking for the sale?
If not…
That’s your bottleneck.
Want to Get Better Results From Your Ads?
Most people focus on targeting…
…but that’s rarely the real problem.
👉 Read this next: Why Your Facebook Ads Aren’t Converting (And What to Fix Instead)
Final Thought
Yes, you can target business owners on Facebook.
That part is easy.
The real question is:
👉 what happens after they see you?
Fix that… and everything else improves.
April 8, 202622 min
Why Your Facebook Ads Aren’t Converting (And How to Fix It Without More Content or Spend)
Lucy didn’t have a traffic problem.She had a conversion problem.
Her ads were getting clicks.People were watching.Some were even opting in.
But very few were buying.
If that sounds familiar, you don’t need better ads.You need a better conversion system.
In this post, I’ll show you why most Facebook ads don’t convert and what to fix first.
What is a Conversion Rate?
Understanding conversion rates will help you assess if your ad types and ad copy are effective. You want your audience to perform the desired action after interacting with your Facebook Ad. They aren’t just there to look pretty.
So, what is a conversion rate? Simply put, it is the percentage of people who convert into a new behaviour after being exposed to an intervention.
In the context of Facebook Ads, it is the number of people who purchase your product, or sign-up for your email list, after being exposed to your ad. 
Facebook advertisers do not need to only be concerned with low click-through rates, it is essential that their Facebook Ad conversion rate is also high. Clicks should lead to a specific action and new customers for your business.
Facebook Advertising Benchmarks
One benefit of running Facebook Ad campaigns is access to Facebook Analytics. This powerful tool can lead to high conversion rates by allowing you to assess what is and isn’t working when it comes to converting Facebook users into customers. 
Facebook metrics also help set pricing for the site with your advertising cost being tied to social media users’ interaction with your Facebook campaign.
Remember that Facebook takes a variety of factors into account when setting pricing on the site, including your campaign goals, so the prices listed here are average.
Cost Per Click
Cost per click, or CPC, refers to the price per click on your Facebook Ad. The average CPC is $0.94 per click. You can choose to bid on CPC when running your Facebook Ad. Facebook will then attempt to get you the most clicks possible in the budget you set. This can be a great way to generate views for your blog posts or to bring people to a landing page.
Cost Per Mile
Cost per mile, or CPM, refers to the price you pay per one thousand impressions. Where did mile come from? It means thousand in Latin. You are learning language and average cost today! 
CPM is a great option to get your ad seen by as many potential customers as possible. When you bid on this advertising option on the social network they will get your ad seen by as many of their millions of daily active users as your budget allows. The average cost is $7.19.
Cost Per Like
Cost Per Like, or CPL, refers to the cost per like your Facebook page receives from your ad. Increasing likes helps build brand awareness. It can also lower costs by increasing the number of people seeing your content outside of sponsored content. It currently averages $1.07.
Cost Per Action
Cost Per Action (CPA) is a choice when running Facebook Ads that will have you paying per your desired action. Once you set your budget and your desired action Facebook will optimize for you to receive as many actions as possible. 
This is a better option than just paying for link clicks when your concern is your Facebook Ads conversion rate. The price is $5.47 on average.
Factors Influencing Facebook Ad CPA
Facebook Ads does not charge everyone equally for any of their four price options. A variety of factors are at play. We will take a look at some of them here. 
Prospective Customers
The people you are seeking to reach with your ad will affect the cost of the ad. Facebook allows you to narrow the Facebook users seeing your ad to those that fall within the parameters you set. 
This prevents you from shooting in the dark at all 25-40 year-olds in the Midwest but rather lets you drill down into only those that share an interest in what you are offering.
For example, if you are offering running shoes it would display to those that are interested in marathons.
This targeting increases the effectiveness of ads but can also come with a price. Not all audiences clock in at the same dollar amount. As you tailor your audience you will see the pricing of your ad change. 
Ad Quality and Relevancy
Facebook rewards ads that its users like. They use a variety of metrics to determine whether the ads people see are relevant to them and engaging. The better your ad scores the cheaper it will be to run the ad on Facebook. 
To reduce your costs produce good ads. This has the added benefit of enticing customers. Conversions are higher with good-quality ads. 
Ad Placement 
Where you opt to place your ad within Facebook’s ecosystem will also affect the price of your CPA. Options include choosing to only display your ads on mobile, placing your ads in Facebook newsfeeds, integrated videos, and more. 
The abundance of choice lets you select where you can gain the most traction, and conversions, for your business. Though some of these options come at higher price points consider whether the increase in conversions makes up for the increase in Facebook Ads costs. 
Why Your Facebook Ads Aren’t Converting
Most people think the problem is:
targeting
creatives
budget
It’s not.
The real problem is this:
👉 You’re asking people to buy after 1–2 touchpoints
Buyers don’t work like that anymore.
They need multiple exposures, angles, and proof before they decide.
That’s where most campaigns break.
How to Increase the Conversion Rates of Facebook Ads
Facebook ads are a powerful tool to drive traffic to your site, but they aren’t magic bullets. To make sure you’re getting the best results possible, follow these tips to boost conversions.
Concentrate On Relevance
With the ability to target your Facebook Ads so precisely comes great responsibility. You want your ads to be seen by people that are interested in what you have to offer. Increase the effectiveness of your ads by targeting them to the right people. 
Facebook lets you target your audience based on age, location, gender, interests and more. Assess who your customer is and then go find them on Facebook. 
Make Use of Dynamic Ads
Facebook utilizes dynamic ads to show your products to the right people. Facebook automatically show your ad to people who have expressed an interest in what you have to offer whether that be on your website, app, or anywhere else across the internet. 
Opting for this targeting is an even narrower form of audience selection. These are not just people who share demographic details with your customers or are interested in things related to your product. 
These are people who have already gone through the trouble of interacting with your content outside of Facebook. They are highly primed conversion and are a great value for your Facebook Ad budget. 
Do Not Skimp on Quality
Facebook rewards you for creating ads that people like. Advertising doesn’t have to be bleak and salesy. It can be engaging and fun.
If your ad is something that people like and find value in, then Facebook wants it on their platform. 
Ways to ensure high-quality ads make quality graphics, including great photos, and writing witty copy. 
Write Copy That Emphasizes the Value
Writing good ad copy not only means that Facebook will reward you with more views it can also be a part of creating more sales itself. Your copy should clearly lay out what you are offering and why people should want it. 
Emphasizing the value that people receive from choosing you is also best practice. Even those with large budgets do not want to receive less for their money. We all want to receive more for our money. 
Lay out in your ad the value they will get from choosing you. In a crowded field, why do I want to opt for you as my wellness coach? Why do you offer the best-knitted ferret jumpers? 
Make it clear they will receive a high-quality product at the best possible cost. Highlight any features of what you offer that stand out from the rest. 
If possible offer them a bonus. You could run a giveaway for people who sign up for your email list. You could offer free bonus materials if selling a course. The possibilities are endless. What you offer is high value make your potential customer see that. 
Keep an Eye on, and Improve Your Campaigns
Facebook’s analytics tools are there for you to take advantage of. Look and see what ads are getting engagement and which aren’t. With the power of the world’s largest social media platform providing performance reports, there is no reason to not see how things are going. 
Once you have an idea of which ads perform well you can improve lower-performing ads to be more like the ads that are getting traction. You can also apply those analytics to your Facebook page posts and see which of your regular posts is performing best and consider boosting it or turning it into an ad. 
Ad Fatigue Should Be Avoided
People are fickle. They love what you are doing one moment and hate it the next. Familiarity breeds contempt so avoid oversaturating your market with ads. Consider varying the ads so that your market doesn’t become annoyed. 
Perhaps worse than annoyance is indifference. If you are running the same ad over and over it can become part of the wallpaper. Your target customers might grow so used to your ad they view it as an extension of the navigation bar. 
Vary things up to keep your audience engaged and primed to follow through on your call to action. Keep your branding consistent of course but add interest and spice things up from time to time. 
Get Your Creativity on Point
Have fun with your advertising! Get creative. Test things out and see what works. We can’t overstate enough how much Facebook and your audience will value this. Don’t sit on your laurels and let your advertising become boring and stale. 
Use Facebook’s analytics tools to see what people like and think about how to deliver more of what the people want without boring the people. Stretch those creative muscles!
Tools to get your creative juices might include upgrading to Canva Pro and really getting in there and creating something fun and new. You could join a Facebook (the irony) group for advertisers to share ideas and look for inspiration there. You could do some good old-fashioned brainstorming. Don’t think too much just write what comes to mind and evaluate after. 
Have Very Strong CTAs
Call-to-actions are the words or images that prompt users to click on something. When designing your landing pages, think carefully about your CTA buttons. Do they match the tone of your message? Are they clear and concise? Is the button large enough?
The goal of your CPA Facebook Ad campaign is to get people to perform an action whether it be purchasing something or signing up for an email list. Make sure that that is clearly laid out for them to do in your ad. Be enticing too! 
A button that says click here without much else isn’t going to get clicked. Why do people want to sign-up for your email list? Do you offer exclusive content?
Why is your membership good value? Why do they want to purchase your potato warmer out of all of the potato warmers? Use your call to action to clearly highlight what makes what you have to offer so awesome.
How to Monitor Facebook Ad Conversions?
Facebook advertising is a powerful tool for businesses looking to reach customers and prospects. But, like all forms of marketing, it requires constant monitoring and tweaking to ensure maximum results. Here are some tips to help you monitor Facebook Ad conversion rate effectively.
1. Use Conversion Tracking Tools
Conversion tracking tools allow you to track specific actions taken after a user clicks on a Facebook advertisement. They also provide detailed reports showing exactly how much money was spent on ads, how many impressions were seen, and how many clicks resulted in sales.
Knowing these numbers allows you to see how far your money has gone and whether you are reaching your targets with your current spending. 
2. Track the Performance of Each Page Post
You can set up conversion tracking for individual posts within your page. For example, if you run a blog, you can choose to track the performance of every single article posted. 
This allows you to see which articles perform best and which ones underperform. Facebook offers this same feature for posts on their site. You can see how many people viewed your posts and how many engagements they received. 
If you find that a particular post was shared more than others analyze it. What makes it stand out from the crowd? Test your ideas of what made it effective by creating more content. Perhaps you’ll find the secret to going viral. 
3. Set Up Custom Audiences
Custom audiences let you target users based on the criteria you define. For example, you can select only users who visited your site last week and clicked on a particular link. Once you’ve defined these parameters, you can build custom audiences based on them.
Defining your audience allows you to focus on people who need, want, or are likely to buy your product or service. No offence to those people who are not interested in what you offer but when it comes to advertising they aren’t worth your time. 
You want to hone in on converting people who are ready and willing to buy what you have to offer rather than persuading those whose interests lay elsewhere. 
4. Create Remarketing Lists
Remarketing lists allow you to reengage past visitors to your site. When you’re running a Facebook Ad, you can specify which remarketing lists you’d like to display to previous visitors. 
Remarketing, simply put, is using cookies to track previous visitors to your website. If they have visited your site not only are they interested in your field they are interested in you specifically. Entice them back to finish the sale by advertising to them after they’ve left your site and navigated across the web to Facebook. 
5. Measure the Impact of Ads
Once you’ve created a campaign, you’ll receive daily reports showing how well your ads performed. These reports give you valuable information about your campaign, including clickthrough rates, cost per click, and conversion rates.
You can then continue to tailor what you have done based on this information. If you thought an inspirational quote as a call to action was your ticket to conversions and it wasn’t these numbers will bring this to light. You can then switch your approach to something else after good thinking and try again. 
What is a Good Facebook Ad Conversion Rate?
A conversion rate of 1% means that for every 100 people who see your ad, one person clicks through to perform your desired action.
If you want to know what kind of conversions you should be aiming for, look at other businesses that have similar audiences to yours. You should ideally be outperforming the competition to continue to grow your business. 
