Stop Scrolling, Start Scaling® Podcast

Hosted by Ninety Five Media

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Episodes

300

Latest episode

Aug 2026

Language

EN-US

About the show

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

Listen to episodes

60 recent

September 2, 2026Episode 30122 min

303. Are You Repurposing Your Content the Right Way?

If your content feels repetitive to you, your audience may finally be starting to remember it. In this episode, Emma explores the Mere Exposure Effect and explains why repeated messaging is one of the most powerful tools in your marketing strategy. You don't need to be constantly searching for new topics, offers, and messages. Familiarity is actually what helps your audience move through the marketing funnel faster. You'll learn why you get tired of your messaging long before your audience does, as well as the questions you need to ask yourself for repurposing your strongest ideas without reposting the exact same content. If content creation constantly feels like starting from scratch, this episode will help you create a more sustainable system while reinforcing your message with your audience. Listen in as Emma explains: Why repeated messaging builds familiarity and stronger buying intent How creator fatigue can make effective content feel boring Why repurposing your strongest messages makes content creation smoother And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 31, 2026Episode 30227 min

302. The Video Content Formula for More Views and Better Retention

Posting video is no longer enough to make your brand stand out on social media. In this episode, Emma breaks down the three elements that separate forgettable video content from videos that earn attention. You'll learn why the opening seconds of every video matter, how stronger hooks can grab attention, and why watch time should influence the way you structure your content. Emma also explains how forward momentum, open loops, visual changes, B-roll, and strategic editing can make sure your message lands. Finally, you'll learn why the strongest videos feel native to social media instead of looking like traditional advertisements. If your videos are getting published but not getting watched, this episode will show you how to give your audience a reason to remember your brand. Listen in as Emma explains: Why forward momentum keeps viewers engaged through your entire video How strategic editing improves watch time and audience retention Why social-first video feels more human and drives stronger connection And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 26, 2026Episode 30126 min

301. Want Always-On Access to Ninety Five Media? Meet 95 AI

AI can help you make better marketing decisions, but it should not replace the human creativity behind your brand. In this episode, Emma introduces 95 AI, a custom GPT built from the processes, frameworks, and collective experience behind Ninety Five Media. Rather than using AI as another generic content generator, 95 AI is designed to help you think more strategically about what to do next. The tool follows the same core Ninety Five Media Method used with all in-house clients, starting with your goals before moving into strategy, execution, and data instead of jumping straight into more content. You'll also learn how 95 AI can help you build content calendars, create detailed shot lists, repurpose existing content, and interpret marketing analytics. The episode also explores the difference between generic AI tools and a system trained on specific marketing frameworks and processes. Listen in as Emma explains: Why AI should support human creativity, not replace it How 95 AI turns marketing goals into strategic direction How to streamline content planning, filming, and repurposing with AI And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 24, 2026Episode 30030 min

300. Celebrating 300 Episodes! 3 Things I've Learned Along The Way

90% of podcasts never make it past episode 20, so what does it take to reach 300? In this episode, Emma celebrates 300 episodes of the Stop Scrolling, Start Scaling Podcast by reflecting on the journey from launching the show in July 2022 to building a growing library of content more than 4 years later. She shares the imperfect beginnings, learning curves, and systems that made consistent publishing possible. She also explores 3 major lessons from creating 300 episodes. You'll learn why a podcast should be treated as its own arm of the business, and why podcasting is a powerful long-term investment in searchability, and brand credibility. If you are considering starting a podcast or wondering whether continuing yours is worth the effort, this episode offers an encouraging look at what becomes possible when you keep showing up. Listen in as Emma explains: Why podcasting requires systems, support, and long-term commitment How consistent recording can dramatically improve your communication skills How long-term podcasting builds credibility for you and your brand And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 19, 2026Episode 29929 min

299. Over 16,000 Website Clicks in 90 Days: Inside an Enterprise Client Success Story

If your audience can't find you, how will they ever buy from you? In this episode, Emma shares how Ninety Five Media transformed an established enterprise brand's overlooked social media presence into conversion tidal wave. Although the company had a national reputation, beautiful products, and multiple in-house marketing professionals, no one fully owned its organic social media strategy until Ninety Five Media stepped in. With the help of an agency partner, the brand doubled its Instagram audience, increased reach by 400%, and grew profile visits by 1,800%. With this client case study, you'll also learn why your own brand's awareness must come before conversion, how video helps buyers understand physical products, and why assigning clear ownership to social media can unlock never-before-seen growth even for established brands. Listen in as Emma explains: Why social media ownership is essential for brand growth How conversion metrics create more effective content strategies Why consistent video content accelerates audience discovery And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 17, 2026Episode 29816 min

