Startup Hypeman: The GOAT to Market Show

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May 2026

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Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club .Subscribe to our GTM newsletter at startuphypeman.com . Hosted on Acast. See acast.com/privacy for more information.

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May 24, 20261 hr 2 min

Best of GTM Season 3 - How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!If you're a CPG or retail brand, you know by default the importance of brand.It's what people buy into as much as the product itself.There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo.Brand is a promise.It's a value system. It's a marker of trust for your community and customers that signals an understanding and expectation of the product experience.In the software world, brand tends to get pushed to the side.It doesn't matter as long as the product is good.But if you want to worry less about competition, have more control over pricing, and get customers to move with you when you make pivots, your best served making brand-led decisions.Sarah Sitz knows exactly what this looks like, having spent time as employee #14 at Foxtrot helping grow the company from Series A to C and launching their private-label brand, and now as Cofounder of brand GTM agency The Squeeze.She steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy.Find Sarah online:LinkedInFind The Squeeze onlineWebsiteInstagramThis episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

May 10, 20261 hr 13 min

Best of GTM Season 3 - How to Make a Community Work with Be The Stage Founder Pablo Gonzalez

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!Everyone wants to have a community.Everyone says they have a community.But just having a Slack or WhatsApp group doesn't actually mean you have community.Community is more about the interactions than the medium.And investing in community means playing the long game.Which is why so many brands don't think it's worth the effort.My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play out.Through a process he calls Experiential Content Marketing, his company, Be The Stage, generated a $40M revenue channel from scratch for one of their customers.I've wanted to interview him for a while, and the stars finally aligned.He steps to the mic in this week's episode to share how you should reframe your community approach, how anyone can create community regardless of brand size, the metrics to track, and how losing his brother unexpectedly 9 years ago turned into an epiphany moment.Find Pablo online:LinkedInFind Be The Stage online:WebsiteThis episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

April 26, 202655 min

Best of GTM Season 3 - Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery?Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024.Mike shares overcoming rejection for his crazy idea in the early days, to raising nearly $200M and scaling up nationally.He talks about the importance of optimizing for brand experience, identifying adjacencies in customer behavior, and why data actually isn't everything.Original interview date: January 18, 2024Find Mike online:LinkedInFind Foxtrot online:WebsiteThis episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

April 12, 20261 hr 1 min

Best of GTM Season 3 - Building & Investing in AI with Techstars MD Tricia Martinez-Saab

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!I think we can all agree AI is seemingly everywhere.But what does that actually mean for a startup?Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023.Tricia leads the AI and deep-tech verticals at Techstars and shares her perspective on the good and bad of AI's permeation, how to approach integrating AI into your product, the ethics behind an AI-powered future, and how she makes investment decisions for AI startups at Techstars.Find Tricia online:LinkedInFind Techstars online:WebsiteThis episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

March 13, 202649 min

Best of GTM Season 3 - Expanding Your TAM to Increase Revenue with CEO Meesha Dogan

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!The 3-letter acronym every startup obsesses with is TAM.But what is your TAM comprised of, and specifically WHO makes up your TAM?When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.This forced them to expand their TAM in order to successfully penetrate the market and grow revenue.And with a team of just 10 they've managed to go public on the NASDAQ.Their Co-founder & CEO, Meesha Dogan, steps to the mic in this week's episode to share how they have strategically charted their market and TAM to win the big deals that take a long time to close, and the small deals that turn around quickly.Find Meesha online:LinkedInFind Cardio Diagnostic online:WebsiteThis episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

February 13, 202647 min

Best of GTM Season 3 - Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!In a down economy, runway is everything.But it should also be everything in a boom economy.Great companies figure out how to spend less, and make more.Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one.Find Jordan online:LinkedInFind HostesCocktails online:InstagramFind Apologue online:InstagramThis episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND fee-free accelerator + Venturetainment platform giving founders software development, a massive pitch stage, and an opportunity at investment all for FREE. Use our unique link to apply to CodeLaunch today and cut the line for fast-track application review! https://tinyurl.com/7k7rjt6m

July 23, 2023Episode 852 min

GTM1-8: How To Become An Angel Investor (Part 1) with Lofty Ventures' Chris Deutsch

Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deutsch wants to demystify the process for you. As founder of Lofty Angels, he's invested in over 150 founders, 80+ startups (75% by underrepresented founders), and experienced 5 exits. He's also started the Lofty Syndicate which acts as a vehicle to invest in rounds alongside Lofty Angels, and an educational platform to help more people become angel investors. He steps to the mic to share HOW to become an angel investor. He even shares how his college degree directly impacts him every day in an unexpected and comical fashion.We had so much to cover that we couldn't fit it all into one episode, so this conversation is part 1, and our next episode will be part 2.NOTE: This episode is for educational and entertainment purposes and is NOT meant to serve as financial advice.Find Chris online:LinkedIn: https://www.linkedin.com/in/cdeutsch/Twitter: https://twitter.com/chris_deutschFind Lofty Ventures online:Website: https://loftyventures.com/Chris is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything the entire week of this episode's launch date. Got Q's you want to ask Chris personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.

