StarrCast

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100

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Oct 2026

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The StarrCast: Where Wellness Works Hosted by Lisa Starr of Wynne Business, this podcast is your insider's guide to thriving in the world of wellness. Whether you're a seasoned spa director, wellness entrepreneur, or just launching your journey, each episode offers practical insights, proven tactics, and real stories from industry leaders. Stay ahead of the curve with expert interviews, trend breakdowns, and actionable strategies designed to help you grow a resilient, rewarding wellness career or business in today's ever-evolving landscape.

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October 21, 2026Episode 755 min

Rethinking Luxury Wellness: Simplicity, Service and Satisfaction

Is luxury hospitality becoming too complicated for its own good? Luxury hotels and wellness resorts continue to invest in sophisticated technology, elaborate spa facilities, and personalized amenities. Yet these enhancements don't always translate into happier guests or more memorable experiences. Sometimes, the smallest frustrations can have the greatest impact on guest satisfaction and loyalty. In this episode of the StarrCast Podcast, host Lisa Starr welcomes Javier Suárez Sanchez, luxury hospitality wellness strategist and former Six Senses executive, for a thought-provoking conversation about what today's luxury guests really value. Drawing on more than 25 years of international hospitality experience with brands including Marriott, Hilton, and Six Senses, Javier challenges conventional thinking about service standards, spa operations, and the meaning of true luxury. From overly complicated spa menus and confusing room technology to the importance of sleep, intuitive service, and empowered employees, Lisa and Javier explore how simplifying the guest journey can create a more meaningful, personalized wellness experience. They also discuss the growing influence of biohacking, recovery technologies, and social wellness concepts on the future of hospitality. For spa and wellness operators, hospitality executives, and guest experience professionals, this conversation offers practical insights into delivering world-class customer experiences, improving operational effectiveness, and building lasting guest loyalty. What You'll Learn Redefining luxury hospitality: Why effortless, intuitive service is increasingly important to guest satisfaction. Removing guest friction: How complicated technology, lengthy spa menus, and rigid service protocols can undermine the wellness experience. Personalization that matters: Why sleep quality, sensory experiences, and anticipating individual preferences create lasting impressions. Empowering hospitality teams: How staff engagement, cross-departmental training, and intuitive decision-making elevate service delivery. Simplifying spa operations: Why personalized treatments, wellness concierge services, and streamlined booking can improve the guest journey. The evolution of wellness: How biohacking, recovery technologies, and social wellness clubs are creating new opportunities for the industry. Episode Highlights 05:20 – What truly defines luxury hospitality today? 09:08 – How perfect service standards can still produce disappointed guests 12:51 – The biggest friction points in the luxury guest journey 17:41 – Should luxury spas eliminate traditional treatment menus? 20:11 – Why cross-departmental training is essential to wellness success 27:41 – Empowering employees to deliver exceptional guest experiences 31:02 – When elaborate service protocols interfere with genuine hospitality 52:20 – How to improve the guest experience in 30 days with a limited budget Meet the Guest Javier Suárez Sanchez is a luxury hospitality wellness strategist and consultant with more than 25 years of international experience. With a background in physiotherapy and leadership roles at Marriott, Hilton, and Six Senses, he brings a unique perspective to spa management, wellness innovation, and guest experience strategy. He is also an equity partner and strategic advisor to Ladata Self-Recovery Center in Porto, Portugal. Closing Insight The most memorable luxury experiences often come from making guests feel genuinely cared for, understood, and completely at ease. As Javier reminds us, exceptional hospitality begins with well-trained, empowered teams who understand the human side of wellness. Listen to this episode of StarrCast for fresh perspectives on simplifying luxury hospitality and creating guest experiences that inspire lasting loyalty. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with Javier Suárez Sanchez: https://www.linkedin.com/in/javier-suarez-sanchez/ Connect with our sponsor We Work Well: https://weworkwellevents.com

October 14, 2026Episode 650 min

The Thermal Boom: Are We Designing It Right?