According to Wordstream’s Facebook Ad benchmarks, the average conversion rate for paid Facebook ads across all industries is 9.21%. From this, we could say that a “good” conversion rate for your Facebook Ads should be around 10% or more. 
If you are in a particularly difficult or easy market you can adjust your expectations accordingly.
A few industries with conversion rates above the average include fitness, education, employment and job training, healthcare, real estate, and B2B. The fitness industry is doing particularly well with Facebook Ads clocking in at a 14.29% conversion rate.
Industries that have a tougher go of it when it comes to Facebook Ad conversion rates include retail, travel and hospitality, and poor technology clocking in the lowest at 2.31%.
Summary
Facebook Ads are a powerful tool for social media marketers, but they aren’t always effective at creating action. Facebook Ad conversion rates refer to the number of people who perform your desired action as opposed to the number of views your ad received. 
These actions are not only sales based but can include page views, video views or collecting contact information. The action you are looking for might be something that will lead to sales at the right time.
Facebook Ads are a powerful tool for businesses looking to reach their target audience. They allow business owners to create custom audiences, track conversions, and even run split tests.
The problem is that these tools don’t come for free. Given that Facebook Ad budgets are not unlimited you want to make sure your digital marketing is leading to conversions.
Conclusion
Facebook looms large in the social media field and that has translated into power in the advertising space as well. Facebook Ads are the medium of advertising on the site. The service is paid for via bidding and the price is based on a variety of factors including whether you are utilising CPC, CPM, CPL, or CPA. 
Advertising on Facebook helps you reach your potential clients but you want to ensure that your ads are leading to conversions. People need to not just be seeing your ad but also performing a desired action based on what they are seeing.
This action is not always a sale but can also be something like signing up for a newsletter. There are many strategies for increasing your Facebook Ad conversion rates that we could discuss during a call today.
January 22, 202439 min
5 Genuine Goal-Setting Exercises for Entrepreneurs
Stacy wanted this year to be different but she needed help with her goal-setting exercises.
After looking at what she managed to accomplish over the last 12 months she knew that something needed to change.
Some weeks over the last financial year were downright hairy because of the limited amount of cash flow.
Plus her dream of living on a tropical island for 6 months of the year hasn’t materialised just yet.
If you can relate to Stacy let me know if these points sound familiar.
Setting goals and achieving them can be quite daunting
You’ve rarely ever accomplished the goals that you set in the specific timeframe
Others seem to be better at setting goals but it doesn’t work for you
You have a goal but you are clueless about the steps needed to take action
Wouldn’t it be lovely if there was a realistic way to set achievable goals with action steps as well?
In this resource, you’ll discover a few key secrets that separate the winners from the others.
Join me as we look at a few goal-setting exercises for complete beginners.
The Goal-Setting Process
Before looking at the various goal-setting exercises available for you to use.
It is important to understand the various aspects of the goal-setting process.
Many people make the mistake of looking at the ultimate goal while ignoring the reasons behind that goal.
For example, if you have professional goals like getting a 6-figure deal or having an income of $10k/month why do you need that money?
I’ll tell you why…
It’s because you have a number of personal goals behind those specific goals.
This could range from larger goals like buying a mansion or a sports car to smaller goals like hiring a fitness coach.
At the end of the day, the goal-setting process should start with the realistic goals of improving the quality of your life and the lives of your loved ones.
It’s important that you have a process that walks through the stages by adopting the 7 whys principle. At each stage of the process ask yourself why you want that thing.
Here’s what that looks like…
I want to make $100K a year so that I can
Pay for living expenses so that I can
Buy a beautiful home so that I can
Provide a secure life for me and my family so that I can
Not have to worry about emergencies so I can
Live my perfect day so that I can
Do the things I enjoy
Of course, you can also do this powerful exercise in reverse order.
The most important step is that your focus is on accomplishing the right goal to create a life worth living.
Also, these must be meaningful goals for your future self so that you’ll be motivated sufficiently to accomplish them.
1. Your Perfect Day
A number of years ago I was encouraged to write out in detail what my perfect day will look like.
At the time, I was not a digital nomad or even a virtual assistant.
In fact, I thought that it was a lot of wishful thinking.
With a bit of hesitation, I sat down with a pen and a few sheets of paper.
I scribbled down my perfect day from the time I woke up until the time I went to bed.
Here are a few things I included.
The ideal time for me to wake up each morning
Who I would like to wake up with in my bed
What I did after waking up
The atmosphere and location I’d like to wake up in
Items that I would include on the menu for breakfast
At what time would I check messages and emails
What I would do for work
My working hours and days of the week
Extracurricular activities
Things I would like to do with my loved ones
My downtime routine
What I do at bedtime
Things I do during the day for self-improvement
Although I can’t remember every single thing that I wrote down many years ago, I can tell you that this stuff works.
It’s crazy what happens when you get crystal clear about what you want to include or even exclude from your perfect day.
I’m living some of that dream even today which really amazes me because I really believed that it wasn’t possible to have a perfect day.
2. Vision Boards
Have you ever wondered if creating a vision board will work for you?
I always thought that they were useless until I discovered a dirty little secret.
You must always use photos of actual places, locations, fun experiences and things that you want in your life.
For example, a number of years ago I wanted to get my hands on the Chanel No. 5 perfume.
It looked good in the adverts so maybe it will be good for me too.
To tell you the truth I never walked up to the beauty counter and did a scent test, I just decided to get it.
That bottle of perfume remains on my bathroom shelf many years later because it doesn’t match my body scent.
The most important thing to learn from this lesson is to get crystal clear about what you include on your vision board.
Do a test drive, trial or just try it for a few days because chances are you may not like it.
When next you are creating a vision board get photos of places, things and experiences that you know would work for you.
No more magazine clippings, go try out that mattress, the sofa, the dream destination, etc.
If you like it, include it, if not, move on. Vision boards only work when you get real with your dreams.
3. Mind Mapping
One of my absolute favourite goal-setting exercises is mind mapping.
At first, I just didn’t get what the excitement was about but then one day I came across a great tool called Xmind.
My life changed forever.
Something just clicked and there I was mapping out world domination before sunset.
In case you’ve never done any kind of mind mapping before it’s like writing down your big dream and working backwards to figure out the next steps.
Here’s an example of how it works.
Say you would like to achieve an income of €100K a year. Just look at that number it may seem impossible but let’s break it down.
$100K/year = $8,333/month
What can you do to make $8,333/month?
You can do a split of 3-4 income streams like $2,000 from digital products, $3,000 from client work, $2,000 from UGC and $1,500 from sponsored content.
I have to warn you that the items that you include in the income streams must align with those things on your vision board and your perfect day.
There’s no point in you generating income from things you absolutely dislike.
Mind Mapping Visual Example
Now that you have an idea of what you want to include in a mind-mapping exercise.
Let’s do a practical example.
My favourite free powerful tool that I like to use is one called Whimsical because it’s so easy to use and you can share your mind map with team members.
Always start at the end goal and work your way backwards through the process of achieving that goal.
Here’s a screenshot of the first stages of my mind-mapping process.
Let me explain some reasoning behind why I chose these vehicles for my income streams.
I know that I only have 24 hours in one day so I’ll need some sources of income to be passive and others will need my time and attention.
I’ll also need help creating quite a number of deliverables.
Notice that under the section for digital products, I’ll need to create 1,000 different products for my store.
I already know that I can outsource the product creation process.
Using this method gives me tons of fun accomplishing items.
4. Bucket Lists
One of my favourite and fun goal-setting exercises is the bucket list.
The reason why it’s so much fun is because I use it to cover all 8 areas in the Wheel of Life.
So, it goes beyond entrepreneurial goals.
I’ve used it to cover areas like self-growth, romance, travel, learning a new language, learning a new instrument and volunteering for charity.
If you are one of my regular readers or listeners then you would be familiar with my bucket list.
However, if you’re new you can check out my 50th birthday bucket list here.
I created it before the global health crisis so that slowed my progress significantly.
However, I’m so happy to report that I’ve achieved quite a number of the items on that list which is so very exciting.
At this point, you’re probably wondering how many goal-setting exercises you’ll need to achieve your goals.
The answer, my dear, is only one.
I’m giving you a peek behind the scenes of the ones I’ve tried and what I liked or found exciting about each one.
I am also letting you know the dirty little secrets about how to get them to work for you.😉
Notice how each exercise is different in its own way.
Action Plan
Now we are at the point of setting goals where quite a number of people get lost.
This brings me nicely to a famous quote by Greg Reid.
“A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.”
Greg Reid
In order for any goal-setting exercise to work we need to ensure that those goals have a plan with steps so that we can take daily consistent action.
This is probably the most scary part of the process.
I remember the time when I had a goal but I had no idea the steps that I needed to take to make that goal a reality.
Sometimes that goal can seem insurmountable when you realise that it can potentially take you 5 years instead of 12 months to obtain results.
Let me give you an example, 10 years ago I knew what a funnel was but I had no idea how to build a high-converting funnel.
In fact, the cost back then was prohibitive.
However, slowly but surely I started that journey into learning about the tech and marketing aspects of creating gorgeous funnels.
I was curious, I was determined and I put in the work.
Now, I can build them in my sleep and I know which platforms are the best to get specific results.
Action Plan Visual Example
As I already mentioned mapping out the steps so that they can be actioned is probably the biggest hurdle for many people.
This is why I don’t want to leave you hanging by not sharing a practical example of effective goal-setting activities.
If you remember I’m using Whimsical to create a mind map of my $100K/year journey.
Let’s dive deeper into one of the areas on the map.
The area I’ll dive into is creating digital products for Shopify and Etsy.
We’ll look at the action steps needed to create one finished product that’s ready to go live.
In this example, we’re looking at creating a pack of 8 brand boards that align with a specific theme like summer or watercolour or something similar.
Notice that the 6 tasks I need to do to take the product from concept to a completed, ready-to-ship version include the following:
Choosing a theme
Ensuring that the original template is in Canva
Do research in Everbee
Further research in Insight Factory
More research using eRank
Outsource the creation to a virtual assistant
Of course, I’ll need to break each step further by giving objectives and dates for each step.
These dates and subtasks can then be transferred into a project management tool like Asana or ClickUp.
However, you can see how comprehensive mind mapping can be.
5. SMART Goals
One of the most popular goal-setting exercises on the planet is the concept of a SMART goal.
What’s unique about the methodology is that it is based on key performance indicators (KPIs) by breaking down important goals into manageable steps or milestones.
The word SMART is an acronym for 5 words used to set long-term goals.
Here’s how it goes…
S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Timebound
In many ways, you can see why using this methodology to set goals can be tangible.
Let’s break down the SMART acronym even further using our real-life example of attaining $100K/year.
Specific
So, we’ve broken down the goal to a monthly figure and added the vehicles (digital products, client work, etc.) we’ll be using to attain the end goal.
What we haven’t done is to break those monthly figures down even further.
Let’s look at the example of being a UGC Creator with two clients per month with an income of $1,500. What does that look like in reality?
On average clients would pay between $200 and $300 for a UGC video, so let’s assume an average of $250/video.
In order to make $1,500 with two clients I’ll need to create 6 videos a month which can be 3 videos per client.
How will I find these clients? Let’s say I do a combination of 50 outbound and inbound marketing activities to land 2-3 clients a month.
So, my specific goal will look something like this…
Acquire UGC clients every month by doing a combination of inbound and outbound activities in my chosen niche.
Measurable
When we add the measurable element to the mix it means that we need to add numbers to the specific goal.
As I already mentioned, it will take about 50 marketing activities in order to acquire these clients.
If you are like me and you only work 4 days a week that will equate to 16 days for marketing activities.
This means that I can apply and/or send pitches to 4 brands a day so that I can reach my client acquisition goals.
So, my measurable goal will look like this…
Acquire 2-3 UGC clients every month by pitching 4 brands a day on Instagram and UGC platforms in my chosen niche to create 6 videos a month.
