Strategy Sessions

Hosted by Andi Jarvis

BusinessInterviews guestsExplicit

Website RSS feed Facebook Instagram YouTube

Episodes

113

Latest episode

Jun 2026

Language

About the show

Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.

Listen to episodes

60 recent

June 25, 2026Episode 151 hr 0 min

Care For Performance Leadership with Noam Buchalter

Noam is a marketing leader who has grown brands like Marmite, Pot Noodle, Andrex and Huggies. In this episode we discuss: The need for caring leaders Managing a brand during a war Category expansion for heritage brands Working with Paddington Bear Evolving iconic brands Distinctive brand assets and early crowdsourcing of content Doing well by doing good - a case study from Andrex Noam Buchalter Noam helps turn around and accelerate established brands leveraging his 24+ years experience as a Marketing leader, from Unilever UK Local Jewels like Marmite and Pot Noodle, to $1bn international brands like Andrex and Huggies at Kimberly Clark EMEA. He has experience in consultancy and PE owned businesses and takes a holistic, pragmatic and commercial approach to managing brands. With specialisms in Brand Strategy, Innovation and Shared Value (Sustainability & Social Impact), Noam delivers results through a care for performance leadership style that builds Marketing teams who are motivated, skilled and resilient. Find Noam on LinkedIn Strategy Sessions Host - Andi Jarvis This is the last episode of Season 6 and it's been a hell of a ride! I've loved meeting some amazing people this season and I hope you've enjoyed it too. I'll be back in September with a new Season. Until then, enjoy the summer! If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating. Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/care-for-performance-leadership-with-noam-buchalter-strategy-sessions-podcast/

June 11, 2026Episode 1450 min

Is Strategy Complex with JP Castlin

JP Castlin is an internationally recognised authority on strategy, a writer and keynote speaker. In this episode we discuss: Why the world is complex not ordered Why the strategy process is flawed Complexity science and it’s practical application What most of the great strategic thinkers got wrong (think: Porter, Mintzberg, Rumelt, Drucker, Taylor, Martin… everyone!) Find JP on LinkedIn Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here . You'll also find Andi on LinkedIn or Instagram .

May 19, 2026Episode 1355 min

Interactive WTF with Colleen Babcock

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands. In this episode we discuss: Learning that personal development isn’t selfish Re-branding and differentiation as the market leader Evolving Rightmove’s income streams Ensuring people remain central to the brand Why emotion matters in b2b marketing Why customer complaints are like a big dog Marketing Lessons from theatre The importance of ‘Interactive WTFs’ Colleen Babcock Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal. She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring.. Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/

April 28, 2026Episode 1243 min

Customer Led Innovation With Shantanu Srivastava

Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt. In this episode we discuss: The risks and benefits of evolving a brand Customer led innovation Making innovation work inside a company How challenger brands see innovation v mega brands Innovating inside a start up Humans v AI in research Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here .

March 29, 2026Episode 948 min

Can Marketing Save Lives? With Mike Brooke

Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives. In this episode we discuss: Career advice to your younger self Working with brave brands Changing perceptions of T1D Working with a sales led organisation Brand v community ownership of campaigns How to get great work from your agency Strategy as part of the sales process Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here . If you enjoyed the show, please give it a 5* rating or share it with a friend.

March 8, 2026Episode 101 hr 4 min

The Dark and Light Sides of Social Media with Alison Bender

00:00 - Early career and trusting the process13:48 - Introduction16:52 - Launching Real Madrid TV22:00 - Online abuse39:22 - Using social media positively 52:10 - Quick fire football questions1:02:45 - Recommendations and wrap up Alison Bender is an award-winning football presenter, reporter, podcaster, author and producer who has worked for Sky News, Sky Sports News, ITV, BBC and ESPN. In this episode we discuss: Early career Online abuse Using social media positively to build a career Quick fire football questions Who’s going to win the Premier League One Question One Question is a start up I’m building (that’s me, Andi Jarvis). If you hear this episode before Tuesday 10 March, you can vote for me in a start up competition and I might win £50,000 to help build it. Just visit this page on the Belfast Telegraph website , scroll down until you see One Question, click it, then click next and you’ve voted! No registration required. Show Notes and Transcript Full show notes, including a transcription and links to everything discussed can be found here.

February 24, 2026Episode 91 hr 5 min

Dollar Shave Club, Who Gives A Crap and Lynx with David Titman

00:00 - Mental health in marketing 15:15 - Introduction 16:30 - David's career background at Unilever 18:30 - Dollar Shave Club 40:37 - Who Gives A Crap 54:55 - Lynx 1:04:15 - Recommendations and wrap up

February 5, 2026Episode 855 min

Strategy Over Creativity with Will Poskett

Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis. Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here . In this episode we discuss: The art of strategy Beavertown and how you help a craft beer brand go mainstream Is testing useful for strategists? How brand can unify an organisation What’s the future for agencies? Why agencies don’t charge for strategy Why direct mail is ace Building leads for SMEs on LinkedIn and Substack Will Poskett Will Poskett is an award-winning strategist and the founder of Defiant. He has advised some of the world’s most famous brands (Clipper Teas, Heineken & Coca Cola) and worked at the world’s most awarded agencies. In 2014 he was awarded the first ever Grand Prix at the YouTube Effectiveness Awards for his work on Mattessons and gaming. Find Will on LinkedIn or Substack . Andi Jarvis - Strategy Sessions Host If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram . Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

January 20, 2026Episode 737 min

Follow Your Instincts with Lianre Robinson

Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis In this episode we discuss: Follow your instincts Why TMAF is important for the marketing industry What the opportunity is for TMAF and why they’re rebranding Why 5 year plans don’t work How Lianre engages with her stakeholders Using communities in marketing What Lianre and Seth Godin have in common Recommendations Sarah Shimmons on the Strategy Sessions Seth Godin on the Strategy Sessions Learn Like a Lobster by Helen Tupper and Sarah Ellis Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/follow-your-instincts-with-lianre-robinson-strategy-sessions-podcast/

December 9, 2025Episode 641 min

The Most Debated Christmas Ad Ever with Tarek Sioufi

Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola. In this episode we discuss: The power of imagination Why strategy is simple Do ideas just ‘find’ strategists Are strategists the smartest people in the room Three modes of thought for devising a brilliant strategy The most debated Christmas ad of all time The UK’s super bowl Promoting Iceland – the country, not the supermarket Taking on Google for Iceland (and Sweden) Stella’s new campaign Tarek Sioufi Tarek is a multi-award winning strategist with over 20 years of industry experience. He has held senior roles at some of the world’s most entrepreneurial and creatively awarded agencies including: Media.Monks, Wieden+Kennedy, The Brooklyn Brothers, Fallon and Sid Lee. He joined Grey in 2023 as Chief Strategy Officer and leads some of the agencies key accounts including, Etihad, Sky Bet, Haleon and Vodafone Ireland. Tarek’s work has been celebrated both for its creativity and effectiveness by Cannes Lions, The Effies, D&AD and Contagious Pioneers. And in 2022, Tarek was recognised by Campaign Magazine for outstanding contributions to the industry in their 40 over 40 category and by BIMA (The British Interactive Media Association ) as one of the nation’s top strategists and consultants. Find Tarek on LinkedIn Show Notes Full show notes, including a transcription andlinks to everything discussed can be found here .