Strut It: Bold Visibility through Instagram Marketing

Hosted by Elizabeth Marberry

Business Entrepreneurship

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Episodes

165

Latest episode

Oct 2026

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EN-US

About the show

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space? You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work. Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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October 26, 2026Episode 14033 min

5 Instagram Growth Hacks You’re Missing (And How to Fix Them) - Part 1

Send us Fan Mail If you are a business owner who has been showing up on Instagram, creating content, and wondering when this is actually going to bring you more clients and customers, today’s episode is for you. I am sharing five things I wish I had known when I first started using Instagram for my business, along with some things I am coaching my clients through right now. WHAT YOU’LL LEARN IN THIS EPISODE Hack 1: Get clear on your offer and who you are helping and why this is the foundation of everything that follows Hack 2: Go narrow with your messaging and how specificity is what makes a total stranger stop scrolling Hack 3: Know what happens after someone finds you and why most business owners have no answer to this question Hack 4: Give growth time but be willing to take new actions and what the difference looks like in practice Hack 5: Use Instagram to build relationships and how to pitch a collaboration even when you think your account is too small LINKS MENTIONED DMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

October 19, 2026Episode 13955 min

The Instagram-to-LinkedIn Strategy Every Business Owner Should Know with Michelle J Raymond

Send us Fan Mail I am so excited for today’s conversation because we are talking about something I get asked about all the time: LinkedIn. Specifically, how to take the content you are already creating on Instagram and use it to build visibility and authority on LinkedIn without starting from scratch. My guest today is Michelle J Raymond, a globally recognized B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn. She has spent over two decades in B2B sales and built one of the most practical, no-hype LinkedIn podcasts available today. What I love most about Michelle is that she is not going to tell you to abandon Instagram or that LinkedIn is better. She is going to show you how the two platforms work together to build a business that gets found by more of the right people. WHAT YOU’LL LEARN IN THIS EPISODE 04:52 Why LinkedIn is no longer just for corporate job seekers and why small business owners and coaches are leaving serious money on the table by ignoring it 10:18 The key difference between Instagram and LinkedIn audiences and why the same person behaves differently on each platform 16:35 How to repurpose your best Instagram content for LinkedIn without it feeling recycled or out of place 22:47 What the LinkedIn algorithm rewards right now and why it is actually easier to get organic reach on LinkedIn than Instagram in 2026 29:14 The Power of Two: Michelle’s signature framework for how personal profiles and company pages work together to amplify your LinkedIn results 34:58 The biggest mistakes small business owners and coaches make when they try LinkedIn and how to avoid them 41:22 Michelle’s practical starting point for anyone who wants to get going on LinkedIn without adding hours to their content calendar ABOUT OUR GUEST: Michelle J Raymond Michelle J Raymond is a globally recognised B2B LinkedIn strategist, founder of B2B Growth Co , international speaker, and co-author of two books on LinkedIn strategy: Business Gold and The LinkedIn Branding Book: Power of Two . With over two decades in B2B sales and more than a decade specialising in LinkedIn, Michelle helps businesses and entrepreneurs turn LinkedIn into a trusted, practical channel for growth. She hosts Social Media for B2B Growth , one of the most respected LinkedIn strategy podcasts globally, and is known for practical, no-hype advice that actually works. b2bgrowthco.com Michelle J Raymond on LinkedIn Social Media for B2B Growth Podcast Business Gold book and The LinkedIn Branding Book: Power of Two LINKS MENTIONED DMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

October 12, 2026Episode 13847 min

How to Find Your Niche as a Multi-Passionate Entrepreneur with Talia Schneiderman

Send us Fan Mail I am so excited for today’s conversation because it is one of my favorite kinds of episodes to record: a real, honest client success story told by the person who lived it. I am sitting down with Talia Schneiderman, a multi-passionate entrepreneur, Meisner-trained actress and acting teacher turned creative identity mentor, millennial mom of two, and someone who has spent the last 12 months in private mentorship with me building her coaching business from the ground up. And I mean the ground up. When we started working together, Talia did not yet have a clearly defined audience, a signature offer, a way to accept payments, or a finished framework. What she had was the desire to build something real and the willingness to keep going even when it got hard. And it did get hard. Today she is going to share the honest version of that journey. WHAT YOU’LL LEARN IN THIS EPISODE 06:00 How Talia found Elizabeth through a podcast interview and the moment of recognition that made her send the DM 11:30 What Talia’s life and business looked like when she first stepped into private mentorship and why she chose to get support before she had it all figured out 18:00 What they built in the first 90 days: target market research, her first coaching offer, business systems, and her first paying clients 24:30 When things got hard: the self-doubt, comparison, and temptation to pivot that arrived in the middle of the journey 31:00 The breadcrumb from a research interview that led Talia back to her Meisner acting background and changed the direction of her entire offer 38:00 What Talia’s coaching business looks like today and the offer she has built that finally feels completely like hers 44:30 Why Talia says she needed a business mentor and not another business partner and what that distinction made possible LINKS MENTIONED Talia’s Instagram Talia's website Apply to work with Talia DMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

