Subscription Box Answers

Hosted by Liam Brennan

Business

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Episodes

180

Latest episode

Jun 2026

Language

EN-US

About the show

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn. Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here. I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income. Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!

Listen to episodes

60 recent

June 15, 202616 min

Stop Playing Entrepreneur (And Start Building Your Business)

In this episode, I talk about one of the biggest mistakes I see entrepreneurs make over and over again: action faking.After building BusterBox to over $15 million in sales and coaching hundreds of subscription box founders, I've realised that most people don't fail because they aren't working hard, they fail because they're working on the wrong things.From obsessing over logos and branding to buying endless courses, attending networking events and spending hours creating content instead of selling, it's easy to mistake being busy for making progress.In this episode, I share why the founders who succeed are the ones who take imperfect action, launch before they're ready and spend their time on revenue-producing activities instead of looking busy.If you've ever felt like you're working flat out but your business isn't moving forward, this episode will help you refocus on what actually matters.I hope you enjoy it!

June 8, 202617 min

How To Make The Most Money Possible From Your Subscription Box This Summer

Summer can be a challenging time for subscription box businesses.Customers are going on holidays, spending more money on experiences and often buying less online.But that doesn't mean your sales have to slow down.In this episode of Subscription Box Answers, Liam Brennan shares 5 practical strategies to help you keep sales flowing throughout the summer months and position your business for a strong Q4.You'll learn:✅ How to create summer-specific offers that customers actually want✅ Why reactivating former subscribers can be one of your biggest growth opportunities✅ Simple ways to increase revenue from your existing customers✅ How to build a valuable lead list before the Q4 rush begins✅ How AI can help you create more marketing and test ideas faster than ever beforeWhether you're launching your first subscription box or already have hundreds of subscribers, this episode is packed with actionable ideas you can implement right away.Enjoy the episode!

June 1, 202612 min

How Subscription Box Owners Can Use AI to Get More Customers

On today's episode, I share practical ways you can use AI to get more customers for your subscription box business.I break down how we're using AI to create ad creatives, write emails, generate marketing ideas, test offers, and save countless hours across our businesses.The pace of change has been incredible over the last few years, and AI is quickly becoming one of the most powerful tools available to subscription box founders.Whether you're just getting started or already have an established subscription box, this episode will give you ideas you can start implementing immediately to improve your marketing and grow your subscriber base.Tune in to discover how AI can help you work smarter, create better marketing, and attract more customers.The video tool I mentioned - https://deevid.ai/

May 25, 202618 min

7 Things I Would Never Do Again If I Launched A Subscription Box

What if you could avoid the mistakes that nearly destroyed my subscription box business over the last 10 years? 👀In this episode, I’m breaking down the 7 things I would NEVER do again if I was launching a subscription box from scratch in 2026.Some of these mistakes cost us serious money.Some nearly killed cash flow.And some caused way more stress than they were ever worth.I talk about:Why I’d never use deal sites like Groupon or Wowcher againThe margin mistake that quietly destroys subscription box businessesWhy I’d push long-term subscriptions from day oneThe inventory lesson I learned the hard wayThe truth about retention (and why most “hacks” don’t actually move the needle)Marketing advice I wish I ignoredWhy building custom funnel software turned into a complete nightmareThis episode is brutally honest and packed with lessons I wish somebody told me before I started.If you’re launching a subscription box… or trying to grow one profitably… this episode could save you years of frustration, wasted money, and bad decisions.

May 18, 20269 min

Should you add a subscription to your existing business?

In this episode of Subscription Box Answers, we dive into one of the biggest missed opportunities in business right now… adding a subscription model to an existing business.So many entrepreneurs are sitting on a goldmine without even realising it.Whether you run an ecommerce store, service business, coaching business, info product brand, or even a local business… there may already be an opportunity to create recurring monthly revenue from the audience and customers you’ve already built.If you’ve ever wondered whether your business could support a subscription model… this episode could completely change the way you think about growth.

May 11, 202610 min

What to do if your Subscription Box Launch Flops!

What do you do when your subscription box launch flops? Panic? Shut everything down? Give up? Absolutely not.In this episode, I break down exactly what to do if your launch didn’t go according to plan. Because the truth is… a launch is just a launch. It does NOT define your business or your future success.You’ll learn how to regroup, figure out what went wrong, improve your offer, and keep moving forward instead of making emotional decisions. Some of the biggest subscription box businesses started with disappointing launches.If your launch underperformed, this episode could be exactly what you need to hear right now.

May 4, 202616 min

5 Reasons You Can't Grow Your Subscription Box Business.

On today’s episode of Subscription Box Answers…I’m not holding anything back.If your subscription box isn’t growing…It’s probably down to ONE of these 5 reasons I break down in this episode.It's time to be really honest with yourself.Take a listen 👇Because this might be the reality check you need…To finally take your subscription box to the next level.Join Subscription Box Founders Here - https://www.skool.com/subscriptionboxfounders/about

April 27, 202616 min

How To Improve Your Subscription Boxes Profitability

If you want to make more money from your subscription box…This is the episode you need to listen to.I’m breaking down exactly how to make your core subscription more profitable.No adding random products. No complicated strategies.Just simple, proven ways to make more from what you already have.Take a listen 👇

April 20, 202610 min

How We Accidentally Built a Second 7-Figure Business

Most subscription box owners are obsessed with one thing…👉 Selling more boxes.Better offers. More ads. Higher retention.All of that is REALLY important. I should know, as I have spent the last few years banging on about it on this podcast and doing it every single day in BusterBox.But what if theres another way to look at things!In this episode, I break down how we went from focusing purely on our subscription… to launching a completely new business that’s already on track to hit 7 figures in under a year.And more importantly…👉 The shift in thinking that made it happen.This isn’t about launching a prize business.It’s about understanding that your subscription box is just ONE way to make money in your niche.If you want to increase customer value, reduce risk, and unlock new growth…This episode will change how you look at things.

April 13, 202612 min

What Is Working For Subscription Box Meta Ads In 2026?

In today’s episode of Subscription Box Answers, I break down what’s actually working on Meta ads in 2026 for subscription box businesses.This is by far the question I get asked the most…And it’s been a while since I’ve shared a proper update.So in this episode, I walk you through what we’re seeing right now — inside our own ad accounts and across multiple subscription box brands.No theory.No outdated tactics.Just what’s driving subscribers today.If you’re running ads (or thinking about it), this is one you don’t want to miss.