Episodes
742
Latest episode
Oct 2026
Language
EN
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
In this Sports Geek Throwback episode, Sean Callanan interviews Sarah Dale (Binance) on building fan engagement through Web3 activations. Full episode 413 https://sportsgeekhq.com/413
Natalie Cook shares insights on athlete funding, sponsorship strategy, and building a sustainable model for Australian Olympians. Show notes available at sportsgeekhq.com/463
NEW PODCAST - The first edition of The SEAT Report is here. 🎙️ Every month, Sean Callanan from Sports Geek and SEAT CEO Josh Barney catch up on the tech, the people and the moves shaping live sports and entertainment. For more, go to SEATConference.com Join us in St. Paul, MN 19-21 July for SEAT 2027
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Garland (Red Bull Racing & Red Bull Technology). They discuss the impact of new audiences brought in by Drive to Survive. Full episode 416 - https://sportsgeekhq.com/416
Ronnie Bryant shares insights on invisible technology, building a new performance centre, and fan-side innovation at Spectrum Center. Show notes at sportsgeekhq.com/462
In this Sports Geek Throwback episode, Sean Callanan interviews Mya Doelling from the International Olympic Committee (IOC) . They discuss how purpose-led partnerships can drive real business impact—through measurable outcomes like audience engagement, employee pride, and stronger customer loyalty. Full episode 398 - https://sportsgeekhq.com/398
Chris Mater shares insights on turning surfing into a team-based TV league, landing a Tier-1 broadcast deal, and building a commercial model from scratch. Show notes at sportsgeekhq.com/461
Karen Clydesdale shares insights on embedding customer experience at Tennis Australia, designing the Australian Open fan experience, and building fan loyalty that sticks. Show notes at sportsgeekhq.com/460
Sean King from Veritone shares insights on turning sports archives into revenue, metadata as the backbone of live broadcasting, and where the ROI of AI shows up. Show notes at sportsgeekhq.com/459
Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
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