Attainable
I look at the attainable part of this exercise as a way to do a reality check. I’m basically asking myself can I really do this?
If I have never pitched a single brand before can I really develop the habit of pitching 4 a day?
Am I better off pitching 10 a day for 5 days so that I can have free time to create videos?
As a reminder, I’m also working on other income sources in my business like client work, digital products, YouTube videos, etc.
I think it might make more sense to pitch 50 brands over a 5-day period which will free up my time to do other revenue-generating activities. Think of it as a 5-day challenge every month.
So, my attainable goal will look something like this…
Acquire 2-3 UGC clients by pitching 50 brands over a 5-day period (10 pitches a day) every month using Instagram and UGC platforms in my chosen niche to create 6 videos a month.
Relevant
This is what I like to call a second reality check because it is now asking me why am I doing this in the first place.
It is another way of saying, “Remember why you started”.
The reason why we are doing this is to achieve the BIG goal of $100K/year. This SMART goal is only one of the 5 income sources that we looked at previously.
It will bring in $1,500 a month which contributes to the $8,333/month goal. We should include this in the SMART goal statement so that we don’t forget.
So my relevant goal will look like this…
Acquire 2-3 UGC clients every month by pitching 50 brands over a 5-day period (10 pitches a day) on Instagram and UGC platforms in my chosen niche to create 6 videos a month. Done right this activity will generate $1,500 every month which will help me get to my monthly goal of $8,333.00. It is feasible because brands constantly need fresh, authentic content for their social media campaigns.
By the way, this can also be used for short-term goals as well.
Time-bound
Of course, the most important part of this goal-setting exercise is adding the boundary of time.
When would I or you want to achieve this goal of $8,333/month? This month? At some distant date in the future?
If we don’t have any dates or deadlines then this entire exercise would more or less remain like a master plan on a piece of paper or inside a virtual document that never gets activated.
It would be very similar to a dream that never comes true because we didn’t take action.
Let’s be honest, the scariest part of setting a goal is adding a date.
When we put a date on it then we suddenly break out in sweat and our armpits get uncomfortable.
Nevertheless, it has to be done if we want the results.
So, my time-bound goal will look something like this…
Acquire 2-3 UGC clients every month by pitching 50 brands over a 5-day period (10 pitches a day) on Instagram and UGC platforms in my chosen niche to create 6 videos a month. Done right this activity will generate $1,500 every month which will help me get to my monthly goal of $8,333.00. It is feasible because brands constantly need fresh, authentic content for their social media campaigns. I will start my first day of pitching brands on __/__/__, so that I can get to my first $1,500/month by the end of ___________/_____.
As you can see the ultimate goal is to have a fully comprehensive statement about that single goal to ensure that it is actionable.
Goal-Setting Exercises FAQ
Let’s look at a number of frequently asked questions around goal-setting exercises.
1. What is the first step of goal setting?
The first step of goal setting is to get a clear understanding of why this goal is important to you personally. Look specifically at both your internal and external desires.
Also, perform the 7 Whys methodology to get to a deeper level of your motivation for setting a goal.
2. What are 5 SMART goals?
The 5 SMART goals include the following:
S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Timebound
See a comprehensive breakdown included in this post above.
3. Why must entrepreneurs set goals that are SMART?
I’m going to be a little controversial and say that setting goals that are SMART is not necessarily a must but it does help by associating key performance indicators (KPIs) to determine success.
In other words, by taking these specific actions consistently you’ll increase your chances of achieving your business goals.
4. What is the most important goal of an entrepreneur?
To generate sufficient income to maintain a healthy cash flow and keep your business viable.
Summary
Goal-setting exercises can be difficult and scary however life can be disappointing when you fail to achieve your goals.
Even when you set new goals the next year but still fall short of getting the results you wanted.
I’m intrinsically motivated so I wake up every day excited to get stuff done.
I know that this is not the same experience for everyone because each of us gets motivated in different ways.
Developing new habits in several areas of your life also gives you a new sense of purpose.
Sometimes writing a letter to your younger self can be used as a wake-up call to help you get clarity on your future.
Many years ago I felt stuck because I would set goals in a wishy-washy fashion.
At the time I didn’t know the necessary steps I needed to take to achieve my goals.
Today, my life is so different and I feel like a veil has been lifted. The truth is that a veil hasn’t been suddenly lifted.
In fact, I’ve learned a ton of new skills and strategies that I’ve used to earn my first $100,000 online as a virtual assistant and you can do the same too.
If you would like to learn how to make $3k/month as a virtual assistant then grab this resource.
December 18, 202321 min
The Ultimate Guide to Freelance Marketing Consultant Rates
Siobhan needed help promoting her small business but she didn’t know what are the current freelance marketing consultant rates.
This is important for her because she didn’t want to pay too much for digital marketing services.
Yes, leads and sales are important to the survival of any business.
Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what she enjoys.
She just was not interested in learning to become a digital marketer herself.
Let me know if you face these struggles like Siobhan.
You need more leads and sales in your business this year
Setting up a 12-month marketing plan is outside your comfort zone
You like showing up on social media but you don’t have a marketing strategy in place
Terms like ROAS, abandon cart emails, CTR, conversion rate, LTV and MRR are way outside your wheelhouse
If only there was a way to figure out the cost of a marketing consultant so that you can include them in your marketing budget.
In this resource, you’ll discover simple strategies to plan, budget and hire your digital marketing strategist to significantly increase your business revenue.
What or Who is a Marketing Consultant?
For the purposes of this resource, a marketing consultant is someone who works alongside a business at a strategic level to lead their marketing plan.
In many cases, a business will hire a marketing consultant to fix issues like underperforming campaigns.
Sometimes they are brought in to help an organisation adopt a more cohesive approach to their marketing strategy.
Ideally, there would need to be a budget set aside for marketing spend and your marketing consultant can oversee how to spend it effectively.
Your marketing consultant should help you get a good return on your marketing spend.
A marketing consultant can look at the historical data from your marketing spend vs results over the last 3-12 months and give you wise insights.
It is important to note that even the best marketing consultants are not magicians.
They don’t have control over external forces, economic factors, market trends or making things go viral.🤣
Social Media Manager vs Marketing Assistant vs Marketing Manager vs Marketing Consultant
Before we look at rates it’s important to understand all the different roles that promote a business.
Let’s spend some time understanding who these people are and what they do.
1. Social Media Manager
Depending on the size of your business you may already have someone who looks after your social media accounts.
Their role would be to develop a plan for the social media channels, write the copy, create the graphics and schedule out the content.
They would also look at the performance of the content and suggest ways to improve the results of their social media efforts.
Another vital role would be to keep up with the latest trends and grow the social media community for the business.
2. Marketing Assistant or Marketing Coordinator
So how does the social media manager differ from a marketing assistant or marketing specialist?
Well, a marketing assistant also known as a marketing co-ordinator does just that they assist. They are not responsible for leading a specific strategy.
In most cases, the business owner makes a plan and the marketing assistant would help implement the plan in the business.
They can create graphics from existing templates, transcribe copy based on what the business owner said and pull + compile the reports for someone else to interpret.
3. Marketing Manager
If you decide to hire a marketing manager in your business here are a few things that you can expect.
They expect to be hired on a full-time basis.
The marketing manager would own, plan and develop the marketing strategy for the business across multiple channels.
It is their responsibility to deliver the results that they promised.
The kind of results that you can expect from a marketing manager will be centred around leads, not sales.
If you look at the typical customer journey where you have awareness, interest, consideration and retention.
The marketing manager is responsible for awareness and interest. However, they assist with the consideration phase where the sale takes place.
4. Marketing Consultant
So, what’s the difference between a marketing manager and a marketing consultant?
As a general rule, the marketing manager is treated like a full-time employee. They don’t work with other businesses, so they are an in-house marketer.
However, the marketing consultant would be more like a freelancer or independent advisor who is brought on for a short time, like 3 months.
They are more objective in their approach to marketing solutions.
Their fees tend to be higher when compared to a marketing manager.
7 Signs That You Need a Marketing Consultant
At this point, you are probably feeling a little bit confused because you are not sure if a marketing consultant is who you need.
Here are 7 clear signs that you need a marketing consultant.
You are looking for someone short-term (3-6 months) to come in and set up an overall marketing plan
Your business online presence includes several organic channels including a blog, several social media channels, YouTube and Pinterest.
There are also paid campaigns across Google Ads, Facebook Ads and TikTok Ads.
Right now everything feels disparate so you are looking for a more cohesive approach to digital marketing
You are not really sure which digital channels are the top contributors to sales, awareness and retention
It would be lovely if you had better visibility into the customer journey from awareness to consideration
You need help improving your offers and product suite in order to go from a 6-figure business to a 7-figure business
Current Freelance Marketing Consultant Rates
So, you’ve come this far because you know for sure that what you need is a marketing consultant.
However, you are not quite sure how much you should expect to pay to hire that person.
According to a report by Credo, the average hourly rate for a marketing consultant depending on years of experience is $150/hour.
You’re probably thinking that you could only pay them a flat fee of $1,500 a month or maybe even $3,000/month.
However, remember that they will not be as expensive as a regular Marketing Director who has an annual salary of $150,000 a year.
There’s no need to pay a marketing consultant $12,500/month unless you are a multi-million dollar organisation with a team of 100 employees in marketing alone.
The beauty of hiring a marketing consultant on a part-time basis is that you get the impact of their marketing expertise without the ridiculous price tag.
Some, like me, can do project-based fees of $7,500 over a 3-month period.
In fact, other names for these types of marketing consultants include Fractional Chief Marketing Officer (CMO) or Fractional Director of Marketing.
How to Budget for Your Marketing Plan
Now that you know the freelance marketing consultant rates, it’s time to figure out how to make a budget so that you can hire them.
It is standard practice to set aside 20% of sales as part of your marketing budget.
I’ve seen other places online where the figure is much lower because they are saying that it depends on the target audience.
In fact, I’ve seen suggestions of between 2% and 10% of sales.
After working with several businesses over the years what I’ve seen work effectively is a budget that is somewhere between 10% and 25% of sales.
Included in the figure is the cost of hiring team members like a social media manager, copywriter, graphic designer, ads manager, SEO specialist and many more.
By the way, copywriters are not cheap and the work they do is very effective. SEO specialists do require a long-term view of 12 months minimum.
Budget Example
If your business is doing $15,000 a month and you decide to set aside 20% of that figure.
Then you’ll have a monthly budget of $3,000 available to spend on marketing, this will work for a short-term marketing campaign.
By the way, you should be doing 3-4 launches a year on top of your evergreen campaigns which will help you to have a bigger budget for marketing.
Need help improving your evergreen and launch campaigns? Check out my portfolio here to see how I’ve helped other businesses like yours to increase their income.
You can start to exponentially improve your business results just by hiring a Fractional CMO for as little as $500 to $1,000 a month on an as-needed basis.
There’s also the option to hire a good consultant on a project-by-project basis for a flat rate.
Freelance Marketing Consultant Rates FAQ
Well, you probably have a number of questions that you need to clear up before taking the next step.
So, let’s look at the most frequently asked questions that many small businesses have before hiring their first Fractional Director of Marketing.
1. How much should I pay a marketing consultant?
The reality is that it depends on a few factors including:
The skills you need in your business right now
What results you are hoping to achieve
Their experience level
How much budget you have available each month
The quality of work needed
While the average rate is $150/hour there’s also wiggle room to do profit share to sweeten the deal.
2. What is an acceptable marketing budget when considering bringing on a marketing consultant?
There are many sources online that suggest a budget of between 2% and 5% of sales. However, based on my experience you are better off setting aside between 10% and 25% of sales.
The reason for this is that you’ll need to hire a small team to help you implement your marketing plan.
