Spotlights by Stories Inc.

Hosted by Stories Incorporated

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Jan 2025

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About the show

When we spot great work, we share it! Spotlights by Stories Inc. showcases the brilliant people building programs that positively impact company culture, employer branding, recruitment, employee advocacy, employee engagement, and more. Learn with us as we dive into how employee storytelling is best deployed to highlight culture at work.

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19 recent

January 29, 202525 min

2025 Employer Branding Trends

In this episode, we’re sharing 5 Employer Branding Trends to Know for 2025 — inspired by the strategic culture content projects we are kicking off in the new year, and what we're hearing as major priorities from our audience of EB, communications, and people leaders. In 2025, we’re expecting to see: -Social-first video-A more agile approach to EVP creation-Incorporating customer stories and testimonials into employer branding…and more!Tune in to hear our 2025 predictions!

September 5, 202422 min

5 Steps to Great Employee Engagement Campaigns

In 2023, employee engagement dropped to just 34% globally—down almost 10% from 2021 and 2022. With high engagement levels linked to increased productivity, retention, and profitability, it’s not enough to recruit great people to your company. You need to retain them! In this episode, we discuss employee engagement campaigns that truly delight your employees and drive measurable results. Tune in to learn more about: - Employee engagement campaign basics: common objectives, distribution channels, and KPIs- Identifying key internal stakeholders to make your campaign a success- Getting started: from rewards & recognition to benefits to optimizing in-person events, we’ll share real employee engagement campaigns that are sure to inspire your next campaign.

August 1, 202418 min

2024 Mid-Year Employer Branding Trends

We’re halfway through 2024. What’s happened with your employer branding efforts so far?In this episode, the team from Stories Inc. discusses the employer branding trends we’ve seen dominating the first half of 2024 — inspired by our current employee storytelling projects and what we're hearing as major priorities from our audience of EB, communications, and people leaders.Tune in to hear more about:- Content themes we see leading 2024 employee storytelling efforts- The channel we see companies focusing their efforts on most- Video storytelling trends and best practices- Why we’re optimistic about the state of EB in 2025 and beyond

July 11, 202445 min

Employer Brand Campaigns that Attract & Retain

In this previously recorded webinar in partnership with Rally Recruitment Marketing, we learn from Alex Wallce, Head of Talent Brand at The Knot Worldwide. Alex shares her experience creating an employer brand campaign with great internal and external results.Listen in for more on:Strategic Alignment: How to synchronize internal and external employer branding efforts for maximum impactEffective Campaign Examples: Insights into successful campaigns, including a case study of The Knot Worldwide's video series that drove 50 hours of watch time in three days. Boosting Brand Awareness: Techniques for using employer brand campaigns to enhance visibility and attractiveness as an employer.Engaging Current Employees: Best practices for leveraging employer branding to boost morale and maintain high engagement levels among team members.

June 20, 202426 min

How to Communicate with Gen Z in the Workplace

By 2025, Gen Z is expected to make up ~27% of the global workforce. Is your content strategy ready? In this episode, we are joined by Stories Inc. Content Strategist and former university recruiter, Melissa Jones, to discuss early career recruiting and best practices for communicating with Gen Z. Listen in to:-Discover what Gen Z wants in the workplace, featuring the latest industry research-Learn how to create university recruiting content, including our favorite interview questions that get the best stories from intern and early career storytellers-Get inspired by successful early career storytelling campaigns from leading brands like Intel.

May 8, 202435 min

Promoting Mental Health Awareness with Employee Stories

The mental health crisis is a growing epidemic: 1 in 5 U.S. adults experience a mental illness in a given year. And globally, mental health disorders cost businesses $2.5 trillion annually.During this previously recorded live webinar, Trane Technologies’ Global Wellness Leader Kristin Irby shares how her team built Trane’s Global Mental Health program amidst the pandemic, and the role employee storytelling played in driving program adoption and participation.

May 1, 202429 min

Strategies for Leadership Storytelling

Are your leaders part of your brand story?In this episode, the team at Stories Inc. explores the art of leadership storytelling. Listen to learn how to transform your leaders into compelling brand ambassadors through authentic and engaging stories shared on LinkedIn. We also talk about expert strategies for selecting, facilitating, and creating content that resonates with your leaders’ audiences while promoting your brand and culture. Don't miss this opportunity to elevate your leadership presence and drive meaningful connections on the world's largest professional platform.

April 11, 202412 min

How to Brand Small Companies with Employee Stories

If you are a small or mid-sized company, competing for talent against big companies can seem daunting. But whether you have 50 or 50,000 team members, candidates are attracted by unique cultures that align with their personal and professional goals. If you have a unique culture—and can communicate it in a compelling way—you can compete for top talent. In this episode, learn: How to brand your small and mid-sized company’s unique culture using employee storytellingHow small and mid-sized companies are using employee stories to drive their key talent initiatives forward (featuring examples)Tips for getting started capturing employee stories in your organization

March 21, 202417 min

Four Mistakes in Employee Storytelling (and How to Fix Them)

In this episode, we reveal the four biggest mistakes companies make in employee storytelling and how to fix them to capture attention and build your employer brand.We'll share insights from our 12 years of experience and practical tips you can use immediately.Tune in to learn:How to avoid the #1 mistake that makes your videos fall flatHow to craft a compelling creative direction for your storiesThe difference between platitudes and powerful storytelling (with real-world examples!)How to repurpose your content and get the most out of your efforts

February 22, 202417 min

Demystifying DEI Content in 2024

A recent study found that more than half of U.S. adults say diversity, equity and inclusion is a key factor when they are evaluating career opportunities.In this DEI-focused session, we uncover the trends we’re seeing and also share the results of our research from ALL 100 career sites of Fortune’s “Best Companies to Work For” list, answering the question: is DEI content delivering for candidates? 