The thermal wellness boom is heating up, but are we designing these experiences for lasting success? As sauna culture, contrast bathing, and social bathhouses gain momentum across the United States, developers and operators are rushing to meet growing demand. But creating a successful thermal wellness destination involves far more than installing a sauna and cold plunge. Thoughtful design, engineering, guest comfort, and operational planning all play a critical role. In this episode of the StarrCast Podcast, host Lisa Starr welcomes two hydrothermal industry experts from Design for Leisure: CEO Don Genders and Director of Construction and Aquatic Engineering Jak Westbury. Together, they explore the opportunities and challenges of the rapidly expanding thermal bathing market, from designing complete thermal journeys and incorporating Aufguss rituals to understanding ventilation, temperature variations, relaxation spaces, and the financial realities of operating a successful bathhouse. With decades of industry expertise and firsthand experience designing thermal wellness facilities around the world, Don and Jak share practical insights into creating engaging, comfortable, and sustainable guest experiences that encourage repeat visits. What You'll Learn Sauna vs. thermal journey: What distinguishes a basic hot-and-cold experience from a comprehensive thermal bathing destination. Designing for guest comfort: Why offering a variety of heat and cooling temperatures can attract a broader audience and encourage repeat visits. The engineering behind the experience: How ventilation, heater selection, and technical design affect the performance of saunas, steam rooms, and Aufguss experiences. The importance of rest: Why relaxation areas are essential to the hot, cold, rest, repeat cycle and deserve greater consideration in facility planning. Building for long-term success: How thoughtful design, operational efficiency, and a world-class customer experience support guest satisfaction, loyalty, and business sustainability. Episode Highlights 02:21 – What defines a thermal bathing experience versus a complete bathhouse 07:42 – Designing diverse thermal journeys for different guest preferences 12:59 – Why extreme temperatures aren't necessary for a successful thermal business 17:28 – The specialized engineering behind Aufguss saunas and large-scale thermal experiences 24:09 – Selecting the right sauna heaters and equipment for commercial operations 27:10 – Understanding the hot, cold, rest, repeat cycle 31:01 – Why relaxation spaces are essential to guest satisfaction and retention 36:32 – When lighting, sound, and immersive technology enhance the experience 40:33 – Emerging bathhouse industry data and opportunities for growth Meet the Guests Don Genders, CEO of Design for Leisure, is a recognized leader in hydrothermal wellness design, with decades of experience advancing sauna, spa, and thermal bathing environments worldwide. Jak Westbury, Director of Construction and Aquatic Engineering at Design for Leisure, specializes in the technical design, construction, and engineering of hydrothermal facilities, bringing innovative concepts to life while prioritizing performance and the guest experience. Closing Insight As thermal wellness continues to evolve, the greatest opportunities lie in creating thoughtfully designed experiences that guests feel comfortable returning to again and again. Join Lisa, Don, and Jak for an insightful conversation about the future of thermal wellness and what it takes to design successful, sustainable bathhouses. Subscribe to StarrCast Podcast for more conversations with the leaders shaping the future of spa, wellness, and hospitality. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with Don Genders: https://www.linkedin.com/in/don-genders-7a97716/ Connect with Jak Westbury: https://www.linkedin.com/in/jak-westbury-mispe-227493133/ Connect with Design for Leisure: https://www.designforleisure.com/about Connect with our sponsor We Work Well: https://weworkwellevents.com