May 25, 20151 hr 16 min

S1E8 - Chelsea Castner: What Qualifies You To Do This?

“What qualifies you to do this?”This week, we sit down with Chelsea Castner, who is reporting from the Gen Y frontline! She is also the founder of Just Ask Y, a strategic consulting company focused on helping brands better communicate and connect with members of Generation Y. We dive deep into the voice in our head that doubts our qualifications as we seek to prove ourselves in our careers.Enjoy!Chelsea Castnerhttps://twitter.com/ChelzCastnerhttp://instagram.com/chelseacastnerhttp://www.facebook.com/JustAskYAdditional topics include:+ Squelching the worlds biggest hater...our own mind!+ You’re never given things that you’re not qualified to handle+ Qualified is a synonym for confidence+ What separates the qualified from the unqualified?+ What Catch Me If You Can teaches us about qualifications+ The role of swagger+ The importance of trust, honesty and authenticity+ Knowing that everyone is an “expert” in something (RLCJ...aka. Raj Loves Cool-J)+ Sometimes we do fake it, and that’s ok+ Results vs. Credentials & the Bullshit meter!+ You probably should lie about knowing it. People like being in the know+ Everyone has their own platform and audience+ The importance of finding the teacher that speaks to you+ Different types of credentials - school vs. who you worked for/with+ Credentials get your foot in the door, but it doesn’t keep you around+ Expectations vs. reality after giving a TEDtalk+ Beyonce only has 24 hours in the day too!+ Middle school memories+ Go after the things that scare you to expand and grow like James Franco!+ Fuck the haters+ Once again we obsess over Dwayne “The Rock” Johnson+ How important it is to stick with and follow through on the things you say+ Teach what you need to learn, or have already learned!+ If I know more than you, I can teach you+ Beware of scams!+ The power of reinventing yourself+ Stick with what you feel comfortable and confident in doing and stay authentic+ How relatability plays into qualifications+ The role of intent in our self perception+ Each day get a little more qualified & enjoy the journey+ Small steps are just as important as the big ones. Don’t be so judgmental of the processKeep an ear out for the next episode of Discover Your Inner Awesome as we continue to take on life's important questions in order to help multi-passionate people understand themselves and their presence in the world.---------------------------------------Show Links:Just Ask Y - http://www.justasky.com/Catch Me If You Can - https://www.youtube.com/watch?v=i5j1wWY-qusRamit Sethi’s How I Will Teach You To Be Rich - http://www.iwillteachyoutoberich.com/Earl Sweatshirt Faucet - https://www.youtube.com/watch?v=pCqbOp9-hd8Chris Leamy Summertime - https://itunes.apple.com/us/album/summertime-feat.-golden-chyl/id947688749?i=947688753 Hosted on Acast. See acast.com/privacy for more information.

August 30, 2020Episode 454 min

S14E4: Building KPIs Around Your Core Values with Improve It! CEO Erin Diehl

"We're really focused on revenue growth right now, so we're not as focused on core values."Believe it or not, that's actually what a lot of companies tell their employees.But what good are your core values if you only value them when it's convenient?Erin Diehl's business improv training company Improve It! is a graduate of the Goldman Sachs 10k Small Businesses program and has worked with the likes of Kellogg's, United, Pepsico, Groupon, Motorola, and more.They haven't come this far by tabling their values.In fact, they've done the exact opposite and built all of their KPIs around them.Erin steps to the mic and explains Improve It's process as well as how they've continued to live by their values even when a pandemic throws everything off.Find Erin online:Instagram: @keepinitrealdiehlLinkedIn: linkedin.com/in/erindiehlFind Improve It! online:Instagram: @learntoimproveitwww.learntoimproveit.com Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

January 28, 2022Episode 647 min

S17E6: Using People Stories as a Growth Lever with Electric Sr. Comms Director JoAnn Martin

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally. That's what ultra-fast growing startup Electric.ai has done incredibly well. Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem. This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on pace for $80 million ARR in 2022, plus grow from 200 to 500 employees in a year, AND raise $190 million in total. This entire season of the podcast we're featuring the different companies in the Startup Hypeman client portfolio, and it is my absolute honor to have Electric's Sr. Comms Director, JoAnn Martin, step to the mic this week to share how they've used people stories as rocket fuel towards their growth.Find JoAnn online:LinkedIn: https://www.linkedin.com/in/joannmmartin/Find Electric online:https://www.electric.ai/This week's episode is sponsored by Oribi — a marketing analytics tool that shows you what your website visitors actually do while on your site, without using any code. Start your free trial at oribi.io/today and use code HYPEMAN at checkout for 20% off. Hosted on Acast. See acast.com/privacy for more information.