3. What kind of results can I expect from hiring a marketing consultant?
It really depends on why you want to hire them in the first place. What type of work would you like them to do?
Before rushing out and hiring someone to develop and execute marketing plans for your business, spend time thinking about why you want to hire them.
Are you looking to increase sales or leads by 10%, make your brand more loveable, increase market share, get help with an ad campaign or get more visibility around your customer journey?
When you know what you need then you’ll be better able to choose the perfect match for the job because not all marketing consultants are created equal.
Unlike a regular employee, lunch hours, sick days and vacation time will not be a worry for you.
4. What should be included in your marketing budget?
This is a great question because it is so easy to forget all the small things that you need to promote your business.
Here’s a short list of what you should include.
Tools, software and apps
A percentage of utility bills like heat, light, broadband and phone
Employees and freelancers
Ad spend
Memberships and subscriptions
Training
Coaching
Office space
As you can see it is quite easy to forget all the things that go into promoting your business. I always forget the apps and storage. Lol🤣
Summary
As a teenager whenever I heard the name consultant I always thought that the person would charge anywhere between $10,000 and $100,000 for their services.
However, we now live in a society where you can get the help you need to grow personally and professionally for a small fee rather than a king’s ransom.
Yes, the market rate for bigger organisations will be much higher.
While starting a business can be difficult, growing that business exponentially without the proper help can be hard.
I can’t help but giggle at the fact that the number of social media channels to manage is increasing which is quite stressful for entrepreneurs.
Believe it or not, I thought that growing your business from $15,000/month to $100,000/month is difficult.
However, after helping one client achieve this goal my eyes have truly been open.
To put it in a nutshell, it is not as hard as those coaches out there are telling you.
Need help to grow your coaching business? Take a look at my portfolio here and if you like what you see just book a call with me to discuss your requirements.
December 4, 202323 min
How to Get Potential Clients Through Cold Email
Shelley started her business recently and she had a burning question, how to get potential clients through cold email?
As an entrepreneur, you know that it’s important to constantly have cash flow in your business.
Without any consistent income, your business is just an expensive hobby.
The one skill every entrepreneur needs to master is getting sales or clients into their business.
Shelley was keenly aware of this which is why she needed to find a way to master this skill.
Here are three things to consider when you decide to use cold emails as your way of generating leads.
You’ll need a fresh list of people to email every week
Sending out emails that get responses is crucial
Doing this 100% manually can be a daunting task
Nobody likes to be sold to but everyone likes to buy
If only there was a way for Shelley to get proven strategies and resources that work every single time.
In this resource, you’ll discover a number of key elements and insider secrets that you can use to get the results that you need.
Email Marketing Statistics
So, you’re probably wondering why Shelley decided to use cold email as her lead generation strategy.
Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years.
Another surprising statistic from the same source reveals that over 3 billion emails are sent every day.
To put that into perspective, there are 2 billion active users of Facebook daily.
In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails.
81% of business owners continue to use email as their source of customer acquisition.
Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%.
Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly?
Based on what you know now about email marketing do you think that Shelley has made a good decision?
List of Potential Clients
One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients.
Have you ever wondered where people find a list of ideal clients?
If you have no idea who your potential client or buyer persona is then it will be more difficult to find them.
So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list.
One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily.
When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses.
A number of places where you can find them could include:
LinkedIn
Business website
Instagram
Facebook
3rd Party Publications
Let’s look at ways in which you can develop a solid list of prospects.
How to Get a List of Email Addresses
Broadly speaking there are two ways to generate a list of email addresses.
These two ways are called inbound and outbound.
Inbound involves you leaving a link for people to access a free resource and they’ll need to enter their email address to get it.
Outbound is quite different, you basically need to go and find them and send them a cold email introducing yourself and giving them a reason to respond.
Everyone likes inbound email marketing because it is like if your prospective client raises their hand to get what you have.
However, if you are like Shelley and you’re starting from scratch there are a few ways to get this started.
1. Social Media Hand Raiser
The next time you are publishing content on social media instead of sharing a link publicly ask your prospective client to send you a DM.
If the thought of getting your prospective clients to send you a cold direct message gives you butterflies in your tummy then take a step back.
Imagine you have the perfect solution to their pain point and all they need to do is message you for it do you think that they will do it?
What I like about doing a hand-raising post is that you get instant feedback on whether your messaging is working.
So, say yes to using social networks to help you grow your customer base.
2. Freebie on Website
Another way to get people’s email addresses is to offer a freebie like a lead magnet on your website.
This will need to be something too good to pass up and it should give them a quick win.
You can use the same lead magnet for the handraiser on social media as well as your website.
3. Other People’s List
A really clever way to grow your email list fast is by doing a collaboration with a business owner who does something complimentary to your business.
For example, my zone of genius is tech and funnels. I can team up with someone who does copywriting.
We can put on a shared event together or that person can invite me to do a free masterclass with their audience.
4. Online Research
This is probably the hardest way to find a list of potential clients but it can be done.
You can do a manual search on LinkedIn and find your target audience. For example, if you’re looking to create a list of all the Accountants in the US, you’ll need to do a search on LinkedIn.
When you find them, you’ll need to add each one of them to your list and then find their email address manually.
Yes, there are several 3rd party tools that you can use like Hunter.io or Slik Prospector Chrome extension but they are never 100% accurate.
Once you have a list of first names, last names and job titles you can upload it to a tool like Hunter and they’ll populate the email address for you.
Then download your list of leads ready to do your cold email outreach.
5. Buying a List
A few years ago I was heavily involved in affiliate marketing which involved buying lists.
I cringe every time I think about this because it’s such a terrible way to do business.
However, there is one platform that has made this process non-sleazy by giving you the ability to purchase high-quality B2B emails.
It’s called Lime Leads and it gives you the ability to filter your leads before paying for them and downloading them.
After using these resources you should be able to drum up a list of 1,000 leads.
Cold Email Campaign
If you are like Shelley and you don’t have any experience at all in copywriting or email marketing.
You may be stuck thinking about what to write in your cold prospecting emails.
The world would be quite boring if we were all good at writing email copy.
I have over 20 years of experience sending out cold emails and all I can say to you is that there are so many different methods and templates available.
However, recently I came across one resource that is great for those on a low budget.
It’s priced at $5 and you can also purchase additional cold email templates for $30.
If this sounds like something you would like for your business, grab it here.
When you make the purchase, you’ll notice that it also comes with emails for the follow-up process as well.
Tools for Cold Emailing
Now that you’ve got your list of leads as well as the email copy that you’ll be sending to your potential customers.
You’re probably wondering if there’s a way to efficiently send out these emails to a minimum of 100 people each week.
Maybe you’re ambitious enough and you want to send 50 emails a day.
What should you use?
You’re probably thinking of using Outlook, Apple Mail, Postbox or Gmail.
Is there a way to save your email templates so that you can save time?
Can you track the open rates of the emails you’ll be sending out?
What about the ability to set follow-up reminders after a few days?
There are several tools that you can use to help with these features.
The two popular options include Mixmax and Mailtrack.
Warm Email Campaigns
If you decide to grow your email list using inbound techniques like the handraiser and freebie on the website that I mentioned previously.
You’ll need to have a welcome email sequence to deliver that freebie and then nurture that list with weekly newsletters.
In case you didn’t realise it there are significant differences between warm email templates and cold email templates.
So, it is important for you to decide which one you would like to do and develop your email content to match the right audience.
Yes, you can certainly decide to do both types of campaigns because the warm email campaigns can be set up and automated.
Conversion Rates
If you’ve never done any kind of marketing campaigns, sales outreach, lead generation or anything similar.
You’ll know that it’s all a numbers game if you get all the components right.
Whether it’s a cold email or a warm/regular email marketing campaign there are some key numbers you need to look at to determine if you’re doing it right.
These key numbers include delivery rate, open rates, click rates and sales/conversions (income generated).
There are other analytics as well like unsubscribe rates, bounce rates and spam complaints.
This is not a comprehensive guide on email marketing so let’s focus on what those key numbers should look like.
Delivery rate – 100%
Open rate – 35%
Click rate – 10-15%
Conversion rate – 1% (minimum)
When you are not married to a specific prospect or company here’s what you should be doing.
Take a step back and look at the numbers.
It helps you to focus on what really matters.
In other words, if you only sent 50 cold emails and got no conversions then you’ll know that you just need to send more emails to get to the 1% result.
How to Fix Your Email Results
If you sent out 1,000 emails and your analytics don’t look like the benchmark numbers that I gave you previously.
Here’s what you can do to fix those problems.
Low Delivery Rate
If your delivery rate is less than 90% then there could be a few reasons why this is occurring.
The platform or domain name you are using could be blacklisted or you haven’t built up sending trust. One method to try for a few weeks is sending emails in smaller batches.
For example, if you have 2,000 people on your list you can try sending 100, 300 or 500 emails at a time.
Very Low Open Rate
If less than 20% of people on your list open the email then consider improving your email subject line.
A few tools that you can use to fix this include CoSchedule Headline Analyzer and here’s another one by AIOSEO.
You can test your subject lines by using personalization as well.
Low Click Rates
Potentially one of the areas in an email to get right is the body copy of the email.
It needs to enticing enough so that people will take the desired action that you want them to take.
Believe it or not, a clever way to achieve great click rates is by segmenting your list.
Which in layman’s terms means breaking them down into smaller groups of people interested in a specific product or service.
How to Set Up Your Cold Email Campaign – Step by Step
Now that you have all the pieces that make up the cold emailing puzzle let’s bring it all together in a streamlined step-by-step process.
Bear in mind that you can use any tools and platforms that work best for you to accomplish your business goals.
Step 1 – Choose Your Objective
One of the most important aspects of doing a cold emailing campaign is to decide on your objective.
While you might be thinking that all you want to do is make sales.
You need to remember that cold emailing is part of a big picture called a funnel.
When you first reach out to ‘strangers’ what are you going to do to take them from cold to warm to hot?
Here are a few objectives that you can have.
Invite them to an event
Offer to help them solve a small problem
Give them something for free (a quick win)
Offer them a free trial
An overall special offer
Step 2 – Decide on the Ideal Contact Person
Now that you know what the objective is for your campaign it’s time to decide who in the organisation can benefit from it.
Is it the Owner, Marketing Director, HR Director, COO, Financial Director or someone else?
When you’ve decided on the ideal person to contact write down the reasons why they would be interested.
Also, take note of the ways their life or business can be better after you offer them the thing that you chose as an objective.
Step 3 – Create Templates
The next step in the process is to create 4-5 cold email templates + complimentary subject lines for different scenarios and to test to see which performs best.
Another name for an email template is a sample email.
Also, another 4-5 follow-up email templates because people are busy and they need to be reminded of your offer/event.
As you can imagine, the response rate from cold emailing is not great but some people will respond.
While you may not be good at copywriting the key thing to remember is that your new clients have a problem that you can solve.
You can include their first name in the subject line and/or salutation to create a sense of urgency.
So, focus on the problem as well as how you can solve a small piece of that problem.
Step 4 – Generate a List of Prospects
It’s time to generate a list of your potential clients using the methods I discussed previously.
Or you can use your way of getting that list.
The two fastest ways to create a list of prospects is as follows:
Buying a list of leads from a supplier
Running a paid lead generation campaign to grow a list of new subscribers
When generating this list it’s important to remember your end goal, objective and ideal person.
If you have a list of people who are not your ideal audience then your campaign will not yield the results that you want.
Step 5 – Platform Set Up
Cold emailing can be a very painful and lengthy process if you decide not to include any automation.
Using a few key tools would help you to complete this process more efficiently.
Let’s say that you decide to use a tool like Mixmax for your campaign.
It means that you’ll have the ability to add your cold email templates and follow-up templates inside the platform.
Below, I’ve included an example of a cold email template that I created recently inside Mixmax.
Notice how you have the ability to insert variables depending on your chosen objective.