October 5, 2026Episode 13751 min

How to Make Money on TikTok: 5 Revenue Streams You’re Probably Missing with Keenya Kelly

Send us Fan Mail I am sitting down with Keenya Kelly, a video and social media strategist who turned short-form video marketing into a seven-figure business. Keenya has helped over 10,000 entrepreneurs build brands on TikTok and Instagram, she has spoken on stages at Fortune 500 events and entrepreneurial summits, and she is one of the most energetic and knowledgeable people I know when it comes to making real money from short-form video content. Today we are talking specifically about TikTok: what the platform is doing right now in 2026, how small business owners can finally start treating it as a revenue stream instead of just a content channel, and the five ways Keenya sees entrepreneurs leaving money on the table every single week. WHAT YOU'LL LEARN IN THIS EPISODE 04:18 How Keenya turned TikTok into a seven-figure business and what she sees most entrepreneurs getting wrong about the platform 09:45 Why TikTok is a discovery engine and Instagram is a nurturing platform and why you need both working together 14:32 Revenue stream 1: TikTok Shop and how small business owners are generating passive income directly inside the app 20:11 Revenue stream 2: TikTok Live and the underrated power of live selling for coaches, product sellers, and service providers 26:44 Revenue stream 3: brand partnerships and creator programs and what you actually need to qualify 31:08 Revenue stream 4: driving traffic to your own offers through strategic content and DM automation 37:22 Revenue stream 5: repurposing TikTok content across platforms to multiply your reach without multiplying your effort ABOUT OUR GUEST: KEENYA KELLY Keenya Kelly is a video and social media strategist, keynote speaker, and the woman who turned short-form video marketing into a seven-figure business. She has helped over 10,000 entrepreneurs build brands on TikTok, Instagram, and beyond, and is known for her high-energy teaching style and practical, results-driven approach. She is a sought-after keynote speaker who has presented to Fortune 500 companies and entrepreneurial summits, and hosts The Download, her weekly newsletter on what is actually turning content into clients and cash. keenyakelly.com Keenya on Instagram @keenyakelly Keenya on TikTok @keenyakelly LINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

September 28, 2026Episode 13641 min

How to Automate Your Instagram Sales Funnel (Part 3)

Send us Fan Mail Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it. WHAT YOU'LL LEARN IN THIS EPISODE 04:10 What DM automation actually is and why it is one of the most powerful tools in your Instagram marketing system 06:59 How keyword automations work in practice and the exact setup Elizabeth uses for her free Instagram visibility jumpstart kit 14:19 Why DM automation outperforms "link in bio" and how reducing friction leads directly to more sales 18:37 What you can send through DM automation: lead magnets, product links, calendar links, podcast episodes, promo codes, and more 23:17 The two funnel types every beginner should know: the simple link funnel and the email collection funnel 29:30 Why you do not need thousands of followers or comments for DM automation to work for your business 34:39 The birthday gift: introducing DMs to Dollars LINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session Part 1 Ep134: The Key to Making Money on Instagram Part 2 Ep135: The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

September 21, 2026Episode 13530 min

The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads (Part 2)

Send us Fan Mail Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you what this funnel looks like in practice, how to build it for your specific business, and what to do if you already have great content but it is still not converting. WHAT YOU'LL LEARN IN THIS EPISODE 03:14 The exact five-step Instagram sales funnel Elizabeth has used to build two six-figure businesses without paid ads 09:28 How to choose the right lead magnet for your business and why most people pick the wrong one 15:42 How ManyChat connects your content to your funnel automatically and why it is the most important tool in this system 21:07 What to do in the first 48 hours after someone joins your email list and why this window matters more than any other 27:33 The three places on Instagram where your offer should live and why most people only use one of them 33:19 How to audit your current Instagram marketing in 20 minutes to find exactly where people are falling out of your funnel 38:45 The mindset shift that ties the whole system together: you are not posting content, you are running a marketing system LINKS MENTIONED Hot Reels My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry Apply for a Complimentary Instagram Breakthrough Session Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

September 14, 2026Episode 13434 min

The Key to Making Money on Instagram (Part 1)

Send us Fan Mail I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue. WHAT YOU'LL LEARN IN THIS EPISODE WHAT YOU'LL LEARN IN THIS EPISODE 03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month 07:45 What a customer journey actually is and how to map yours from total stranger to paying client 13:10 The three types of content every Instagram account needs and why most people are only creating one of them 19:38 How to use DM automation to turn your most popular content into an always-on lead generation system 25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees 29:52 The Instagram profile audit: the five things your profile must do before any content will convert 36:07 Your homework: map your own customer journey from first touch to paid offer in five steps LINKS MENTIONED Hot Reels : My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry Apply for a Complimentary Instagram Breakthrough Session Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

September 7, 2026Episode 13337 min

Meta Ads for Beginners: When to Run Ads and When Not To with Jenn Possick

Send us Fan Mail If you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads. WHAT YOU'LL LEARN IN THIS EPISODE 05:17 The honest question every business owner needs to answer before running a single Meta ad and why Jenn will tell you to wait if you are not ready 10:42 What it means to have a proven offer and why ads cannot fix a funnel that is not converting organically first 16:08 The four things you need to have in place before Meta ads will work for your business 21:33 What is actually working in Meta ads in 2026: lead generation ads, list building, and the Instagram DM ad format that is changing the game 28:54 How organic Instagram content and paid Meta ads work together to create a marketing system that compounds 34:11 The minimum budget Jenn recommends for small business owners who are just starting with ads 40:22 The biggest mistakes business owners make when they start running ads too early or with the wrong expectation ABOUT OUR GUEST: JENN POSSICK Jenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries. jennpossick.com Jenn on In stagram @jennpossick Launch Fuel Jenn's signature ads course for coaches and course creators HOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on Zoom Weekly trending content idea with exact hook formulas and AI implementation workflows Up to two pieces of content reviewed per week inside the private community Active coaching support Monday through Thursday A program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working toward A private bonus coaching session for everyone who enrolls during this launch Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

August 31, 2026Episode 13258 min

Why Most AI Content Fails at Sales with Molly Mahoney (And the Buyer Psychology Fix)

Send us Fan Mail If you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI became everyone's favorite buzzword. She has built a seven-figure business entirely on organic content, she has had videos reach 39 million views, and she is one of the most brilliant people I know when it comes to blending AI strategy with genuine human connection. WHAT YOU'LL LEARN IN THIS EPISODE 05:14 What buying beliefs are and why they are the missing ingredient in most AI content strategies 09:38 How to use AI to uncover the hidden objections and fears standing between your ideal client and a buying decision 14:22 The awareness ladder: unaware, problem aware, solution aware, most aware and how to create content for each stage 19:45 Why most business owners are only creating content for people who are already ready to buy and what they are missing 26:03 How Molly uses ManyChat automation to move people through the awareness stages and into sales conversations 33:17 The exact AI prompt framework Molly uses to train AI on buyer psychology before creating any content 39:52 Why your weird is your superpower and how authenticity is what separates AI content that converts from content that just sounds good LINKS MENTIONED The Perfect Person Profile Creator thepreparedperformer.com mollymahoney.com Molly on Instagra m AI Content Club Molly's AI content membership Enroll in Hot Reels now ManyChat The DM automation platform both Elizabeth and Molly use and recommend WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

August 24, 2026Episode 13138 min

What 16 Years in Business Taught Me About Instagram, Coaching & Growth

Send us Fan Mail Today is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, and honestly my life. We are talking about Instagram, we are talking about coaching, we are talking about what growth actually looks and feels like from the inside. And I am also sharing a very exciting announcement: Hot Reels is officially open for enrollment. This is the last time I will be offering it at this investment level. WHAT YOU'LL LEARN IN THIS EPISODE 02:47 16 years of business in 16 minutes: the pivotal lessons Elizabeth has learned about growth, visibility, and staying in the game 08:14 Why your business can only grow as fast as you grow and the identity work that nobody talks about in marketing podcasts 13:22 The moment Elizabeth almost quit Instagram and what she did instead 17:55 Why investing in coaching has been the single biggest ROI decision in Elizabeth's business, every single time 22:08 The Hot Reels enrollment announcement: what is included, what has changed, and why this is the last enrollment at this investment level 28:36 What the next 16 years will look like and the vision Elizabeth has for her business and her clients 33:14 A love letter to the business owner who is still figuring it out HOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on Zoom Weekly trending content idea with exact hook formulas and AI implementation workflows Up to two pieces of content reviewed per week inside the private community Active coaching support Monday through Thursday A program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working toward A private bonus coaching session for everyone who enrolls during this launch Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now LINKS MENTIONED: Join Hot Reels Here: Descript (video editor) My Social Media Marketing Podcast In t erview: Listen Watch Read : https://www.socialmediaexaminer.com/new-ways-to-expand-reach-and-engagement-on-instagram WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram , TikTok , Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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