October 7, 2026Episode 51 hr 9 min

The Art, Science and Soul of Wellness: A Global Wellness Summit Preview

What happens when art, science and soul come together to shape the future of wellness? In this special StarrCast Global Wellness Summit preview, host Lisa Starr speaks with four leaders who will take the stage at the upcoming Global Wellness Summit in Phuket, Thailand. Their conversations explore some of the forces redefining wellness today, from neuroaesthetics and intentional spaces to longevity science, social connection, public policy and the role of wellness in the cities of the future. The Summit's theme, "The Art, Science and Soul of Wellness," provides the thread connecting these diverse perspectives. Summit co-chair Jessica Jesse explains why adding "soul" to the conversation feels particularly relevant in Thailand, where spirituality, art, hospitality and wellness are deeply intertwined. What You'll Learn Why art, science and soul are increasingly interconnected in creating meaningful wellness experiences. How neuroaesthetics and sensory experiences can measurably influence our brains, bodies and overall wellbeing. Why intentional spaces can be designed around outcomes such as belonging, empathy, awe and human connection. How longevity is evolving toward a more evidence-based approach focused on extending health span, vitality and quality of life. Why greater collaboration between medicine, wellness and everyday lifestyle practices will be important as the longevity field grows. How large-scale wellness destinations can function as modern "third places" that encourage social connection, access to nature and shared humanity. Why wellness leaders are increasingly considering the relationship between built environments, public policy and human flourishing. Episode Highlights 01:32 – Jessica Jesse introduces the Global Wellness Summit theme, The Art, Science and Soul of Wellness 04:57 – Why networking and human connection are as valuable as the Summit's content 09:17 – Susan Magsamen explains neuroaesthetics and how our surroundings affect the brain and body 21:36 – The business value and potential ROI of neuroaesthetics 23:23 – Designing intentional spaces around empathy, belonging, awe and wonder 32:52 – Professor Andrea Maier on moving from the study of aging toward prevention and longevity 35:34 – Where medicine, wellness and everyday lifestyle meet in the pursuit of longer, healthier lives 49:01 – Ramona Chiriac discusses THERME Group and the role of large-scale wellbeing destinations in cities 56:34 – Reimagining the "third place" as a setting for connection and shared humanity 1:02:56 – How architecture and design can support health, connection and belonging Meet the Guests Jessica Jesse is a co-chair of the Global Wellness Summit, CEO of Zen Collective, and CEO, founder and creative director of BuDhaGirl. She shares a behind-the-scenes perspective on this year's Summit and why Thailand provides a fitting setting for exploring the art, science and soul of wellness. Susan Magsamen is founder and executive director of the International Arts + Mind Lab, Center for Applied Neuroaesthetics at Johns Hopkins University School of Medicine. Her work explores how arts, aesthetic experiences, nature and the built environment can measurably affect the brain and body. Professor Andrea Maier is the Oon Seng Chiew Professor in Medicine at the National University of Singapore and founder of Chi Longevity and the NU Academy for Health and Longevity. She discusses the evolving science of longevity and the importance of evidence as medicine and wellness increasingly work together. Ramona Chiriac is VP of Global Impact at THERME Group. Drawing on more than two decades in public service and diplomacy, she explores how public-private collaboration, architecture and accessible wellbeing destinations can help cities support healthier and more connected communities. Closing From the neuroscience of art to the biology of aging and the design of cities that help people flourish, this preview offers a glimpse into the ideas that will drive conversations at the Global Wellness Summit in Phuket. Subscribe to StarrCast for more conversations with the leaders and innovators shaping the future of spa, wellness, hospitality and wellbeing. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with the Global Wellness Summit: https://www.globalwellnesssummit.com/ Connect with Jessica Jesse : https://www.linkedin.com/in/jessicajesse999/ Connect with Susan Magsamen: https://www.linkedin.com/in/susan-magsamen-6345918/ Connect with Professor Andrea Maier: https://www.linkedin.com/in/andreamaierprof/ Connect with Ramona Chiriac: https://www.linkedin.com/in/ramona-chiriac-689bb5109/ Connect with our sponsor We Work Well: https://weworkwellevents.com

September 30, 2026Episode 41 hr 4 min

International Sauna Congress 2026: Tradition, Innovation & the Global Sauna Movement

What happens when an ancient wellness tradition meets a new wave of global enthusiasm? Recorded at the International Sauna Congress in Oslo, Norway, Lisa Starr explores the rapidly evolving world of sauna and sweat culture with leaders, practitioners, and architects shaping its future. From preserving centuries-old traditions to the rise of Aufguss, sauna masters, thermal experiences, and more inclusive bathing environments, these conversations reveal why sauna is becoming an increasingly important part of the global wellness landscape. The Congress itself brought together 600 attendees from 30 countries, reflecting the extraordinary international interest in sauna culture. What You'll Learn Why the global growth of sauna creates both opportunity and responsibility to respect traditional sweat cultures How Aufguss combines heat, scent, movement, storytelling, and performance into an immersive sauna experience Why the role of the sauna master goes far beyond entertainment to include guest safety, heat management, facilitation, and holding space How emerging concepts such as thermal architecture, thermal dosing, human response, and human capacity could help create more thoughtful thermal experiences How architects are designing spa and bathing environments around the entire guest journey, including transitions, accessibility, privacy, social connection, and a sense of place International Sauna Congress Episode Highlights 00:48 – Why the International Sauna Congress is like the "Olympics of Sauna" 03:04 – Bringing the global sauna community together 05:32 – The extraordinary growth of sauna and sweat culture 10:26 – Meet Chris Shenkle, an American who became a Norwegian sauna champion 20:46 – What is Show Aufguss and what makes the experience unique? 32:00 – The evolving and increasingly complex role of the sauna master 38:05 – Creating standards and a new framework for thermal architecture 41:07 – How Basalt Architects designs sauna, spa, and bathing experiences 48:29 – Designing the guest journey through a thermal facility 59:16 – Inclusivity, accessibility, mental well-being, and the future of bathing culture International Sauna Congress Meet the Guests Lasse Eriksen is Development Manager at Farris Bad and serves in leadership roles across the Norwegian and international sauna community. He discusses the importance of learning from different sweat cultures and approaching sauna's rapid growth with curiosity, humility, and respect. Chris Shenkle is an American performer turned sauna master whose unexpected career path took him from New York City to Norway and eventually to national and international Aufguss competition. His story demonstrates the skill involved in combining performance with the responsibilities of managing a thermal environment. Anders Hage brings experience in performance, wellness, and sauna facilitation to his work with Denmark's sauna community. He shares his perspective on facilitated sauna, sauna master education, professional standards, and his emerging framework of thermal architecture. Perla Dís Kristinsdóttir and Hrólfur Karl Cela of Basalt Architects discuss Icelandic bathing culture and designing spa environments that are deeply connected to place, nature, culture, accessibility, and the guest journey. Their firm's experience includes work connected with Iceland's renowned Blue Lagoon. Closing Insight As sauna culture expands around the world, the opportunity is bigger than adding heat to a wellness facility. Thoughtful thermal experiences require an understanding of tradition, culture, human connection, guest safety, design, and the people who facilitate the experience. As Lasse reminds us, there is still much to learn, making humility and listening especially important as the global sauna community evolves. Ready to explore what's next for sauna and thermal wellness? Listen to the full StarrCast episode, recorded at the International Sauna Congress in Oslo. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with Lasse Eriksen: https://www.linkedin.com/in/lasse-eriksen-04a27481/ Connect with Anders Hage: https://www.linkedin.com/in/andershage/ Connect with Perla Dís Kristinsdóttir: https://www.linkedin.com/in/perla-d%C3%ADs-kristinsdottir-9678812/ Connect with Hrólfur Karl Cela: https://www.linkedin.com/in/hrolfur-cela/ Connect with Basalt Architects: https://www.basalt.is/ Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/

