Subscription Box Answers

Hosted by Liam Brennan

Business

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Episodes

190

Latest episode

Aug 2026

Language

EN-US

About the show

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn. Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here. I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income. Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!

Listen to episodes

60 recent

August 31, 202610 min

Do These 10 Things To Have A Terrible Q4

If You Want to Have a Terrible Q4, Do These 10 Things This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4. Yet people continue making them year after year. If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if you actually want a successful Q4, do the complete opposite.

August 24, 20269 min

How To Use "Mini Campaigns" On Meta To Grow Your Subscription Box Business.

Today I’m talking about something I’ve been doing with Meta ads that goes against a lot of the advice you hear at the minute. Running lots of smaller campaigns instead of putting everything into one big campaign. It’s something that’s been working well for me across a few different accounts. Usually I’ll have campaigns running on smaller budgets and spread the spend out, rather than trying to force everything through one massive campaign. It gives me more control. If something starts going south, I can turn it off pretty quickly and replace it without messing with everything else. Obviously, if you can scale one big campaign and it keeps performing, great. But for a lot of subscription box businesses, there simply isn’t enough demand to keep scaling one campaign forever. With Q4 coming up, this can be a really handy strategy to have in your back pocket. I explain exactly how I’m doing it in today’s episode.

August 17, 202610 min

Should You Buy Another Subscription Box Business?

If you’re given the opportunity to buy another subscription box business, should you do it? In this episode, I walk you through the pros and cons of acquiring another subscription box, what you need to look out for before doing a deal, and the biggest mistakes that could turn a great opportunity into a very expensive problem.

August 10, 202615 min

If I Lost Everything & Had to Start a Subscription Box From Scratch, Here’s What I’d Do

If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do? In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that can actually become profitable. After 10 years in the subscription box industry, there are a lot of things I’d do differently if I had to start all over again.

August 3, 202614 min

Don't Become A Subscription Box Advertising Victim This Q4...

To build a successful business, you need one thing above all else... A way to acquire customers that's repeatable, profitable, and scalable . That's the real secret. Without it, your business will always struggle to grow, no matter how good your product is. In today's episode, I break down what it really takes to build a customer acquisition system that fuels long-term growth. I'll also show you how to avoid becoming an advertising victim. If you want to grow your business with confidence, this is an episode you won't want to miss.

July 27, 202614 min

Q4 Prep: Do This Now To Make The Most Money Before Year End

Q4 is fast approaching... and for most subscription box businesses, it's the biggest opportunity of the year. This is where you'll make the most money, but only if you prepare properly. In today's episode, I share exactly what you need to do right now to put yourself in the best possible position for a record-breaking Q4. From choosing the right offer and planning your stock to getting your cash flow ready and preparing your marketing, I'll walk you through the practical steps you can take today to maximise your sales before the end of the year.

July 20, 20268 min

How to Use Cultural Moments to Sell More Subscription Boxes

In This Episode, I'll show you how we used cultural moments like the World Cup to make the exact same subscription feel fresh and relevant, without changing the core offer. You'll also learn how to apply the same strategy to events like Wimbledon, Fashion Week, Christmas and more, so you can grab attention, create urgency and sell more subscriptions throughout the year.

July 13, 20269 min

This Is Probably The Reason Your Lead Quality Is Rubbish!

Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money? In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads. They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly… But a few weeks later, they realise something important: Nobody is buying. The truth is Meta is extremely good at finding exactly what you ask for. If you ask for cheap leads, it will find people who complete forms. That doesn’t always mean it will find people ready to become paying customers.

July 6, 202612 min

All Revenue Is Not Created Equal....

In this episode of Subscription Box Answers , I’m giving you an important reminder… Not all revenue is created equal. Some revenue is good, the kind that actually makes your business stronger, grows your profit, and puts money in your pocket. But some revenue is bad revenue… It gives you that big dopamine hit when you see sales coming in 😂 The Stripe notifications are flying. The numbers look amazing. But behind the scenes? You’re losing money on every customer. And that type of growth can kill your subscription box faster than standing still. In this episode, I break down the difference between revenue that grows your business… and revenue that quietly destroys it. Because the goal isn’t just more sales. The goal is building a subscription box that actually makes money.

June 29, 202616 min

How To Sell Your Subscription Box And Make Maximum Money

On this episode of Subscription Box Answers, we discuss how to maximise the value of your subscription box business when it comes time to sell. We cover why the best exits are planned months, sometimes years in advance, and how identifying the right type of buyer can dramatically increase what your business is worth. If you're planning on selling your subscription box at any point in the future and want to make the process as smooth as possible while maximising the amount of money you walk away with, this episode is for you.