Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.
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June 11, 2026Episode 1450 min
Is Strategy Complex with JP Castlin
JP Castlin is an internationally recognised authority on strategy, a writer and keynote speaker.In this episode we discuss:Why the world is complex not orderedWhy the strategy process is flawedComplexity science and it’s practical applicationWhat most of the great strategic thinkers got wrong (think: Porter, Mintzberg, Rumelt, Drucker, Taylor, Martin… everyone!)Find JP on LinkedIn Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.You'll also find Andi on LinkedIn or Instagram.
May 19, 2026Episode 1355 min
Interactive WTF with Colleen Babcock
Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands.In this episode we discuss:Learning that personal development isn’t selfishRe-branding and differentiation as the market leaderEvolving Rightmove’s income streamsEnsuring people remain central to the brandWhy emotion matters in b2b marketingWhy customer complaints are like a big dogMarketing Lessons from theatreThe importance of ‘Interactive WTFs’Colleen BabcockColleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring..Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/
April 28, 2026Episode 1243 min
Customer Led Innovation With Shantanu Srivastava
Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.In this episode we discuss:The risks and benefits of evolving a brandCustomer led innovationMaking innovation work inside a companyHow challenger brands see innovation v mega brandsInnovating inside a start upHumans v AI in researchFull show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.
March 29, 2026Episode 948 min
Can Marketing Save Lives? With Mike Brooke
Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives.In this episode we discuss:Career advice to your younger selfWorking with brave brandsChanging perceptions of T1DWorking with a sales led organisationBrand v community ownership of campaignsHow to get great work from your agencyStrategy as part of the sales processFull show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.If you enjoyed the show, please give it a 5* rating or share it with a friend.
March 8, 2026Episode 101 hr 4 min
The Dark and Light Sides of Social Media with Alison Bender
00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap upAlison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN.In this episode we discuss:Early careerOnline abuseUsing social media positively to build a careerQuick fire football questionsWho’s going to win the Premier LeagueOne QuestionOne Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website, scroll down until you see One Question, click it, then click next and you’ve voted! No registration required. Show Notes and TranscriptFull show notes, including a transcription and links to everything discussed can be found here.
February 24, 2026Episode 91 hr 5 min
Dollar Shave Club, Who Gives A Crap and Lynx with David Titman
00:00 - Mental health in marketing15:15 - Introduction16:30 - David's career background at Unilever18:30 - Dollar Shave Club40:37 - Who Gives A Crap54:55 - Lynx1:04:15 - Recommendations and wrap up
February 5, 2026Episode 855 min
Strategy Over Creativity with Will Poskett
Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.In this episode we discuss:The art of strategy Beavertown and how you help a craft beer brand go mainstream Is testing useful for strategists?How brand can unify an organisation What’s the future for agencies?Why agencies don’t charge for strategy Why direct mail is ace Building leads for SMEs on LinkedIn and Substack Will Poskett Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies. In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming.Find Will on LinkedIn or Substack.Andi Jarvis - Strategy Sessions HostIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.
January 20, 2026Episode 737 min
Follow Your Instincts with Lianre Robinson
Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi JarvisIn this episode we discuss:Follow your instinctsWhy TMAF is important for the marketing industryWhat the opportunity is for TMAF and why they’re rebrandingWhy 5 year plans don’t workHow Lianre engages with her stakeholdersUsing communities in marketingWhat Lianre and Seth Godin have in commonRecommendationsSarah Shimmons on the Strategy Sessions Seth Godin on the Strategy SessionsLearn Like a Lobster by Helen Tupper and Sarah EllisFull show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/
December 9, 2025Episode 641 min
The Most Debated Christmas Ad Ever with Tarek Sioufi
Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola.In this episode we discuss:The power of imaginationWhy strategy is simpleDo ideas just ‘find’ strategistsAre strategists the smartest people in the roomThree modes of thought for devising a brilliant strategyThe most debated Christmas ad of all timeThe UK’s super bowlPromoting Iceland – the country, not the supermarketTaking on Google for Iceland (and Sweden)Stella’s new campaignTarek Sioufi Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee.He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers.And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association) as one of the nation’s top strategists and consultants.Find Tarek on LinkedInShow NotesFull show notes, including a transcription andlinks to everything discussed can be found here.
November 25, 2025Episode 550 min
At Home in London with Forest's Joe Rampley
Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.In this episode we discuss:Why perfection is overratedThe insight behind Forest’s new campaignWhy they rebrandedHow ad placement is as equally important as creativeHow you measure success when building a brandWhy Ritson’s Mini MBA is worth the moneyFull show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page.Joe RampleyJoe leads Forest’s Creative Team, shaping the brand’s voice across everything from campaigns to positioning. He began his career as a freelance designer and illustrator, always with a keen interest in cycling culture. After a design internship with Deliveroo, he moved in-house and now serves as guardian of the Forest brand, overseeing all things creative for Forest. Find Joe on LinkedIn
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