Join Simpson Strong-Tie for Strong Conversations as we invite partners, colleagues and leaders for insightful conversations. Stretch your mind with powerful ideas that will help you evolve how you think about the industry — and your place in it. We’ll dive deep into issues we all face — forging stronger connections and professional relationships along the way. Don’t miss the opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in.
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60 recent
October 28, 202616 min
The Sales Playbook: Responsiveness, Trust, and Results
In this episode: Why responsiveness is one of the most important customer service skills The value of listening before presenting solutions How to prepare for meetings with purpose and clear goals Why follow-up remains one of the most powerful business tools Lessons in resilience, professionalism, and relationship building
October 13, 202619 min
Construction's Digital Inflection Point: Insights from Hyphen Solutions' CEO
In this episode: The evolution of technology in homebuilding and construction Why connected data is critical to reducing friction across the supply chain How builders and suppliers can work together more efficiently What AI-powered workflows will look like over the next 12–24 months Why organizations that embrace AI will gain a competitive advantage
September 22, 202621 min
Transforming Construction with AI and Frontline Knowledge
In this episode: How ON3 delivers company-approved answers directly to frontline workers Reducing rework and improving quality through instant access to information Creating a secure single source of truth for construction teams The future of AI adoption in the building industry Why on-demand learning is changing workforce training and development
September 8, 202618 min
Building the Future: Elevating Women in the Building Industry
This episode includes: The explosive growth of the Top Women program Creating opportunities for future industry leaders Attracting and retaining talent across the building industry The power of mentorship, advocacy, and representation Amy's vision for the future of the industry
August 26, 202620 min
AI in Residential Construction
In this episode: Why AI is a tool that enhances people—not replaces them How to identify the right AI solution for your business Ways AI can improve planning, productivity, and collaboration The biggest opportunities for residential construction in the years ahead Why the companies that adopt AI now will gain a competitive advantage
August 11, 202621 min
Building More Than a Magazine: Creating Community in the LBM Industry
In this episode: Why cutting your marketing budget during a downturn may be your biggest mistake How trust and "share of voice" influence long-term business growth The role technology is playing in transforming both publishing and building products Why integrity and community continue to set the industry apart How LBM Journal is helping develop the next generation of leaders
July 28, 202625 min
Your Word Is Your Bond: Leadership Lessons with Russ Kathrein
In this episode of Strong Conversations, Russ Kathrein, Vice President of Lumber & Building Materials at Do it Best, shares lessons from a lifetime in the building materials industry—from growing up in a family-owned lumber yard to leading one of the industry's largest cooperative organizations. Through stories of resilience, entrepreneurship, and leadership, Russ explains why relationships, community, and adaptability remain the foundation of long-term success. In this episode: - Why reputation is your greatest asset - The keys to building a successful independent lumber business - How community relationships create lasting competitive advantages - Leadership lessons earned through adversity, persistence, and experience - The unforgettable story behind Russ's appearance on The Oprah Winfrey Show
July 14, 202619 min
Leading At Scale: How Peter Jackson Manages to Manage It All as CEO
In Part 2 of this Strong Conversations series, host Sam Marcoux continues the conversation with Peter Jackson, CEO of Builders FirstSource, diving into what it really takes to lead at the highest level. Peter shares how he manages the constant demands on his time, prioritizes what matters most, and stays grounded through daily routines and personal reflection. From intentional calendar management to continuous learning and embracing emerging technologies like AI, he offers a behind-the-scenes look at how great leaders stay focused, adaptable, and effective. The episode closes with candid advice for the next generation—highlighting the power of resilience, hard work, and solving problems to build a meaningful career. In this episode: Prioritize what truly matters Lead with intention and discipline Stay grounded to stay effective Embrace tools that elevate performance Solve problems to create impact
June 26, 202620 min
The Making of a Leader: Peter Jackson on Moving, Growing and Finding His Path
In Part 1 of a two-part series of Strong Conversations, host Sam Marcoux sits down with Peter Jackson, CEO of Builders FirstSource, to explore the journey behind his leadership. From a childhood shaped by constant change to early career missteps and breakthrough moments, Peter shares how adaptability, resilience, and a willingness to chase opportunity defined his path. He reflects on the pivotal moment where ambition was misunderstood, the lessons learned from failure, and the mindset that ultimately propelled him to the CEO role. This episode offers an honest look at how persistence, self-awareness, and bold thinking can turn setbacks into defining moments of success. In this episode: Adaptability builds leaders Failure reveals direction Ambition invites resistance Chase the opportunity, not comfort Bold vision drives outcomes
June 12, 202625 min
Big Idea to Big Builds: Dr. Felix Vasquez on Leading with Purpose
In this episode of Strong Conversations, host Sam Marcoux sits down with Dr. Felix Vasquez, CEO of Hyphen Solutions, to explore his journey from a curious gamer to a technology leader shaping the building industry. From early days coding on Atari systems to leading innovation across complex industries, Felix shares how curiosity, continuous learning, and a commitment to sharing knowledge have defined his career. The conversation dives into the evolution of technology in homebuilding, the importance of connecting fragmented supply chains, and why embracing AI and digital transformation is critical for future success. This episode is a compelling look at how mindset, innovation, and adaptability drive lasting impact. In this episode: Curiosity drives opportunity Never stop learning Share to scale impact Simplify through technology Adopt early, win big
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