Step 6 – Set Targets
You’re almost ready to send your first batch of emails but before you do there’s something you need to do.
Set a realistic target of how many people you’ll need to reach out to daily or weekly in order to achieve your end goal.
If you know that you’ll land between 2-3 customers by sending 100 cold emails together with 7-8 follow-up emails then do a calculation.
Let’s say your goal is to generate $10,000 a month from a cold email campaign and each client will be paying you $2,500/month.
It means that you’ll need to successfully send out 200 emails a month in order to achieve that goal.
Step 7 – Send Out Emails
It is difficult to predict which prospects will respond to your cold email aka introduction email.
So, you’ll need to set aside time each day or week to focus on your campaign.
Remember that the majority of success will come from your follow-up emails.
So make time to do the follow-up process to get better results.
Block off time in your calendar and send those emails.
You can use the features in Mixmax to track the performance of your emails like open rates, click rates, etc.
In the follow-up emails, you can also have the option for them to book some time in your calendar to get on a phone call to discuss their requirements in further detail.
A quick hint to get higher response rates is to include a case study or some social proof demonstrating the success of other small businesses.
Frequently Asked Questions (FAQ)
Here’s a list of common questions people have about cold email campaigns.
1. Does cold emailing actually work?
Yes, I did it for many years and it works but it is not the most enjoyable thing that you can do with your life.
However, here are some reasons why it does work.
You are reaching out directly to them via email which feels personal
You’ll be offering them a solution to their problems
There’s very little competition in the area of cold emailing
You’ve got a unique opportunity to build lasting relationships with these people
Including case studies from other small business owners just like them builds trust in your offer
2. How do you find prospects to send cold emails?
There are a number of ways you can achieve this.
You can buy leads from a supplier like Lime Leads
There’s also the option to run a paid lead-generation campaign using Facebook ads.
You can find your leads via LinkedIn
There are also quite a number of paid platforms where you can ‘scrape’ a list of leads full of local businesses.
3. How many cold emails does it take to get a client?
When you send out 100 emails, you should expect to get between 1-3 clients depending on the performance of your content as well as your target audience.
4. Is cold emailing illegal?
Yes and no. Depending on the location of the leads, sending them a cold email can be illegal so please seek professional advice before you start.
5. How do you start a prospecting email?
Be sure to have a subject line with a benefit statement. Include something relevant and relatable about the person or company that shows them that you care.
Include the pain points, why you’re qualified to help and what they need to do to get the help you’ve promised.
Summary
The idea of sending an email out to someone you don’t know can make anyone cringe.
One of the secrets to making this attractive is to think that you have a much better chance of making $10k a month compared to other methods.
The other important thing to realise is that your email recipients don’t like to be sold to but they do enjoy buying.
Your potential leads are going through many challenges and you have the answers so don’t hold back.
There are so many clever tools and platforms that you can use to make the cold emailing process a lot simpler.
November 20, 202334 min
How to Get Clients Through Facebook Ads – The Guide
Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads.
She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams.
It was imperative for her to scale her cash flow.
Nellie had about 110 clients on a monthly retainer or subscription.
What would be nice is if she had two new groups of clients.
Project-based clients for VIP day engagements
Consulting clients who needed more high-end services
Have you experienced something similar to these points in your business as well?
You’re making 2-3 sales a week on your signature offer
You are making between $12k and $15k per month consistently
It is your dream to get to $20k and then $50k per month but you’re not sure how
Just recently, I was listening to one of my peers say that they were unsure what to do next to get the results they needed in their business.
In this resource, you’ll learn a simple step-by-step process about how to get clients through Facebook Ads.
Why Facebook Ads?
Before looking at that process, it’s important to understand why Nellie is interested in learning about Facebook marketing.
So, let’s spend some time looking at the latest Facebook advertising statistics.
Facebook currently has over 3 billion monthly active users based on an article from Demand Sage.
According to Hubspot, Facebook Ads reach 62.2% of all Americans from age 13+.
In that same resource, we can see that there are over 10 million active advertisers on the Facebook platform compared to an audience of 2.25 billion in terms of advertising audience size.
That means, only 0.45% of active advertisers compared to the audience size. I’ll let that sink in for a second.
During 2022, Meta generated $113 billion in ad revenue. This means they make $51/person in their advertising audience.
Most users in the US are aged between 25-34.
Facebook is used by 67% of social media advertisers and 25% of marketers say that Facebook has the highest return on investment.
Now that you know this essential information do you think Nellie’s interest in using Facebook Ads for her business is justified?
Ideal Client
No matter how good the Facebook ads statistics appear to be.
It is really important that you answer this question.
Is your target audience hanging out on Facebook? If yes, then it means that Facebook is a great platform to get clients.
Having a clear understanding of who your ideal client is will help you to succeed with Facebook ads.
The reason for this is that one of the most intriguing aspects of Facebook Ads Manager is the ability to choose the right audience.
This is accomplished using a process called audience mining.
A few good examples of this are knowing who your target market follows, what they listen to, where they spend their time online and what apps they use to stay informed.
If you know that they like shopping at Lululemons, own a Peleton and spend winters at Breckenridge in Colorado every year.
Guess what? You can use Facebook audience targeting to find them.
Facebook Page
One of the first things you’ll need to have in place if you want to find clients through Facebook ads is a business page or a Facebook page.
All you need to do to get one is to sign up and complete your details.
You can name the page after yourself or use a business or brand name.
It would be best if you also have a branded email address and a website address.
If you’ve never created a page before head over to your personal profile and click the 9 dots on the top right-hand side.
You’ll see the option to create a page in that menu.
Please note that apparently there are different versions of the platform depending on where you are located so yours may look a bit different.
After creating your page, complete the About section as much as possible.
If you are like me and you have a business that’s 100% online then there’s no need to include a physical address, phone number or opening hours.
Meta Business Suite
After creating your business page you’ll be given access to Meta Business Suite.
It is like the control centre for all your business needs on Facebook.
You’ll be able to upload images and videos to your library so that you can plan, schedule and publish content.
You can link your Facebook page to your Instagram account.
After getting a minimum of 100 likes on your business page, you’ll get access to insights (formerly known as audience insights).
The scaled-down version of this control centre is called Facebook business manager.
If you want to understand the differences between the two platforms you can check out this resource here.
In my experience, you are better off using Meta Business Suite because it has everything you need.
Facebook Pixel
Many years ago when I was a new kid on the block learning about Facebook ads.
I never realised how important it was to help Facebook with audience targeting.
If there is one thing you need to do months or years in advance of running ads is to install your Facebook pixel.
You can use it to track your website visitors.
Here’s why…
The technology that Facebook uses to find leads and buyers for your products and services is extremely good.
Let me show you what I mean in real terms.
A few months ago I started running ads on Facebook to a specific audience.
In that space of time, my ad has been seen by close to 17,000 people and I got over 500 leads from that Adset.
Now imagine if someone gave you a list of 17,000 people and asked you to use it to generate leads for your business.
Will you be excited? Lol!!🤣
Installing your Facebook pixel is not the easiest thing in the world and the process keeps changing.
Rather than going through those steps here please head over to YouTube to get the most up-to-date methods.
How to Find the Right Audience
As I mentioned previously, one of the most important skills that you can develop from running Facebook Ads is the ability to do audience mining.
It’s very similar to panning for gold but without damaging your knees, messing about with metal detectors or covering a lot of territory.
In fact, all you need is a great understanding of the habits of your audience and access to the section or tab of your Business Suite called audiences.
It is advisable to develop or create a saved audience before creating a campaign.
To do this head over to “All tools” and scroll down until you can find “Audiences”.
When you click through you see the ability to create audiences in there.
When you click on ‘create audience’ you’ll see the option to create a saved audience, a custom audience and even a lookalike audience.
Audience Mining
Let’s spend a little bit of time looking at audience mining because it is where many people get it wrong.
The most effective campaigns are the ones where the person running the campaign has invested time and effort in audience mining.
For the purposes of this resource, we’ll choose the option to create a saved audience so that when a campaign is created we can just choose this audience.
After choosing a saved audience you should get a pop-up window that looks like this one.
Give your audience a name, choose their location, age range, gender and language.
Next is the best section of all called “Detailed Targeting”.
Earlier on I mentioned a specific audience.
People who owned or had an interest in Peletons, wear Lululemons and spent winter every year at the Breckenridge ski resort.
Guess what??
When I selected all three my audience size was 62 million which is too big.
So I opted to narrow my audience further and choose those who had an Instagram business profile admin.
My audience size went down to 2 million which is manageable.
Facebook Ads Funnel
Another well-known secret is to step your potential customers through a Facebook ads funnel.
When you look at the buyer journey there are several stages to include the following.
Brand awareness
Consideration
Decision
Retention
So, you can develop a set of Facebook ad campaigns that take people from becoming aware of your brand to signing up for a lead magnet, joining a masterclass or workshop, and purchasing your offer.
Finally, they purchase again and become a raving customer.
Here’s a big hint for you, people who are loyal to their brand include regular buyers of the following brands.
Starbucks
Apple
Lululemons
Pelotons
Wholefoods
You might want to create a sticky brand like these so that you can build a loyal following too.
Facebook Ads – Phase 1
So, the first step in that journey is to write down your business goals and to get people to know that your brand exists.
This can be achieved by creating all or one of the following.
Page likes campaign (for new followers)
Video views
Engagement
You’ll notice that in each of these campaign types, a very low commitment call to action is required.
They can like, watch and react to a piece of content by liking it or even sharing it.
You can create ads using single images or videos by adding the images at the campaign level or using an existing post that’s published on your page.
In the know, like and trust factor phenomenon, potential clients are getting to know your brand.
Engagement campaigns are an excellent way to build social proof.
Facebook Ads – Phase 2
Now that they have seen you once or twice it’s time to test that brand recall with lead-generation activities.
People are now required to give you their contact information in exchange for something valuable.
This can be achieved with the following campaign types.
Instant forms (on Facebook leads)
Conversions (leads via a landing page)
Messenger (asking people to send you a message)
Using any of these methods will require you to test your pieces of content to see which one will give you the qualified leads.
My advice would be to start by using the one that has the lowest path of resistance or quickest results.
You can start with Instant forms to collect email addresses and then move them to a landing page lead campaign when you find a winning lead magnet.
Facebook Ads – Phase 3
Now that your potential clients know you and like you, it’s time for them to trust you which is achieved with sales.
Here are the campaign types at this level.
Conversions (run ads directly to a sales page)
Messenger ads
Booking a call
As I said earlier Facebook has this cool technology available that knows who are the people who complete forms, engage with content or make a purchase.
All you need to do is choose the specific audience with the right amount of pain that will take action.
A clever trick to test all the different offers you have available is to use a tripwire offer.
You can test 3-5 different offers to see which one will convert.
When you find the one that makes the most sales it’s time to send traffic directly to a sales page with this offer.
After you have your first 50 results or sales you can create a lookalike audience so that Facebook can easily find you more buyers.
Also, remember that you can build as many lookalike audiences as you want by country, region, age, etc.
Facebook Ads – Phase 4
At this point, you have your first 100 buyers and you want them to buy other offers from you.
You can email them and advise them of your new offers and you can use retargeting ads to get them to buy those new offers.
This is achieved by creating a custom audience of previous customers or people who take a specific action.
When you create a custom audience you’ll see a window like the one below.
Then choose website and you’ll see a different window that looks like the one below.
Remember that you can create as many custom audiences as you want to get the best results for your business.
After you’ve done this successfully you’ll be able to choose this as an audience inside your Facebook ad campaign.
How to Get Clients With Facebook Ads
Now that you have a better overall understanding of how Facebook ads work using a phased approach.
Let’s look at how to bring this all together in one neat bundle.
1. Create Your Offer
Quite a number of people get this piece wrong so let me explain what I mean.
If you have a program that teaches people how to become a better version of themselves using personal development.
