Trade Sales Made Simple: For Trade, Construction & Industry Leaders

Hosted by Ben Wright

Business Management

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Episodes

257

Latest episode

Aug 2026

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About the show

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to Episode 191(a fan favourite), and keep listening from there. Episode 191: https://open.spotify.com/episode/142tG4HqqMNvZV1QLxlziw?si=17acc3327a8d4441

Listen to episodes

60 recent

August 23, 20264 min

E260: My Best Way of Lowering Sales Stress (And Winning More Deals)

What if the fastest way to win more sales isn’t getting more leads—but simply learning how to quote on the spot? Speed is one of the biggest advantages you can have in sales, especially when customers are comparing options and their attention can quickly shift elsewhere. In this episode, you’ll learn why quoting on the spot can dramatically improve your chances of closing deals and how changing your mindset around speed can help you move customers from interested to committed before the opportunity goes cold. In this episode you'll discover: Why speed can be one of the most powerful sales advantages you have and why quoting on the spot can make such a difference. How to prepare both yourself and your customer so an on-the-spot quote feels natural rather than rushed or uncomfortable. How to build confidence, trust, and clarity into your quote so your customer knows exactly what happens next. Press play to discover how embracing on-the-spot quoting can help you close more deals, reduce delays, and turn more of your opportunities into sales. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 20, 20267 min

E259: The 3 Ways Trade Sales Can Use AI to Grow Sales and Save Time

What if you could use AI to respond to leads faster, create more engaging quotes and generate more sales—without spending a fortune or completely overhauling your business? AI can feel overwhelming, especially with new tools and possibilities appearing constantly. But you don't need to become an AI expert to benefit from it. In this episode you'll discover: How AI agents can qualify incoming leads, respond faster and even book appointments for your team. How using AI-generated visuals, designs and comparisons can increase customer engagement and help them see the value of choosing you. How AI-powered nurturing can keep customers engaged after a quote or sale, creating more opportunities for repeat business and referrals. Press play to discover three practical ways you can start using AI today to save time, engage customers more effectively and turn more of your existing leads into sales. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 18, 20266 min

E258: Where to Start Making Change to Grow Sales Faster

What if you could identify the biggest gaps in your sales process—and start fixing the most impactful ones—in just one hour? When your business isn't growing as quickly as you'd like, it can feel like making improvements requires major changes, more time and a lot of disruption. But often, the biggest opportunities are hiding in the sales process you already have. In this episode you'll discover: How to map your entire sales process in around 30 minutes so you can see exactly what's happening from lead generation through to post-sale. How to identify and prioritize the biggest gaps in your process instead of trying to fix everything at once. How focusing on a handful of high-impact, easy-to-implement changes can create meaningful improvements in your close rates without creating a huge workload. Press play to learn the one-hour sales process review that can help you uncover your biggest opportunities and start making changes that move your close rates forward. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 16, 20268 min

E257: This 1 Sales Hack Will Stop You Losing Deals You Should Be Winning

Are you losing sales simply because you’re too busy to follow up? If you’re a trade business leader juggling leads, quotes, customers, your team and everything else that comes with running a business, it’s easy for follow-up to become the thing that gets pushed to the bottom of the list. But those missed follow-ups can be the difference between a quote that goes nowhere and a deal that closes. In this episode you'll discover: How a simple 25-minute focus sprint can help you consistently follow up quotes and opportunities before they go cold. Why doing your most important sales activity early in the day can prevent busywork from taking over your schedule. How consistent follow-up can help you win the deals that could otherwise be lost to competitors, inaction or customers simply changing their minds. Press play and discover how to build a simple daily sales habit that keeps your pipeline moving, improves follow-up and helps you close more of the deals already sitting in front of you. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 13, 20268 min

E256: Without Trust You Cannot Grow Sales - How to Build it Fast with New Prospects

Are you losing sales because your customers don't trust you enough to say yes—even when you have the right price, product, and service? Trust is one of the biggest factors in getting a customer to move forward, yet many salespeople focus too heavily on proving what they can do rather than creating genuine confidence in the customer. In this episode, you'll explore a simple five-part framework for building trust throughout your sales process—helping your customers feel understood, confident in your ability, comfortable with your character, and reassured by your track record. In this episode you'll discover: How asking better questions can make customers feel genuinely heard and understood. How to demonstrate that your motive is to help the customer—not simply make a quick sale. How to communicate your ability and expertise in a way that actually makes sense to the customer. Why honesty, transparency, responsibility, and integrity can make a huge difference in building confidence. How reviews, case studies, stories, and social proof can give customers confidence that you've successfully done it before. Play the episode to identify the biggest gap in your trust-building process and discover one simple change you can make to turn more quotes into confident yeses. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 11, 20268 min

