Storyhouse

One year and two seasons into podcasting, I want to use this final episode of Season 2 to peel back a few curtains in the world of stories and business.If you’ve got a LinkedIn feed or a TikTok reel or even a Substack account, then it’s hard to miss the blinking red light that indicates the importance for telling stories.I’ve talked about this before – but it warrants a repeat: When we look at stories through the platform of the bandwagon, then it’s easy to believe that story is the magic bean that we need to plant into the ground if we want it to grow into a beanstalk.What we forget, however, is that the beanstalk – even if it grows – is going to lead us to some treacherous journeys. We’ve got to fight the giant if we want to claim the treasure.Storytelling isn't always easy OR natural, and it gets even harder when you tune into and believe these 3 storytelling truths.Catch this final episode of Season 2 to hear the 3 storytelling truths that you need to forget.  MENTIONED IN THIS EPISODE: Free guide: How to own your calling and grow your impact STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

How do you tell stories in a world that's so highly divided?How do we invite audiences and team members into a brand story when they share different ideas on how the world SHOULD look and think and act?Even more, SHOULD we be telling stories that seek to pull others into our shared moral understandings?I think the answer lies in the words of John Milton, and when we lean in and hear what he has to say, I think we might be surprised at the answer we receive. Mentioned in this episode: Karen Swallow PriorJohn Milton: “He that can apprehend and consider vice with all her baits and seeming pleasures, and yet abstain, and yet distinguish, and yet prefer that which is truly better, he is the true wayfaring Christian.I cannot praise a fugitive and cloistered virtue, unexercised & unbreathed, that never sallies out and sees her adversary, but slinks out of the race, where that immortal garland is to be run for, not without dust and heat." STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

We hear so much about purpose these days -- so much so that people are starting to push back against it.In this episode of Storyhouse, I talk about where we've gone wrong with purpose, and why understanding the difference between purpose and calling is so important for leaders who are trying to build strong cultures.A few highlights: The differentiating definitions between purpose and callingThe unearned criticism faced by today's leaders (and when meaning and purpose shouldn't be a leader's responsibility)The one thing you can't do with your callingHow brands like SPANX activate CALLING inside of its brand purpose   STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

Tune into this episode of Storyhouse to learn about the concept of the sacred bundle -- what it is and (if you’re leading an organization or a business) why you need one.Here's what I'm sharing:1. When I first noticed the power of a sacred bundle in my own life2. What sacred bundles help you do as a business owner3. How Native American cultures used sacred bundles4. The 4 stories that belong inside your sacred bundle5. Where to grab my free guide to practice creating and sharing your own sacred bundles Mentioned in this podcast: Grab my free guide and journal: How to Own Your Calling and Grow Your Impact Peg Neuhauser STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

The world tells us that YOU CAN HAVE IT ALL, but what if that pursuit is the very thing that's robbing you of a life well lived?I'm exploring this idea in today's episode, so tune in to join the conversation. If you'd like to ask yourself more deep thoughts like this, sign up for my weekly prompts here. Each week, I'll send you a single prompt, and together, we can think bigger (and deeper) about the things that matter most.  STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

You turn everywhere and you’re being told and taught HOW to tell a story.If you’re leader who wants to lead better, learn how to tell stories.If you’re a biz owner who wants to business better, learn how to tell better stories.If you’re a manager who wants to manage better. . . . same drill.If you’re not tuning in closely and thinking critically, it’s easy to believe that story is that magic pill that’s going to take away all our problems.But I want to be really honest with you here right now and just say: STORY DOESN’T ALWAYS WORK.Tune in to hear 4 places in your business or organization where you might not want to lead with story. STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

If you’re human, then by design, you’re creating story every moment of your life.Some of us are in seasons of life where we're writing comedies.Others of us are writing mysteries, thrillers, or lyrical memoirs.For most of us, our lives will deliver stories of every genre. The trick is to just pause long enough to see what’s happening and view it as a story worth remembering and one worth telling.In this episode of Storyhouse, I'm giving 4 easy steps to help you find and tell your own stories.If you don’t see yourself as a storyteller, or if you know you’ve got stories, but you just don’t how to bring them all together, try these 4 easy steps and see if they don’t help. STORYHOUSE is a production of Storyhouse Fifteen, a strategic storytelling studio that helps small business owners and do-good organizations find their tiny stories and amplify their impact. Find Lindsay and get more storytelling resources at storyhousefifteen.com or connect with Lindsay on LinkedIn. STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

Overview:  When you're a leader of your brand or an organization, building and sustaining a strong culture of communication can feel hard, exhausting, and completely overwhelming. What's the magic formula for getting others to buy into your vision? How do you share your message when people are frustrated and complaining?  What does it mean to affirm, not agree? Tune in to this episode of Storyhouse to learn 5 ways to address concerns like this (and more), and walk away with a few takeaways on how you can start building a strong culture of communication. MENTIONED IN THIS EPISODE:Read The Habits of StoryReach more people with Tiny Stories  STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

Overview:  Why finding and telling our own stories can feel so hardThe Cool Kid Curse How to use The Habits of Story to find your own stories (even if your life feels "storyless") What storytelling ISN'T Mentioned in this episode:Brandon Stanton's Humans of New YorkRead The Habits of Story at Storyhouse Fifteen  STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

Overview:  Purpose belongs to every brand, and it’s the responsibility of every brand to know its purpose – because brands are scaffolded by human beings, and one of the greatest longings of nearly any human being is to understand why we were put here on this earth. When you’re a brand leader, you’ve got to know why your company exists, and in today’s epidemic of loneliness and extreme search for meaning – existing just to make $$ isn’t going to cut it for most of your employees. They want to belong to something bigger, and they want to join forces with others who share their values and their ideas of a better world. . . In business, purpose and values aren’t a waste of space, as Nick Asbury would have us believe. They are the boundary lines for the very space we exist within – and without them, we become amoral and directionless business owners who are susceptible to scandal and distrust and a total lack of integrity.Mentioned in this episode: Nick Asbury's LinkedIn post Embrace Your Ordinary Life by Lindsay HotmireDownload The Habits of Story at Storyhouse Fifteen   STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.