
Episode 556: Revenue Sharing 101
As we get ready to tip off the 2026–27 college basketball season, I figured it was a good time for a quick refresher on one of the biggest changes in college sports. In this episode of Sports Business Secrets, I break down what revenue sharing is, how the House settlement changed college athletics, and what the new $21.58 million institutional cap actually means. We also dive into how athletes get paid, the difference between direct university payments and third-party NIL agreements, and how some college basketball teams are reportedly spending more than $20 million on their rosters. Plus, I share some firsthand perspective from negotiating and managing agreements for 40-plus clients, why you should take reported NIL valuations with a grain of salt, and why choosing the right opportunity goes far beyond the biggest number on a contract. The landscape is changing almost daily, but hopefully this episode helps make sense of where we stand today. Stay alive out there!