September 23, 2026Episode 31 hr 6 min

State of the Wellness Industry in China: Lessons from Market Leaders

What does it really take to succeed in China's rapidly evolving spa, wellness, beauty, and fitness market? Recorded at the Spa China Summit, this episode of the StarrCast Podcast takes Lisa Starr directly into the market for conversations with four industry professionals who bring distinctly different perspectives on China's wellness economy. Together, they explore changing consumer expectations, localization, technology, equipment innovation, fitness growth, and the importance of understanding China as a complex collection of regional markets rather than one uniform consumer landscape. What You'll Learn Why Chinese beauty and wellness consumers are increasingly balancing efficacy, quality, and value for money, and where premium opportunities remain. Why international wellness brands need to localize their strategies rather than simply bring a successful Western business model into China. How relationships, trust, local partners, after-sales support, and cultural understanding can influence success in the Chinese market. How Chinese spa consumers and operators are embracing new technology, AI, robotics, wellness concepts, and equipment innovation. Why commercial fitness is gaining momentum and why more Chinese hotel brands are incorporating fitness facilities into their guest experience. Episode Highlights 00:00 – Yuwan Hu on China's changing beauty, lifestyle, and wellness consumer 07:08 – How efficacy, price, and perceived value are influencing purchasing decisions 11:58 – How wellness opportunities differ across China's tier-one, tier-two, and tier-three cities 18:41 – Why international brands need localization and cultural understanding to succeed in China 25:18 – Luca Gualdrini on bringing icoone® into the Chinese market and learning to operate differently 36:15 – Benjamin Jiang on China's evolving spa equipment market, technology, innovation, and wellness experiences 52:14 – David Chioe on the resurgence of commercial fitness and growing hotel fitness demand in China Meet the Guests Yuwan Hu , principal of HY Nexus, brings a market research and brand strategy perspective to the conversation, with a focus on consumer insights, beauty, lifestyle, and wellness. Luca Gualdrini , co-founder and general manager of i-Tech Industries, shares lessons from bringing icoone® technology into China and building the local relationships and infrastructure needed to support the market. Benjamin Jiang , Sales Director for Asia Pacific and China for Intentional Wellness Brands, offers a perspective shaped by 16 years working at the intersection of global wellness equipment, manufacturing, hospitality, and the Chinese market. David Chioe , Regional Director of Sales for the hospitality channel in Asia Pacific for Matrix Fitness, discusses the growing Chinese commercial fitness market and increasing demand for fitness facilities within local hotel brands. Closing Insight One theme runs through all four conversations: China rewards businesses that are willing to understand the market on its own terms. Consumer expectations are changing quickly, technology is reshaping the wellness experience, and opportunities extend well beyond China's best-known cities. But succeeding in this enormous market requires more than scale. It requires cultural awareness, strong local relationships, meaningful differentiation, and a willingness to keep learning. Join Lisa Starr for this on-the-ground look at the opportunities, challenges, and changing face of spa, wellness, beauty, and fitness in China. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with Yuwan Hu: https://www.linkedin.com/in/yuwan-hu/ Connect with HY Nexus: https://www.linkedin.com/company/hy-nexus-linkedin/home/ Connect with Luca Gualdrini: https://www.linkedin.com/in/luca-gualdrini-57248a4b/ Connect with i-Tech Industries: https://i-techindustries.com/en/ Connect with Benjamin Jiang: https://www.linkedin.com/in/benjamin-jiang-a3a44985/ Connect with David Chioe: https://www.linkedin.com/in/david-chioe-547569b/ Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/

