Subscription Box Answers

Hosted by Liam Brennan

Business

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Episodes

200

Latest episode

Nov 2026

Language

EN-US

About the show

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn. Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here. I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income. Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!

Listen to episodes

60 recent

November 2, 202610 min

You could be hurting your META performance by doing these things!

On today’s episode, I’m back talking about Meta ads. Things have changed since the Andromeda update, and some of the advice you’ve been following could actually be hurting your performance. I’ll talk through the things to watch out for, why commonly recommended tactics don’t work for every account, and what to consider before making changes to your campaigns. If you’re running Meta ads for your subscription box business, this episode will help you question the advice you’re following and make more informed decisions.

October 26, 202614 min

How To Boost Your Website Conversion Rate This Q4

On today’s episode of Subscription Box Answers, I’m sharing practical tips to help you boost your website’s conversion rate this Q4. If you aren’t converting at least 2% of your visitors into customers, growing your subscription box business can become expensive and slow—especially when advertising costs rise. I’ll walk you through simple improvements to turn more visitors into paying subscribers and get more from the traffic you’re already paying for.

October 19, 202611 min

Why Subscribers Cancel After Their First Box (And How to Fix It)

Getting somebody to subscribe is only the first step. What happens when they cancel after their very first box? In this episode, I break down five reasons new subscribers leave early, from signing up purely for the discount to a disappointing first experience or having too much product. I also explain what you can do to improve retention, build excitement for box two and understand why your customers are cancelling, so you can stop constantly replacing subscribers and start keeping more of them.

October 12, 20267 min

Should you still run old school retargeting ads in 2026?

I recently tested an old-school retargeting campaign for a subscription box business. This used to be a fantastic way to follow up with people who were interested but hadn’t signed up yet. It helped bring down CAC and turn more of those people into customers. Well… this time, the results were garbage. 😂 In this episode, I share what happened, discuss what’s changed and explain why the approach that worked so well before might not deliver the same results today.

October 2, 20266 min

Should you sell one time boxes?

Should you sell one-time boxes in your subscription box business? The answer is maybe but it all comes down to the numbers. In this episode, I explain why you need to understand how much it costs to acquire a customer, how much profit you make on each box, and how many one-time buyers become long-term subscribers. One-time boxes can be a great way to introduce people to your business, but do the finances actually make sense? Let’s break it down.

September 28, 20266 min

Does Your Subscription Box Website Really Need A VSL?

Should You Use a VSL on Your Subscription Box Website? Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout? In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I’d focus on first when building a sales page, and when a video could be worth testing. If you’re thinking about adding a VSL to your website, this episode will help you decide whether it’s the right next move for your box.

September 21, 202614 min

What I’ve Really Been Doing for the Last 12 Months

A lot has changed over the last 12 months. In this episode, I’m sharing what I’ve really been working on behind the scenes from launching TopDog Prizes and growing it into a seven-figure business in a very short space of time to everything happening with BusterBox and my Subscription Box Founders Skool membership. I also talk about what I learned from running monthly five-day challenges, why I changed my marketing strategy and the new book funnel I’m currently building. Most importantly, I explain how we used the audience, experience and marketing skills we developed through BusterBox to identify an entirely new business opportunity and how you can uncover similar opportunities within your own business.

September 14, 202610 min

Do These 10 Things To Make Sure Your Meta Ads Convert This Q4!

Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition. In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4. I cover: Why you should turn off Meta’s AI enhancements How to create a strong offer that drives action Knowing your maximum allowable CAC Why you need both Reels and static images Creating seasonal ads for Halloween, Black Friday and Christmas Following up with potential customers every day Making sure one-time products are actually profitable Getting your website ready to convert more visitors Checking your Meta Pixel and conversion tracking Why you need to start testing before advertising becomes more expensive Simply spending more money on Meta ads is not a strategy. You need the right offer, accurate numbers, strong creative, consistent follow-up and a website that converts. Get these things right now, and you will give your subscription box business the best possible chance of having a very strong Q4.

September 7, 20268 min

How to Win Back Cancelled Subscribers With Meta Ads

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back. In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back. These people are often far easier and cheaper to convert than complete strangers. If you’re constantly chasing new subscribers while ignoring the ones who have already bought from you, you could be leaving a serious amount of money on the table.

August 31, 202610 min

Do These 10 Things To Have A Terrible Q4

If You Want to Have a Terrible Q4, Do These 10 Things This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4. Yet people continue making them year after year. If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if you actually want a successful Q4, do the complete opposite.