E255: How This Trade Customer Became Booked Out in Under 6 Weeks

What if you could go from struggling to book jobs week-to-week to being booked out 8–10 weeks in advance with just three simple changes to your sales process? When you have good leads, a hardworking team, and a strong service—but jobs still aren't closing—it can be frustrating to know what needs to change. In this episode, you'll hear how one struggling trade business transformed its sales process and became booked out in less than six weeks without making massive changes to the business. In this episode you'll discover: How increasing your speed to lead, speed to qualify, and speed to site can help you capture customer interest before it disappears. How shortening your sales cycle can keep customers engaged and reduce the chances of competitors, distractions, or indecision getting in the way. Why presenting your quotes face-to-face can dramatically improve engagement and give you more opportunities to answer questions, create value, and move the customer toward a decision. Press play to discover the three simple sales process changes that helped turn a struggling trade business into one booked out 8–10 weeks in advance in less than six weeks. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 9, 20269 min

E254: What You Must Do When The Customer Says 'Yes', But the Paperwork Isn't Signed

Have you ever had a customer say, “Yes, I’m in,” only for the deal to mysteriously never get signed or started? Getting a verbal yes feels like the hard work is over, but the deal isn't actually won until the paperwork is signed, the deposit is paid, and the project is moving forward. In this episode, you'll learn how to keep momentum after the customer says yes and avoid losing deals to delays, distractions, or uncertainty. In this episode you'll discover: Learn how getting face-to-face with the customer can turn a verbal yes into signed paperwork before anything changes their mind. Discover how to close smaller or remote deals immediately using phone calls, digital signatures, and payment links. Find out how to agree on clear timelines and next steps while keeping control of the sales process instead of handing the momentum back to the customer. Press play to learn how to turn more verbal yeses into signed, paid, and completed jobs instead of letting promising deals slip away. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 6, 20267 min

E253: Do These 3 Things to Stop Inconsistent Sales Results and Close More Deals

Are your sales results inconsistent—even though you're working hard every day? Many trade business owners believe they need more leads to grow, but inconsistent sales habits are often the real problem. The best salespeople don't rely on motivation or talent—they build simple, repeatable systems that keep deals moving, customers engaged, and pipelines healthy. In this episode, you'll discover how to: Build consistent daily sales habits using focused Pomodoro sessions to stay on top of leads, quotes, and follow-ups. Quote faster to keep customer momentum high, strengthen relationships, and improve your chances of winning the job. Create a healthier sales pipeline by moving every opportunity to a clear yes or no , saving time and improving forecasting accuracy. Listen now to learn three practical sales habits you can implement immediately to create more consistent results, close more deals, and grow your trade business with confidence. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 4, 202610 min

E252: The Most Important Sales Leadership Skill to Grow Your Trade Business

What if the biggest leadership skill driving sales growth isn't motivation—but consistency? Great leaders don't just inspire their teams once—they reinforce the right habits every day. In this episode, Ben shares why consistency is the leadership skill that transforms sales performance, especially in busy trade businesses where teams are constantly distracted by competing priorities. After listening to this episode, you'll discover how to: Use consistent leadership to create stronger sales habits and a more accountable team culture. Implement the Four Ways of Meeting framework to reinforce key sales messages and improve team performance. Turn everyday meetings into opportunities for coaching, collaboration, and continuous improvement without adding unnecessary complexity. Hit play to learn a practical leadership framework that will help your team stay focused, improve sales performance, and build a culture of consistent growth. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

August 2, 20268 min

E251: Copy this Sales Strategy to Grow Your Business Fast (and take control of your future)

What if you could dramatically increase your sales without working harder—just by following three proven steps? Many business owners rely on personality and product knowledge to win work, but without a repeatable sales strategy, close rates often plateau. In this episode, Ben shares a simple framework refined over 25 years of sales experience that helps businesses focus on higher-quality opportunities, tailor proposals to what customers actually value, and win more work faster. After listening to this episode, you'll learn how to: Identify your highest-converting lead sources so you can focus your time on the opportunities most likely to close. Uncover the three decision-making factors that matter most to every customer before you prepare a quote. Speed up your quoting process to maintain momentum, outperform competitors, and increase your close rate. Press play to discover a practical, copy-and-paste sales strategy you can implement immediately to generate more wins, improve your close rate, and grow your business faster. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur , founder , CEO , and business owner in the trade, construction and industry segments, regain focus , build confidence , and achieve measurable results through powerful sales training , effective sales strategy , and expert sales coaching —guiding every sales leader , sales manager , and sales team in mastering the sales process , optimizing the sales pipeline , and driving business growth while fostering leadership , balance , and freedom amidst overwhelm , stress , and potential burnout , creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes , proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams , improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.