Then alongside that program, you need to create an offer.
The offer is the container or packaging that you’ll be using to sell and deliver your program.
Your offer is the content that goes on the sales page in order to tell people about your program.
An offer is very different from your program and is used to put a framework around your program.
2. Lead Magnet
Only after you’ve spent time creating the offer and you’ve completed it can you create other smaller items like a lead magnet.
When you are super clear on your offer it becomes super easy to create the lead magnet.
Your lead magnet should be designed to bring people into your world by solving a small problem or answering a few questions.
It can also give them a quick win.
3. Remove Creative Burden ($7 Offer)
Depending on your type of business the next level up from a lead magnet could be a template or a planner that’s high value at a super low price like $7.
For example, if you are new to Facebook ads you’ll come to realise that there are a lot of assets that you’ll need to create like ad copy, images, lead magnets and videos.
How would you feel if someone else could offer you a shortcut like templates that you can customise so that you don’t have to create yours from scratch?
In the same way, with your audience think of how you can remove the creative burden from your audience by giving them a high-value, low-cost offer.
This $7 offer can be used as a trip wire when running your first set of conversion offers.
4. Appointment Bookings or Events
Depending on your type of business once you have the potential client on your list you can nurture them with email marketing.
Then invite them to book an appointment with you and close the deal.
The alternative way is to run an event like a challenge, a workshop or a masterclass and at the end invite them to work with you as a client.
The secret is getting them on your list or into your community like a Facebook group.
All About Conversion Rates
The one thing that everyone needs to look out for is a good conversion rate.
If you have all the other elements of your Facebook ad campaign ready to go and you are apprehensive, like many people, because you are scared to lose money on ads.
Here’s some advice for you on how to tell if your ads are performing well.
If your cost per lead is $1.50 – $2.00 each then check other statistics like your CPM, CTR and CTR Link-Click-Through-Rate.
Here’s a good rule of thumb to follow.
CPM -> should be less than $30
CTR all -> should be 4% or higher (if not, change the image)
CTR Link-Click-Through-Rate -> should be 1.5% or higher (if not, fix copy)
If all of these are bad it could be the lead magnet itself or the audience. This is the reason why people hire a Facebook ad manager to figure all this out for them.
For sales conversion type ads you’ll also need to look at the cost per conversion and the return on ad spend (ROAS).
There isn’t a fixed rule for spend on sales conversion ads because it really depends on the lifetime value of your customer (LTV).
If your customer spends $2,000 and stays with you for 12 months then you’ll need to decide on your customer of acquisition (CPA).
Remember to factor in all the costs in your business like lights, heating, software and staff.
Maybe you’ll decide that you’re willing to pay up to $300 to acquire one customer so make the budget and stick with it.
Frequently Asked Questions (FAQ)
Here are some popular questions that you may have when it comes to setting up and running your first ad campaigns.
1. What’s the best audience for Facebook ads?
There are several ways to figure this out without a lot of work. If you already have an audience on a blog or social media then do some research on who those people are by looking at your analytics.
You can also go to the Facebook Ads Library and see what other people in your niche are doing.
When you find an ad that resonates with your offer have a look at who is engaging with their ads by going to those people’s profiles.
2. Do Facebook Ads Get Better Over Time?
Yes, they actually do. The first 7 days allow the algorithm time to understand who the target audience should be.
After the first 7 days, you may need to tweak the ad copy or the images.
It is a good idea to keep updating the images to give Facebook several types of content to keep the ad set fresh.
3. What are the Three Types of Targeting on Facebook?
These three main types of targeting include saved or the main audience, lookalike audience and custom audience.
4. Which Niche is Best for Facebook Ads?
Any small business owners who are selling their offers online. Your business will need to have either all or a section of it that can handle the digital side of things.
This could be lead generation or processing orders.
5. How Much Does it Cost to Run Facebook Ads?
Depending on the type of ad you can start from as low as $2 a day for Page Likes or engagement campaigns and $20 a day for Sales Conversion campaigns.
Summary
I have met so many small business owners and entrepreneurs who are terrified of losing money with Facebook ads,
I was there once upon a time but instead of living in fear of something that could help my business, I decided to master it instead.
I’ve always said to my fellow business owners to start small with a Facebook lead ad and then take bigger steps along the way.
Using Facebook ads is a great way to grow your email list when compared to depending on the traffic from a search engine.
It can take you one year to grow your email list to 1,000 subscribers using organic methods or 1-3 months with Facebook ads depending on your ad spend.
At the end of the day using Facebook ads is one of the fastest ways to land clients when you need them like yesterday.
Need help with Facebook Ads? Book some time in my calendar here for a free consultation.
November 6, 202321 min
How to Attract New Clients in 5 Incredible Ways
Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast.
She would do anything to start her own business but didn’t know how to attract clients.
Melia knew that if she didn’t figure this out in the next 6 weeks, she would need to quit her job of 14 years.
Yes, there’s a lot of information available on YouTube and blogs across the Internet.
However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step.
Let me know if you struggle with any of these.
You know that client acquisition is very important for your small business
No clients means no cashflow, revenue or income
It would be best if you generated a lot of income to become profitable
Getting your business to 5-figure months consistently is the ultimate dream
If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads.
In this resource, you’ll discover how implementing a few simple systems can generate leads that’ll help you generate the income and profits needed to go laughing all the way to the bank.
5 Things You’re Probably Doing Wrong
Before looking at those 5 incredible ways to attract clients let’s spend some time looking at the things that don’t work.
At least when you know what not to do you’ll understand the reason why you’re not generating leads for your business.
You’ll also have a better idea of how easy it is to settle for these default or vanilla options in your business.
1. Talking to Everyone
Several years ago when I was brand new to business I didn’t understand the concept of target marketing.
When asked by my business advisor who is my target market, I responded with, “Anyone who needs my services”.
There’s a common phrase in marketing which says, when you talk to everyone, you’re talking to no one and this is so true.
2. Not Digging Deep Enough
Another common mistake is when you are addressing a specific target audience you are not digging deep enough.
What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms.
For example, when someone is constantly late for all their appointments, what is the real problem? Please don’t say that they need a watch. Lol!!
3. Wrong Platform
You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business?
Are you using the right platform where your ideal client is hanging out?
Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places.
4. Suffering From Analysis Paralysis
This may not be you but there are some people who spend a lot of time analysing everything before taking action.
They’ll choose 2-3 platforms and go on each one to spend time observing conversations and results others get.
However, spending 6-24 months lurking and observing will definitely not bring you leads.
5. Stuck in the Content Creation Phase
This is probably the most popular challenge that many new business owners, entrepreneurs and freelancers face.
If you are stuck trying to make your content perfect before publishing it then I have some news for you.
Nobody is perfect and your client cares more about solving their problem compared to any errors you made.
Who Are Your Potential Customers?
I know I mentioned this briefly previously but let’s take a look at this in a little bit more detail.
Understanding who your potential new customers are will not only help you to better customise your research process.
It will also help you to coin a message that speaks to them at a deeper level.
You’ll have much better results if you spend time listing out the things that irritate them or even keep them awake at night.
In the previous example, I mentioned the fact that someone was late for all their appointments.
Let’s look at several reasons why this might be the case.
They are tired all the time
Maybe they have trouble sleeping
Potentially, they may need an eye test
They are unhappy about their current situation in life
It’s possible that they may be experiencing a mid-life crisis
Figuring out the real reason why your potential clients are tired, sleepy, sad, worried, stressed, frustrated, bored or apprehensive would help you to speak to their needs better.
Develop a Marketing Strategy
It’s important to look at the promotion of your business from a 10,000-foot view because it helps you discover how to attract clients.
There was a time when the phrase marketing strategy made me break into hives.
However, it simply means taking a step back and looking at your business holistically with the end result being that you are meeting that big objective using a marketing plan.
The most effective way to achieve this is by looking at the journey of your ideal clients and reading their thoughts at each step.
Here’s an example map of your potential client’s journey.
Notice how their search or questions change the closer they get to making a decision to buy a solution.
Your digital marketing strategy will look at each stage of the journey and decide what is needed to get to the end goal.
This could include collateral, budget, audience size and conversion rates. Most people would work backwards through the journey.
If you need 20 sales a month, how many leads would you need to generate at the start of the journey?
How to Attract Clients in 5 Sensible Ways
Now that you have a good idea of what not to do, who your potential clients are and how to develop a digital marketing strategy let’s look at how to attract them.
By the end of this section, you will have 1-3 client acquisition techniques that you can implement in your business in a single weekend.
Remember that there’s no need to overthink it.
1. Short Videos
You may have noticed that at the top of the client journey diagram, I suggested images, GIFs and short videos for brand awareness.
At the time of creating this resource, Reels on TikTok, Facebook and Instagram are taking the world by storm and it’s also a great way to attract clients into your business.
Would you like to know what kind of short videos to create to attract your audience?
Let me introduce you to two different tools.
Social Blade
The first is called Social Blade. Before you can use it you’ll need to find 3-5 accounts on Instagram and TikTok that your ideal customers follow.
Grab their usernames and research them using Social Blade. If their account is growing exponentially fast then they are doing something right.
You’ll see in the screenshot below the fast growth of Tailor Swift’s account without adding much content.
So, look at the videos that have many more views than normal.
PipiAds
The second tool is called PipiAds. It allows you to see which ads are performing the best by country and category.
You can browse their platform for free or upgrade to a paid plan to filter your search results.
It means that you get to see what’s working right now for short-form video content.
2. Blogging
A very organic way to attract potential customers to your business is by starting and growing a blog. This method is also known as content marketing.
The reason why this is great for client acquisition is because your ideal clients find you when they are searching for a solution via search engines.
Of course, there is a right way to develop a blog using search engine optimisation.
One of the best tools on the market to accomplish this is called RankIQ.
Personally, I have been using it for over 2 years and it takes the heavy lifting out of keyword research by providing the relevant keywords you need.
The trick is that you need to consistently publish 8 blog posts a month as a new blogger for 12 months.
If you are an existing blogger then you’ll need to publish 8 pieces of content and rewrite 8 old ones.
While it is not easy to develop a blog it is so worth it because the results are exponential.
3. Testimonials and Case Studies
To help attract your new clients to your business showcasing a case study and a number of testimonials can rapidly build the know, like and trust stages.
Your ideal client will see people just like them in a before-and-after scenario that’s associated with your product or service.
They will think to themselves, if this person can have this level of success chances are that I can have a similar experience.
You can share these assets about your satisfied customers on your social media platforms as well as with your email list.
Testimonials in the form of video content tend to increase conversions faster.
4. A Masterclass or a 5-Day Challenge
Giving clients a taste of your teaching style before they buy or at a relatively low cost is a great way to help them decide if you are the one to solve their problem.
This can be accomplished using a masterclass, workshop or a 5-day challenge and offering them a free gift for attending.
At this stage on their journey, they have a shortlist of solutions that they believe are suitable for them.
However, choosing the right one is difficult simply because they are not clear on the transformation that you offer.
Inviting them to join community events where they get a taste of what it’s like working with you really helps with clarity.
Also, giving them special offers if they buy within a certain time period will help you to seal the deal.
Either way, you’ll have their contact information which will help you to nurture them using email marketing campaigns.
5. Customer Retention
One of the least practised client attraction activities is customer retention.
It is really important to keep your current customers happy and to encourage them to refer your services to their friends as well as their peers or other people in their network.
Using community areas like Facebook groups is a great way to nurture existing customers and even get innovative ideas for new products and services.
Even by establishing a solid referral program where you offer a commission on each sale that your clients refer to you can drive new hot leads to your business.
Also, reaching out to complementary businesses and building lasting relationships with them will also drive more warm leads.
How to Attract Clients FAQ
Let’s look at the top frequently asked questions many small businesses have about how to attract clients.
