
The Marketing Strategy That Took This Handyman Business to 7 Figures
What if not knowing how to do the actual work was an advantage? In this episode, I sit down with Tim Leary, founder of Handy's Handyman Services. Tim didn't grow up in the trades and he'll be the first one to tell you he isn't the guy you want swinging the hammer. But that's exactly what makes his approach to building a home service business so interesting. Tim and his dad started Handy's in 2024 almost by accident. Then his dad suffered a serious back injury and suddenly Tim had no choice but to figure out how to turn what they had started into a real business. We get into how he built systems around work he couldn't personally perform, why they invested heavily in branding early, and the simple marketing strategy they used to become recognizable in their market. Tim breaks down the actual playbook too: Google reviews, Facebook groups, yard signs, door hangers, referral partners, branded vans, and most importantly, doing it consistently. If you're a contractor who thinks you need another complicated marketing strategy, listen to this one. Sometimes the answer isn't doing more things. It's doing the simple things over and over until your market can't ignore you.What's in this episode: 00:00 Why Tim left a successful real estate career 04:30 Finding an opportunity in the handyman industry 08:45 The moment his dad's injury changed everything 13:15 Building a business around skills Tim didn't have 17:00 Systems, SOPs, and getting the business off his shoulders 21:00 Hiring employees before having consistent work 25:30 Building a brand people actually remember 31:15 Turning attention into a real marketing funnel 35:00 The neighborhood marketing strategy that started working 40:45 Tim's marketing playbook for contractors under $1M 44:00 Growing to nine employees and six vans 49:30 Scaling beyond Utah and building the next growth engine 52:45 What Tim would do with $1,000 if he had to start over Has running your business become too complicated and stressful?Build Pro gives contractors the systems to stop winging it and build a business that doesn’t depend on them in every decision.Watch these next:📹 I Achieved Work Home Balance with These 5 Simple Changes https://youtu.be/9yRaqwEe1fw📹 Construction Contractor makes millions |Turned $300K into $14M https://youtu.be/tYJYR3PkNN8📹 Is Your Contracting Business Costing You Family Time? https://youtu.be/G1KDIy4Q_Yk📹 Building a $35 Million Garage Door Contracting Business (Strategies shared) https://youtu.be/NPyeKq8mS3c📹 Struggling with Low-Performing Team? What You’re Missing as a Leader https://youtu.be/KQ0qcLg_kwIApply for Blueprint: https://www.buildpro.io/Contact & Social Media:Build Pro: https://www.buildpro.io/Instagram:https://www.instagram.com/gerrittbake/Facebook: https://www.facebook.com/gerritt.bakeSubscribe me to my YouTube channel:https://www.youtube.com/@buildprocommunity_______________________Build Pro is a coaching and operating system for contractors doing $500K–$5M. We install the people, process, and profit systems that get your business running smoothly and without you having to be trapped inside of it.





