Episodes
733
Latest episode
Aug 2026
Language
EN
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Jonas Gundersen shares insights on the esports business model, the Astralis turnaround, and what sports can learn from gaming culture. Show notes at sportsgeekhq.com/458
Destiny Castro shares insights on building fan CRM from scratch, preparing for the data shift at Etihad Park, and balancing personalisation with fan privacy. Show notes available at sportsgeekhq.com/457
George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
Verity Edgell shares insights on selecting and activating major sports partnerships, turning fan passion into commercial outcomes, and advice for rights holders pitching sponsorship. Show notes at sportsgeekhq.com/455
Episode 454 features Bec Haagsma, EGM of Customer, Commercial and Technology at the AFL, and it's packed with cross-industry lessons on fans, data and technology. Learn more - sportsgeekhq.com/454
Ellie Norman shares insights on the inside story of Drive to Survive, the F1 transformation under Liberty Media, and how Formula E is building fan strategy for the future of motorsport. Show notes available at sportsgeekhq.com/453
Cody Lynch from Commonwealth Games Australia shares how to build a major event marketing campaign, tell athlete stories at scale, and capture unplanned moments. Watch the Commonwealth Games from July 23 - https://sportsgeekhq.com/452-cody-lynch-commonwealth-games-australia
Melissa Lawton (SailGP CCO) shares how Red Bull, Meta, and SailGP shaped her content strategy, fan conversion tactics, and data-driven broadcast approach. Essential for sports content leaders. https://sportsgeekhq.com/451-melissa-lawton-sailgp
Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450 .
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
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