298. What Every Marketing Director Needs to Know Before Hiring an Agency Partner

Your marketing team needs more capability, not more delegation and tasks. In this episode, Emma breaks down what every marketing director should understand before hiring a marketing agency partner, especially when internal teams are already stretched across content, reporting, sales support, platform changes, and leadership expectations. An agency isn't just a simple way to remove work from your plate. You'll learn why asking one employee to master strategy, copywriting, design, video, community management, analytics, email, and SEO leads to gaps in quality and performance, not efficiency. You'll also learn why agencies can move faster than internal teams in many cases. If you're a marketing director who wants to become more strategic, efficient, and valuable to your organization, this episode is a must-listen. Listen in as Emma explains: Why agencies should increase your capability, not just reduce tasks Why cross-industry experience helps agencies move and adapt faster How the right marketing agency strengthens your team And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 12, 2026Episode 29721 min

297. August 2026 Monthly Marketing Updates: LinkedIn's AI Slop Flags, Meta's Holiday Planning, Pinterest Discoverability, and Reddit's Influence on Your Brand

Your marketing strategy could already be outdated, and August's biggest platform updates prove it. In this episode, Emma breaks down four timely changes shaping how brands create content, build trust, and improve online discovery as you prepare for Q4. First, LinkedIn's reported test of an AI-generated content flag signals a growing preference for writing that sounds unmistakably human. Next, Meta's Holiday Insights Center and marketing playbook are offering new resources for planning campaigns before the burst of Q4 competition and advertising costs. Emma also explores Pinterest's connection between brand keywords and stronger return on ad spend. Finally, you'll learn about how Reddit's continued audience growth highlights the increasing value of community conversations, reputation management, and authentic word of mouth. These updates show what you need to prioritize to stay visible and competitive across a rapidly changing digital landscape in August 2026. Listen in as Emma explains: Why human perspective is outperforming AI-generated content on LinkedIn How Meta's new resources can improve your early Q4 planning Why Pinterest keywords help with product discovery and advertising returns How Reddit influences your place in the market And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 10, 2026Episode 29625 min

296. The 3 Marketing Rules We Broke in Q2 (And You Should Too)

In your business, marketing is the department that changes the fastest. That means the marketing strategy that worked six months ago is already outdated. So what can you do about it? In this episode, Emma breaks down three major shifts Ninety Five Media made during Q2 of 2026 to adapt to a faster, more unpredictable marketing landscape. These changes offer a practical framework for creating more relevant content, making stronger decisions, and using your team's time more effectively. You'll learn why content calendars should be treated as living documents while your strategy stays firmly connected to your goals. Emma also explains why reporting more numbers does not necessarily create more value. Instead, it's about adding context, insight, and clear next steps to make marketing data far more actionable. Whether you lead a marketing team or manage your own content, these lessons will help you identify outdated processes, move faster, and combine proven marketing strategy with new technology. Listen in as Emma explains: Why you need to leave room in your content calendar to adapt How context turns data into actionable business insights Why you should use AI to create capacity for your team, not replace expertise And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 5, 2026Episode 29531 min

295. Your Next Customer Isn't Googling You: They're Searching AI & Social Media Instead

Your customers aren't just using Google to find you anymore. They are now search on social media platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, as well as on AI. Because of this, you can no longer rely on traditional SEO alone for brand visibility. In this episode, Emma breaks down how search behavior has changed and what that means for your content strategy. You'll learn the difference between SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), as well as how social media has become one of your brand's most valuable search assets, and how AI determines which businesses it recommends. If you've been creating content just for entertainment or today's algorithm, this episode will challenge you to think bigger. Join Emma as she covers practical ways to optimize your content so it continues working long after you hit publish. Listen in as Emma explains: Why AI and social media are replacing traditional search behavior The difference between SEO, AEO, and GEO How to keep your content discoverable long after publishing And much, much more! 🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media

August 3, 2026Episode 29432 min

294. If I Restarted My Business Tomorrow, Here's Everything I'd do on Social Media

Starting a business is hard, but growing one without a social media strategy is even harder. In this episode, Emma answers the question: What would I do on social media if I were launching a brand today? She digs into the steps she'd follow to build visibility, attract the right audience, and create sustainable growth on social media - giving you the answers to the test! From posting consistently and documenting your journey to batching content, choosing the right platforms, and knowing what to outsource first, every recommendation is designed to help new businesses build momentum without burning out. You'll also learn why testing is more valuable than perfection, how social media and email marketing work together to create long-term growth, and why building owned marketing assets from day one is an essential investment. Whether you're launching your first business, rebrand, or expanding into a new market, this episode highlights the importance of building a social media presence that supports sustainable business growth. Listen in as Emma explains: Why consistent daily content is the key to new business growth How documenting your journey builds trust and community Why batching content and strategic outsourcing prevent founder burnout And much, much more! 🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today: https://courses.ninetyfivemedia.co/95-ai Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media