1. How do I attract my first client?
There are two main ways to attract your first client if you are a coach, service provider or consultant.
the first way is to create content that speaks to your ideal target client’s need and publish it where they are hanging out like LinkedIn, Facebook or Instagram. Or you can even publish it as a blog post.
another clever option is to deliver free training like a workshop or masterclass that addresses a specific need for your target audience in a Facebook group or on Eventbrite.
2. How do you get clients without experience?
You can offer them a small item from your list of services or an offer for free (aka pro bono work) in exchange for a testimonial.
For example, if you create Reels or other short-form videos for brands you can offer the very first one free of charge in exchange for a testimonial.
3. Why am I not getting clients?
There could be a variety of reasons why you are not getting clients but the top 5 reasons include:
talking to everyone, your message is not targeted
not digging deep enough
wrong platform
suffering from analysis
stuck in the content creation phase
4. How do you make people buy?
While this is not the easiest question to answer without a comprehensive understanding of the specific situation, it is important to understand why people buy in the first place.
Generally speaking, people buy to move away from pain or to move towards pleasure. Therefore, your offer must help them achieve one of these two goals.
Here are 4 things that you can do to make people buy.
Create an offer that addresses their pain points
Develop an offer that helps them move toward pleasure
Make it easy for them to take action (offer a guarantee, payment plan or use scarcity)
Ask for the sale (would you like to go ahead with it?)
Summary
Attracting clients can be a seamless process when you spend some time developing an overall marketing plan to include each stage of your client journey.
Yes, everyone is not going to be at the same stage so this is why it’s important to have a community event 3-4 times a year.
Diving deep into their thought process rather than staying at the surface level will set you apart from everyone else.
Taking a creative approach to talking about their deep problems as well as your solution will help to develop the know, like and trust journey faster.
Are you looking for other techniques to get clients? Check out these other 41 ways to get clients online.
Over to you, what will you now include in your marketing plan for the next 12 months?
Need help with your marketing plan? Avail of one of my free consultations here.
October 23, 202323 min
How to Get Clients From Facebook Groups [Bank $1,000]
Are you wondering how to get clients from Facebook groups without feeling icky? You’ve come to the right place because I’ve made at least $10,000 using this method.
In fact, let me tell you the story of Ethney…
Like many people getting started in business Ethney had big plans of how well her business would do during its first year.
Ethney was a planner so she wanted to prepare everything before finding her first client.
She developed a solid business plan, put all her software and systems in place, and got her branding and website ready.
She also hired an accountant and even consulted with a lawyer for her contracts.
So, when you look at her business from the outside it was perfect.
However, there was only one problem…
Ethney didn’t have a single client.
It means that she really needed to get clients fast otherwise she’d end up with one expensive hobby.
So, what can she do to resolve this problem?
In this resource, you’ll learn 5 ways to find clients using Facebook groups as well as what you need to do to be ready to get paid.
5 Reasons Why You’re Not Getting Clients in Facebook Groups
Before diving into how to quickly and easily find clients using Facebook groups, let’s first at 5 ways that don’t work.
A little background about me…
I started my digital business just before 2020 when we had that major global event.
My first client as well as my first $5,000 online came from me finding a client using a Facebook group.
I’m telling you this so you’ll realise that I’m not just talking about theory but something that worked for me in real life.
So, here are 5 ways to repel potential clients inside Facebook groups.
1. Ignoring a Potential Client’s Request to Not Send a DM
I see this quite often inside Facebook groups where a potential client would say something like “no DMs”.
Quite a number of freelancers or VAs would ignore this and send a direct message anyway.
I remember there was a time when I advertised a role for one of my clients and I asked potential freelancers to send me a DM.
It was so overwhelming that I swore never to do it again.
2. Not Paying Close Attention to Their Requirements
One of the most annoying things anyone can do when offering a service is not ‘listening’ to your potential client’s needs.
When a prospective customer publishes a post inside a Facebook group giving an overview of their needs and pain points.
In many instances, they are looking for a specific solution or result.
For example, the person may say, “I’m not looking for a program or training but a done-for-you service”.
A freelancer may write in the comments, “___________has a really amazing program that would be a great fit for your needs”.
What does the client want? These potential customers are normally cash-rich and time-poor so they have no interest in yet another training program.
3. Using Vanilla Responses When Commenting
When trying to get the attention of new clients one of the best ways to get lost in the crowd is to reply like everyone else.
Responses like “I sent you a DM”, “here’s a link to my portfolio” and “Applied”.
Yes, I hear complaints all the time from freelancers who say that they don’t bother applying for a role that has dozens of comments on it.
The question though is, what are you doing to stand out in that crowd?
4. Doing a Copy and Paste Attempt
Another reason why you’re not getting clients using Facebook groups is when you take a slapdash approach.
In other words, you prefer to hurriedly apply or reach out to 100 potential clients every week.
Instead of spending quality time reaching out to only 25 using a unique approach for each one.
Remember that quality beats quantity every single time.
5. Looking for Work Posts
This may sound strange…
You are looking for clients and publishing a post inside a Facebook group saying that you are looking for clients doesn’t really work.
The reason for this is that it screams desperation and potential clients will take advantage of this weakness.
There is a clever way to do this which I’ll mention later in this resource.
Your Ideal Clients
Okay, to begin this journey, having a very clear picture of your ideal client would help you to succeed at finding clients in Facebook groups.
If you don’t know who your ideal target audience is then you won’t have a deep understanding of how you can help them.
Let’s look at a specific example of a social media manager.
As you probably know when a client is looking for a social media manager the person they are likely to hire is someone who understands their clients.
Here’s why…
Your ideal client dislikes the hiring and onboarding process, so the person who can hit the ground running is the person who’ll get the job.
Take some time to figure out what you enjoy doing the most in the services that you provide.
Also, figure out which clients you absolutely enjoy working with to provide that service.
Knowing who your ideal client is, where they hang out, where they go when they have specific questions and where they are in that painful journey will enable you to speak to their need better.
Joining Relevant Groups
When you know who your ideal client is and where they go to ask questions then it’s time to join those groups.
Did you know that as of August 2022, there are over 10 million groups on Facebook? That’s a lot of Facebook groups!
Also, the maximum number of groups that you are allowed to join is 6,000.
It means that there is so much opportunity out there when it comes to finding clients in large Facebook groups.
Are you still wondering which groups to join to find your clients?
Let me ask you a question…
What software or platforms are your clients using daily in their business?
When they have a problem or question with that platform where do they go for help?
Let me give you a practical example, I enjoy helping clients with Kajabi and ActiveCampaign.
So, I’ve joined groups in that area of specialisation so that I can meet potential clients.
For example, Kajabi has an official support group on Facebook.
Therefore, you should do the same, even if all your clients are interested in are bullet journals or pretty stationery.
Depending on your offer remember that you can also join local groups to find clients.
Start Your Own Facebook Group
Did you just say that you cannot find a group on Facebook where your clients are asking questions?
If you said yes, then I would encourage you to create your own FB group to develop a sense of community.
Now, I have to tell you that growing your own Facebook group is hard work and it does require some level of strategy to pull it off.
Using Facebook lead ads or Facebook ads with the lead objective is an effective way to grow your Facebook group.
The good thing about having your own Facebook group is that you decide who gets in or not.
Your Facebook group members will get access to you and learn the best practices for their business.
You get to post whatever you want (well almost because Facebook is now deleting posts everywhere like crazy).
You’ll have a group of business owners at different stages of their growth journey and it means that your pipeline of prospects will always be full.
As a service provider, you can publish valuable content and even use live video to warm up the members of the group so that they can become ideal customers.
Another advantage is that you’ll get to assign group admins and assess your client’s needs by looking at the popular posts inside the group.
Create a Facebook Business Page
In order to build that know, like and trust factor online it’s important to have a presence about who you are and what you do.
It not only builds brand awareness but tells people in your industry that you are serious.
A great way to achieve this is by having a Facebook page. It demonstrates that you are serious about doing business online.
If you are worried about having a page without any likes or only your friends and family like the page.
Remember that you can always run a page likes campaign so that you can get to your first 100 – 200 page likes.
It’s important to complete it as much as possible so that you can let Facebook know that you are serious.
There’s no need for you to add an address or phone number and you can always link to another social media platform if you don’t have a website just yet.
How to Get Clients from Facebook Groups
Now that you have an overall idea of how to know your ideal clients, why join relevant groups or even create your own Facebook group as well as what you shouldn’t do.
Let’s look at 5 ways to find clients using the strength of Facebook groups.
Remember that you don’t have to use all of these methods.
In fact, just using one of them will get you the results that you need.
1. Answering Questions
This one may or may not come as a surprise to you but answering questions in a clever way always sets you up as an expert.
The answers you give must provide value without expecting anything in return.
In fact, when you answer the question it would be like writing a summary of a blog post for the question that has been asked.
Of course, there are some questions that would take a bit of screen sharing to illustrate the solution so try bullet points instead.
So, do as much as you can within reason.
At the end of your answer or at the start you can say something like this.
“Several of my clients had a similar challenge and the way I solved it was….”
Or, “some of the members of my group had a similar challenge and we got it sorted within 24 hours by doing…”
2. Asking Open-Ended Questions
Sometimes a potential client may come into a group and say something like, “I’m trying to make a decision between X and Y, what’s your preferred option”.
Most service providers will jump in the comments and say, “X” or “Y” but you need to be the person that sticks out and instead ask an open-ended question.
In case you don’t know what that is, these types of questions need a deeper answer other than yes or no.
They normally start with, who, what, where, when or why.
The response to this type of question is never a one-word answer and the response will give you the ability to ask even deeper questions.
When you ask these questions you stand out as an expert and as someone who really cares about your potential clients.
3. Building Relationships
I am sure that you didn’t see this one coming. Lol!!😂
So often we forget that social media is a place to get to meet new people and build a network of people who know, like and trust each other.
Yes, you are looking to find clients online but it’s also important to find people who you enjoy working with for a long time.
If you have been a freelancer or a virtual assistant for some time, you’ll know that there are scammers as well as clients who can be scary to work with.
Therefore, building relationships will help you to know who the nice people are in a group.
Also, you’ll get a bunch of referrals from building relationships because these people know you as the go-to person for the service you offer.
4. Commenting on Promo Threads
There are some groups that have threads/posts for specific days of the week.
Be sure to read the rules before joining those groups or even after you join so that you don’t get in trouble for sharing links or promoting on the wrong day.
Some of them allow you to tell everyone what you do without sharing a link to your business.
Others let you share your latest blog post or free offer.
I can think of one specific one that encourages you to look for beta testers for your product or service.
There are even some that would encourage potential clients to say what type of service they are looking for or what problems they are experiencing.
5. Guest Speakers
Did you know that there are groups where people are looking for guest speakers?
You are probably thinking why on earth would you be interested in groups for guest speakers?
The truth is that you are an expert in the service that you offer because you solve a problem.
There are coaches, course creators and group owners who are always looking for guest speakers to help their members solve problems.
For example, my 3 areas of specialisation are funnels, digital marketing and tech set-up.
Therefore, I can offer some insight into how people can overcome problems they are facing in these 3 areas.
You can do the same for your area of expertise.
How to Jump-Start Your Results in an Existing Group
After joining a group consider looking for existing content where you can join in the conversation.
You can go as far back as 3-6 months and start commenting on those older posts.
In large Facebook groups, this can be tricky if you don’t know how to add value.
When inside the group, go to the search bar for the group and search for the following:
The keywords or phrases that your potential clients use to describe their problem
The name of the software and tools they use to solve those problems
Here’s an example of a search in a group that I’ve joined.
First step, head to the top of the page and click on the little magnifying glass so that the search bar will pop up.
Enter your keyword, name of software or problem phrase and hit enter.
You’ll see the results on your right as well as options on your left to customise the search results.
I would normally toggle on “most recent” so that I can see them in reverse chronological order.
Next step, scroll through the results until you find a post where you can add value and write a comment, always adding valuable resources too.
