June 16, 202655 min
Matt, David, Al, Hamish
Matt, David, Al, Hamish
Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Hosted by Subscription Doc
Episodes
146
Latest episode
Jun 2026
Language
EN
About the show
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
Listen to episodes
June 9, 202612 min
The Hidden Ceiling Killing Your Subscription Growth
Your subscription program isn't shrinking, but it isn't growing either. You're acquiring exactly as many subscribers as you're losing each month. That's the growth ceiling, and it's one of the most dangerous places a subscription brand can be.In this episode, I break down why subscription programs hit this equilibrium point and which lever to pull first to break through it (hint: it's probably not churn).What we cover:- The three pillars of every subscription program: subscriber count, AOV, and renewals- How to spot the growth ceiling using simple acquisition and churn math- Why equilibrium is a tipping point that can quickly turn into decline- The counterintuitive reason brands with great retention hit ceilings most often- Why brands under 10,000 subscribers should focus on acquisition, not churn- How offer testing (BOGOs, gift with purchase, bulk options) breaks the ceiling- The trade-off between subscriber opt-in rate and retention, and how to find your sweet spotSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
June 2, 202614 min
Your BFCM Subscription Playbook Starts in the Summer - Here's What to Do Now
Black Friday is months away - and that's exactly why you should be working on your subscription strategy right now. In this episode, I walk through the three things subscription brands should be doing this summer to set themselves up for their biggest sales period of the year.What we cover:Why blanket discounts box you into a corner during BFCMHow to mine your subscription data for high-LTV product combosUsing customer conversations to uncover what's working (and what isn't)How to build an offer testing flywheel before the fall rushWhat to look for in first and second month LTV when evaluating test offersSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
May 26, 202611 min
Why Most Subscription Brands Are Afraid of SMS (And What They're Missing)
Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the right way. What we cover:Why fear of SMS is really just loss aversion in disguiseHow SMS drives product adoption in the critical first monthUsing text to give subscribers control: skip, swap, pauseWhy SMS recipients show higher LTV even with an initial churn bumpTools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and SkioWhat to remove from your SMS flows (and where to send people instead)Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
May 19, 202644 min
The Ad Buying Math Most Subscription Brands Get Wrong
Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:Why ROAS constraints strangle your Meta spend before you ever hit your ceilingHow to calculate what a subscriber is actually worth - and use that to make buying decisionsLead vs. lag metrics: what ad buyers track vs. what actually moves the businessThe cash flow math founders miss when modeling customer acquisitionWhy discount-based offers produce lower-value customers (and what to do instead)How creative has become one of the most important targeting tools on MetaGuest: Trevor Crump, Co-Founder & CEO of Bestie MediaLinkedIn: https://www.linkedin.com/in/trevorcrump/Website: [https://www.bestiemedia.co/Podcast: The Unstoppable MarketerSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
May 12, 202610 min
How Grüns Built an Exit: LTV, Product, and Retail Done Right
Grüns just got acquired by Unilever - and there are real lessons here for every subscription brand paying attention. In this episode, I break down the three things Grüns did exceptionally well that set them up for an exit like this. What we cover:How Grüns used a 3:1 LTV to CAC ratio to grow profitably at every stageWhy product obsession is still the most underrated retention strategyHow retail expansion and multi-channel brand building created the opportunity Unilever actually boughtSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
May 5, 202633 min
Stop Obsessing Over Email: The Real Levers for Subscription Retention
Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:Why email is a secondary channel, not the starting point for subscription growthThe three real levers that move the needle: front-end offers, retention, and upsellsHow to think about causation vs. correlation when brands see churn spikes from emailWhy LTV is really about acquisition capacity, not profit for profit's sakeHow siloed growth and retention teams hurt subscription performanceThe membership models non-consumable brands (jewelry, apparel) are using right nowWelcome kits and starter kit offers that actually drive commitmentGuest: Josh TayLinkedIn: https://www.linkedin.com/in/josh-tay/Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
April 21, 202618 min
How AI Search Actually Works, and What Subscription Brands Need to Do Now
AI is changing how customers find products — and most subscription brands aren't ready for it. In this episode, I break down how AI search actually works and what simple steps you can take right now to make sure your brand shows up. What we cover:Why AI search is different from traditional personalization (and why that matters)How AI uses context to surface products — and what that means for your websiteWhy conflicting information across your site can cost you the saleThe subscribe and save explainer page every brand needs to build (or audit)How to make shipping and delivery info visible to AI, not just humansWhy product use cases — including who your product is NOT for — are a competitive advantageThe difference between HTML and JavaScript for AI crawlabilityURL structure tips inspired by Chewy and PetSmartSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
April 14, 202617 min
Why Your Dunning Strategy Is Sending Customers to the Wrong Door
Most subscription brands are losing revenue to failed payments - not because customers don't want to pay, but because they're being sent to the wrong place to fix it. In this episode, I break down how payment processing actually works, what your processor health score means, and how to build a dunning strategy that actually recovers payments.What we cover:How tokenization and payment processing work in subscription commerceWhy your processor health score matters (and what hurts it)The math on why a 1% improvement in processing success is massive at scaleIn-app vs. third-party tools for payment recovery (Fly Code, Redux, Butter Payments)Why segmenting by payment method — credit card, Shop Pay, PayPal — is the key to better dunningHow to stop sending PayPal subscribers to the wrong update linkSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
April 7, 202611 min
Amazon vs. Your Shopify Store: How to Win the Subscription Customer
Amazon has real advantages - trust, convenience, price, and discoverability. But that doesn't mean your Shopify store can't win. In this episode, I break down exactly why Amazon pulls subscribers away from DTC brands and what you can do to fight back. What we cover:The 4 reasons customers choose Amazon over your siteWhy discounting alone won't beat themHow to build an offer that's impossible to replicate on AmazonTools that bring Amazon-level delivery transparency to your subscription experienceWhy SMS is one of your most powerful retention toolsSubscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
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