September 16, 2026Episode 249 min

Leveraging Massage Into a Wellness Future

How does a massage therapist evolve from practitioner to business owner, build a thriving team, and then expand beyond a labor-dependent business model? In this episode of StarrCast Podcast, host Lisa Starr talks with Kelly Hander, owner of Be Well Body Works in Longmont, Colorado , about her 25-plus-year journey in massage therapy and the lessons she learned while becoming an employer, leader, and wellness business owner. Kelly shares how she built a financially healthy business, created a culture that supports therapist career longevity, and recently expanded Be Well with private contrast therapy rooms and red light therapy. What You'll Learn Why being a talented practitioner does not automatically prepare you to run a successful wellness business How financial health can support better jobs, training, equipment, and client care Why workload, compensation, culture, and career longevity matter when attracting and retaining massage therapists How Kelly created consistency without asking every therapist to deliver an identical massage Why Be Well added contrast therapy and red light therapy as a way to expand services and create growth that does not require therapists to physically do more How memberships can encourage clients to use wellness services consistently and support recurring revenue Episode Highlights 03:27 – How clinical massage shaped Kelly's approach to therapeutic care 08:49 – The transition from skilled practitioner to business owner 11:38 – Why a financially healthy business supports better care 13:42 – Creating a workplace where massage therapists can build lasting careers 18:28 – Building consistent guest service without creating cookie-cutter treatments 24:36 – Recognizing when the original business had reached its growth limits 25:04 – Adding contrast therapy and red light therapy to the business model 33:45 – Growing revenue without asking therapists to physically do more 40:38 – How to evaluate new wellness equipment and modalities before investing 47:06 – Evolving from a massage studio into a place designed to help people feel better Meet the Guest Kelly Hander is the owner of Be Well Body Works in Longmont, Colorado. With more than 25 years in massage therapy, Kelly began her career with extensive therapeutic and clinical training before building Be Well into a team-based wellness business. Her newly expanded facility combines six massage rooms with five private contrast therapy rooms and a red light therapy bed. Tools, Frameworks, or Strategies Mentioned Kelly discusses therapist mentoring and ongoing training, management structure, massage and contrast therapy memberships, private sauna and cold plunge experiences, red light therapy, and the importance of researching new modalities based on client needs, business culture, and long-term goals. Closing Insight Kelly's story is a reminder that sustainable growth in a spa or wellness business requires a willingness to keep learning, adapt the business model, invest in the team, and stay focused on the experience you want to create for clients. As Kelly puts it, "If you're willing to keep going, the door will keep opening." Subscribe to StarrCast Podcast for more conversations with spa and wellness professionals about leadership, operations, guest experience, team development, and building stronger wellness businesses. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with Kelly Hander: https://www.linkedin.com/in/kelly-hander-36b7a55/ Connect with Be Well Bodyworks: https://bewellbody.com Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/

