Find partners
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Hosted by Sports Geek

BusinessSportsInterviews guestsExplicit

Episodes

747

Latest episode

Oct 2026

Language

EN

About the show

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Listen to episodes

60 recent
November 8, 2026Episode 227 min

Should Ticketing Let AI Agents In? | The SEAT Report (Nov 2026)

(Originally published on SEAT, please subscribe: https://seatconference.com/podcast) Should ticketing fight AI agents, or build for them? Sean Callanan and SEAT CEO Josh Barney get into it on the November SEAT Report. In this episode → Charlotte's $800M Bank of America Stadium upgrade → Ticketmaster's AI push and the case for fan-side agents → Prime 360 and AI camera work in NBA and F1 broadcasts → The case for multi-sport youth athletes → Roster Moves: Rick Welts, Molly Mazzolini, Gabriela Garza, The Fandom Playbook → Ask SEAT: why SEAT 2027 runs Monday–Wednesday, and which membership to buy → SEAT Stories: the $100 golf game → What's On: Golf Day, RiverCentre, SEAT Solves, Beyond the Apex, key dates Timestamps 00:00 Intro 00:24 The Lineup 08:32 Supported by SOLiD 08:48 Roster Moves 12:27 Ask SEAT 15:36 Supported by American Tower 15:55 SEAT Stories 18:58 What's On 26:15 Key dates and sign-off Get involved Become a member: seatconference.com/membership Ask a question: seatconference.com/question Thanks to our partners SOLiD and American Tower. Connect with SEAT LinkedIn: seatconference.com/linkedin Instagram & X: @seatconference Facebook: /SEATconsortium All podcasts: seatconference.com/podcast #SEAT #SportsTech #VenueTech #FanExperience #Ticketing #SEAT2027

November 5, 2026Episode 4185 min

How the LPGA Aligns Tournaments, Partners and Athletes - Krista Olson, LPGA

In this Sports Geek Throwback episode, Sean Callanan interviews Krista Olson (Vice President of Marketing, LPGA). They discuss how a tour with no teams keeps its tournaments, partners and athletes pulling in the same direction. Full episode 418 - https://sportsgeekhq.com/418

November 4, 202646 min

What Sports Can Steal from the Grateful Dead - David Meerman Scott

Author David Meerman Scott shares insights on fandom, in-person experience, and building fans beyond the algorithm. Check out his new book The Fandom Playbook out now. Show notes available at sportsgeekhq.com/466

November 1, 202642 min

Ending the Game-Day Patchwork - SwitchBase - SEAT Solves

Subscribe to SEAT podcasts at SEATConference.com/podcast Scott Ahlstrom of SwitchBase on replacing the game-day patchwork with one venue ops platform, AI-written reports and a human in the loop.

October 29, 2026Episode 3836 min

Why Australia Became a Key Growth Market for the NFL - Charlotte Offord, NFL

In this Sports Geek Throwback episode, Sean Callanan interviews Charlotte Offord. They discussed how the NFL is using fan data to build NFL fandom Down Under. Full episode https://sportsgeekhq.com/383

October 28, 2026Episode 46541 min

From Downing Street to Community Sport - Elyse Jenkins, Vicsport

Elyse Jenkins shares insights on moving from 10 Downing Street to community sport as CEO of VicSport, making the case for investment, and backing volunteers. Show notes are available at sportsgeekhq.com/465

October 21, 2026Episode 3685 min

How Messi brings new fans to MLS – Chris Schlosser

In this Sports Geek Throwback episode, Sean Callanan interviews Chris Schlosser (MLS) on the impact of Messi in MLS. Full Episode 368 sportsgeekhq.com/368

October 21, 2026Episode 46451 min

Connecting North Carolina's Motorsports Industry - Chad Willis, NCMA

Chad Willis shares insights on motorsport advocacy, career pivots, and how sponsorship talent moves between sports. Show notes available at sportsgeekhq.com/464

October 15, 2026Episode 4136 min

Building Trust in Web3 using Athlete Partnerships - Sarah Dale

In this Sports Geek Throwback episode, Sean Callanan interviews Sarah Dale (Binance) on building fan engagement through Web3 activations. Full episode 413 https://sportsgeekhq.com/413

October 14, 2026Episode 46352 min

Teaching Athletes to Ask: Funding Australia's Olympians - Natalie Cook, Aussie Athlete Fund

Natalie Cook shares insights on athlete funding, sponsorship strategy, and building a sustainable model for Australian Olympians. Show notes available at sportsgeekhq.com/463

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts