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Trade Sales Made Simple: For Trade, Construction & Industry Leaders

Trade Sales Made Simple: For Trade, Construction & Industry Leaders

Hosted by Ben Wright

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Episodes

230

Latest episode

Jun 2026

Language

EN

About the show

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to Episode 191(a fan favourite), and keep listening from there. Episode 191: https://open.spotify.com/episode/142tG4HqqMNvZV1QLxlziw?si=17acc3327a8d4441

Listen to episodes

60 recent
June 16, 20266 min

E231: 7 Powerful Words You NEED to KNOW That Will Help Customers Choose You To Build Better Relationships & Close More Sales: Trade, Leadership, Sales

What if just seven simple words could help you close more deals without feeling pushy or awkward?Many trade business owners and sales professionals struggle at the most critical moment in the sales process: asking the customer to move forward. In this episode, you'll discover a simple question that opens conversations, removes pressure, and helps customers take the next step.In this episode, you'll learn:The seven-word question that makes asking for the sale feel natural and comfortable.Why open-ended questions create better conversations and uncover what's really holding a customer back.How to use customer responses to guide deals forward and remove obstacles without resorting to hard-selling tactics.Listen now to discover a simple closing technique that can help you create better sales conversations, uncover customer concerns, and win more jobs with confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

June 14, 202611 min

E230: These 3 Sales Mistakes are Costing You HUNDREDS OF THOUSANDS per year: Trade, Leadership, Sales

Could three simple sales mistakes be costing your trade business hundreds of thousands of dollars every year?Many experienced trade business owners assume their years of industry knowledge are enough to consistently win jobs. But even highly skilled operators can unknowingly overlook a few critical sales fundamentals that dramatically impact close rates. The result? More time spent quoting, more money spent generating leads, and fewer jobs won than expected.In this episode, you'll discover:Why getting physical products or samples into your customer's hands creates emotional connection and increases buying confidence.How missing key decision-makers during the sales process can quietly derail deals you've worked hard to win.The simple process improvements that help turn more quotes into jobs without generating a single extra lead.Listen now to learn how small improvements to your sales process can increase close rates, win more jobs, and add significant revenue to your business without spending more on marketing.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

June 11, 20269 min

E229: You’re Selling too FAST. Why You Need to Slow Down to Grow Your Sales (For Tradies): Trade, Leadership, Sales

What if you could grow your trade business by 10% or more this year—without spending another dollar on marketing?Many trade business owners assume more growth requires more leads, bigger marketing budgets, or higher advertising spend. But often, the fastest path to increasing revenue is maximizing opportunities that already exist within your current customer base.In this episode, you'll discover:How to use project variations strategically to increase revenue while delivering more value to customers.A simple referral approach that can create a steady stream of high-quality opportunities from existing clients.Why repeat business is one of the most underutilized growth strategies and how to unlock additional revenue from past customers.Listen now to learn how small improvements in variations, referrals, and repeat business can create double-digit sales growth and put more profit back into your business.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

June 9, 20267 min

E228: Need To Grow Sales? If You Don't Improve Your Sales Process Now, Those Who Do Will Leave You For Dead: Trade, Leadership, Sales

Are you spending time and money generating leads that were never going to grow your business in the first place?Many trade business owners believe they need more leads to increase sales. But often, the real opportunity lies in understanding which lead sources are actually producing customers—and which ones are simply consuming time, energy, and marketing budget.In this episode you'll discover:How to identify the lead generation channels that consistently produce high-quality customers and profitable jobs.Why eliminating underperforming lead sources can free up valuable time and resources to focus on what works.A practical strategy for growing referrals and replicating your most successful lead sources to accelerate business growth.Listen now to learn how focusing on the right lead generation activities can help you increase sales, improve efficiency, and grow your business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

June 7, 20266 min

E227: Deals Stalling? This is the SINGLE Fastest (and Cheapest) Way to Guarantee the Sale Will Step Forward (Trade Growth): Trade, Leadership, Sales

How many sales are slipping through your fingers simply because your prospect says, “I need to think about it”?Every trade business owner has heard those dreaded words after investing time in site visits, quotes, and follow-ups.The challenge is that many sales conversations stop right there. In this episode, you'll learn a simple approach to uncover what's really holding customers back and how to confidently move stalled deals forward without using high-pressure sales tactics.In this episode you'll discover:The three powerful questions that can help revive stalled quotes and uncover hidden objections.How to guide customers toward a decision without sounding pushy or damaging trust.A simple framework for keeping sales conversations moving forward and increasing your quote conversion rates.Listen now to learn how to confidently handle “I need to think about it” and turn more of your quotes into profitable jobs.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