September 9, 2026Episode 156 min

Hot Water: Managing Risk in Spas, Bathhouses & Thermal Wellness Facilities

What should spa and wellness operators know before opening a bathhouse or adding sauna and cold plunge experiences? As thermal bathing and contrast therapy continue to grow, Lisa Starr speaks with MacKenzie Boling of Longevity Law and Adam Wilkins of NFP, an Aon company, about the legal, operational, and insurance risks that can affect guest safety and long-term business viability. Their conversation offers practical guidance for owners who want to build a durable business, protect their guests, and understand the responsibilities that come with these increasingly popular wellness experiences. What You'll Learn Why regulatory classification, permitting, and water-vessel requirements should be addressed before construction or opening. How to evaluate insurance coverage beyond general liability, including professional liability and potential waterborne illness exposures. Why marketing claims, waivers, informed consent, and staff training need to support the experience being offered. How guest education and proactive supervision can help reduce risks associated with heat, cold, and social pressure. What to review before adding new modalities to an existing spa, and how to identify gaps in your current risk management approach. Episode Highlights 00:00 – Why the growth of bathhouses is raising new questions for spa and wellness operators 07:47 – The regulatory and paperwork risks that can threaten business durability 10:02 – Insurance exposures beyond slips and falls 18:44 – How marketing promises can influence an operator's duty to guests 29:14 – Why waivers need to be supported by informed consent and intake 36:13 – What to do before adding a sauna or cold plunge to an existing spa 43:48 – How additional modalities can complicate insurance procurement 46:31 – Two practical risk management actions operators can take tomorrow Meet the Guests MacKenzie Boling, Esq. is the founder of Longevity Law, where she conducts risk reviews for bathhouses, saunas, thermal bathing programs, and pre-opening projects. Her background includes criminal defense law, massage therapy, and sauna master training. Adam Wilkins is a property and casualty insurance broker with NFP, an Aon company. He works with businesses in alternative wellness and medicine, including hot and cold exposure, helping operators understand and insure their business risks. Tools, Frameworks, or Strategies Mentioned The conversation explores MacKenzie's risk architecture approach, including operational compliance, staff training, the guest journey, and alignment between marketing and practice. It also introduces her work on a nationwide water-classification database and the need for defensible sauna standards. Closing Insight A safe and successful bathhouse begins with informed decisions, clear operating standards, and an understanding of the risks your business is taking. Whether you are opening a new facility or expanding an existing spa, this conversation will help you approach growth with your eyes wide open. Subscribe to StarrCast Podcast for more conversations about the business of spa and wellness. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with MacKenzie Boling, Esq: https://www.linkedin.com/in/longevitylawllc/ Connect with Longevity Law: https://longevitylaw.law/about Connect with Adam Wilkins: https://www.linkedin.com/in/adam-wilkins-insurance-broker-and-mental-health-advocate/ Connect with NFP an Aon Company: https://www.nfp.com Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/

June 24, 2026Episode 4055 min

From Banker to Hot Springs Visionary: David Dronet Doubles Down on Wellness Real Estate

What does it take to transform a historic hot springs property into a thriving wellness destination? In this episode of StarrCast, Lisa Starr sits down with David Dronet, Founder and CEO of Olympus Real Estate Group, to explore the intersection of wellness real estate, thermal wellness, hospitality, and destination development. David shares his remarkable journey from banking and real estate development into senior living and ultimately the restoration and expansion of two of the most significant hot springs resorts in the United States: The Springs Resort in Pagosa Springs, Colorado, and Murrieta Hot Springs Resort in California. Together, they discuss what investors look for in wellness properties, why thermal bathing is gaining momentum, and how hot springs, hydrotherapy, and evidence-based wellness experiences are reshaping the future of hospitality. What You'll Learn • How David transitioned from banking and real estate development into wellness hospitality • What makes a wellness real estate project financially viable and operationally successful • Why thermal wellness, hydrotherapy, and hot springs are experiencing renewed consumer demand • The challenges and opportunities of developing geothermal wellness destinations • How guest insights, wellness programming, and operational excellence drive long-term success Episode Highlights 03:02 – Why David left traditional banking to pursue entrepreneurship 06:09 – How a personal family experience led him into senior living development 10:11 – The unexpected path that led to acquiring The Springs Resort in Pagosa Springs 18:03 – Recognizing unmet demand and expanding a wellness destination 23:40 – The role of geothermal pools, contrast therapy, and hydrotherapy experiences 27:05 – Bringing evidence-based wellness into thermal bathing experiences 30:44 – Reviving Murrieta Hot Springs and restoring a historic health resort 37:01 – The complexities of geothermal resources and thermal wellness development Meet the Guest David Dronet is the Founder and CEO of Olympus Real Estate Group. With a background in banking, real estate development, senior housing, and hospitality, he has become a leading voice in wellness real estate and thermal wellness destination development. Under his leadership, The Springs Resort in Pagosa Springs and Murrieta Hot Springs Resort have become two of the most prominent hot springs and hydrotherapy destinations in the United States. Tools, Frameworks, and Strategies Mentioned • Thermal Wellness • Hydrotherapy • Contrast Therapy • Geothermal Resource Management • Wellness Destination Development • Guest-Centered Hospitality Design • Evidence-Based Wellness Programming • Wellness Real Estate Investment Strategy Closing Insight As wellness continues to move from a luxury amenity to a lifestyle priority, destinations built around natural healing resources, authentic experiences, and evidence-based wellness practices are positioned for long-term growth. If you're interested in the future of wellness real estate, thermal bathing, hospitality innovation, and destination wellness, this is a conversation you won't want to miss. Subscribe to StarrCast for more conversations with the leaders shaping the future of spa, wellness, hospitality, and healthy living. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with David Dronet: https://www.linkedin.com/in/daviddronet/ Connect with The Springs Resort in Pagosa Springs: https://www.pagosahotsprings.com/ Connect with Murrieta Hot Springs Resort: https://www.murrieta-hotsprings.com/ Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/

