Storytelling for Engagement

Hosted by The Art of Storytelling

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Latest episode

Apr 2026

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About the show

Insights and trends relevant to stakeholder storytelling, branding, video production, photography, content marketing and edutainment hosted by the award-winning creative team at The Art of Storytelling Inc. Your story. Our mission. Visit AOS to learn more: https://www.theartofstorytelling.com

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17 recent

April 18, 202625 min

The Storytelling Side of Public Relations with Nelson Hudes

Let's explore what effective Public Relations really looks like and why it is a long-term strategy, not a one-off tactic. We talk with Nelson Hudes about the importance of building relationships with media over time, understanding what makes your brand truly unique, and identifying what is genuinely newsworthy rather than self-promotional.Connect with Nelson: https://www.linkedin.com/in/nelson-hudes/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

March 1, 2026Episode 1620 min

The Impact of Storytelling on a Not-for-Profit with Leonilda Bastone

When Leonilda joined Catholic Community Services of York Region (CCSYR) she knew the importance of storytelling for not-for-profits. The first part of the task was to share the stories of newcomer women of resilience, like Anna from Ukraine. The second part was to tell the stories of impact of the CCSYR programs.Connect with Leonilda: https://www.linkedin.com/in/nildalnpconsulting/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

January 18, 2026Episode 1535 min

People-Based Marketing with Trevor Stooke

At the heart of every product, every interaction, every sale is a person, are people, and as humans, we are wired to connect with others. Today we talk to Trevor Stooke from Agenda Marketing about people-based marketing, people-based design and what it means for authenticity and brand storytelling.Connect with Trevor: https://www.linkedin.com/in/trevorstooke/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

April 23, 2025Episode 1426 min

Brand Positioning - The Foundation of Marketing with Brian Gencher

In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract the right talent. Brian outlines six key benefits of strong brand positioning, from influencing perceptions and simplifying decision-making to enhancing communication and long-term business success. Connect with Brian Gencher https://www.linkedin.com/in/briangencher/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

December 11, 2024Episode 1328 min

Custom Imagery for Your Business with Bonnie Dickson

Today we are excited to share our conversation with photographer and visibility strategist, Bonnie Dickson. She speaks about using photography in your brand strategy and in your story, humanizing your content and using original photos to help tell your story in a way that truly stands out.Connect with Bonnie: https://www.linkedin.com/in/bdickson/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

January 31, 2024Episode 1223 min

Bridging the Gap Between Brand Identity and Perception with Ruth Bay

Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences.Connect with Ruth: https://ca.linkedin.com/in/ruthbayConnect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

January 6, 2024Episode 1131 min

Choosing the Right Voice for Your Brand with David Gilbert

Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice overs that connect the audience with the brand. Join us to explore some similarities in the strategy behind voice over and video storytelling. Connect with David: https://www.linkedin.com/in/davidgilbertvo/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

December 4, 2023Episode 1033 min

Stories for Good - Every Company is Mission Driven with Dan Sieger

Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee - when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. Connect with Dan: https://www.linkedin.com/in/danielsieger/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

November 1, 2023Episode 929 min

The Digital Marketing Journey with Joel Mandelbaum

In this episode Joel Mandelbaum takes us on his digital journey, from being a high school entrepreneur to selling his very successful transportation courier company to a competitor. That’s when his Aha! moment happened, his competitor knew more than him about digital marketing and Joel was being left behind. Joel now acts as a "Digital Sherpa" to guide business owners through the modern marketing landscape with confidence while successfully moving their brands forward. Now the most rewarding part of his job is when his clients achieve success. Connect with Joel: https://www.linkedin.com/in/joel-mandelbaum/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

August 15, 2023Episode 827 min

Mission, Vision and Values with Parm Chohan

In this episode we talk with Parm Chohan of Conquer Leadership. He works with aspiring and established leaders to optimize peak performance through leadership development, team building and coaching. We discusses why your Mission, Vision and Values are so important to serve as a framework for decision making, and why communication is the first building block to leadership. We being it home with having a clear picture of your vision and values and being able to communicate that through your story and connect with your audience. Connect with Parm: https://www.linkedin.com/in/parmchohan/Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/