June 4, 20268 min

E226: If You’re Running With Sales Scripts You’re Leaving Money on the Table - And What to Do Instead to Grow Your Trade Sales:Trade, Leadership, Sales

Are your sales conversations helping you win more work—or are they costing you deals without you even realizing it?Many trade business owners either rely on rigid sales scripts or simply "wing it" when talking to prospects. The problem is that both approaches can lead to missed opportunities, inconsistent results, and wasted time quoting jobs that never convert.In this episode you'll discover:Why sales frameworks create more consistent results than scripts while allowing you to build genuine connections with customers.How simple frameworks like Deliverables, Decision Makers, and Deadlines can help you uncover critical information and avoid costly sales mistakes.Practical ways to improve your sales process, increase quote conversion rates, and bring more structure to every customer conversation.Listen now to learn how a simple framework-driven sales approach can help you win more jobs, improve your close rates, and make every quote count.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

June 2, 20269 min

E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade

Are your customers quietly choosing your competitors because of the way you negotiate, quote, or communicate—without you even realizing it?Many trade business owners believe negotiation is all about defending price or being the toughest person at the table. But the reality is that most sales are won or lost long before a formal negotiation begins.In this episode you'll discover:Learn the three powerful negotiation levers—time, power, and knowledge—and how to use them to win more deals without discounting.Discover how slowing down, educating customers, and asking better questions can eliminate many price negotiations before they start.Understand how to position your expertise in a way that builds trust, increases perceived value, and helps customers feel confident choosing your business.Listen now to uncover a simple negotiation framework that can help you close more jobs, reduce price resistance, and grow your sales with greater confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

May 31, 202612 min

E224: Want to GROW Your Close Rates By 50%? Listen to My Sales Lessons to Save You Years of Trial and Error: Sales, Leadership, Trade

Are you unknowingly rushing your sales process and losing deals that should have been yours?Many trade business owners rely on their technical expertise and years of experience to win work, but experience alone doesn’t guarantee strong close rates.If you're spending hours quoting, chasing leads, and wondering why more jobs aren't converting, these mindset shifts could be the missing piece.Listeners will discover how to:Focus their time on the sales activities that generate the greatest impact and improve close ratesBuild stronger customer relationships by bringing genuine care and personality into every sales conversationCreate momentum through small, repeatable improvements that compound into significant sales growth over timePress play now to learn the three mindset habits that can help you stop rushing deals, build trust faster, and consistently win more profitable work.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

May 28, 20269 min

E223: Tradies Win or Lose Sales in the First 7 Seconds - Get it Wrong and Your Expensive Lead is Wasted Money: Sales, Leadership, Trade

Are you losing sales before you even get the chance to present your quote properly?From poor first impressions to rushed quoting processes and weak follow-up systems, these small mistakes quietly destroy close rates and leave business owners frustrated after spending hours quoting work that never converts.If you’ve ever felt like you’re working harder than ever but not seeing enough signed jobs, this conversation will hit home.Listeners will learn how to:Identify the three most common sales mistakes causing trade businesses to lose jobsImprove customer engagement by matching buyer excitement and building stronger trust from the first interactionCreate a more effective quoting and follow-up process that increases close rates and revenue per dealPress play now to discover the practical sales fixes that can help you stop wasting quotes, win more jobs, and grow your trade business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

May 26, 20267 min

E222: Without this SECRET Hack, Working Harder Won’t Grow Your Sales: Sales, Leadership, Trade

What if working harder isn’t the answer to growing your sales?Many business owners and sales professionals pride themselves on their work ethic—and rightly so. But hard work alone doesn’t guarantee results.The real challenge isn’t effort; it’s making sure your effort is directed toward the activities that actually drive sales growth.In this episode you'll discover:Why hard work alone doesn’t always translate into stronger sales resultsHow to distinguish between urgent tasks and truly important sales activitiesThe three key levers that will help you work smarter, focus on what matters, and improve your close ratesPress play now to learn how to shift from simply working hard to working effectively—and start achieving the sales growth your effort deserves.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

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