June 17, 2026Episode 391 hr 1 min

Live from W3 Portugal; EMEA Spa Leaders Discuss Regional Business Outlook

What happens when some of the world's leading spa and wellness executives gather to discuss the future of the industry? Recorded live at the W3Spa EMEA event in Portugal, Lisa Starr sits down with hospitality and wellness leaders Sharon Barcock, Louise Moore, Egle Ruksenaite, and Kerry Turpin to explore the trends, challenges, and opportunities shaping spa, wellness, longevity, and hospitality across Europe, the Middle East, and beyond. From the rise of longevity-focused guest experiences and wellness-driven hotel design to the growing importance of natural resources, accessibility, and inclusive wellness, this conversation offers a fascinating look at where the industry is headed next. What You'll Learn • Why longevity has become one of the most important conversations in hospitality and wellness • How leading hotel brands are integrating sleep, movement, nutrition, and mindfulness into the guest journey • The role technology should play in spa and wellness experiences • Why education and staff training remain critical to successful wellness innovation • How natural resources such as thermal waters, climate therapy, and local healing traditions are shaping future wellness destinations • Why the future of wellness may depend on making experiences more accessible to broader populations Episode Highlights 03:35 – Why longevity is becoming a defining trend in hospitality wellness 05:15 – Hilton's approach to meeting guests where they are on their wellness journey 07:30 – Wellness technology: What's worth investing in and what may be a passing trend? 10:25 – The ongoing challenge of training and educating wellness teams 15:45 – How geopolitical events are impacting tourism and hospitality across the Middle East 20:00 – Why today's travelers are seeking wellness, culture, and meaningful experiences 24:00 – Egle Ruksenaite's vision for wellness development beyond luxury 29:00 – Designing wellness destinations that serve people of all abilities 31:00 – Building one of Northern Europe's largest thermal wellness destinations 38:45 – Why the future of wellness is about creating healthier ways of living Meet the Guests Sharon Barcock is Director of Spa Operations for Hilton across the Middle East and Africa, overseeing a rapidly growing portfolio of luxury wellness destinations throughout the region. Louise Moore is Director of Spa Development and Operations for Hilton across Europe and brings extensive expertise in hospitality wellness, guest experience, and spa strategy. Egle Ruksenaite is Founder of E77 and one of Europe's most respected wellness consultants, known for developing innovative spa, medical wellness, thermal, and hospitality projects throughout Europe and beyond. Kerry Turpin is Global Head of Spa and Wellness for Corinthia Hotels, where she leads wellness strategy across a growing luxury hotel portfolio. In this conversation, she shares how Corinthia is integrating movement, mindfulness, recovery, and nourishment into the guest experience. Tools, Frameworks, or Strategies Mentioned • Longevity and healthy aging • Wellness hospitality trends • Spa development and operations • Wellness tourism • Guest experience design • Natural healing traditions • Thermal wellness destinations • Accessibility and inclusive wellness • Hospitality leadership • Future wellness concepts Closing Insight "The future of wellness isn't just about building more luxury spaces. It's about creating healthier ways of living that are accessible, meaningful, and connected to the needs of real people." If you enjoyed this episode of StarrCast, subscribe and follow for more conversations with the leaders shaping the future of spa, wellness, hospitality, and longevity. Subscribe to StarrCast for more conversations with the innovators, operators, and thought leaders shaping the future of spa, wellness, hospitality, and longevity. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with We Work Well: https://weworkwellevents.com/ Connect with Sharon Barcock: https://www.linkedin.com/in/sharon-barcock-7379704/ Connect with Louise Moore: https://www.linkedin.com/in/louise-moore-205ab46/ Connect with Egle Ruksenaite: https://www.linkedin.com/in/ruksenaite-egle-00593174/ Connect with Kerry Turpin:https://www.linkedin.com/in/kerry-turpin-35572a180/ Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/

