Episodes
726
Latest episode
May 2026
Language
EN
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442
Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441
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