Summary
While finding clients from Facebook groups may not be the easiest task in the world it sure beats going out in the rain and cold in a market selling goods.
Or worse, attending a trade fair and handing out business cards.
In fact, you can meet more people online or even network faster online to a much bigger audience.
The trick is to do it consistently for 3-6 months so that you become the go-to person in your area of specialisation so that others will start tagging you on autopilot.
You’re probably thinking that you have no idea what your area of speciality is in terms of expertise.
Or you may be worried about what will happen if you change your expertise.
The reality is that you need to start somewhere and then when the time comes to change you can refer those potential clients to others in your network.
October 9, 202320 min
How to Get Clients on LinkedIn Fast [Even as a Newbie]
Martha was desperate she started her business and she wanted to know how to get clients on LinkedIn.
The challenge is that Martha was unexpectedly made redundant at her 6-figure job due to her company outsourcing to low-cost locations.
Rather than adopting a wait-and-see attitude, Martha wanted to develop an alternative income source as soon as possible.
Her 15 years working in business operations leave her with no choice but to promote her business and close sales, even if this is 100% new to her.
Do any of these sound relatable to you?
You’ve always used LinkedIn as an online resume
Your current connections are not your ideal clients
The thought of promoting your business to your connections makes you feel icky
You have no idea how to use LinkedIn to find clients
If only there was a simple guide to give you step-by-step instructions.
In this resource, you’ll discover 5 secrets to getting your first client on LinkedIn in the next 30 days.
Why LinkedIn is the Best Platform to Find Buyers
Have you ever wondered why LinkedIn is one of the best places to find clients or for lead generation of any kind?
Well, let me help you with this aha moment.
When it comes to social media platforms, LinkedIn is the only one that your potential clients volunteer to divulge their buying power.
As a professional network, people are forced to complete details about their profession and qualifications.
The only other platforms that come close are X (formerly Twitter) and Instagram.
Titles like VP, Manager, Director, President, CEO, Founder and COO scream to others that I influence buying decisions at this company.
A person’s LinkedIn profile also reveals information about education, interests, past experience and stability.
The only difficulty you’ll encounter is actually sending a ‘cold outreach’ connection request or sending an InMail.
If you feel so inclined you can upgrade to the Sales Navigator subscription on this social media platform.
Your Target Audience
One of the first things that you’ll need to do before reaching out to prospective clients is to figure out or get clear on your target audience.
Do you know who that person is and where they hang out online?
What about their problems or the pain points you are trying to solve?
Ever wondered about where they are in their journey right now and what questions keep popping up in their heads each day, week and month?
What keeps them awake at night?
Having a really good understanding of your target audience is one of the keys to successfully finding and/or attracting your potential clients on LinkedIn.
In case you are wondering why, I’ll explain in greater detail in the next section.
Let’s look at the best practices for your LinkedIn profile. You do need a LinkedIn account for this to work.
Your LinkedIn Profile
Did you know that your LinkedIn profile acts as a sales page for your potential clients?
I know you’re skeptical about that statement but hear me out.
When you reach out to someone on LinkedIn, especially if they don’t know you the first thing they do is head over to your profile to ‘check you out’.
If your profile has a professional headshot, is optimised and speaks to your target audience then there’s a high chance that they’ll convert to a paying customer.
The top section of your profile serves as a headline, sub-headline and summary of what you do and who you help.
Below that you have a featured section which is a great place to add links to items such as lead magnets, testimonials and your lowest price offer.
The next section is your latest activities, posts, articles and stuff you commented on across LinkedIn.
Right below that is an about section, use this space to speak directly to your potential clients including the results you can give them.
This is followed by your experiences showing your potential clients why you’re qualified to help them.
On the topic of optimisation be sure to add relevant keywords on your own profile that your clients are searching for on LinkedIn.
Also, check out this resource I made a few years ago.
Do you see why your LinkedIn profile is like a sales page?
LinkedIn Company Page
Depending on where you are in your business growth or journey, you’ll be interested in setting up a LinkedIn page for your business.
A key benefit of doing this is that it gives you the ability to see more granular analytics on who is engaging with your content.
It helps you to grow a business brand too.
If you plan to run ad campaigns on LinkedIn at some point then you’ll only be able to do this from your LinkedIn page.
Paid campaigns are not available for personal profiles.
You also have the ability to boost employee posts as thought leaders from a business page campaign.
Having a LinkedIn page is not a requirement for you to effectively generate leads on LinkedIn.
Advanced Search Feature
This is super important if you want to find potential clients on LinkedIn.
Using LinkedIn’s advanced search functionality will really help you identify and pinpoint your potential clients in a crowd.
For example, if I want to find anyone who is a founder and also a business coach.
To get the best search results possible click on the filters on the far right.
You’ll notice that you have the ability to search by connections, followers of, location, current company, past company, industry, profile language and title.
Plus, if that wasn’t giving you the results you need you can also add boolean search to your query.
For example, “(founder + business coach) OR (owner + business coach)”. Including the parentheses will help strengthen the results of your search.
5 Ways to Get Clients on LinkedIn Fast
Now that you have a better understanding as to what’s available on the LinkedIn platform let’s see how you can use it to get clients.
Remember that you don’t have to use all these 5 ways to get clients.
I’m not asking you to suffer from overwhelm.
Just take note of each one to see which one resonates with you and the way you work.
It’s important that your profile is ready for traffic before attempting any of these options.
1. Commenting on Viral Content – Where Your Potential Client Hangs Out
One of the best ways to get in front of your potential clients is by commenting on the feeds where they can see you.
Before you head off to comment on everything that’s going viral, first curate your feed so that you can see content that’s relevant.
When you go to LinkedIn type in the hashtag(s) that your ideal client would follow.
For example, here is a search I did looking for the hashtag business coach.
As you can see straight away the very first post is a viral post. I can simply read the post, watch the video and leave an intelligent relatable comment.
It’s important that you’re not obnoxious but you can be kind and entertaining.
When you make people laugh you become more memorable and they head over to your profile to ‘check you out’.
2. Creating Delicious or Valuable Content
Okay, I have to admit that this one takes more creativity and genius to stand out from the crowd.
Publishing original content means that you are in the spotlight. I also need to remind you that it’s difficult to get engagement on average LinkedIn posts.
However, one cool hack I have learned from publishing content on Facebook is to create a series on an interesting topic and make sure that it’s entertaining.
You can also just create something edgy as Shay Rowbottom does on her feed. See the screenshot below.
The video itself is less than 2 minutes long and it got over 2,000 comments, close to 18,000 likes and over 1,300 reposts.
With high-quality content like this, you’ll be sure to have new leads in your Inbox daily.
Be sure to create relevant content if you want to attract your dream clients.
3. Join LinkedIn Groups
A less effective method of getting clients on LinkedIn is joining groups on the platform.
While this strategy is not as effective as commenting on viral content or even creating cool content it still works and here’s why.
When you join relevant groups on LinkedIn you increase your exposure and network.
The way it expands your network is a bit strange but hear me out.
Before joining a group you have the ability to message people in your 1st and 2nd level without paying for LinkedIn Sales Navigator.
However, after joining a group you’ll instantly get the ability to directly message other people in your group because you are now connected to them.
4. Sending Messages (warmish outreach)
You might have heard this statement before but it is often said that the fastest path to cash is having conversations.
In other words, sending a message to a potential client to see if they may be interested in your offers is another way to pick up clients.
Of course, remember that nobody enjoys being sold to but they do enjoy buying the stuff that they need.
Here’s what you need to pull this off really effectively. You need a strategic outreach plan to help them.
After all, there’s a good chance you’ll generate warm leads from this activity alone.
So, you may visit their profile and notice that you can give them a few quick tips and tricks on how they can improve areas of their business.
For example, Hello (prospect), we’re part of the ___________(name of group) and I have a quick question for you.
I noticed that you’re a __________ helping ________. Would it help you if I were to share a free resource on how to get__________(the result that you offer)?
If they say yes then share it and ask them if there is anything else that they need help with in their life or business.
5. Sending InMail Messages (cold outreach)
Nobody likes sending cold outreach emails and nobody enjoys receiving them except in rare cases when it solves an urgent problem for them.
LinkedIn has a feature or powerful tool called Sales Navigator that gives you the ability to send direct messages to people outside your network.
With Sales Navigator you get 50 InMail credits each month and as far as I remember when someone doesn’t respond you get the credit back.
I know what you are thinking, 50 credits isn’t a lot and it isn’t but remember that you can still reach out to people in your network without paying.
Also, one BIG benefit of the Sales Navigator is the ability to search very granularly for your potential clients.
In terms of what you say when you reach out to them, it really depends on why you’re contacting them.
Always, remember that helping them works like a charm, you can congratulate them on a recent win or a new job.
For more clever ideas on how to break the ice, check out this tool here.
6. Growing Your Network (Bonus Client Getting Strategy)
You’ve probably heard it said many times in the past, your network represents your net worth.
Building relationships with small business owners can generate qualified leads.
So, remember that you can pop into LinkedIn every day and make new connections by sending 5-10 connection requests.
Of course, you’ll have to give the person a reason why it’s a good idea for them to connect with you.
I know it feels cheesy at first but remember that if your profile is optimised to the max and you give them a valid, magnetic reason then why will they say no?
Yes, I get some really lame ones all the time. “I noticed that we both shared an interest in marketing so I thought it would make sense for us to connect.”
Please promise me that you’ll find something more exciting.
If you’re still shy, you could choose the creepy alternative of viewing other people’s profiles.🤣
While there are several other ways to find clients online, LinkedIn is the best for 6 or 7-figure contracts.
How to Get Clients on LinkedIn FAQ
1. Why you are not getting clients on LinkedIn?
There could be many reasons why you are not getting clients on LinkedIn.  These include:
a. Your profile is not optimised sufficiently to get clients to reach out to you
b. You’re not getting in front of your ideal clients by engaging with content that they see
c. You haven’t given enough time after optimising your profile and engaging with content
d. Your potential clients aren’t sure how you can help them
2. How do you gain popularity on LinkedIn?
There are basically 2-3 ways to become popular on LinkedIn. These include publishing viral content on LinkedIn and engaging with other people’s viral content on LinkedIn by leaving a comment that stands out from the rest.
Finally, grow your network with LinkedIn influencers.
3. How do people get 500 followers on LinkedIn?
This is achieved by connecting with potential clients on LinkedIn.  Every day, for two months, send out 10-20 meaningful connection requests.  They would have to be irresistible enough so that these people would say yes.
4. What are 4 ways to attract customers on LinkedIn?
Here are 4 ways to attract potential customers on LinkedIn.
a. Optimise your LinkedIn profile to include benefits and results statements.
b. Leave clever and juicy comments on viral content where your customers are hanging out
c. Create relevant, juicy, viral content that  will attract your potential customers (think edutainment)
d. Grow your network and send introduction messages to those potential clients
5. What happens when you get to 10k followers on LinkedIn?
Well, as far as I am aware nothing really happens. I have over 10k followers and I don’t have any extra privileges compared to anyone else.  It just shows that you have a certain level of authority but not really because my followers don’t see most of the content that I publish.
Summary
Most people are of the opinion that LinkedIn is this stuffy place where you create a boring social media profile.
Here’s the thing, if you want to reach new prospects and close 5, 6 and 7-figure deals for your business then LinkedIn is a great way to find new clients.
It’s up to you to find creative ways to reach these future clients.
I’ve given you a few ideas that mostly go against the grain and make you stand out.
Let me tell you a little secret, many decision-makers scroll through LinkedIn looking for content that will give them comic relief.
Of course, no one will admit to this but you’ve got to trust me on this one.
I’ve spent 18 working in Fortune 500 companies generating leads using LinkedIn and the stuff that works falls into the category of edutainment.
Now, over to you, what kind of content will you publish to generate leads on LinkedIn?
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