June 3, 2026Episode 3858 min

The Rise of Sauna Culture and America's Aufguss Movement

What happens when ancient sauna traditions meet modern wellness culture, theatrical storytelling, and world-class competition? In this special on-location episode of StarrCast, Lisa Starr travels to New York City for the Aufguss USA Championships to explore one of the fastest-growing movements in wellness. Through conversations with industry leaders, international judges, competitors, and bathhouse operators, this episode uncovers how sauna culture is evolving into a powerful force for wellbeing, connection, recovery, and community. What You'll Learn What Aufguss is and why it has become a global wellness phenomenon How sauna rituals combine heat, aromatherapy, storytelling, and sensory immersion Why contrast therapy is gaining momentum across the United States How the communal sauna experience supports emotional wellbeing and social connection What the future holds for sauna culture, bathhouses, and wellness destinations in North America Episode Highlights 01:23 – Cassandra Cavanah explains what Aufguss USA is and how the organization supports sauna culture across America 05:36 – The emotional, therapeutic, and communal benefits driving sauna's popularity 08:17 – Why developers, operators, and wellness brands are investing in large-scale sauna experiences 15:20 – Deborah Carr shares how the British Sauna Society helped grow sauna culture throughout the UK 20:35 – How post-pandemic wellness trends accelerated public interest in sauna and cold-water therapy 27:50 – Competitor Tovi Wayne discusses his journey from professional dance to championship-level sauna mastery 37:04 – Former NFL player Mitch Mathews explains the business model behind FlowHaus and the future of social wellness 45:14 – The opportunities and challenges of financing and scaling bathhouse concepts 47:35 – World-class sauna master Alonzo Solorzano shares how Aufguss evolved from a side job into a career and artistic pursuit 59:24 – The future of Bathhouse expansion, sauna training, and competitive Aufguss in North America Meet the Guests Cassandra Cavanah is President of Aufguss USA and a longtime advocate for hydrothermal wellness experiences through her work with the Global Wellness Institute's Hydrothermal Initiative. Deborah Carr is President of the British Sauna Society, sauna educator, juror, and industry leader helping establish sauna standards and professional pathways throughout the United Kingdom. Tovi Wayne is a Bathhouse sauna master and competitor whose background in dance and performance informs his immersive and emotionally engaging Aufguss experiences. Mitch Mathews is a former NFL wide receiver and Founder of FlowHaus, a growing wellness concept focused on guided sauna, contrast therapy, and community wellbeing. Alonzo Solorzano is Director of Aufguss at Bathhouse, the 2024 U.S. Solo Champion, and one of the leading figures advancing competitive sauna culture in the United States. Tools, Frameworks, or Strategies Mentioned Aufguss Rituals Show Aufguss Competition Modern Classic Cup Contrast Therapy Hydrothermal Wellness Sauna Master Training Community Wellness Experiences Guided Sauna Programming Cold Plunge Therapy Wellness-Focused Bathhouse Development Closing Insight Sauna is no longer simply a place to get warm. Around the world, it is becoming a platform for wellbeing, human connection, emotional expression, recovery, and community. As Aufguss continues to grow across the United States, this movement is redefining what modern wellness experiences can be. Whether you're a spa professional, wellness entrepreneur, sauna enthusiast, or simply curious about the future of hydrothermal wellness, this episode offers a fascinating look at a movement that is only beginning to gain momentum. Subscribe to StarrCast for more conversations with the innovators, operators, and thought leaders shaping the future of spa, wellness, hospitality, and longevity. Looking for expert advice in Spa Consulting, with live training and online learning? Spa Consulting : https://wynnebusiness.com/spa-management-consulting Live Training : https://wynnebusiness.com/spa-management-courses/ Online Learning : https://wynnebusiness.com/spa-management-courses Other Links: Connect with Aufguss USA: https://www.aufgussusa.com/ Connect with Cassandra Cavanah: https://www.linkedin.com/in/cassandra-cavanah-a847b211/ Connect with Deborah Carr: https://www.linkedin.com/in/deborah-carr-101bb0135/ Connect with Tovi Wayne: https://www.linkedin.com/in/tovi-wayne-b9205b102/ Connect with Mitch Mathews: https://www.linkedin.com/in/mitchmathews/ Connect with Alonzo Solorzano: https://www.linkedin.com/in/alonzo-solorzano-72ab6298/ Follow Lisa on LinkedIn : https://www.linkedin.com/in/lisastarrwynnebusiness Listen or Watch StarrCast Podcast on Your Preferred Platform or YouTube : https://wynnebusiness.com/starrcast-podcast/ Join us on Facebook : https://www.facebook.com/wynnebusiness/?ref=bookmarks Join us on Instagram : https://www.instagram.com/wynnebusiness/